seo link building strategies that work

SEO Link-Building Strategies that Work

SEO link-building strategies are creating linkable assets, involvement in social media, guest posting, finding unlinked brand mentions, broken link building, imitating competitors’ backlinks, and obtaining missing backlinks.

Link building isn’t leisure. It’s freaking hard. This is why most people struggle to build needle-moving links to their site, regardless of the strategies they use. SEO expert in Chennai follows certain strategies in link-building.

Link building is the technique of attaining links to your website from other websites. It is known as backlinks in SEO. Acquiring backlinks from high-quality sites can enact control over your site, as well as help you rank higher in the search engine results pages.

Is Link Building Important?

Say you own a prominent piece of content, while your website is fairly new and hasn’t attained much authority yet. Obtaining links from other faithful websites is a great way to assist Google to see your site as more authoritative.

If there is a page with more backlinks that often rank higher, it’s necessary to:

  • Produce high-quality content worth linking to, and
  • Use link-building strategies to assist more backlinks 

How does Link Building work?

The finest way to expand your authority via link building is to acquire backlinks from reasonable, high-quality websites. If you have tons of backlinks but they are from spammy, unrelated sites, they presumably won’t help you rank any better.

There are multiple ways to obtain backlinks, including:

  • Visitor blogging
  • Social media promotion
  • Manual outreach
  • Pursuing competitors’ backlinks

How to Create Thriving Links 

1. Request Links

Some of the most popular SEO link-building strategies for obtaining backlinks for SEO involve making link requests. They are an excellent approach for developing your brand and receiving exposure. They can help you establish links by utilizing the material that is already on your site. The issue is that this strategy isn’t always applied correctly.

The most frequent mistakes include neglecting to customize them and why this will benefit the website owner, as well as failing to include other websites except their own. Some of the tactics used by certain SEOs when making link requests are requesting links directly, mentioning the website’s problems, & offering a fix, citing your content as the source for the material you discovered, and offering to write a piece for the website and commissions and rewards being provided.

2. Manually Add Links

Manual link building is the act of putting links in your own content, such as press releases, blog comments, or guest posts on other websites. When you add links yourself, as opposed to depending on a journalist or other third party to link to your site, you are often completely in charge of the results of the strategies.

This is the reason why these SEO link-building strategies are frequently referred to as “manual link building.” But bear in mind that links that you control typically aren’t of the finest calibre. Any links that are not inserted editorially are considered manipulative in Google’s eyes. Editorial links can be manually added with intention, but it’s crucial to avoid spamming the page with links or adding them at random.

So long as it’s done carefully, there’s no need to be concerned about manually inserting links. This form of link building can help you establish yourself as a thought leader or deliver benefits like referral traffic. Interacting with consumers in your niche can also help you develop your brand.

However, creating linkages by yourself won’t provide you with a materially stronger competitive advantage. A strategy based on conventional link development is likely to be one that rivals may simply duplicate, similar to quick-win strategies.

3. Earn Links 

You should implement a plan that will enable you to obtain editorially placed links in order to acquire a genuine competitive advantage through links. Although it takes a lot of work, link earning offers the best rewards. Therefore, be ready to commit time and money to building links. By doing this, you will secure links that rivals will find difficult to duplicate.

The greatest method to encourage other websites to link to yours is to make original, pertinent material that can spread naturally throughout the online community. A link is earned when a third party chooses to link to your website on their own initiative and for a specific purpose. This increases the value of both their material and your website.

Strategies for Successful Link Building

Here are some SEO link-building strategies for building restorative backlinks from quality websites and they are followed by the SEO company in Chennai.

  1. Make Linkable Assets
  2. Get Involved in social media
  3. Participate in Strategic Guest Posting
  4. Utilize Broken Link Building
  5. Find Unlinked Brand Mentions 
  6. Imitate Competitors’ Backlinks
  7. Obtain Missing Backlinks
1. Make Linkable Assets

Content that can be linked to is referred to as linkable assets. An infographic is a popular form of linkable content; it’s a smart idea to deliver unique research to people in your field as a visual. Additionally, making linkable assets is a fantastic method to promote your company on social media and be noticed.

A whole post is around 30 times less likely to be read than an infographic, thus making supplementary linkable materials can fill the gap for readers who aren’t interested in reading your entire piece of content. Additionally, making linkable objects doesn’t require advanced graphic design skills.

Even if you’re just getting started or don’t have the money for creativity, you can use editable templates from websites like PicMonkey or Canva. When shared on social media, linkable assets can act as a portal for referral traffic, enabling your material to potentially reach wider audiences.

2. Get Involved in social media

Posting your material on social media is a simple approach to begin developing backlinks. Additionally, your chances of obtaining backlinks are likely to rise once you have access to graphics and other linkable assets.

But don’t forget to use social media for more than just releasing new content; otherwise, you’ll pass up a tonne of chances to build brand recognition. Even if you’ve never used social media before, getting started is simple:

  • Post brand-related news and updates.
  • Use your comments to interact with your audience.
  • React to product mentions
  • Take part in discussions in your niche on social media

All of them are beneficial strategies for enhancing brand presence on social media, which may boost authority and generate potential backlinks. Additionally, you can improve your social media profiles to make sure they link to your website in their bios.

Another useful strategy is to make sure you mention influential businesses and people in your content when talking about them. They are likely to share the article or link you shared on social media if they engage in social listening, which will help you create a backlink from a profile other than your own.

3. Participate in Strategic Guest Posting

It would be a bad idea to write material on any websites with low authority and have no relevance to your business in order to obtain backlinks; the traditional method of guest blogging is unquestionably dead. However, if done wisely, guest blogging can be a good strategy to build links.

Although it’s not the most scalable strategy, collaborating with a business in your sector to carry out a case study or share the findings of collaborative research could be advantageous.

If you receive requests from website owners that charge for guest posts on their blog, this is a major warning sign. Nowadays, Google is much too sophisticated to fall for these tricks, so it is preferable to choose a different route.

Start by contacting the site owner directly if you do think there is a solid chance for a partnership on a case study. While reaching out for guest posts may not always be successful, when done correctly, it can result in more visitors and backlinks.

4. Utilize Broken Link Building

Broken link building enables you to profit from material that is already on your site even if you lack the time to produce new content. Look for broken external links on websites in your niche and contact the site owners with a suggested piece of content from your website that they can use in its stead.

5. Find Unlinked Brand Mentions 

Many companies discover themselves cited in the press from time to time, with some natural concerns and others reaching about as an outcome of your team’s efforts.

It is normal for this coverage to merely contain a brand mention and no links, but with a little work, a link may frequently be added. After that, you may respectfully email the person who recommended you and ask them to include a link. Be sure to explain how the link benefits their readers as this will help them make an easy decision.

Although you won’t always succeed in getting a link added, the ones you do manage to land with this strategy are worth the modest work.

6. Imitate Competitors’ Backlinks

It is a strategy of adopting and duplicating the exact link-building as adversaries who are succeeding in the world of link-building.

7. Obtain Missing Backlinks

While it’s crucial to look for fresh opportunities for link development, it can also be useful to keep an eye out for prior backlinks that you acquired but lost. Remember that links can sometimes disappear because the page that linked to you was deleted.

You can reach out nicely and suggest a place in the article where the link can be placed if the backlink was lost due to page rewrites. Bonus points if you’ve just added fresh content to the website, as this helps strengthen the case for the request.

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what is cache memory and why it is essential

What is Cache Memory and Why it is Essential?

Cache memory stores data temporarily in a computing domain and it increases performance, reduces latency, reduces I/O operations, maintains consistency of data, and is cost-effective.

Caching is one of the primary technologies, that pledges to help the computational and economic problems faced by today’s overstrained e-business infrastructures. Website designing company in Chennai provides applications benefit from holding web content cached on hosts between the consumers exploring for content and the content source itself. When used in Web applications, caching is virtually a process for reserving partial or complete Web pages, both static and dynamic, in memory nearer to the browser to manage the problem of slow access to Web sites.

Cache

A cache is hardware or software that is used to store something, usually data, temporarily in a computing domain. 

It is an undersized amount of faster, more costly memory employed to increase the execution of recently or continually accessed data. Cached data is stored temporarily in an accessible storage media that’s local to the cache client and detached from the main storage. A cache is commonly employed by the central processing unit (CPU), applications, web browsers, and operating systems.

A cache is used because bulk or primary storage can’t hold with the needs of clients. Cache reduces data access times, decreases latency, and improves input/output (I/O). All application workloads rely on I/O processes, the caching process enhances application performance.

Cache and its performance 

When a cache client tries to access data, it preferably checks the cache. If the data is discovered there, that is directed to as a cache hit. The percent of shots that result in a cache hit is called the cache hit rate or ratio.

Bid data that isn’t encountered in the cache-referred to as a cache miss is pulled from the main memory and duplicated into the cache. The caching algorithm, cache protocols, and system regulations being utilised determine how this is accomplished and what data is removed from the cache to make room for the new data.

Web browsers like Safari, Firefox, and Chrome use browser caching to enhance the performance of frequently accessed webpages. When a user visits a webpage, the requested files are held in a cache for that browser in the user’s computing storage.

To rescue the frequently accessed page, the browser obtains most of the files it requires from the cache rather than holding them re-sent from the web server. This method is called read-cache. The browser can read data from the browser cache quicker than it can reread the files from the webpage.

A cache is essential for several reasons:
  • Cache usage lowers latency for active data. A system or application performs better as a result.
  • It redirects I/O to cache, lowering the level of the storage area network and reduced I/O operations to external storage.
  • Traditional storage or external storage arrays both allow data to be permanently stored. Using capabilities like snapshots and replication offered by the storage or array preserves the consistency and integrity of the data.
  • Only those workloads that will benefit from lower latency are those for which Flash is deployed. As a result, more expensive storage can be used effectively and affordably.

Types of Caches :

Caching is employed for many intents. The various cache methods followed by the best web development company in Chennai are as follow:

Cache memory is RAM that a microprocessor can access more quickly than it can access standard RAM. It is usually tied straight to the CPU and is utilized to cache instructions that are accessed a lot. A RAM cache is more rapid than a disk-based one, but cache memory is quicker than a RAM cache because it’s immediate to the CPU.

  • Cache server occasionally called a proxy cache, is a reliable network server or service. Cache servers protect web pages or other internet content locally.
  • Disk Cache: It includes the most contemporary data from the hard disk and this cache is much lagging behind RAM.
  • Flash cache, also termed solid-state drive caching, employs NAND flash memory fragments to temporarily stow data. Flash cache achieves data requests quicker than if the cache were on a standard hard disk drive or part of the backing store.
  • Persistent cache is a repository ability where information isn’t mislaid in the possibility of a design reboot or crash. Battery support is employed to safeguard data or data is reddened to a battery-backed dynamic RAM as additional security against data loss.
  • RAM cache usually comprises enduring memory entrenched on the motherboard and memory modules that can be installed in reliable slots or extension locations. The mainboard bus delivers the key to this memory. CPU cache memory is between 10 to 100 times quicker than RAM, mandating only a few nanoseconds to respond to a CPU request. RAM cache has a more rapid response time than magnetic media, which offers I/O at rates in milliseconds.

Elements affecting Cache Memory Performance

Three primary blocs of a computer are CPU, memory, and an I/O system. The performance of a computer system is very much dependent on the speed with which the CPU can bring instructions from memory and report to the same memory. Computers use cache memory to bridge the gap between the processor’s ability to execute instructions and the time it takes to fetch operations from the main memory.

Time taken by a program to execute with a cache depends on

  • The number of instructions needed to perform the task.
  • The average number of CPU cycles needed to perform the desired task.
  • The CPU’s cycle time.

Ways to Improve Cache Performance

The following are the five categories of activity for optimizing cache performance:

  1. Minimizing the hit time – Short and simple first-level caches and way-prediction. Both strategies typically lower power consumption.
  2. Improving cache bandwidth – Pipelined caches, multi-banked caches, and non-blocking caches. These methods have varying effects on power consumption.
  3. Decreasing the miss penalty – Integral remark first and connecting write buffers. These optimizations have little effect on power.
  4. Reducing the miss rate – Compiler optimizations. Evidently, any progress at compile time enhances power consumption.
  5. Lowering the miss penalty or miss rate via equality – Hardware prefetching and compiler prefetching. These optimizations typically boost power consumption, especially due to prefetched data that are unused.
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how does google use ai in google search

How does Google use AI in Google Search?

Google uses AI in Google Search, where several AI concepts like RankBrain, neural matching, BERT, and MUM work together to provide the results for the user’s query.

Artificial intelligence (AI) is gradually evolving as an emerging concept in mainstream companies with an enormous amount of data and examining the right technologies to explore and leverage it. That’s why expected that 80% of emerging technologies have AI foundations. Likewise, Google also uses AI in Google Search, and SEO agency in Chennai succeed in their projects with deep knowledge of AI concepts.

How AI is transforming Business?

AI should be top of mind for most business leaders. AI means integrating sources of data and operating that data to enrich the prioritization, personalization, and range of marketing campaigns using machine learning concepts. 

While many associations are just initiating to understand how AI can match into their digital approaches, it’s fastly evolving as a necessity to leverage data virtually.

As Google persists to leverage more useful artificial intelligence and machine learning in Google Search, one may wonder in what ways AI and machine learning use Google Search to perform its daily tasks. 

A few months ago we sent Google several queries about how Google uses its AI in search, including RankBrain, neural matching, BERT, and Google’s latest AI breakthrough – MUM. Google uses AI, where it does in Google Search, various AI concepts may perform together, some changed over the years, and what, if anything, search marketers require to know when it comes to how Google uses AI in search.

It begins by writing content for humans

You hear it all the time, from Google voices and many SEOs: document content for humans. In the older days of SEO, when the concepts were simpler. Now, there is predominantly Google, with a tiny bit of Bing and some ruffling from DuckDuckGo – but the concepts are much more complicated with machine learning and AI, the concepts comprehend language more like a human.

Some criteria are given by Google to proceed with writing for humans, and that can’t standardize your spot for BERT or any AI. If you document content for human understanding, then the concepts and AI search engines will apprehend it. In brief, this article is not sought of trying to provide SEO tips to standardize your sites for any distinct AI, but instead to express how Google uses AI in Google Search.

Overview of AI used in Google Search

RankBrain

It begins with RankBrain, Google’s first shot at using AI in search dates back to 2015. Google advised us that RankBrain allows Google to comprehend how terms are affiliated to concepts and can bring all-around queries and sufficiently describe how that query connects to real-world concepts. While it was established in 2015, 15% of queries operated, Google said it is now, in 2022, widely operated in multiple queries and all terminologies and regions. RankBrain especially helps Google rank search outcomes and is the element of the ordering algorithm.

  • Year Launched: 2015
  • Used For Ranking: Yes
  • Looks at the query and content language
  • Works for all languages
  • Very commonly used for any queries

Here is a model delivered by Google regarding the performance of the RankBrain. If you explore “Title of the consumer at the most elevated level of a food chain”, Google’s systems understand from looking at those words on multiple pages that the concept of a food chain may have to do with animals, and not human consumers. By comprehending and comparing these words to their corresponding concepts, RankBrain assists Google to understand that you’re glancing for “apex predator.”

Neural matching

Neural matching was the successive AI Google released for search, it was published in 2018 and then inflated to the local search outcomes in 2019. We hold a report describing the differences between RankBrain and neural matching over here. Google told us neural matching helps Google understand how queries relate to pages by looking at the entire query or content on the page and understanding it within the context of that page or query. Today, neural matching is used in many, if not most, queries, for all languages, in all regions, and across most verticals of search. Neural matching does specifically help Google rank search results and is part of the ranking algorithm.

  • Year Launched: 2018
  • Used For Ranking: Yes
  • Looks at the query and content language
  • Works for all languages
  • Very commonly used for any queries
BERT

BERT, Bidirectional Encoder Representations from Transformers, established in 2019, is a neural network-based approach for natural language processing pre-training. Google advised us BERT enables Google to understand mixtures of words that convey different meanings and purposes, including exploring the arrangement of words on a page, so even apparently insignificant words in your queries are estimated.

When BERT was established, it was used in 10% of all English queries but extended to more languages and was used in almost all English queries early on. Today it is used in most queries and is invested in all languages. BERT especially helps Google rank search effects and is part of the ranking concepts.

  • Year Launched: 2019
  • Used For Ranking: Yes
  • Looks at the query and content language
  • Works for all languages but Google said BERT “plays a critical role in almost every English query”
  • Very commonly used for any queries

Here is an example provided by Google of how BERT is used, if you search for “can you get medicine for someone pharmacy,” BERT helps us understand that you’re trying to figure out if you can pick up medicine for someone else. Before BERT, we took that short preposition for granted, mostly surfacing results about “Can I pick up a prescription for someone else?” Google told us.

