You might think of a graphic designer as someone who creates posters or logos when you hear the term. However, the reality is far more complicated. In truth, graphic design is a complex area with a variety of specialties based on business and marketing requirements.
It helps to understand the numerous types of design disciplines that might assist your aims, whether you’re seeking the proper partners for your next project or organizing a large marketing campaign. Continue reading to learn about ten various forms of graphic design to consider.
1. Branding and Visual Identity
A visual identity, often known as a brand identity, is a collection of visual assets and rules that define your company’s image. It is made of aspects that your audience will (ideally!) associate with your firm just by looking at it. The Swoosh emblem of Nike and the Apple symbol, for example, have established aesthetic standards for their respective brands. Consider what would happen if Coca-Cola used green or purple instead of red to convey the brand’s personality.
A brand guide normally includes your logo and its variations, as well as brand colors and typefaces. It can also go through recommended practices in greater depth, such as what not to do with brand assets. This is ideal for larger companies whose branding is handled by many divisions, franchises, or partner companies. However, any company, big or little, will benefit from a brand identity since uniformity across all visual assets is optimal.
Identity design necessitates a high level of leadership participation. Branding, more than any other design endeavor, necessitates significant input from those responsible for a company’s vision, values, and culture. Project managers and designers alike must have a thorough understanding of how a company’s visuals relate to its business strategy for the design to fully represent the brand’s look.
2. Marketing and Advertising Design
One of the most common (and profitable) uses of graphic design is advertising. Because marketing is so diverse, it intersects with a variety of different design disciplines, including packaging, publishing, and more.
When it comes to advertising design, there’s one thing that stands out: sales. You’ll realize a profit if your marketing materials are succinct, innovative, and appealing.
Marketers who can create powerful, moving messaging get bonus points. “Good advertising does not only circulate information,” says advertising great Leo Burnett. It instills desires and beliefs in the public psyche.”
Marketers understand the value of being able to manage the direction of multiple assets within a single marketing campaign. Visual consistency should be achieved throughout all campaign materials, which designers can do with the support of brand style guides.
3. User Interface Graphic Design
The visual component of software development is referred to as user interface (UI) design. A UI designer creates buttons, icons, colors, font choices, scroll bars, fields, pop-ups, and other aesthetic aspects of an app or online interface.
User interface designers create elegant, intuitive, and user-friendly user interfaces. They collaborate with product designers, who oversee the entire development process, user experience (UX) designers, who map out the user experience step by step, and app developers and programmers.
A good user interface is consistent with the brand, appealing, straightforward, and simple to use. While it’s tempting to try out-of-the-box design concepts, a strong user interface is full of familiar components – people won’t like having to learn a whole new system just to use an app or website.
4. Packaging Design
For tangible things, the best sales representative is good packaging. Attractive packaging can help you stand out from the crowd.
The correct packaging communicates your brand’s values and connects with your target market. It should also include information that is simple to comprehend. It’s great if the graphics blend in with the functioning of the packaging material itself. Designers should consider the size, shape, texture, and other peculiar qualities of the actual container or wrapper.
Packaging design necessitates an understanding of print processes and other industry norms that influence user-friendliness. Many companies are also looking into sustainable packaging trends, which have the benefit of being both environmentally benign and marketable. As a result, there’s a lot of room for creativity in the packaging design sector in the future.
5. Publication Graphic Design
Publishing graphic design entails producing layouts for long-form content such as books, magazines, and catalogs. Working with lengthier blocks of text is common in this situation. Shorter digital content such as e-books, emails, and online magazines are also included in publications.
What constitutes a good design? A well-aligned balanced page layout employs an intelligent visual hierarchy to direct the reader’s attention to the most important items first.
Pro tip: When it comes to layout requests, don’t be afraid to include a lot of white space. While it’s tempting to fill every inch of available space, it’s better to avoid overwhelming readers of any published work.
Publication design, also known as layout design, necessitates a thorough understanding of typography, color science, and, if necessary, printing standards. Because publications typically contain more prose than other types of created material, it’s even more critical for marketers or creative directors to prioritize proofreading.