MUM

MUM, Multitask Unified Model, Google’s most existing AI in search.

It was established in the year 2021 and then started expanding at the end of 2021 for more applications, with a bunch of promising uses for it in the future. Google told us that MUM assists Google with learning languages with developing languages, so it is used to comprehend divergences in new terms and languages. MUM is not used for any scaling objectives right now in Google Search but does sustain all languages and regions.

  • Established year: 2021
  • Used For Scaling: No
  • Not query or languages specific
  • Suits all languages but Google is not used for scaling purposes today
  • Used for a restricted number of purposes

Currently, MUM is used to enhance searches for COVID-19 vaccine information. Google stated, “Glimpsing forward to deliver more intuitive modes to search using an assortment of both text and images in Google Lens in the future”.

AI is used together in Google search

Google told us that all of these AI systems “are utilized to understand language including the question and potentially applicable results,” adding that “they are not organized to operate in isolation to examine just a query or a page.” Theretofore, it may have been considered and understood that one AI system may have glimpsed more at understanding the query and not the scope on the page, but that is not the case, at least not in 2022.

Google also established that RankBrain, neural matching, and BERT are used worldwide, in all languages that Google Search operates. The best SEO company in Chennai analyses the above concepts and then steps in their client websites for ranking.

And when it arrives at web tracking versus local search versus images, shopping, and other verticals, Google defined that RankBrain, neural matching, and BERT are used for web search. Other methods or verticals of Google Search such as photos or shopping ways use separate, technical AI systems, according to Google.

Core updates and AI

As described above, Google uses RankBrain, neural matching, and BERT in most questions you utilize Google Search, but Google also has core updates. The Google broad core updates that Google rolls out a rare time per year are usually glimpsed by site owners, publishers, and SEOs more than when Google removes these more extensive AI-based systems.

But Google said these all can perform together, with core updates. Google said these three, RankBrain, neural matching, and BERT are the larger AI systems they have. But they have many AI techniques within search and some within the core updates that Google rolls out.

Google does own other machine learning techniques in Google Search. “RankBrain, neural matching, and BERT are just some of our more effective and renowned systems”, Google said. 

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a quick start on backend web development

A Quick Start on Backend Web Development

Backend comprises server-side, APIs, databases, frameworks, and operating systems and the commonly used languages are Java, Ruby on Rails, Python, and Node.js.

Any app or web assistance can have two wide parts: the frontend and the backend.

Back-end web development is one of the most essential elements of website development. Without which you simply cannot handle your website. Thus, top web development companies in Chennai with a unit of backend software developers comprehend the fundamentals of back-end web development to produce a practical and logical system.

Web development is known, obtaining a lot of traction in recent years. With that, more and more companies/ businesses are recognizing its true significance for developing leads, and for creating a robust online presence for brand awareness. Therefore, they require proficient engineers and developers to create top-performing websites based on the latest technology and demand.

Front-end developers are convinced to do code for an immersive user experience but backend developers are the concealed innovators who drive the functionality potential without a trace. 

Backend Developers

Back-end developers are accountable for securing the scalability and functionality of the website irrespective of the traffic volume. Apart from that, to develop innovative solutions to accomplish various business needs and requirements they work in complete harmony with:

  • Front-end developers
  • Programmers
  • UX/UI experts
  • Full-stack developers

Back-end development professionals are not only answerable for building and supporting websites, but also evaluate the speed and efficiency of web applications, writing higher quality code, troubleshooting, debugging, managing the hosting environment, and most of all keeping on top of the latest technologies in the market. 

In this article, you will learn everything you need about backend development such as how it works, backend structure, and the skills needed to become a backend developer.

So let us get straight into it.

Backend in Web Development

In short term, back-end system development is the noticeable thing that occurs ‘behind the scenes at web development services in Chennai. Backend is just like the admin panel, where you can easily access, edit and see the world behind the curtain and make sure everything functions as it should without issues or interruptions whatsoever. 

Backend Tools’ Index and Architecture

Traditionally, the back-end comprises server-side, APIs (Application Programming Interface), databases, frameworks, and operating systems. 

  • Backend Frameworks
  • APIs
  • Databases
  • Servers
  • Middleware
Backend Frameworks

Suited software back-end frameworks are the basis that makes applications/ websites quicker. They have been deemed a crucial aspect of web development projects since they deliver much-needed interactivity for web applications. As the backend enables the website to function frameworks are server-side backend programming languages that facilitate the server configuration. 

APIs

You must be aware of the fact that an application’s server-side or back-end operations possess (and are not limited to) user logins, addressing payments, customer support, order management, etc. Therefore, any action accomplished at the front end is managed, sent, and recovered by the database in the backend.

For interchanges as such, developers need appropriate APIs because they associate websites, databases, and services effortlessly. Firebase, Backendless API, Wix API, StackAPI, REST API, etc. are some common APIs operated in backend development. 

Databases

Databases help the admins store, organize, update and delete any or all data on the server. In simpler terms, a database is a repository that stocks all the data input at the frontend such as user names, email addresses, passwords, orders, etc.

Various types of databases are used for distinct use cases. For example, relational databases are well fitted for applications with well-structured data whereas document-oriented databases support software with unstructured/semi-structured data, and so forth. 

Servers

They are computer hardware or software that accepts incoming requests from clients or service requesters. Servers deliver resources, data, services, or programs to clients, over a network. Any device delivering or transferring resources to ‘clients’ can become a server. 

Middleware

As the term implies, middleware links the front-end to its back-end. It allows communication between your application and the server-side. It is also occasionally termed plumbing. 

Popular Backend Development Languages

Backend developers should be aware of the following frameworks or backend languages for backend development to get started.

  • Java
  • Ruby on Rails
  • Python
  • Node.js
Java

It is believed that king of all frameworks and is repeatedly used for developing websites and other web applications. Some of the popular instances are Netflix, google earth, uber, and tinder. Besides, it is an object-oriented programming language that has cross-platform development compatibility. 

Ruby on Rails

RoR has evolved quite famous and a choice among the developer community because it creates the development process more effortless and faster. Ruby On Rails can be an amazing asset for startups because they propose some incredible advantages. Also has other obscure gems that make funding in its learning curve well worth your time.

Python

Python is one of the most typical programming languages employed for backend development. Among other things, Python is also used for Artificial Intelligence and Machine Learning-based application product including networking programming. Applications like Spotify, Google, Reddit, Instagram, and dropbox.

Node.js

This programming language is seen to be trending in the tech world with endorsement in backend development. Originally, it was used to build mid-level projects, now with its betterment, it has become capable to handle large-scale projects as well. It is extremely scalable, one of the many explanations why architects choose Node.js over others. 

Though the above-mentioned programming languages are evolving quite renowned for backend development some other frameworks suitable for backend development are .NET, Haskell, Clojure, Structured Query Language (SQL), c#, C++, PHP, Perl, and Scala

Important Agilities for a Back-end Developer 

If you are glancing to engage backend developers for your group or are interested in staff augmentation for your short-term projects. Make sure the backend developers you have shortlisted have the following skills:

  • Back-end developers should be acquainted with accessibility along with security adherence
  • They should comprehend front-end development and technologies
  • A grasp on hosting environment, database management, and app scaling
  • Since backend developers usually function in teams, therefore communication skill is a must 
  • Should be capable to build web architectures
  • Configure payment systems, operating systems, and DevOps

Peeking for professional backend developers to be a part of the Havro team – get in contact with us today. I am sure we have the attention model you need to get started right away.

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does 3d retain a place in web design

Does 3D Retain a Place in Web Design?

Use 3d web design to stand out from flat design, build more engaging interfaces, deliver a sense of tactility, increase conversion rate, and engage visitors.

3d web designing is used in corporate branding, logo designing, Signage, app development, digital poster, catalog designing, brochures, banners, posters, flyers, and images for social media ads, websites, and magazines by the web designing company in Chennai.

Fascinate your users with 3D designs on your website, and enhance conversions. 3D web design can aid you to stand out, build more attractive interfaces and elicit emotions, but it needs to be done responsibly to avoid performance issues. Learn how.

3D technology and design have evolved into well-established domains of our lives. It’s in films, games, TV shows, smartphones, printers, AR, and VR

Would we build a website, ultimately in 3D?

Assumably not. For starters, most websites shouldn’t sense like immersive worlds you can get misplaced in. If the purpose is to obtain visitors to take action, then you ought to create straightforward expeditions for them. 

There’s also the importance of performance. Your TV might not get overfilled by 3D, but it can carry its toll on web hosting — especially if the 3D renderings are developed by an exterior plugin or API. And every trace of second counts when it reaches your visitors, according to contemporary data.

But that doesn’t imply that 3D has no position in web design. There are plenty of things that can be accomplished with 3D and a ton of various approaches to go with it.

Let’s take a glance at what kinds of 3D are skillfully fitted for the web, and how to perform with them.

3D in Web Design

All 3D web design means is that we’re putting objects along the x-axis, y-axis, and z-axis. 

The Benefits of 3D in Web Design

Design trends arrive and vary. So, you’ve got to question yourself – is 3D a design technique or craze worth investing in? 

Here are some explanations for why you may want to begin using it in your work:

  • It Stands Out from Flat Design
  • You Can Build More Engaging Interfaces
  • Visitors’ Senses
  • Enhance Your Conversion Rate Optimization
  • Exploit 3D Web Design Wisely to Dazzle Your Visitors
  • Functional areas of 3d web designing 
It Stands Out from Flat Design

When the majority of websites are flat, a website with 3D features will instantly stand out. 

Just make sure it’s done in good taste and in line with web design principles. If the 3D scenes or objects are meaningless and used only as a ploy to capture attention, they’ll make your website stand out — only for the wrong reasons.

You Can Build More Engaging Interfaces

There are various ways in which you can use 3D in web design. For example: 

  • To construct an immersive world visitors’ knowledge when they first enter the site
  • To obtain your most vital graphics to life
  • To deliver visitors with more detailed walk-throughs or 360-degree product views

By driving the suitable elements in your web design to a third plane, you’ll construct a more alluring experience for your visitors.

Visitors’ Senses

Our reasons are closely connected to our feelings and the intention of touch is no different. While visitors apparently can’t physically touch a 3D website, it regardless delivers a sense of tactility that a balanced design cannot. 

Because contact usually allows people to feel more affiliated with others and heightens their experiences with the world, we can hypothesize that interacting with 3D elements on a website might also obtain visitors closer to the brand. Even if that’s not the matter, the tactile qualities of the design will leave an everlasting impression on them.

Enhance Your Conversion Rate Optimization

3D web design has a lot of valuable applications. For example, you can add 3D renderings of developments, properties, and occurrences to a website. 

We already understand how challenging it can be for consumers to purchase certain high-ticket entities online without visiting them in person first. By counting life-like renderings of them to the website, you can support and make their decision-making method move much faster and more smoothly. And with additional confident and pleased customers, you’re likely to get more conversions from it.

Exploit 3D Web Design Wisely to Dazzle Your Visitors

It doesn’t count how gigantic or small your 3D designs are. The most essential thing to recognize when employing 3D in web design is that it enhances the experience. You want visitors to be wowed by what they’ve seen and not wonder why they spent minutes observing the 3D animation only to realize the important stuff was inside the website. 

Also, be aware of how 3D affects the implementation of your websites. If visitors have to remain more than a few seconds just for the website to load all of your 3D work, they might never get to see it. 

Functional areas of 3d web designing 

3d web designing is used to obtain into light the trade sector and makes the job much more efficient and comfortable. 3d web design defines its audience so that you can go slot. The outcomes are customizable and economically friendly to every user, therefore even a small-scale company holder can be satisfied. 

Why is 3d web designing helpful?

A single pictorial manifestation is more eye-catching than an entire paragraph of facts. As in, it gathers all the appropriate information one would require and places it together as one element. Posters, catalogs, and logos are some creative ways an illustrated designer can gratify and make a pack of information obtainable in a single place. Most typically, 3d web design designers are comprehended for functioning as,

  • Advertising art director
  • UI/UX designer
  • Web designer
  • Illustrator
  • Concept artist
  • Animator/ Game artist

How does 3d web designing sustain businesses?

Adorable and innovative graphics is the one that allows others to evaluate and rate an establishment. We authenticate you the faith people will retain after we set forth our creative designs in your firm. Services provided by Havro, the best web design company Chennai equip you with top-notch qualities in 3d design like:

  • Logo designing
  • Business card designing
  • Brand identity
  • UI/UX
  • Web designing and development
  • App development

Why should you prioritize Havro?

 As one of the Leading 3d Web Designing Companies in Chennai, Havro works strongly as a group in delivering the most promising and outstanding designs and offering a range of innovative projects to deadline. We persevere for exemplary customer fulfillment. As a crew, we make gathering decisive assignments to meet every individual’s desire. We assert fame in developing mobile adaptive apps and websites with a protected platform. We use up-to-the-minute revised technologies to deliver you a hassle-free user interface. 

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what is wireframe and how to construct a simple wireframe

What is Wireframe and How to Construct a Simple Wireframe?

A simple black-and-white layout called “wireframe” specifies the precise dimensions and locations of your website’s page elements, features, conversion zones, and navigation.

Web development services in Chennai, usually desire to presume about websites precisely in terms of design or modifications, but user experience (UX) is the path to connect the gap and assure your design.

When building or redesigning a website, following the guidelines for generating a wireframe allows you to concentrate on the user experience as a separate (but related) aspect of the problem. A wireframe allows you to test drive the page design and assess user flows to notice exactly how the new website will work and find any possible mistakes that might finally get in the way of transformations.

Let’s know about the website wireframe

A website wireframe is operated to find out the prominent features and navigation of a new website design. It provides an idea of the site’s functionality before evaluating visual design elements, like content and color schemes.

Designs and attributes such as menus and buttons are mapped out to evaluate the all-around experience of the end-user. A website wireframe also delivers a valuable map of the project for team members to visit where everything will run as they meet related tasks.

Some developers or clients may allure you to neglect this part of the process, calling it extreme and time-consuming. But wireframing is about equipping yourself and all good preparations need time. And operating without a project usually takes up even more time and you execute the risk of a project failing.

You should consistently construct a wireframe in the premature development stages because it will enable you to expose errors in determination or design, providing you time to update them. In terms of cooperation, you can use wireframes to operate virtually with your team and describe concepts to your clients.

Some wireframes are more complex than others. It’s wise, to begin with, a low-fidelity wireframe.

By delivering a glance into how visitors will interact with your site, a website wireframe can show any characteristics of its layout or functionality that could be enhanced to better help users in achieving their goals. Recognizing any topics of friction at this phase of the design process is much more perfect than finding them after you’ve determined colors, fonts, and imagery.

How to Construct a Simple Wireframe?

Determine the purpose of the website
  • Before accepting pen to paper to spoof up a wireframe, you’ll encounter it useful to comprehend the intent of your website. While it might seem evident that you like to obtain as much traffic as your server can tolerate, consider what you desire all those visitors to see and do while you’ve got their engagement. You would want them to view a particular page before descending off to another website entirely. Whatever your goal is, make sure your group is aligned close to it so that the succeeding steps glide smoothly until you take your site to production.
Comprehend the user flow
  • Wireframes enable you to recognize and assess user flows so that everyone in your group comprehends how the visitor should interact with each page on your site. During this step, you should outline individual access points a visitor could utilize to land on your homepage, then select a few preparatory entry points to complete a journey flow.
  • Take some time to summarize your user flow in a text structure before sketching a wireframe. It’s more leisurely and quicker to move steps around when they’re simply written out preferably than ridiculed up as a wireframe.
Choose your website wireframe size
  • Your wireframes will require to differ in size depending on what screen size you’re making them for. Mobile devices, tablets, and desktop screens will deviate in size — not to note the window on a desktop can be scaled up or down. To get the most precise measurements for your wireframe, use pixel measurements rather than inches or points. Here are the definitive sizes for each screen type:
  • Wireframe size for a mobile screen: 1080px wide x 1920px long
  • Wireframe size for a tablet screen: 8” Tablet – 800px wide x 1280px long and 10” Tablet – 1200px wide x 19200px long
  • Wireframe size for a desktop screen: 768px wide x 1366px long
Start your website wireframe design

Now it’s time to imagine your user flow in a wireframe. If you’re using physical pen and paper, we suggest using dotted paper or grid paper to keep items organized. This will allow you to convert the physical version of your wireframe into a digital document more easily. If you’re beginning on a digital platform, select a tool that performs best for your wireframe commitment needs.

Choose conversion points

Once wireframes are delineated, then it’s time to determine exactly how the user should proceed through each step. Just because you’ve drafted the steps the user should take doesn’t mean they’re instinctive for them to drift through. At this phase, you’ll decide what buttons, hyperlinks, pictures, or other features on the page will direct the reader onto the next phase until they attain the final plan.

Withdraw redundant steps.

Wireframing is a repetitive process. It’s infrequent to do a single round of illustrating wireframes that are production-ready. You might witness some web pages are repetitious and can be fused to create more occasional clicks for the user. Wherever a possibility exists to facilitate your wireframe, sketch it out and request feedback — that fetches me to our final step.

Acquire feedback on the wireframe

Your website will run through a few rounds of examinations and corrections before it runs live, but it’s still a fair idea to earn feedback on your wireframes in the commencement stages. Collaborate with your plan and development teams, as well as any interior staff, and customers to get their idea on the flow itself. Obtaining input now precludes the importance of the UX from getting mislaid after including buttons, screens, and page designs into the combination.

How Havro Website Wireframe Enhances the Design Process?

If you want a serviceable website, you must first begin by creating a reasonable plan for implementing the design. With a wireframe, you can easily map out the features of individual pages and modify them as required. When your task is roughly completed, the number of errors will be significantly reduced by spending the time to create wireframes.

Begin with a low-fidelity wireframe and carry your time adding details with the best website development company in Chennai. When purchasing a tool, exercise similar notification to discover one that suits your specific design needs.

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what is devsecops and how does it work

What is DevSecOps and how does it work?

Software applications are essential for many enterprises. A security setback or failure in such an application can result in economic loss as well as a stained prominence. In some intense cases, it can even result in loss of life. So, the web development company in Chennai develops DevSecOps and required services.

DevSecOps

DevSecOps is a methodology for securing infrastructure and applications that are based on DevOps and ensures that the application is less vulnerable and prepared for user use.

It develops and facilitates a coordinated relationship between security teams and release engineers based on a ‘Security as Code’ perspective. DevSecOps has attained popularity and reputation, given the ever-increasing safety threats to software applications.

DevSecOps integrates security within your development pipeline in an iterative process. It thoroughly integrates security with the rest of the DevOps approach.

Software is developed by the DevSecOps team, and testing for any security flaws and threats is crucial. Security teams must handle problems before the resolution can move ahead. This iterative approach will provide that susceptibilities do not go unaddressed.

As DevSecOps, is always a unique and emerging domain, it may need some duration to acquire mainstream endorsement and integration. A substantial amount of security tests take place late in the production cycle. This uncertainty can provoke major problems for businesses and their products. As security is usually one of the last elements considered in the development process. If you keep security at the end of the development pipeline, when safety issues arrive close to launching, then you will discover yourself back at the beginning of long development cycles.

When security matters are increased late in the production process, crews have to make important modifications to the solution before moving it out. An interruption in production will eventually direct to a delay in deliverables. Thus, bypassing security cases can direct to security debt later in the lifecycle of the product. This is a bygone security practice and can unfasten the best DevOps initiatives. So the DevSecOps objective is to initiate the security team’s involvement as early as possible in the development lifecycle.

How Does DevSecOps Work? 

The DevSecOps approach needs development and operations units to do better than cooperate. Security crews are also required to cohere in at an early stage of the iteration to ensure overall software security, from beginning to end. You need to consider infrastructure and application security from the commencement.

The world is enthralled with DevOps. Social transitions come through systematizing groups, larger have been unique around a distinct vision. Exhaustive changes go with robotizing as an immense piece of the development, transmitting, and operational background as possible to even more rapidly pass on prevailing evaluation and significantly secure code.

This is where we believe the DevOps chatter gets cloudy. As is typical in devising endeavors, we habitually ignore to recollect the explanation or the problem we are attempting to settle and rather get concealed in the nuances of the cycle or the gadget. We’ll forget that combining DevOps has the impulse pushing discussion on how to even more quickly pass on better quality, more secure stuff to our clients, so they can survive their problems and we stay ahead of our rivals.

Key Elements of DevSecOps

These vital components may be possessed in DevSecOps techniques:

  • Application/API Inventory
  • Custom Code Security
  • Open-Source Security
  • Runtime Prevention
  • Compliance monitoring
  • Cultural factors
Application/API Inventory

Automate, profiling, and regular checking of the code across the portfolio. This may integrate creation code in server, virtual requirements, private & public mists, holders, and serverless. 

Custom Code Security
  • Constantly screen programming for liabilities all through refinement, tests, and tasks. 
  • Static Application Security Testing (SAST) screens the application source records, precisely distinguishes the main driver, and remediates the elemental security imperfections.
  • Dynamic Application Security Testing (DAST), controlled invasions on a running web application or administration to identify exploitable liabilities in a running climate.
  • Interactive Application Security Testing (IAST) gives a deep output by instrumenting the application by utilizing experts and detectors to persistently break down the application, its foundation, states, and dataflow, just as all the code.
Open-Source Security
  • Open-source programming (OSS) regularly comprises security defects.
  • Software Composition Analysis (SCA) computerizes the permeability into open-source programming (OSS) with the end plan of threat the board, security, and permit consistence.
Runtime Prevention
  • Secure applications underway – new defects might be identified.
  • Logging can recommend to you what sorts of assault vectors and frameworks are being focused on. Risk insight educates risk demonstration and security design measures.
  • Runtime Application Self-Protection (RASP) instruments applications, straightforwardly gauge raids from within and keep misuses from the inside.
Compliance monitoring

Promote assessment availability and a constant state of consistence for GDPR, CCPA, PCI, and so forth.

Cultural factors
  • Determine security champions, and build up security design for engineers.

Advantages of DesSecOps

Prompt, functional programming conveyance

The quick, protected transport of DevSecOps saves time and costs by limiting the need to repeat a cycle to manage security issues.

Improved, prescient security

DevSecOps offers network security standards from the beginning of the improvement cycle. 

Accelerated security defect fixing

An integral advantage of DevSecOps is the way rapidly it coordinates apparent security defects. 

Automation is feasible with the current turn of events

 It can test and secure code with a stagnant and dynamic review before the last update is inflated to creation.

A repeatable and versatile cycle

This provides security across the background, as the environment changes and acclimates to new necessities. 

Where DevSecOps tool is used?

  • Automotive
  • Healthcare
  • Financial, retail, and web-based business
  • Embedded, arranged, committed, customer, and IoT gadgets

What application security tools are required to execute DevSecOps?

Static application security testing (SAST)

SAST widgets check select code, or custom code, for coding errors and configure flaws that could evoke exploitable inadequacies. SAST gadgets are used fundamentally during the code, development, and refinement times of the SDLC

Software composition analysis (SCA)

SCA tools, review source code and parallels to identify known flaws in open source and outsider parts. Moreover, they can be coordinated faultlessly into a CI/CD phase to ceaselessly determine the latest open-source weaknesses, from construct incorporation to pre-creation release.

Interactive application security testing (IAST)

IAST instruments, operating in the background during manual or robotized useful tests, explore web-application runtime lead. It identifies runtime weaknesses and subsequently repeats and tests the disclosures, giving unmistakable pieces of knowledge to originators down to the line of code where they occur. This commits originators to concentrate their time and effort on fundamental shortcomings.

Dynamic application security testing (DAST)

DAST is a motorized disclosure testing refinement that replicates how a developer would associate with your web application or API. It tests applications over an organization affiliation and by expressing the application.

Final words

DevSecOps is igniting power and facilitating advancement as security bunches are ceaselessly finding adequate ways to deal with work. It supports definitive improvement as workplaces perform opposing associations.

Particularly regarded organizations like Netflix and Google are currently achieving exceptional work in creating security an essential piece of their DevOps culture. Your community can make a move as needs be by driving security aside and handling SecDevOps with a website development company in Chennai.

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what is the role of creativity in the advertisement

What is the Role of Creativity in the Advertisement?

What is creativity in the advertisement?

Creativity is the quality of advertising and branding. Advertisement targets consumers by giving creative messages about products and services that impress the audience’s hearts and minds.

Advertisers usually turn to ad agencies and they should be the best advertising agency in Chennai for designing and developing ad campaigns and take a stake in what will work best.

Better than ever back, creativeness brings life to an advertisement organization. Havro suggests innovative ways of regaling consumers rather than merely programming them to wave the future. 

Functions of the Creative Team

The creative team has experienced people to create an advertisement campaign and collaborate creative ideas to improvise the effectiveness of the advertisement. The creative team involves:

  • Copywriters
  • Ad designers
  • Account planners

Account planners articulate the requirements and interests of the clients to the ad designers. So, they have comprehended objectives before and during the creative process. Copywriters provide the text or verbal copy for the ad, while ad designers provide the visual features, such as graphics and design. 

Drafting Advertisement Creative Strategy

Before creating an advertisement, the team should develop a creative concept or plan. This is the theme of a campaign that will carry through all performances and act as the basis of the message you want to fetch across to target customers.

For most businesses, invention and skill are essential to sustain in a time of remarkable change in the interconnected world. Creative practices in advertising plans should be leveled on an assumption that strategy may need to change in response to movement.

Smart Branding Products 

Creativity provides sense to brands in many ways. Product branding is a significant approach that enables customers to recognize and distinguish one product from another. Businesses of all extents can successfully execute it and reap its benefits. If you don’t invest anything at all into product branding, you’ll end up with badly defined products. 

Creating an Effective Strategy

The creative crew develops thumbnail sketches and rough designs to share with the advertiser before pursuing the advertisement. Advertisers may express discomfort at highly abstract or hyper-creative messaging, despite the fact that they look to creative people for new ideas.

Creatives often have to convince executives to purchase a creative concept, often with the help of test market research. The border between being overly transparent and going too far in the direction of confusion is very narrow.

Creative Advertisement Ideas

Creativity is essential for effective advertising. Many companies have employed creativity to develop brand identities that more fully convey the fundamental qualities of their products. Brand leaders can be identified by their artistic and creative leadership in advertising. The key is understanding how to convey strong advertising messages through creativity.

Creative Team

The group of people from an advertising agency known as the creative team collaborates for the benefit of a client to create the conceptual framework for a marketing campaign. The creative team is made up of the two roles of art direction and copywriting. The creation of visual and design aspects for advertising messages is a part of art direction. Copy is the written or spoken content that informs a brand’s target market of its characteristics and advantages.

Creative Concept

The creative concept, which is created by the creative team, serves as the fundamental framework or central theme of an advertising campaign. The narrative that informs the messages conveyed in an advertisement or set of advertisements is the creative concept. It unites the various characters and components of commercials to assist deliver a memorable and impactful message that will elicit the intended behavioral reaction from the target market. Depending on what the organization is trying to communicate, humor, drama, and action are frequently components of a creative design.

Creative Tension

Creative tension refers to the anxiety that comes when ingenious professionals must create ad messages that fulfill or exceed their creative visions. Besides, creative tension in advertising refers to the tension that can develop between inventive professionals at an ad agency and directors with a client company that is generally concerned with dollars and may hinder creative development.

Attributes of an Effectual or Persuasive Advertisement

The effectiveness and persuasiveness of advertisements are closely correlated. While you often have distinct goals with ads, the general purpose of each is to convince clients to believe, sense or operate in a certain manner toward your brand. In this sense, effective, persuasive ads have several common traits.

Imploring to Emotions

Persuasiveness normally requires that you associate with someone’s rational or emotional motives. In multiple cases, emotional inducements carry more influence. Underlining the advantages that most appeal to a target audience in a practice that creates an emotional effect is a key ingredient. 

Narrating a Story

Effectual ads can relate stories to correlate with customers, often creating settings with personalities that can drive the viewer or listener to determine a character’s dilemma in the ad. 

Advertisement Medium and the Message

Effective ads are delivered only when the ads are published in the right medium. There are various media for publishing ads like TV, Print ads, Radio ads, etc. While TV ads have surroundings, lighting, sound, personality expressions, and dialogue all contribute to the essence of the message. In print ads, the layout, shades, and copy impact tone. On the radio, the mixture of sound and copy set the tone. The medium and message should work concurrently for translucence and impact. 

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what is the site search and why do you need it

What is the Site Search and Why do you Need it?

What is Site Search?

Site search is a functionality that helps users to find the information through search bars on your website directly without looking into search engines like Google.

While it’s equivalent to a standard search engine, it is premier to your site and works by indexing it constantly. This drives it better than just browsing quality as it enriches the user experience by enabling visitors to encounter the type of content they are peeking for endlessly.

What Makes it a Valuable Feature?

Exploring to discover appropriate content or information amongst the vast amount of data across the web is a crucial part of how we utilize the internet. We all do it almost unconsciously every stint we push to find a distinct song, YouTube video, or report on some matter throughout the day. Hence, visitors automatically predict an equivalent browsing background when they come to your site.

In such a way, search equips a quick discussion between your site and your visitor. The visitor “request a question” by typing a question, and the website provides a “response” with a set of results.

And while search bars are elementary to secure a good user experience Havro, the no 1 SEO company in Chennai uses a well-designed search attribute which is deemed one of the predominant characteristics of a great UI.

Site Search Statistics

Due to the time-saving and efficient abilities of search keys, the search demand is rising steadily and is expected to attain a high rate by 2024. Here are some statistics that exemplify this:

  • 30% of visitors operate a search box if there is one on the site.
  • Visitors who use the search box are acknowledged as high-intent users since they vigorously strive for the object of their query.
  • Websites with site search create 1.8 times better conversions than websites without it.
  • The ratio of visitors that use the site search denotes 45% of all conversions. Users that use this are more potential to make a purchase because they are actively pursuing to do so.

84% of internet users, shift to a search function or engine to decrypt an issue. So, by retaining a search attribute on your site, you are allowing your users by promoting them to crack problems.

Search is significant for consumers that 68% won’t bear to a site if they own a wretched search experience.

4 Ways Site Search Can Benefit your Business

* Stimulate Competitive Advantage
* Acquire an Adequate Knowledge of Customer Behaviour
* Promote Customer Experience
* Raised ROI
Stimulate Competitive Advantage

They provide you a competitive advantage by establishing yourself apart from other enterprises since this attribute is often overlooked, and merely a small ratio of organizations invests in it.

Acquire an Adequate Knowledge of Customer Behaviour

All span visitors use your search bar, they depart data about their intent. So, by following and examining them, you attain valuable data and insights concerning your consumers. For example, exploring the data can expose what your customers want from your website; you can execute these insights towards enhancing your website and product/services.

Promote Customer Experience

They deliver your visitors with an efficient method to discover appropriate content and information, offering a terrific user experience. While you can have superior content on your site, you won’t reap its concessions if users can’t guide it easily. Allowing your visitors to find what they are looking for with a few clicks ensures they stick around on your website longer. Besides, by enriching the experience with search ads, they are also likely to yield.

Raised ROI

When visitors see what they like fast and retain a positive user experience, they are possible to make an investment, directing better remuneration for you. Additionally, visitors who use on-site search habilitate more than visitors who don’t and manage to preserve the website.

How On-Site Search Can Increase SEO?

The contradiction of exemplary SEO signifies that the better content your site has, the tougher is to filter through and encounter detailed articles or content. So, however right the site navigation is, there comes the point where it is a hassle for visitors to attempt to discover what they are glimpsing.

An operational search box that provides fast and authentic results can help your users encounter the right content on your site and increase your SEO ranking.

Most promising practices to ensure the on-site search facilitates your SEO ranking:
  • The search bar is perceptible on all appropriate pages.
  • The search box equips autocomplete & predictive search guidance based on the query.
  • It is keyboard-friendly.
  • Search outcome pages save searches.
  • The search box doesn’t return a blank search results page. Rather, it proposes equivalent content, products, or services.
How Havro Site Search Will Improve your Visitors’ Experience?

Havro is one of the SEO services in Chennai which proffers an enriched user experience and monetization. While monetization may not be the foremost thing you associate with it, you should consider if you want to make the most of your search box.

IT delivers snappy and authentic results, concurrently with highly targeted search ads to enhance your visitor’s search experience. Our search solutions are optimized to upgrade revenue and your media campaign flexibility.

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7 successful companies using micro frontends

7 Successful companies using micro frontends

What are micro frontends?

Micro frontends are new designs where the web application is fragmented into several applications and each function independently with a well-defined objective.

In micro frontends, the fragmented applications are built and managed by different teams using different technologies. An e-commerce web application is an example of a micro frontend. E-commerce includes the home page, cart page, checkout page, and payment page. Each page is managed by a separate team and written as a single application.

Enterprises may maintain a simplified development process even as their company expands by breaking apart monolithic structures into smaller frontend components that can then be brought back together onto a single page. Top web application development companies in Chennai design the micro frontends in their web application to reduce inter-team dependency.