6. Motion Graphics
It’s a self-explanatory term: Animated graphics are known as motion graphics. You might think of them as a more advanced version of the old PowerPoint object animations and transitions, but they’re relevant to all of your digital marketing content – a great way to add life to your content and make it stand out from the crowd.
Do you want a poster with a text that dances? Or a spinning pie chart to describe social media? Perhaps you require an animated demonstration of a new app. Motion graphics are what you’re looking at. Motion graphic artists can work with a wide range of media, including 2D vectors, 3D models, calligraphy, and character animation.
The most prominent social media sites in the world are increasingly emphasizing video content above still photographs. Marketers and consumers have reacted positively to the inclusion of motion graphics in previously static designs.
As a result, the discipline of motion graphics has developed into its industry. That’s why Havro is expanding its offerings to include Motion Graphics. Register to be alerted when Motion Graphics is available!
7. Environmental Graphic Design
Environmental graphic design is a synthesis of many fields, such as interior design and architecture. It entails adding visual features to real-world spaces that provide appeal or functionality.
Wayfinding systems, which include signs that inform people about where they are, are an important part of environmental graphic design. These include items like building floor labels, office room numbers, and directions to the escalators and restrooms. It’s easy to take them for granted, but consider how different the world would be without them!
Branded environmental graphic design is another option, which incorporates a brand’s characteristics into a venue such as an office.
Finally, environmental graphic design is a sort of “placemaking,” which implies that form and function are inextricably linked. As a result, we tend to conceive of it as primarily functional, yet it may also be entertaining and intellectual. Purely aesthetic designs, such as art installations and murals, can, for example, merely set the tone or provoke thought.
8. Presentation Design
Because making presentations is such a common occurrence in our academic and professional life, we frequently opt to make our slideshow presentations. When the stakes are high, though, some presentations are simply too vital to risk. Presentation design might be regarded as an art form in situations like these.
Presenters can take center stage while their message is supported with clarity and conciseness in truly engaging presentations. A well-designed presentation represents the main message and adheres to the brand’s style guide.
A presentation designer’s software knowledge extends beyond design apps to include tools such as PowerPoint and Google Slides. The Presentation Design package from Havro will allow you to concentrate on your pitch and closing deals while we take care of making your presentations attractive and appealing.
9. Illustration for Graphic Design
Illustrations are unique visual pictures that illustrate a topic or tell a story. They are not the same as graphic design. Illustrations might be vector graphics, traditional drawings, or freehand digital drawings. Photographs cannot be called illustrations, but 3D representations can.
At its most basic level, graphic design is the process of combining color, form, text, and images to create visual messages. Stock photos are fine for enhancing your marketing materials, but you can take it a step further by employing creative graphics.
It’s difficult to overestimate the importance of having original images developed just for your company. They may improve your branding, liven up your social media, and even be incorporated into company merchandising.
You don’t have to spend all of your time looking for the ideal illustration style (or your patience). From the best web development company in Chennai, you can get 100% unique materials.
10. Graphic Design for Print
Designing for print is not the same as designing for a screen. The design process is affected by the distinction between ink on paper and luminous pixels on a device. Print graphics should always be developed and exported to provide a smooth and precise transition from screen rendering to real-world items.
Many of the fields mentioned above, such as branding, advertising, packaging, publishing, environmental design, and illustration, overlap with print design. They’re all using basic print best practices including color profiles (RGB vs. CMYK), typographic guidelines, and picture resolution minimums.
However, certain design fields necessitate a higher level of print knowledge than others. Publishing, large-format advertising, and mass-produced packaging are among them. In other words, when it comes to developing items like a fully printable magazine, a billboard, or a soda can, the processes become a little more complicated. To acquire the greatest outcomes in each of these scenarios, the project directors, designers, and printers must work together more closely.
Finding the Right Type of Graphic Design & Designers
It’s a good idea to understand the many forms of design to properly analyze your options when you’re looking for certain results. From print to social media, Havro‘s Graphic Design plans can help you with most of your marketing design needs.
We recognize that certain types of design necessitate specialized knowledge and attention. As a result, Havro also has packages for Presentation Design, Custom Illustrations, and Motion Graphics.