Benefits of micro frontends

  • Because micro frontends enable smaller teams to create and deliver specific functionality separate from the rest of the app, they’re a great way to empower your developers. This reduces inter-team dependency, as well as the organizational drag on any one team’s ability to innovate.
  • Micro frontends are also beneficial to larger enterprises with various teams and sophisticated frontend requirements. Micro frontends allow enterprises to remove inefficiencies and democratise the UX development process by replacing monolithic frontends with micro frontends.
  • Micro frontends are far more than a trendy term; they are a vital tool that allows huge enterprises to deliver consumer experiences that move their brands ahead. Micro frontends are being used by smart business leaders to keep their competitive advantage.

Companies using micro frontends

Micro frontends are used by great firms and here are 7 organizations that are successfully utilizing micro frontends.

  • IKEA
  • DAZN
  • Upwork
  • Spotify
  • SoundCloud
  • HelloFresh
  • Zalando
1. IKEA

Micro frontends are used in the online store experience of this European furniture manufacturer. IKEA designs and sells ready to assemble furniture, kitchen appliances, and home accessories. It has been the world’s largest furniture retailer. They design modernist appliances and furniture with eco-friendly interior designs. The front-end is broken into smaller parts for the teams to function independently.

The system is broken vertically to create self-contained platforms with both backend and frontend produced by the same team. Keeping the team small is the major advantage of using micro frontend in IKEA. Another benefit is the transclusion mechanism which is including one electronic document into another document. The basic technology at IKEA for the micro frontends is Edge Side Includes. They have the concept of pages and fragments and a team is responsible for this set of pages and fragments.

2. DAZN

DAZN is an OTT subscription video streaming service with live and on-demand streaming of events. Small teams can work independently with micro frontends in DAZN. They help DAZN to move faster and avoid team frustration. When the user types dazn.com, the bootstrap is loaded. Bootstrap includes an HTML page that contains some logic for loading micro-frontends. Application startup is loaded which means the configuration is retrieved. Each micro frontend denotes a business domain.

DAZN has multiple teams and each team works on various areas like TV, web, mobile, and so on. Each team can work autonomously which means if they want to release discovery they don’t want to ask permission from anyone. Some parts are duplicated in DAZN like the header and footer. Coupling is not followed by DAZN and each team can take its own path. For creating successful micro-frontend architecture DAZN wants to build, compose, orchestrate and understand the communication between micro frontends.

3. Upwork

Upwork is an American freelancing platform that allows clients to interview, hire and work with freelancers. Once they choose the freelancer they sent a contract with set hours, pay rate, and a deadline for the work to be completed. In 2017, as part of an overall attempt to update its user experience, the freelancing network for independent business professionals to connect and interact switched to a micro frontend architecture.

“Migrating to a micro frontend design posed some hurdles,” explains Sep Nasiri, “but the benefits of updating Upwork’s frontend along the way made it worthwhile.” Modernization will help us future-proof our site and streamline certain services to give Upwork’s 17 million global registered users a better, more consistent user experience.”

4. Spotify

Spotify is a music streaming service provider and is listed on the New York Stock Exchange in the form of American depositary receipts. Users can browse music on the Spotify app under parameters like artist, album, genre, playlist, or record label. Spotify, an online streaming media service, uses micro frontends for its desktop programs and iframes to put everything together. An event bus decouples the different parts of the application to communicate without knowing who is going to listen for a message or event.

5. SoundCloud

Micro frontends have also benefited SoundCloud, a European online audio distribution platform and music sharing website. Soundcloud allows users to upload, promote, and share audio. “At SoundCloud, we have one team and one product manager responsible for each feature or collection of comparable features,” explains Bora Tunca, who works as a software developer there. We want this team to provide a consistent experience across all platforms.”

6. HelloFresh

HelloFresh is a German-based multinational meal-kit firm that is the top meal-kit provider in the United States. And by splitting apart the frontend monolith, their development teams have been able to overcome impediments to creativity. “Previously, we had this massive monolithic program that was unmaintainable and nigh-on unbootable in a local environment,” said Pepijn Senders, a HelloFresh engineer.

“Now each project gets its own server and its separate dev environment.” All external dependencies can be adjusted, allowing you to debug problems in the live, staging, or your own environment. “Micro frontends allow development teams to work with smaller codebases that are easier to maintain and understand. This prevents them from becoming slowed down by excessive complexity or from making mistakes as a result of trying to operate inside that complexity.

7. Zalando

Zalando is a German-based online company. They do, however, more than just sell items online. In addition to eCommerce, the company leads Project Mosaic, a set of services and modules that provide a micro frontend style architecture for huge websites, contributing significantly to this technique of frontend development. Entando allows you to create modern web apps with tiny frontends. Your company will be unable to create modern online experiences if release cycles take months instead of weeks.

Development constraints restrict your capacity to update your app, preventing iteration and innovation. And an outmoded or clumsy user experience prevents you from attracting and maintaining consumers. As a result, we established a platform to assist you in bringing your ideas to market more quickly. Entando is the most popular micro frontend platform for creating Kubernetes-based enterprise web apps. In order to innovate more quickly, we want to revolutionise the way businesses think about producing apps, websites, and portals.

You may use Entando to quickly construct micro frontends and assemble them into a single page using customizable blueprints. Then, using the Entando Component Repository, reuse UI/UX components across different projects, saving money and speeding up development. Entando’s unique Kubernetes operator automates the deployment of scalable, self-healing apps, allowing you to scale rapidly and effectively. Entando is a free open source project with enterprise support. Start working on the platform immediately, and request a quote to learn more about how our Havro team can help your company build better apps, sites, and portals faster.

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how to identify site quality for link building

How to Identify Site Quality for Link Building?

Link building includes creating relevant hyperlinks to a website from other sites. It is one of the ranking factors in Google’s algorithm for displaying websites in SERP.

It is one of the most time-consuming and rigorous SEO activities. It has to do with judging websites based on a variety of factors. Finding high-quality sites for link-building is crucial because linking to no-value sites sometimes lead to penalty and also don’t add value to our site.

Link building has been systematized, and a list of the most significant link-building metrics has been created. Best SEO service providers in Chennai identify high-quality sites for link building and drive your website to rank higher. I hope it makes this task a little simpler for you.

  1. Website’s Rating and Domain Trust Rate
  2. Niche Relevance
  3. Top Keywords for a Website Ranks
  4. Geographical Location
  5. Content Structure
  6. Backlink Profile Analysis
  7. Backlink Profile Growth Dynamics
  8. Spammy Content and Search Engine Penalties
  9. The Number of Ads and Pop-Ups in the Overall
  10. Total Number of Pages to Traffic Volume Ratio
  11. Date of the Latest Update
1. Website’s Rating and Domain Trust Rate

To determine the worth of a website, most SEOs utilize tools like Alexa, Ahrefs, MOZ, and Majestic. They look at a lot of information, which is classified into two categories: rating and trust measures. The first set of parameters displays the position of the website in each service’s independent ratings. The second group represents the amount of confidence that search engines have in a website. Although each service’s metrics may have distinct names, their meanings are typically the same.

2. Niche Relevance

Of course, there’s nothing prohibiting you from linking to a website in a different industry. Which begs the question, why is this occurring in the first place? A link from an authoritative food blog, no matter how good, will not deliver substantial traffic or leads to a website promoting professional soundproofing. You may use a niche as a filter when working with link networks.

3. Top Keywords for a Website Ranks

Outbound content marketing strategies are particularly interested in the top keywords a website ranks for. Targeting instance, let’s say you have some material for a certain segment of your target audience and you’re attempting to figure out where to put it. A keyword analysis of prospective link-building locations will help you choose which one best fulfills the needs of the target audience. Serpstat’s ‘Website Analysis’ tool (‘Domain analysis’ ‘SEO Research’ ‘Positions’) is the simplest approach to undertake keyword analysis.

4. Geographical Location

You can proceed to the next stage if you work in the international market and are not interested in a specific geographical region. However, if you are targeting a specific local market, we strongly advise you to check the primary language and host address for selected websites. Netpeak Checker allows you to do a fast check on several websites. Simply choose ‘Language’ from the ‘On-Page’ section and ‘Country’ from the ‘DNS’ part to begin your investigation.

5. Content Structure

The text’s structure can reveal if it was intended for humans or crawlers. If web pages don’t have any headers other than H1, it’s possible that they were built specifically for search engine robots. They also pay attention to H2-H6 headers, by the way.

Return to Netpeak Checker if you already have a list of domains for bulk analysis. It will check in the same manner as Netpeak Spider does: it is a program that allows you to examine certain headers on specific pages. To prepare it for analysis, simply switch on all of the settings in the sidebar.

Backlink profile analysis entails valuing the quality of links that point to a website. First and foremost, pay attention to the anchor list and connecting domains. Make sure the backlink analysis report doesn’t contain any spammy anchors or questionable websites at this stage. In Serpstat, you may use ‘Backlink Analysis’ (‘Referring Domains’ and ‘Anchors’). It will assist you in determining whether or not the website’s backlinks are natural.

You must also examine the backlink profile’s growth dynamics to have complete knowledge of it. Launch ‘Backlink Analysis’ and choose ‘Backlink Dashboard’ if you’re using Serpstat. A graph called ‘Referring Pages’ will appear in the newly-created window. It displays the dynamic growth of backlinks throughout the domain’s history or the previous 120 days. The typical graph shows a steady upward trend with a few tiny wave-like peaks (in the case of some special occasion or newsworthy event related to this website). Huge spikes usually suggest sophisticated backlink modifications.

8. Spammy Content and Search Engine Penalties

Before you put a backlink on a new website that you haven’t dealt with before, make sure it doesn’t have any spam or penalty issues. To determine whether a website is trustworthy, use SucuriSiteCheck, Moz, or Netpeak Checker. Each of these tools can assist you in determining whether or not this site is appropriate for link building:

  • SucuriSiteCheck looks for malware and search engine penalties on the website.
  • The Moz Spam Score measures the likelihood of a website being flagged by search engines as a low-value site.
  • Netpeak Checker allows you to do a mass analysis on a large number of URLs and see whether they have the ‘This site may be hacked’ statement in the Google SERP snippet.
  • You may also use the Netpeak Checker to look at the Moz Spam Score. It’s simple to connect thanks to the API.
9. The Number of Ads and Pop-Ups in the Overall

It’s no secret that search engines aren’t averse to putting their ad units on websites. They will not, however, be so tolerant of obnoxious blinking advertising and pop-ups. Because such advertising harms a website’s reputation, you should be cautious and verify how many adverts it has.

10. Total Number of Pages to Traffic Volume Ratio

Many of us overlook one crucial factor when calculating traffic volume. The total number of indexed pages that bring you the previously computed amount of traffic is what we’re talking about. Although two websites may have the same amount of monthly visitors, one may have 10,000 indexed pages while the other has just 500 well-optimized pages.

As an extra metric of website quality, you may look at average page attendance. We strongly advise you to consider it while choosing a website that is better optimized. Use SimilarWeb or Serpstat’s ‘Domain Analysis’ tool to calculate monthly visitors. Use Netpeak Checker to find out how many website pages a search engine has indexed. All you have to do now is enable the required settings in a sidebar (SERP parameters for each SE) and run the analysis.

11. Date of the Latest Update

Pay attention to the date of the website’s most recent update, no matter how wonderful it is according to all of the above measures. Only connect to websites that are updated regularly. All sites that haven’t been updated in one or more years should be excluded from your link-building domains list. Only websites containing the Last-Modified HTTP header may be checked in bulk. It informs the browser when the page was last updated.

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how to increase organic traffic to your site

How to Increase Organic Traffic to your Site?

Organic traffic refers to users who visit your website from the organic listing in the search results other than the paid ads displayed at the top of the SERP.

If you’re looking for a quick fix to drive traffic to your website it’s wrong. To see results, you must put in the effort and be patient. Choosing organic traffic boosting strategies, on the other hand, maybe the best investment you can make for your eCommerce business.

Best SEO services in Chennai drive traffic to your website through search engine results pages (SERPS) using search engine optimization (SEO) or pay-per-click (PPC) ads that appear before organic results (such as Google Ads).

The results of paid advertising are almost instant, but you must pay every time a user clicks on your ads. This is a shortcut to your goals that may only provide you with temporary customers and a high bounce rate. Building organic website traffic is free, but it takes time.

Continue reading to learn how to get organic traffic to your website.

Organic Traffic: Why Does It Matter for Your Company?

Organic traffic refers to visitors who arrive at your website after searching on a search engine such as Google, Bing, or Yahoo. Organic traffic takes time to generate results for SEO, but it is the best type of traffic for your website.

This is why.

Organic traffic is targeted, which means that users who click through to your website have a specific intent and convert at a higher rate than a random visitor from a paid search. Users are more likely to trust websites that rank organically, so organic traffic can boost your credibility.

How to Increase Organic Traffic to Website

Any website owner or marketer’s dream is to rank high in search results. If you rank on the first page, you will undoubtedly receive a large amount of organic traffic. If you don’t rank on the first page, your dream will remain just that — a dream. Here are eight helpful hints for increasing organic traffic to your website:

  1. Use long-tail keywords.
  2. Consider influencer marketing.
  3. Leverage on-page SEO.
  4. Find and remove non-performing content.
  5. Become a guest blogger.
  6. Create video content on YouTube.
  7. Promote your content on social media.
  8. Answer questions on Google’s People Also Ask.
1. Use Long-Tail Keywords

If you want to learn how to drive traffic to your website, writing high-quality content is only half the battle. If you focus on long-tail keywords in your keyword research, you can significantly increase organic traffic. Long-tail keywords are three or four words long, such as “best WordPress security plugins” or “restaurants in Lagos.” Long-tail keywords can help you create compelling titles for your blog posts. When looking for keyword ideas, consider using tools like Ahrefs’ free keyword generator.

2. Consider Influencer Marketing

Influencers typically have a large number of followers who interact with them regularly. Having them mention and recommend your brand can be a game-changer, resulting in massive organic traffic to your website. They can also create unique, new content for your company. Using an influencer as a brand ambassador can help you gain new potential customers, especially if you run a small business.

3. Leverage On-Page SEO

When learning how to drive traffic to your website, you must optimize your web pages for search engines in addition to creating and publishing great content. Optimizing your images, HTML tags, and headlines are all part of on-page SEO. Make sure your images compliment your content and that your meta description and title tags are optimized. Your header tags make your posts easier to read and more enjoyable to read, which can affect your rankings. Overall, your on-page SEO will increase website traffic and improve your website’s visibility in search engine results pages (SERPs).

4. Find and Remove Non-Performing Content

Non-performing content is content on a website that does not fulfill its original purpose. This can lead to major bottlenecks and jeopardize your chances of ranking high in the SERPs. This is because search engines encounter a snag in the crawling process and abandon your website before reaching important pages. Removing non-performing pages allows important content to rank higher in search results pages, allowing you to earn more organic traffic.

5. Become a Guest Blogger

When it comes to guest blogging, it is a two-way street. You can either become a guest blogger for other websites or invite people in your niche to blog on yours. Your guest post on a high-authority website can significantly increase traffic to your website and help boost brand awareness. The website’s owner will usually encourage you to share the link on your website. This can result in referral traffic and backlinks to your website.

6. Create Video Content on YouTube

Your content strategy should not be limited to creating excellent content for your website; you can also convert it into other formats, such as audio or video. YouTube videos, for example, can help attract and engage new subscribers. Uploading videos is an online marketing strategy that allows your customers to see a product or service demonstration. It also assists in answering questions about your brand. Video SEO significantly boost sales and drive organic search traffic to your website.

7. Promote Your Content on Social Media

Sharing content on social media platforms is an excellent method for content marketing. Participate in Twitter discussions using relevant hashtags. Answer questions and respond to comments on your Facebook page to engage with visitors. You can also distribute your content through relevant, high-traffic communities such as Reddit, Slack, LinkedIn, Quora, and Facebook groups.

Before you promote your content, establish trust and cultivate a relationship with the community (and make sure the group allows it). Anything else could come across as spammy. Make an effort to interact with your followers on various social media platforms to establish rapport and long-term trust with them. They’ll be more likely to share your content with their contacts, increasing traffic and brand awareness.

8. Answer Questions on Google’s People Also Ask

Instead of creating generic content about a topic, delve deeper and use Google Search to find questions people are asking. The vast majority of those who ask these questions are business owners seeking specific solutions. You can generate organic traffic by creating content for a specific audience. As a result, if you’re a blogger, use Google’s People Also Ask to find questions to answer and blog posts to generate. You will drive organic site traffic if you create content based on actual questions that users have asked.

Finally, how can you get organic traffic to your website in 2022?

This guide does not cover every method for getting organic traffic to your website, but the tips we discussed will assist you in developing a successful organic traffic strategy. From guest posting to video creation to social media marketing, you may have to put in a lot of effort before you see any results.

 It won’t happen as quickly as you’d like for new website owners, but consistency and quality will eventually generate organic traffic. Choosing a reputable web host is an important step in increasing traffic to your website. We take care of what matters most to your online business with Havro Fully Managed WordPress hosting. Begin your journey to success with our hosting solutions today.

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instant app a definitive guide on definition and working

Instant App – A Definitive Guide on Definition and Working

What are instant apps?

Instant apps are applications that need not be installed but users can access the content of the app. They save users’ device space and provide a convenient deep link to a specific app function.

With the instant app, users can access content from an app without having to install it. They are only available for Android at the moment. The best mobile app development company in Chennai develops instant apps with the intention to save users’ device space while also providing a convenient deep-link to a specific app function.

Google used a parking meter app as an example of what Android instant apps had to offer when they were first announced. The number of users who would keep a parking meter app on their device is likely to be lower than that of a mobile game, but its functions can be useful on occasion.

If the user can access this as an instant app, they can use the parking meter app’s capabilities on their device without having to sign up or install anything. With just a few clicks, the user can make a purchase as long as the necessary payment information is entered into Android pay. Google Play Instant also allows users to try an instant app before purchasing and installing the app in its entirety.

How do instant apps work?

The instant app is technically downloaded onto the device, but it functions similarly to a mobile browser because the app is cached once it is closed.

When a user clicks on an instant app’s URL – whether via a link, banner, or otherwise – that user is taken directly to a specific section of the app. This is possible because the app has been divided into modules, which means that only the code required to display that module is downloaded.

This means that an instant app is still technically downloaded onto the device, but it functions similarly to a mobile browser because the app is cached once it is closed. Assume you’re in the market for a new television. You probably don’t shop for televisions regularly, so you probably don’t have an e-commerce app dedicated to that purpose.

However, if you search Google for the model you want, you can be directed to an app’s product page for that item. Only the code for that product page was downloaded, so you can enter the app without having to uninstall it, complete the purchase at your leisure, and exit the app without having to uninstall it.

Instant apps will only work for apps that have been published on the Play Store and can be used on devices running Jellybean OS (2013) or later. All Android users can toggle instant apps on or off in their settings. Android Lollipop (API 21) or higher is also required for instant apps to function.

Adjust and instant apps

Adjust is the mobile measurement provider for tracking Instant Apps.

Instant Apps have the potential to profoundly change the mobile industry as we know it, from user behavior to the nature of apps. Adjust is currently the only mobile measurement provider capable of tracking Instant Apps. This means that we can now provide tracking to our clients for a larger portion of the market than ever before.

How to use instant apps?

To use Android instant apps, you must first enable them on your device. To enable instant apps, follow these steps:

  1. To open Settings, tap the gear icon.
  2. Scroll down and select ‘Google’.
  3. Choose ‘Instant Apps’ from the options listed.
  4. Toggle feature to ‘On’.
  5. Confirm your agreement to terms.

You don’t have to do anything different when using your phone if you have instant apps enabled on your Android device. When you use a compatible browser or app, the program will activate. For example, if you run a Google search for a new home on your Android and Relator.com appears in the search results, the instant app will activate when you click on that option to provide a faster experience.

How to disable instant apps

If your phone is ‘updating instant apps’ too frequently, you can uninstall or disable instant apps. Perhaps you decide that you do not want to use this option, or perhaps instant apps are downloaded without your knowledge. To disable instant apps, do the following:

  1. By tapping on the gear icon, you can access Settings.
  2. Choose ‘Google’ from the menu.
  3. Select ‘Instant apps’.
  4. Click on the ‘None’ option.

In the Google Play Store, you can find Android instant apps. The Google Play Store has a plethora of apps that support instant apps, including popular apps like Buzzfeed, NYTimes Crossword Puzzle, Vimeo, and others. These apps are highlighted with a Try It Now buttons in this Google Play Store instant app list.

You can change your settings to allow links to open in instant apps or websites. To modify the settings of the instant app, follow these steps:

  1. Open the Google Play Store on your Android device.
  2. Tap the menu icon (three lines).
  3. Select ‘Settings’ from the list of options.
  4. Choose ‘Google Play Instant.
  5. Turn on the ‘Upgrade Web Links’ feature.
  6. Use apps in an instant

Android users can use Google Play Instant to try out and test apps before downloading them to their device, saving time and storage space. Google Android Instant Apps allow you to access a cloud-based version of an app on your Android phone without having to install it from the Google Play Store.

There are currently about 2 million iOS apps and 2.2 million Android apps available for download. Individuals tend to use only a few Apps per month, concentrating the majority of their time on only a few of them. Android Instant Apps allow Android apps to run in real-time, saving users time and effort.

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multi experience development platforms applications benefits

Multi Experience Development Platforms – Applications, Benefits

Multi experience development platforms provide developers with an integrated set of front-end development tools and back-end services.  

These platforms make it easier to create apps that work across multiple touchpoints and devices, allowing businesses to test and improve their user experience on a new platform with minimal investment. Best web development companies in Chennai can decide to build custom, platform-specific apps once the requirements of the app for this new platform reach a certain level of complexity.

With the development of wearable devices, natural language-based UI, and AR and VR, the number of digital touchpoints is increasing. Organizations must satisfy customer demand in every touchpoint relevant to their businesses while remaining cost-effective.

What is multi-experience development?

The goal of multi-experience development is to improve our digital experiences across multiple devices or touchpoints. Modes of human-machine interaction are becoming more prevalent as technology advances. In addition to typing, touching, and chatting, users in 3D or virtual environments can use their voices or gestures.

According to Gartner, the term “multi-experience” means “The various permutations of modalities (e.g., touch, voice, and gesture), devices, and apps with which users interact on their digital journey across the various touchpoints are referred to as multi-experience“.

Citizen developers (business users without a deep understanding of computer science) can quickly build fit-for-purpose apps that connect with users across various digital touchpoints such as web, mobile, wearables, chatbots, augmented reality (AR), and virtual reality (VR) using multi-experience development platforms (VR).

Why is it important now?

Customers begin to demand experiences in new digital touchpoints as they become more widely available. This motivates businesses to invest in platforms that allow them to easily develop for these digital touchpoints.

The increasing development of mobile apps has prompted businesses to look for development platforms to help them build mobile apps. This resulted in the rise of mobile application development platforms (MADP). With the increasing importance of new devices such as wearables or new interfaces such as natural language, there is a similar demand for MXDPs.

The demand for multi-experience platforms will only grow as the number of apps, devices, and modes of interaction grows. As more customers own devices with new modes of interaction, the demand for such services grows. One of the primary drivers of digital transformation is multi-experience development.

Businesses invest in multi-experience platforms to cost-effectively build multi-channel apps as part of their digital transformation journey. According to Gartner, by 2021, at least one-third of enterprises will have deployed a multi-experience development platform.

Applications of multi-experience development platforms (MXDP)

Visual and touch interfaces are well-established and required for the majority of B2C applications. The platforms listed below are newer, and developers should consider whether to use them in their new applications because not all of these technologies apply to all applications.

Chatbots (Conversational User Interface)

The chatbot is software that allows people to obtain information from machines in a natural, conversational manner using text and voice. Automotive companies, like Kia’s Kian, use chatbots, which can answer customer questions and increase conversion rates.

Augmented reality

AR devices use computer-generated data to augment the view of the real-world environment. Qwake Technologies, for example, has developed a smoke diving helmet for firefighters, allowing them to enter and exit dangerous situations faster and with greater clarity.

Virtual reality (VR)

It is a computer-generated visual environment that is simulated. A person in this reality can interact with objects and carry out a series of actions. Playstation VR, for example, is a virtual reality headset that allows users to take on an interactive role in a game environment.

Wearable

Wearables are smart electronic devices that are designed to be worn on the user’s body and interact with a smartphone app.  Bluetooth headsets and smartwatches are included.

Examples of multi-experience

Domino’s AnywareTM is one of the most well-known brands that use multi-experience to allow their customers to interact with their brand from any device or app they choose. Devices and apps for ordering pizza include:

  • Google Home
  • Alexa
  • Slack
  • Messenger
  • Zero Click
  • Text
  • Tweet
  • Car
  • Smart TV
  • Voice Assistants
  • Smart Watch

Benefits of MXDP

  • These platforms can improve collaboration between IT and business teams when developing, designing, and managing apps and customer experiences. Companies can create applications for new digital touchpoints and platforms quickly.
  • Business app delivery time decreases as developers’ productivity increases across multiple touchpoints as a result of high-productivity tooling and common development languages.
  • By optimizing DevOps practices and tooling, the platform enables continuous improvement and shorter release cycles. Because core back-end services are portable and reusable, the cost of developing an app in any touchpoint is reduced.

What are the risks of MXDP?

There is a risk of vendor lock-in due to the platform’s reliance on supporting multiple touchpoints. To fully take advantage of an MXDP and develop multi-experience applications with limited investment, the tech team may need to modify existing development tooling and DevOps practices.

What are the leading multi-experience development platforms?

A solution should be able to develop the following capabilities to qualify as a multi-experience platform:

  • Mobile and web apps, including native iOS and Android apps
  • Responsive web apps and progressive web apps
  • Smartphone and tablet apps
  • Wearable, AR/VR, IoT, AI apps

Some MXDPs include:

  • Appian
  • GeneXus
  • IBM
  • Kony
  • Mendix
  • Microsoft
  • Oracle
  • Outsystems
  • Pega
  • Progress
  • Salesforce
  • SAP
  • ServiceNow
  • Conversational E
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motion ui definition how to use applications

Motion UI – Definition, How To Use, Applications

Motion UI is the latest design trend and it is used for designing CSS transitions and animations. It designs stunning effects by combining Sass maxims, CSS animations, and transitions.  The gain of motion UI is to catch the user’s attention.

A good design is an important part of any website or app. These are important because they aid in the development of a good user interface. Transitions and animations are excellent tools for adding much-needed elegance to the web. The static design was popular in the beginning, but motion design is now much more popular. Best web development company in Chennai uses Motion UI while developing websites to grab users’ attention.

ZURB is one company that is bringing these transitions and animations to the web. ZURB has been creating cool web design software for a long time, and one of their most popular is called Motion UI. Motion UI is a Sass library created by ZURB that only provides dynamic transitions and animations for your platform. Both of these effects are specifically incorporated into the Motion UI, which helps to make the animation process incredibly quick and time-efficient.

What is Motion UI?

Motion UI is a Sass library that can be used to quickly create flexible UI transitions and animations. It is a standalone library that controls the transformation effects found in a variety of foundation components such as Toggler, Reveal, and Orbit. Toggler is a UI control switch with two states like ON or OFF. Reveal is used to display extra content in place of already existing content when activated. Orbit is a slider that displays images one after the other on a website.

How To Use?         

Install the Motion UI library in your project with npm or bower. Whereas the package includes a CSS file with a collection of pre-made transitions and animations, as well as the Sass source files to allow you to create your own.

In a CSS package, Motion UI includes a collection of pre-made effects. This includes a slide, scale, fade, hinge, and spin transition effects, as well as several built-in animations. Using config.rb, you can add a path to the Motion UI library in the Compass, as shown below:

add_import_path ‘node_modules/motion-ui/src’

To include the path in the gulp-sass, use the following lines of code:

gulp.src(‘./src/scss/app.scss’)

.pipe(sass({

includePaths: [‘node_modules/motion-ui/src’]

  }));

Finally, you can import the Motion UI library in the SASS file using the code given below:

@import ‘motion-ui’

@include motion-ui-transitions;

@include motion-ui-animations;

Transitions

Transitions, similar to those used in a slide show or video, are used here to aid in the transition of components that come in and out of your site. A small JavaScript library is included in the Motion UI package to trigger these transitions.

Built-in Transitions

Foundation implements transition effects by utilizing transition classes created by the Motion UI library, which includes over a dozen built-in transition classes. You can enable them after you’ve imported the library by adding the following code to your Sass file:

@include motion-ui-transitions;

Custom Transitions

Using Motion UI’s mixin library, you can define custom transition classes. Mui-fade(), for example, is used to create a fade transition by adjusting the opacity of the element.

@include mui-fade(

  $state: in,

  $from: in,

  $to: out,

  $duration: 0.5s,

  $timing: easeInOut

);

Animations

CSS animations can also be created using the Motion UI transition effects. The library also allows you to create series effects, which are animations on multiple elements that occur in a queue. All of these animations are made with the mui-animation() mixin, which is used to make CSS keyframe animations.

Series Animations

In addition to standard, one-time animations, Motion UI allows you to animate multiple items in a specified series. The mui-series() mixin can be used to start your series, and the mui-queue() mixin can be used to attach animations to classes within this mixin.

Applications

Motion UI can be used in a variety of activities. You must use the Motion UI correctly on your website and in your apps. This is possible in a variety of situations, as described below:

Welcoming users

In some cases, applications and websites will greet users with a pleasant greeting message. A good welcome message has a positive effect on customers. Who can forget the Nokia mobile’s logo of two hands coming together? A pleasant welcome screen on applications and websites enhances user experiences. You only need to use motion when it is necessary, and you must have a specific intention for the same reason. If at all possible, this should only be used when the loading of apps and websites is delayed for an extended period.

Inform users about actions

Users must be aware of what they will be doing on your website. This guidance will improve the UX and help to improve the website and apps. It should also be noted that the motions implemented must complement and add to the app’s user experience, as well as help to retain user attention by utilizing elements such as bounce and velocity.

Confirm the activities

In most cases, various activities such as deleting mail, sending mail, uninstalling applications, clicking on some links, deleting data, and so on require confirmation. It is employed in a wide range of irreversible activities. In many cases, the confirmation process will be animated to draw users’ attention and ensure that they do not make any mistakes.

Add fun elements

Many apps and websites have become extremely popular by incorporating fun elements. This makes it easier for users to navigate the apps and the website, making it more likely that they will return. As a result, the fun elements must be properly added to the website. To make the display and content simpler and more enjoyable, various fun elements such as zooming in, zooming out, sliding, and so on can be introduced.

Feedback loop

The majority of the time, users interact with applications and websites. In such cases, feedback aids in providing a better user experience. Assume you’re trying to create a response when a user tries to log in to your app or website and enters the wrong password. In this case, the feedback loop is extremely useful and assists users in logging in to notify in such cases. It can also be used to view some website animations. These are available in a variety of applications and can be viewed on the websites’ lock screen.

Refresh content

The content of social media websites and applications is frequently updated. In such cases, the content can be quickly refreshed so that users receive the best user experience while also receiving the content when they arrive. You can either slide the screen down or leave it to update the content on Twitter, Instagram, Facebook, and other similar apps in this case. Aside from these, you can also view the new updates by clicking on the available button.

Final Words

Motion UI is essential and must be adopted and implemented on your website. This ensures that you can provide the best user experience and has a positive impact on your customers’ minds. This can be accomplished with the help of transitions and preliminary wireframing. What motions to implement must be decided in advance so that you have a clear understanding of how the final result should look.

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what is cloud computing and what are the types

What is Cloud Computing and What are the Types?

Cloud computing is the distribution of computing services like servers, storage, databases, networking, software, analytics, and intelligence over the Internet (“the cloud”) in order to provide speedier innovation, more flexible resources, and economies of scale.

You usually only pay for the cloud services you use, which helps you cut costs, run your infrastructure more efficiently, and scale as your business grows. The best web app development company in Chennai uses cloud computing to develop, configure, test, and deploy any web application.

In other words, the cloud eliminates the need for local hardware. Maintaining a server can be time-consuming and complex for a business. Hardware and upkeep can quickly add up to a lot of money. The user only pays for the portion of the cloud that he uses with cloud computing. The service is responsible for the physical server’s load, security, and maintenance, among other things.

Types of Cloud Computing

Public cloud, private cloud, and hybrid cloud computing are the three basic types of cloud computing. Let’s take a closer look at the many sorts of cloud computing.

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
Public Cloud

A public cloud is a platform that makes resources such as virtual machines (VMs), applications, and storage available to customers remotely using the conventional cloud computing concept. Free public cloud services are available, as well as a range of subscription or on-demand payment models, including a pay-per-use approach.

Amazon, Microsoft, and Google are just a few examples of public cloud providers. These businesses provide services as well as infrastructure that is shared by all clients. Massive amounts of available space, fast data upload speeds, and increased bandwidth are all common features of public clouds, resulting in easy scalability. For software development and collaborative projects, the public cloud is frequently recommended.

Companies can build their apps to be portable, allowing them to shift a project from the public cloud to the private cloud for production. The majority of cloud providers bundle their computer resources into a service. Access to a completely virtualized infrastructure that provides little more than raw processing power and storage (Infrastructure as a Service, or IaaS) to specialized software programs that are simple to deploy and use are all instances of public cloud services (Software as a Service, or SaaS)

Pros of a Public Cloud
  • Easy scalability
  • No geographical restraints
  • Cost-effective
  • Highly reliable
  • Easy to manage
  • Cons of a Public Cloud
  • Not considered the safest option for sensitive data

A public cloud is a platform that makes resources such as virtual machines (VMs), applications, and storage available to customers remotely. Amazon, Microsoft, and Google are examples of public cloud.

Private Cloud

Private clouds are often located behind a firewall and used by a single company. For enterprises with strict regulatory requirements, a totally on-premises cloud may be the best option, while private clouds established through a colocation provider are gaining favor. Authorized users can access, use, and store data in the private cloud from any location, just like they can in the public cloud.

The distinction is that no one else can use or access those computing resources. Although private cloud solutions provide protection and control, they come at a price. Because the cloud owner is responsible for both software and infrastructure, this is a less cost-effective strategy than the public cloud.

Pros of a Private Cloud
  • High level of security
  • Great control on server
  • Easy Customizable
Cons of a Private Cloud
  • Harder to access data from remote locations
  • Requires IT expertise

Private clouds can only be used by a single company. Authorized users can access, use, and store data in the private cloud from any location.

Hybrid Cloud

Hybrid clouds are a mix of public and private clouds. They’re built to allow the two platforms to work together effortlessly, with data and applications flowing freely across them. A hybrid cloud model’s main benefit is its ability to combine the scalability of a public cloud with the security and control of a private cloud. Data can be safely kept in a private cloud environment behind firewalls and encryption mechanisms, then transported securely into a public cloud environment when needed.

This is especially useful in the age of big data analytics when industries like healthcare must adhere to rigorous data privacy standards while also deploying powerful AI-powered algorithms to derive relevant insights from massive amounts of data. Hybrid cloud architecture can be divided into two categories. The primary cloud for cloud bursting is a private cloud, which stores data and houses proprietary applications in a secure environment.

However, when service demand grows, the private cloud’s infrastructure may not be able to keep up. This is where the public cloud enters the picture. The public cloud’s computing capabilities are supplemented by the private cloud in a cloud bursting model, allowing the organization to handle additional traffic without having to buy more servers or equipment.

The second hybrid cloud model keeps most applications and data in a private cloud but outsources non-critical workloads to a public cloud provider. This is a common solution for businesses that require specialized development tools (such as Adobe Creative Cloud), basic productivity software (such as Microsoft Office 365), or CRM platforms (like Salesforce). Multi-cloud architecture, which incorporates various cloud service providers to satisfy a variety of distinct business needs, is frequently used here.

Pros of a Hybrid Cloud
  • Highly flexible and scalable
  • Cost-effective
  • Enhanced security features
Cons of a Hybrid Cloud

As used in both private and public clouds, the communications at the network level may be conflicted.

A hybrid cloud is an environment with the private and public cloud allowing data and applications to be shared between them. Google Cloud is an example of a hybrid cloud.

Cloud Computing Services

Cloud computing is a broad term that refers to a collection of cloud computing services that provide businesses with cost-effective ways to expand their IT capacity and functionality by allowing them to pay only for what they use, with the maintenance and other costs incurred by the businesses that provide the service being managed by the businesses that provide it.

Businesses decide where, when, and how they employ cloud computing to ensure dependable and efficient IT solutions based on their individual requirements. In this guide, we’ll look at three different types of cloud computing services, as well as the many deployment models that can be used in these settings.

Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service are the three most popular cloud computing services (SaaS). There is a clear distinction between the three services in terms of storage and resource pooling, but they can also combine to form a single cloud computing paradigm. 

  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service
Infrastructure as a Service (IaaS)

One of the most essential cloud computing services, Infrastructure as a Service (IaaS), provides virtual storage space, network, virtual server, connections, operating systems, and data storage devices. It necessitates overseeing everything without having to buy and install hardware in the office.

Both the company that provides the infrastructure and the company that uses it benefit from this cloud service. It provides flexibility, reliability, and scalability, as well as eliminating the need for office hardware. Small and midsize enterprises searching for cost-effective IT solutions to support business growth can benefit from the IaaS service.

IaaS is beneficial to both because it is a fully outsourced service where the user only pays for the storage space used and is not responsible for maintenance or other charges because they are handled by the company that is outsourcing the service. It is available as a public, private, or hybrid infrastructure. 

Platform as a Service (PaaS)

As a service platform (PaaS) is a type of cloud computing service that provides a platform for users to develop, run, and manage apps without the hassle of setting up and maintaining the infrastructure that comes with designing and launching an app.

The infrastructure and software foundation is provided by cloud computing providers, but enterprises can design and run their own applications. Web applications can be created quickly and easily with PaaS, and the service is more robust and adaptive to support them. For firms with multiple developers working on a single project, the system is excellent and scalable.

Furthermore, because PaaS is built on cloud computing, which was defined earlier in the study, it allows for a lot of scalability by design. If your app will succumb, a PaaS can be handy if you desire a lean operations team. The most significant disadvantage of employing a PaaS Cloud provider is that these services may impose restrictions or trade-offs that will never work with your product.

Software as a Service (SaaS)

Unlike IaaS, which involves the deployment of software over the internet to multiple businesses who pay via subscription or a pay-per-use model, SaaS cloud computing involves the deployment of software over the internet to various organizations who pay via subscription or a pay-per-use model. By having the program operate on the vendor’s computers, SaaS allows the cloud to be used for software design.

It decreases the burden of maintenance, upkeep, services, and operations. It’s a great tool for CRM and apps that require web or mobile access, like mobile sales management software, Gmail, and Salesforce. Because SaaS is managed centrally, organizations don’t have to worry about keeping it up to date, and it’s great for short-term projects. 

Why Cloud Computing with Example?

Let’s look at an example to see why cloud computing is so popular. A young entrepreneur made the decision to start an internet company. As a result, the person creates a server on his own computer and follows all of the necessary procedures to make it work. As time passes, traffic increases and his system becomes unable to handle the additional strain.

The entrepreneur now needs to buy server configuration and hardware in order to set it up. Everything was fine until the server load reached its maximum capacity, at which point the server issue became a traffic bottleneck once more. What options does he have at this point? He is compelled to purchase another server unit, but this necessitates additional room, a cooling device that allows it to operate in hot environments, and support and maintenance personnel.

He must also concentrate on adhering to the most up-to-date server protocols, maintaining the fastest server settings, and ensuring that none of his servers fail! This necessitates the presence of a support team responsible for ensuring that no servers fail. This will help entrepreneurs to get rid of the server maintenance cost, space, employee cost, service cost, etc and they can focus on their main business. 

Advantages of Using Cloud Infrastructure

In any IT environment, a cloud is strictly considered an upgrade over traditional options. Cloud storage provides the following massive advantages:

Cost 

Eliminated capital expenses of maintaining and running on-site data centers, cooling, power, data center management experts, etc.

Speed 

Cloud providers are usually huge and well-established companies. As such, server speeds are guaranteed and are usually much faster than any on-site solution.

Global Scale 

No matter where your business takes you, cloud services have you covered! Optimized resource allocation based on your usage allows for perfect movement across geographic locations.

Productivity 

Time saved on IT services for the on-site upkeep of servers can be used by the company in more productive tasks. Not just this, but IT teams are not needed to reduce hiring costs!

Performance 

The largest cloud services often leverage worldwide networks of very secure data centers. They are kept updated to tackle the latest IT security threats and maintained by the best cloud architects. They have the luxury of economies of scale as well to deliver unmatched performance.

Security 

With stringent policies, strict protocols, and global teams working on the security of the cloud, it is one of the safest places you can keep your data! 

Cloud Service Providers

Here are some of the popular cloud service providers:

  • Alibaba Cloud
  • Amazon Web Services (AWS)
  • Azure (Microsoft Cloud
  • Dell Cloud
  • Digital Ocean
  • Google Cloud Platform
  • IBM Cloud
  • Kamatera
  • Oracle Cloud
  • Rackspace
  • Salesforce
  • SAP
  • Verizon Cloud
  • VMware

In Conclusion:

Businesses should utilize the cloud because it is faster, safer, more secure, less expensive, and simply more efficient. There is a huge global market for cloud services, with many competitors such as Google, Amazon, Microsoft, and Alibaba, as well as specialist cloud companies, all trying to provide the best possible solutions for end-users!

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data compliance an ultimate guide

Data Compliance – An Ultimate Guide

What is data compliance?

Data compliance is a broad term that refers to the practices and industry standards in place to ensure customer (and company) data is secure – protected from data theft, misuse, and loss.

The term also refers to the regulations that govern how data is collected, managed, and stored within organizations, such as GDPR and CPRA.

What is CPRA? Basic overview

Organizations must adapt as the CPRA and the privacy-first web gain traction. Customers want to know how their personal information is being collected and used. Planning ahead of time saves you money and headaches later.

So, how do you interpret customer data?

It may appear that data is inexhaustible. A customer data management strategy in conjunction with a customer data platform can generate orders and provide real-time access. Customer data solutions can help you transform your data into actionable insights that drive ROI.

To effectively leverage them, however, you must first understand where you are now. Let’s get down to business with data compliance so you’re ready for what comes next. We’ll start with the significance of data maturity and then move on to the language of data as it relates to compliance.

Determining your customer data maturity

The concept of customer data maturity refers to how data insights deepen over time. When a company incorporates data into its process, it is able to inform customer-facing actions as well as longer-term planning within the organization, allowing it to identify opportunities through predictive analysis.

Analyzing your data—collection, interpretation, and use—can help you decide what changes to make to your data strategy.

Begin with the following questions:

  • Where are your efforts in customer data management now?
  • What kind of information are you gathering?
  • What kind of experience do you offer your clients?
  • Is there a clear destination on your path?
  • Is there anything specific you need to get there?
  • Can you identify the actions needed to achieve your objectives?

Measuring your customer data maturity milestones: A 1,000-mile journey

You can see where you stand in relation to data maturity models when you use a data framework. There are several models to choose from, which are generally classified into four or five tiers. For our purposes, we’ll use a four-tiered framework that assumes you’ve collected at least some customer data. It also directs you toward the ultimate goal of providing a seamless, unified customer experience.

Begin here:

Level 1: Ability to identify and understand your client’s digital identities

Level 2: Ability to manage client’s data privacy and consent preferences

Level 3: All customer data – offline and online, front-end and back-end, structured and unstructured – is consolidated into unified customer profiles.

Level 4: The ability to stand out through data-driven insights

Those are our boundaries. The majority of businesses will fall somewhere in the middle. If you want to advance to a higher level of maturity, various customer data solutions can help. Understanding the language of data compliance, particularly in terms of rules, is another resource. The more you can strengthen your customer view through identity resolution and share insight across your enterprise, the more your data management strategy will illuminate the data compliance tactics that deliver long-term cx benefits.

Data compliance: Defining legal terms Marketers must be aware

Digital Identity: All of the personal data online that can be traced back to a person, including images and comments on social media, browsing and search history, online banking, and activities on gaming, streaming, or shopping sites.

Personally Identifiable Information (PII): Any sensitive information associated with an individual that can be used to identify or pinpoint their location.

PPI (Personally Protected Information): Social security number, home address, date of birth, and home phone number are all required.

Anonymization: It is the process of removing or obscuring personally identifiable information (PII) from data in order to create data sets that inform but do not reveal the identities of the people represented.

Pseudonymization: This data processing separates the data subject from the personal data. Without additional data that is stored separately, a person cannot be identified. GDPR specifically addresses this type of data management.

Unambiguous consent: it entails checking a box knowingly or agreeing to technical terms.

Legitimate interest: An unspoken agreement (though enforced by laws such as GDPR) that allows a user to trust that companies will use the data they collect for purposes that are useful or important to the individual. It is determined by the following factors: goal, necessity, and balance: Is the processing justified? Is that processing required? Are the individual’s interests, rights, or freedoms more important than the legitimate interest?

First-party data: Data collected by companies through their website is referred to as first-party data.

Second-party data: it is data that is obtained from another organization’s first-party data and then shared or sold to another entity.

Third-party data: A data aggregator or organization collects, packages, and sells data to other entities.

Walled gardens: If data collection and storage were like the three little pigs’ fable, a walled garden would be the brick house. It protects and contains everything within it, implying that the data in a walled garden isn’t meant to be shared.

Dark patterns: Exactly what it sounds like, dark patterns are tactics or practices designed to trick people on the internet into purchasing, committing to, or signing up for things without fully comprehending what they are doing.

The privacy-first web is on its way, and it will bring with it the inability to be deceptive or deceptive with data. The most effective strategy is to establish a culture and framework based on the integrity of our customer relationships.

How to effectively use client’s data along the customer journey

After determining your starting point, the next step in your quest to maximize customer data and unleash its CX superpowers is to stock your toolbox. Which solutions you invest in will be determined by where you fall on the maturity model. You’ll be able to benefit from real-time data, including a single customer view, as you build a data foundation. As you integrate a customer data management plan, you’ll be able to track your progress and continue to build your data maturity over time. 

Level 1: Ability to identify and understand your client’s digital identities

You may require assistance in reconciling your customers’ digital identities. It’s not enough to collect data; you also need a strategy and a process, a recipe if you will, to turn all those data ingredients into something tasty. Solutions for identity and access management can be beneficial. Identity resolution enables you to personalize your customers’ experiences by assisting you in learning who they are.

Require assistance in reconciling your customers’ digital identities.

When you can recognize your customers and start personalizing their interactions with your brand, they may be willing to share more of their personal information with you. It’s critical that you can easily and securely manage their privacy preferences.

It’s the first step toward establishing a foundation of trust that will fuel long-term customer relationships. And betraying that trust will come at a high price. If your primary goal is to master Level 2, you can use a customized consent and preference management solution.

These types of solutions assist you in clearly communicating what data you are collecting and obtaining consent from your customers. They also make it easier for customers to update and manage their privacy and consent preferences, which is a must-have for today’s consumers.

A customer data management strategy is a form of insurance for compliance and customer satisfaction.

Level 3: All customer data is consolidated into unified customer profiles

The following rung on the ladder is data unification. That is, all of your customer data – from multiple channels and disparate systems – is consolidated into the data foundation of a single database and used to create dynamic customer profiles. This is a significant step toward achieving deep personalization, which has long been a barrier for many businesses. Particularly for businesses that manage multiple business units across multiple regions and departments. You’ll need to use a customer data platform to accomplish this (CDP).

All customer data – offline and online, front-end and back-end, structured and unstructured – is consolidated into unified customer profiles

What is a Customer Data Platform (CDP)?

Businesses generate a large amount of data, but what do they do with it? Discover how a CDP enables businesses to reach customers, identify intent, and personalize messaging in order to outperform KPIs and bottom-line projections.

CDPs are designed to collect, clean, and organize your customer data from multiple sources and store it in a single location, where it can then be fed back into the original systems. (This includes the previously mentioned identity and consent data.) However, it is not a data lake or a dormant repository.

When your data is unified, it becomes more actionable and insightful. Your customer profiles become more detailed as you collect data from in-store transactions, online service requests, and everything in between.

Customer data management creates opportunities such as personalized communications when product warranties expire and upselling warranty extensions (combining customer purchase and product data which may otherwise be separate).

Targeted birthday emails with personalized offers based on previous engagements (combining personal, online, and offline data). Consumers are increasingly expecting these kinds of experiences. And a CDP facilitates their implementation.

CDPs are designed to collect, clean, and organize your customer data from multiple sources and store it in a single location, where it can then be fed back into the original systems.

Level 4: The ability to stand out through data-driven insights 

The penultimate rung on our ladder is all about revelations. This is the essence of what it means to decode customer data. It converts large swaths of data into valuable insights and information. Once your data has been centralized and unified in a single location (such as a CDP), you can begin to tap into your analytics.

You can discover trends and patterns about your customers, products, campaigns, and more by using AI and machine learning tools. A CDP can also help in this situation. By aggregating data from the entire customer journey into dynamic customer profiles (and automatically updating those profiles), you can gain deeper insights into each customer on an individual level.

Best web development company in Chennai with a CDP, you can benefit from customer data. If you’ve been waiting for the right time to start your customer data journey, now is it. No matter where you are on the ladder, there is no better time than the present to start your journey.

A CDP is a useful tool for realizing your digital transformation vision. It deciphers your customer data and reveals deep, valuable insights. Businesses of all sizes and stages of maturity can benefit from this.

By aggregating data from the entire customer journey and automatically updating those profiles, you can gain deeper insights into each customer on an individual level.

Whether you’re ready to go all-in and transform your entire customer data experience, or you want to start small with a single channel or territory, we can help. We must all begin somewhere. So why not start right now?

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whats new in the css domain

What’s New in the CSS Domain?

CSS 3 introduces several new styles that were not previously available in previous versions. The rounded borders you can add to tables or div tags are a fantastic new class styling attribute. The “border-radius” attribute specifies the roundness of a border’s depth.

The gradient attribute is another popular change. Within a specified tag, a gradient style will set a subtle change from one color to the next. When you want to set a gradient in the background of your web pages, you can use one of these gradients. Best Web Development Company in Chennai typically uses a gradient from the top to the bottom of the page. Gradients can also be set within buttons in your top-of-the-page navigation. The gradient styles give your buttons a three-dimensional appearance.

Finally, the shadowing effect is a common CSS 3 attribute. Shadows also add depth and a three-dimensional feel to your buttons, text, or div tags. Because your design is an important part of the user interface for your pages, staying up to date on the latest designs will help you keep your pages looking fresh.

A Look at the New CSS Styles

Knowing the new CSS 3 style names and values isn’t enough. You must also understand how to use them. Let’s start with the border-radius attribute.

Borders were not usually rounded in older HTML and CSS styles, but new web design styles require rounded borders. Previously, you had to create images that rounded the edges of a div or table. This made it difficult for designers to align border images with other parts of the page. You can now simply use CSS with your HTML tags. Tables are less common, so we’ll use a div tag as an example.

The following code is a CSS style that affects all div HTML elements on a page.

div {

    border: 1px solid;

    border-radius: 20px;

 }

The div selector is used first in the preceding CSS, indicating that all div elements are affected. The declarations are written in the next two lines of code. The first “border” property adds a 1-pixel border around the div. All div elements have a border, but it is hidden by default. This declaration essentially draws the border and places it on the page. The “solid” value instructs the browser to simply draw a solid line around the div. You can also use dotted lines of varying lengths to surround an element.

The radius is the next declaration. Most designers must experiment with the radius pixels to achieve the desired rounded appearance. The higher the value, the more rounded the border on all sides will be.

Gradient styles begin with the first color code (in HTML hex notation) and gradually transition to the second color across the element or page. You’ve probably seen this gradient attribute style in action without even realizing it if you’ve ever looked at current web design. To create a gradual 3D effect, you usually use a color that is similar to the first, but you can use two completely different colors in your CSS and HTML code. You can also make a linear gradient or a radial gradient. A linear gradient changes the color in a straight line from one point to the next. A radial gradient produces a circular shift in color.

The directive instructs the browser on where to begin the gradient action. The gradient in the preceding code is linear, so you can begin at the top, bottom left, or right of the element. The following parameters specify the hexadecimal color codes (or predefined named colors like “red” or “green”) for each gradient point. It’s worth noting that your gradient action can have more than two colors.

The CSS code below creates a red-to-blue linear gradient that begins at the top of the div element.

div.gradient {

  background: linear-gradient(top, red, blue); 

 }

You can also specify whether the direction should be from left to right or from one corner to another. For example, the following CSS code is similar to the previous one, but the gradient in the first parameter moves from left to right.

div.gradient {

  Background: linear-gradient(to right, red, blue); 

 }

If you want to move the gradient from the top-left corner to the bottom-right corner, you’d use the following CSS 3 code.

div.gradient {

  background: linear-gradient(to bottom right, red, blue); 

 }

In addition, the linear gradient function is used in all three of the CSS classes listed above. As previously stated, you can also create radial or circular gradients. The only difference is that in your CSS code, you change “linear-gradient” to “radial-gradient.” The code below is an example.

div.gradient {

  background: radial-gradient(red, blue); 

 }

Finally, we discussed the new CSS 3 shadowing attribute. If you did any web design in the past, you probably remember creating images that gave you the ability to cast shadows. Images are no longer required, making web design much easier.

Shadowing is typically done on a button or div. The code below shows an example of a simple shadow CSS 3 class.

div.shadowbox {

    box-shadow: 5px 5px 2px #888888;

 }

The box-shadow property has four values, but only the first two are required. The first two values represent the shadow’s “size.” The horizontal shadow is represented by the first “5px” value. The vertical shadow is represented by the second “5px” value. The blur value is the third value. Higher blur values blur the shadow more, whereas lower blur values make the shadow more solid in color. The color of the shadow is specified by the hexadecimal color in the fourth value parameter. This specific color is a dark grey shadow.

Again, you must apply the CSS 3 class to your HTML after creating it. Which elements you can attach to the class are determined by the selector you use. The code below applies the new shadowbox class to a div element.

div style=”shadowbox”> This file contains my first HTML 5 and CSS 3 code. </p>

The new HTML elements and CSS 3 styles are ideal for making your web design more interactive and simple to create. You can replace old-style images in your designs with better CSS 3 classes. These three classes are some of the most common in CSS 3, but there are many more that can help you create better designs.

Setting Up Web Pages with CSS

This section will cover some basics of inserting CSS classes in your coding projects.

Understanding DocType

You’ve probably noticed a “doctype” tag if you’ve ever looked at HTML code in a browser or code editor. Technically, the doctype tag is not an HTML tag. The doctype tag, in fact, defines the type of HTML in the document. It’s a browser directive that tells browsers what version of HTML is used in the file. When you want to know what doctype must be used, this can be confusing for users and even developers. Search engines may also use the doctype directive (depending on the search engine), so make sure you use the correct one when creating your pages.

If you’re using the most recent HTML 5, the doctype is actually the simplest of all the previous versions. The HTML file below uses the standard HTML 5 doctype directive.

<!DOCTYPE html>

 <html>

<head>

<title>This is my first web page</title>

</head>

 <body>

 <p> this file contains my first HTML code. </p>

 </body>

</html>

The code above instructs browsers and search engines to use the HTML 5 engine. There are doctype attributes for all HTML versions, but you may need to use an engine that supports not only HTML 4 but also deprecated tags like the frame> tag. In that case, the following doctype would be appropriate.

<!DOCTYPE html public “-//W3C//DTD HTML 4.01 Transitional//EN” “http://www.w3.org/TR/html4/loose.dtd”>

Using Inline CSS Styles

Many code generators do not generate additional CSS files. Instead, CSS styles are used directly in the HTML code by the code generators. You can create CSS styles directly in the HTML file’s head> tag by using the style> tag. While this is not the most efficient way to handle CSS styles, you may need to edit this code or insert a style directly into the HTML code in the future.

We can use the same styles as before. Assume we want to create a style for the p> tags in the document. Because you don’t have access to create an external CSS file, you must create the style within the HTML code itself. You can do this by using the style> tag. The following code is an example of inline CSS styling.

<!DOCTYPE html>

 <html>

<head>

<style>

p {

    color: red;

    text-align: center;

 }

</style>

<title>This is my first web page</title>

</head>

 <body>

 <p> in this file contains my first HTML code. </p>

 </body>

The above HTML code contains the style tag in the <head> section. This CSS class affects all <p> tags, so the content rendered from the user’s browser will be red and aligned in the center of the document.

Using External CSS Files

The preceding code will work in any browser that supports HTML 5 (remember the doctype), but you should keep your CSS styles in a separate file. What if you have the same style inserted directly into all of your HTML files and want to change it? You have no way of making global changes. You must manually change the styles within the style> tag in each HTML file. This can be time-consuming if you have hundreds or thousands of pages. Furthermore, you run the risk of missing a file, causing awkward styles to persist on certain pages while other pages with different, changed CSS styles do not.

The solution to this problem is to create a single CSS file within your HTML project and insert it into your HTML. When you make changes to one external file, the changes are reflected in all linked HTML files. In other words, you make a global change to the layout of your website in a single location. This type of coding makes redesigns much more efficient and reduces the likelihood of layout and design errors.

A CSS file contains only the classes. Because this is an HTML tag, there is no style> tag. You have only CSS classes. For example, the following code contains two styles that could be combined to form a CSS file.

p {

    color: red;

    text-align: center;

 }

div.shadowbox {

    box-shadow: 5px 5px 2px #888888;

 }

This text can be saved in a file called “styles.css,” which is the standard name for a website’s basic CSS styles. In some cases, you may be able to save the styles in a separate directory. Because you usually have more than one CSS file inserted into an HTML file, it’s best to keep your CSS files in a separate directory. After saving your file, you can insert it into your HTML files. The following code may look familiar, but this time the CSS “shadowbox” class is used in the div tag.

<!DOCTYPE html>

 <html>

<head>

<link rel=”stylesheet” type=”text/css” href=”/mystyles/styles.css”>

<title>This is my first web page</title>

</head>

 <body>

 <div class=”shadowbox”>This file contains my first HTML code. </div>

 </body>

</html>

First, the CSS file is in the “styles” directory, which is our CSS file directory. Following that, the div HTML tag invokes the “shadowbox” class that was created earlier. Although this style isn’t mentioned in the HTML code, it still applies to the div. This is because the browser uses the link tag to connect the CSS styles to the HTML page. You can use any CSS class from the “styles.css” file in your code.

You are not restricted to only using CSS files on your own website server. Because the CSS is rendered from data centers, using cloud files can be faster in some cases. This type of coding is typically used to speed up the rendering of a website, particularly when coding for mobile users. Data centers render files from the user’s closest geographical location, which speeds up your pages. In this case, you would link to a CSS file hosted on a cloud server, such as Google or Amazon.

The file will then be rendered to the browser alongside your website’s HTML by the cloud host. When you have a large number of CSS files, you should use cloud servers to improve performance.

Finally, it should be noted that CSS files have a “cascading order.” What happens if you have two styles for the same element by accident? The browser handles these errors in a specific order. Because the browser default is used first, it is dependent on the viewer’s browser. The external spreadsheet is then used, followed by the internal style sheet, and finally the inline style used in the style properties. This is critical when attempting to identify layout errors.

Understanding doctype declarations and linking CSS files are critical aspects of HTML and website design. When working with a large website, you will almost certainly have multiple CSS files. Keeping CSS classes in separate files in a separate directory will assist you in keeping your layout organized as well as identifying bugs in your layouts and designs.

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which factors have made edge computing cheaper and easier

Which Factors have made Edge Computing Cheaper and Easier?

Edge computing is storing, processing, and computing data near the user where the data is produced instead of sending data to the data center.

The automated navigation system used by drivers is the perfect example of edge computing. The route and the estimated time are taken in real-time and the data is taken from the server. The following factors made it cheaper and easier.

1. Speed

Any company’s primary business relies heavily on speed. Take, for example, the financial industry’s use of high-frequency trading algorithms. A lag in their trading algorithms of a few milliseconds can have serious financial ramifications. A fraction of a second can mean life or death in the healthcare profession, where the stakes are significantly higher.

Lagging speeds can frustrate customers and harm a brand’s long-term reputation for firms that deliver data-driven services to clients. Poor network performance and slow speeds may not seem life or death, but they might spell the end of your business. Speed isn’t only a competitive advantage; it’s also a best practice.

The ability of edge computing to improve network performance by reducing latency is its most significant benefit. The information collected by IoT edge computing devices does not have to travel nearly as far as it would in a standard cloud architecture because the data is processed locally or in nearby edge data centers.

It’s easy to forget in today’s world that data doesn’t travel at the speed of light; it’s subject to the same physical rules as everything else in the universe. Data may now move at 2/3 the speed of light, taking around 21 milliseconds to go from New York to San Francisco using commercial fiber-optic equipment.

However, as more data is exchanged, digital traffic congestion will almost certainly become a reality in the future. By 2023, the globe will have generated approximately 44 zettabytes of data (one zettabyte equals a trillion gigabytes). Every day, 463 exabytes of data (one exabyte equals a billion gigabytes) will be generated by 2025.

The “last mile” bottleneck, in which data must be routed through local network connections before reaching its final destination, is also a concern. The “final mile” can add anywhere from 10 to 65 milliseconds of latency, depending on the strength of these connections.

Edge computing reduces latency by processing data closer to the source and lowering the physical distance it must travel. End-users will benefit from faster bandwidth and latency measured in microseconds rather than milliseconds. Edge computing’s performance benefits are crucial to your network because even a single second of delay or downtime can cost firm thousands of dollars.

2. Security

While the rise of IoT edge computing devices increases the attack surface for networks, it also offers some significant security benefits. Traditional cloud computing design is fundamentally centralized, making it vulnerable to DDoS attacks and power outages. Edge computing distributes processing, storage, and applications over a wide range of devices and data centers, ensuring that a single outage does not bring the entire network down.

One big concern concerning IoT edge computing devices is that they might be used as a single point of entry for cyberattacks, allowing malware or other incursions to infect a network from a single point of weakness. While this is a legitimate concern, the distributed nature of edge computing architecture makes it easier to build security policies that isolate infected areas without shutting down the entire network.

Edge computing decreases the amount of data that is truly at risk in a single moment by processing more data on local devices rather than sending it back to a central data center. There are fewer data to intercept in transit, and even if a device is hacked, it’ll only have the data it’s acquired locally, rather than the wealth of data that a hijacked central server could expose.

Even if an edge-computing architecture includes specialized edge data centers, these typically include additional security measures to protect against DDoS attacks and other cyber threats. A good edge data center should provide clients with a choice of tools for securing and monitoring their networks in real-time.

3. Scalability

Companies can’t always predict their IT infrastructure needs as they grow. Building a separate data center is an expensive proposition, making future planning much more challenging. Aside from the significant upfront building expenses and continuous upkeep, there’s also the issue of future requirements.

Traditional private facilities stifle growth by locking businesses into projections of their future computing requirements. Insufficient computing capabilities may prevent them from capitalizing on opportunities if corporate development exceeds expectations.

The emergence of cloud-based technologies and edge computing, fortunately, has made expanding operations easier than ever before. Computing, storage, and analytics functions are progressively being combined into smaller devices that may be placed closer to end-users.

Companies no longer need to develop centralized, private data centers to expand data collecting and processing, which can be costly to build, maintain, and replace when it’s time to expand again. Organizations may quickly and cost-effectively expand their edge network reach by combining colocation services with regional edge computing data centers. Edge computing’s flexibility allows them to adapt swiftly to changing markets and scale their data and compute requirements more efficiently as they grow.

Edge computing, in brief, is a considerably less expensive path to scalability, allowing businesses to grow their processing capacity by combining IoT devices and edge data centers. Edge computing devices with processing capabilities help reduce growth expenses because each new device added does not place significant bandwidth demands on the network’s core.

4. Versatility

Edge computing’s adaptability is aided by its scalability. Companies can quickly target attractive markets without having to engage in costly infrastructure development by partnering with local edge data centers.

Edge data centers enable them to provide effective service to end consumers while reducing physical distance and latency. This is particularly useful for content providers who want to provide continuous streaming services. They also don’t bind enterprises with a large presence, allowing them to relocate quickly to new areas if the economy changes.

Edge computing enables IoT devices to collect massive volumes of useful data. Edge computing devices are always on, always connected, and always collecting data for future analysis, rather than waiting for individuals to log in with devices and interact with centralized cloud servers.

Edge networks collect unstructured data, which can be processed locally to provide speedy services or sent back to the network’s core, where powerful analytics and machine learning programs will analyze it to find trends and notable data points. Companies can make better decisions and satisfy the genuine demands of the market more efficiently if they have this knowledge.

Web development company in Chennai provides new and better services to their customers without totally revamping their IT infrastructure by adding new IoT devices into their edge network architecture. Purpose-built devices open up a world of possibilities for businesses that regard innovation as a source of growth. It’s a huge benefit for industries looking to expand network reach into regions with limited connectivity (such as the healthcare, agricultural, and manufacturing sectors).

5. Reliability

Given the security benefits of edge computing, it should come as no surprise that it also provides greater reliability. There is less possibility of a network problem in a remote place hurting local customers with IoT edge computing devices and edge data centers located closer to end-users. IoT edge computing devices will continue to function efficiently on their own even if a neighboring data center goes down. This is because they handle essential processing functions natively.

Edge computing decreases the quantity of data traveling to and from the primary network by processing data closer to the source and prioritizing traffic, resulting in lower latency and quicker overall speed. Physical distance is also important for performance. The best web development company in Chennai are using edge computing to increase their performance.

Companies can drastically reduce the distance data must travel before services can be delivered by cutting-edge systems in data centers that are geographically closer to end-users and spreading processing accordingly. Customers want quick access to their information and apps wherever, at any time, thus these edge networks provide a speedier, more seamless experience for them.

With so many edge computing devices and edge data centers connected to the network, every single failure has a considerably harder time completely shutting down service. Data can be diverted in a variety of ways to ensure that consumers have access to the products and information they require. Unprecedented reliability can be obtained by combining IoT edge computing devices and edge data centers into a full edge architecture.

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what is content personalization and why it is important

What is Content Personalization and Why it is Important?

Content personalization is creating content for the target audience based on the information collected about them. Material customization or the strategy of delivering relevant and customized content is critical for interacting with customers on a personal level. Best SEO Company in Chennai provides the service of content personalization for their clients.

The difference between good sales and exceptional sales is providing personalized recommendations to customers. Getting this correctly is incredibly crucial and valuable for marketers. To put this into perspective, I recently spent some time visiting Chinese online stores to understand more about how they tried to keep me on their site and encourage me to make a purchase.

As you could expect, some people did a much better job than others. I learned a lot about the variations between the different approaches and algorithms that different solution providers use to tailor the online experience and make product suggestions by exploring their websites.

How Does Content Personalization Work?

Marketers who want to engage customers on an individual level should use content personalization. Customers increasingly not only want but also demand, content that is suited to their specific needs. It isn’t a brand-new method by any means. For years, marketers and businesses have focused their content efforts on consumer profiles.

The key difference in modern content personalization is that it is driven by customer data and technology, and it is more sophisticated and effective than in the past. Any content customization strategy relies on creating customer profiles segmenting your audience and having a large amount of customer data to start with makes it much more effective.

The 3 Pillars of Content Personalization

If you want to construct a successful content personalization strategy, you need to start with three pillars and build from there. You must comprehend and execute each step of the process to achieve the desired results. Below, we go over each one in-depth.

1. Capture Customer Data

This is the simple component, yet it is critical to your overall approach. Adding the appropriate code to the backend of your webpage is the first step in data collection. You can then gather information such as clicks, abandoned shopping carts, transaction history, and more.

2. Analyze It

Capturing data is the first step, but how useful it is will be determined by your analytical talents. Using an analytical approach will help you to establish customer profiles, which will allow you to categorize consumers and supply them with relevant content.

3. Act on Your Insights

It’s time to construct your marketing approach after collecting the data and carefully assessing it. Your consumer profiles will serve as a guide, but the machine should still handle most of the work. Personalized content should complement the buyer’s journey, allowing you to connect with clients at every stage.

On their own, capturing data, developing analytical capabilities, and acting on those insights are all useful to a company. The best sales and return on investment (ROI) may be produced when these three pillars synchronize and function together.

A tailored content widget is present on the websites of all the online retailers I’ve recently visited. In many cases, the information displayed was of little or no importance to me. Putting aside my own online experience, the most crucial issue to address is: “How is it that some online retailers get incredibly high CTR and money via personalization widget personalization do not?”

Finding the Right Content Personalization Solution

Capturing and performing are the easiest elements to do technically. What makes the difference is analyzing the content to provide meaningful forecasts and the most accurate predictive results. This is true knowledge. The technique of using data analysis to establish these predicted ‘rules’ is still in its early stages, but it is this activity that will make the biggest effect.

It’s no secret that marketing teams all across the world are having difficulty finding the proper answers. Marketers have the following alternatives, based on my study and time spent exploring Chinese online shops: Among Chinese online stores, in-house solutions are by far the most popular. The fact that there is no need to exchange data with third parties contributes to its appeal.

The internal solution’s capabilities, on the other hand, frequently only extend to simple matching, without the advanced mathematics that generates significant insights. There may be very little if any, improvement without a robust and advanced algorithm. We have to admit that, as good as our internal IT staff is, developing a complex, self-learning algorithm is a “don’t try this at home” undertaking.

A third-party solution will calculate based on a large pool of data, which is an excellent place to start for the ‘three pillars’ circle. This may appeal to a tiny business that lacks the data depth to do its calculations, but – and this is a huge ‘but’ – collecting data from company X and using it for the benefit of company Y is extremely difficult. Furthermore, unless all of the companies sharing their data are promoting the same product lines, the results will be ambiguous and almost worthless.

Only the owner’s website will be captured and analyzed by a third party, resulting in insights based only on the customer’s dataset. If done correctly, your customers will benefit from the most exact content personalization calculation, which has been shown to lead to better purchasing behavior. Customers repay the favor’ by improving sales performance as a result of the effort put into personalizing their experience.

This method also eliminates any concerns about data sharing or security. You should be utilizing a content personalization or recommendation engine if you aren’t already. It has been shown to increase sales. If you’re providing a customizing or recommendation experience, you can and should compare your current solution to any other solution that claims to be able to do so.

Implementing a Personalization Engine

Because this type of solution is quite straightforward to implement (requiring only the addition of a few lines of code to your web pages), experimenting should be achievable. After the machine learning algorithms have been ‘coded in,’ they will begin to collect data (products clicked, time on a website, abandoned shopping cart, purchase history, and so on), and after two or three weeks, the machine should be able to provide relevant content recommendations to your customers.

You could run an A/B test at this point to validate the performance of systems vs a control. On the backend, both machines will work in parallel, and the website widget will display the results of each machine’s calculations 50% of the time. You won’t have to change the design of your website merely to run an A/B test, and the user experience won’t suffer as a result.

When comparing internal solutions to third-party alternatives, most of my customers and acquaintances believe that data security and cost are the most crucial factors to consider. Customers frequently choose to design their solutions because they believe the risk of exchanging data with third parties is too big. I have a lot of respect for this perspective, and I understand their concerns completely. However, the expensive expense of developing an internal solution, combined with their rather poor performance (in my experience), leads me to believe that using a dependable and trustworthy third-party vendor is still the best option.

Conclusion

Personalization is becoming more popular across the customer journey. Havro can help you save time while increasing the results of your omnichannel marketing efforts if you’re looking to overhaul your content customization capabilities and are interested in going forward with a new personalization engine.

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how api-first approach is beneficial than code-first approach

How API-First Approach is Beneficial than Code-First Approach?

API-first approach

The API-first approach is a software development strategy in which an application programming interface (API) is created before any code is written. An API, of course, is a piece of software that enables one application to obtain data from another. It allows several applications to communicate with one another. Best web development company in Chennai develops software using API-first approach.

APIs are used in almost all of the programs we use on a regular basis. As a result, it makes more sense to think about, create, and test an API before writing software code, rather than the other way around. An API-first strategy entails treating APIs as “most important,” with the idea that they are critical business assets on which the company relies.

Every API is built around a contract expressed in an API description language like OpenAPI in this method. The consistency, reusability, and broad interoperability of the eventual API are all ensured by starting with an API contract. Consider yourself and a friend stuck on opposite banks of a river. You want to offer some goods to a friend, but you’ll need to build something to transport the items across the river. So, what exactly do you do?

To begin, you’d need to construct a raft out of any accessible materials. Although you may have a standard in mind while creating the raft, you will not know what type of objects it can carry until it is completed. So you’d put it to the test first. You may need to reinforce it after testing so that it can convey additional supplies. The raft is the API in the API-first strategy. You must first design and construct the API, then adapt it to meet your needs.

API-First Approach versus Code-First Development

In software development, code-first development and API-first development are diametrically opposed approaches. Code-first development, as the name implies, occurs when developers write the application’s code and design its functionality first, then add the API at the end.

The API-first strategy, as described in the preceding section, operates in the other direction. Developers consider the API first and foremost in this document. “Your team begins by building an interface for their application,” says developer Joyce Lin. The team will rely on this interface to build the remainder of the application after the API has been developed.”

Code-first development can lead to lengthy delays and numerous modifications. Etsy is a good illustration of this. The e-commerce website had to integrate features and changes twice: once on the website and once on the API that powers its iOS and Android apps. The procedure takes a long time and is expensive. What is the solution? Etsy shifted to an API-first strategy.

Advantages of Using the API-First Approach

Most developers these days use an API-first strategy, especially those using agile project management, which breaks down projects into smaller, more manageable tasks. Three key advantages of the particular development technique are listed below.

The necessity of design papers and contracts is emphasized in both API-first and API design-first approaches. For API design and development teams, they provide a dependable source of truth. Both approaches incorporate stakeholders early in the design process, before any code is written, which has various advantages, including:

Lower development costs

The API code can be reused and recycled for other projects when using the API-first method. As a result, development teams don’t have to start from scratch because they already have a foundation. As a result, code writing costs, such as human resource hours, are drastically decreased.

Reduced development time

APIs are simple to integrate into apps, allowing developers to complete projects rapidly. As a result, apps can reach the market faster and make revenue sooner.

Fewer chances of failure

API failure has a negative impact on every aspect of your business, from marketing to customer service. The API-first strategy reduces the likelihood of such failure because the API architecture has already been tested, making it trustworthy and stable. Furthermore, any feature or correction can be implemented without requiring the API to be redesigned.

Disadvantages of a Code-First Approach

Choosing a code-first approach to building APIs will almost always result in a slew of issues:

Bottlenecks  

When developers design APIs using a code-first approach, they often follow a waterfall paradigm, which leads to bottlenecks. Teams working on the API will complete each phase in order, thus they will not be able to work in parallel.

APIs that are either useless or bloated

When you code first and then gather feedback after numerous iterations of the programmed API, you frequently wind up with bloated APIs with resources that consumers don’t require. You also run the danger of creating APIs that are useless to your consumers.

No documentation

After a team has completed coding an API, generating documentation that the team must maintain can feel like a massive task. As a result, documentation frequently becomes an afterthought rather than a priority, and it is never completed.

Wasted Time and Money

Changing an already-coded API is significantly more expensive than changing an API design. Once you get input from users, you usually have to go through and write a lot of code to correct the API. If you develop first and then document, you can end up with new versions of endpoints and APIs because no one on your team recalls how the code works.

While coding first allows you to design APIs quickly, you may end up with more issues than the quick procedure is worth. You’ve come up with a fantastic API concept that will benefit the company. What are your options after that? You could write down the API’s business requirements before coding it. Perhaps you’ll start by describing your API in a specification language like OpenAPI. Alternatively, you may persuade your company to develop your API idea into an API-first solution.

Finally, you want to deliver a fantastic API. The first step is to choose which development strategy will assist you in accomplishing this. Both API-first and API design-first techniques should be used if you want to construct the highest-quality, consistent APIs available. Both methods concentrate on the creation of API contracts. As a result, if you adopt one strategy, you’re already halfway there with the other. When you combine the benefits of both tactics, you get the best of both worlds.

Take, for example, PayPal. PayPal just underwent a large-scale API-first change, embracing an “APIs are products” attitude. Developers generate service contracts using OpenAPI and then build APIs using a design-first process as much as possible, according to the company’s goal. The PayPal teams had to reorganize and streamline the API design and development process, which took some time.

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what is passage indexing and how does it work

What is Passage Indexing and how does it Work?

What is Passage Indexing?

Passage indexing is an automated tool that pulls portions of pages into search engine results, even if the page is about something unrelated to the main topic. See how the best SEO company in Chennai can help you get a lot of traffic to your website.

SEO-Unlock large volumes of SEO traffic with SEO. Take a look at the outcomes.

Content Marketing – Our team creates amazing content that is shared, linked to, and generates traffic to our website.

Paid Media – Paid solutions that deliver a measurable return on investment.

What does that mean?

Consider the following scenario: Assume you’ve written a lengthy article about affiliate marketing. Because you wanted to cover everything about affiliate marketing, you included sections on how to be a successful affiliate marketer, what affiliate marketing tools to utilize, the most prominent affiliate marketing networks, and how to get started.

That’s a lot of important information, but it also implies that the entire piece is unlikely to score well for terms like “affiliate marketing networks,” because only one section covers the subject. Google may extract chunks of your text and rank them separately from the rest of the page using passage indexing. Even if the rest of the content isn’t optimized for that phrase, your part on “affiliate marketing tools” might rank for it.

See? It’s not a huge deal.

Take note of how Google has bolded some phrases it considers to be important to the search. It’s looking for keywords that indicate the content is likely to be relevant to a particular query. Because it’s a ranking change rather than an indexing update, Google’s Martin Splitt suggested calling the changes “Passage Ranking.” However, the names may be used interchangeably.

Passage Indexing vs. Featured Snippets: What’s the Difference?

Featured snippets provide users with an immediate solution to brief inquiries, eliminating the need for them to click to acquire the answer.

For example, if you type “what time is it in Paris” into Google, the answer appears at the top of the results page without having you click on it.

Passage indexing is a completely independent technique that examines a website’s content, assesses whether parts of the page answer a search query, and displays the results in the SERPs.

How Does Passage Indexing Work?

The search engine hasn’t been completely upfront about how the feature works, as it has with most of its products. Doesn’t it keep things interesting?

Here’s what we know so far.

Google, according to its blog, employs BERT and neural networks to better interpret text and rank passages as necessary. Google still indexes the entire page, but while crawling it, it looks for content and the meaning of passages. Each passage is annotated, graded, and scored separately.

Google also claims that the adjustment will only affect 7% of search queries, so don’t expect major changes. If your page already has a high rating, passage indexing (or passage ranking, if you prefer) may have no effect. Sites with useful long-form content that isn’t properly optimized, on the other hand, may notice a slight increase in rankings and, as a result, traffic.

Rather than looking at formulaic elements like keyword density, it appears that passage indexing is the next stage in leveraging AI algorithms like RankBrain to better grasp the context of the content. Keep in mind that passage indexing affects the ranking of specific passages rather than the pages Google indexes.

How Does Passage Indexing Affect SEO?

When it comes to SEO, how concerned should you be about passage indexing? It will have little to no effect on your SEO for most websites. Sites that notice a change will almost certainly see an increase in traffic. However, there are a few tiny differences worth noting.

  • Long-form content has a better chance of ranking for a wider range of keywords. As a result, sites with shorter material may see a slight drop in ranking while longer-form content receives a lift.
  • On-page SEO methods, such as employing the correct header and optimizing anchor text, are also more crucial than ever for sites. You could be outranked by pages with less optimization but superior content.
  • If you’ve been putting off creating long-form content, now is the moment to start. Even if the page’s SEO isn’t ideal, Google shows that it’s eager to assist consumers to find important content.
  • Shorter content sites, such as e-commerce sites, are less likely to observe a change in their Google ranking.

What Sites Will Be Affected by Passage Indexing?

The adjustment will especially benefit websites with long-form material that isn’t well optimized. Publishers with a well-defined SEO strategy, eCommerce sites with shorter material, and websites lacking long-form content are unlikely to experience any changes.

What Are the Advantages of Indexing Passages?

Let’s speak about why you should care now that we’ve covered what passage indexing is, how it works, and what influence it could have on our SEO. Are there any advantages to this alteration, or is it just another minor adjustment that you can overlook?

There are a few benefits of passage indexing: 

  • Longer-form content will benefit from this adjustment, which will help it rank higher for more precise keywords.
  • Focus on users, not Google bots: Google is once again indicating that it prefers site owners to create information that is valuable to users rather than what the search bots won’t.
  • Long-tail keywords have never been more important: Long-tail keywords and related topics are more likely to trigger passage indexing, therefore include phrases and longer terms, exactly like for voice search.
  • On-page SEO elements may be (somewhat) less important: Google’s Martin Splitt underlined in the SEJ webinar that this adjustment is intended to aid pages with exceptional content that aren’t fully optimized. If the pages have fantastic content, they won’t be penalized, but don’t neglect on-page. Great content and on-page optimization will help sites in highly competitive niches stand out.
  • It’s also worth mentioning that this adjustment will have no impact on Google penalties or traffic for most websites. This is a minor update designed to assist visitors in locating sites with useful material that may not be fully optimized.

How Can You Optimize for Passage Indexing?

In an interview, Google’s Martin Splitt was quick to point out that site owners should be wary of products or organizations that claim to be able to optimize for passage indexing, as it is a minor tweak geared at boosting long-form content sites.

While I don’t propose completely redesigning your website, there are a few little changes you may make, particularly for long-form content:

  • Long-form entries should be updated with fresh stats, links, and resources.
  • To help Google comprehend all of the topics covered in a piece, use clear, keyword-rich (but not too optimized) headlines for each part.
  • Now is the moment to create long-form content if you don’t already have it. Cover as much of the subject as feasible, respond to typical inquiries, and employ long-tail keywords.
  • If you have a page with a somewhat different portion relating to the primary issue, make sure it’s written correctly and optimized for the search terms people would use to locate it.
  • Spend some time researching long-tail keywords and incorporating them into your long-form content.
  • Overall, don’t try to optimize for passage indexing to the point of going insane. You may go too far in the opposite direction and over-optimize your site, which could hurt your rankings.

Is There a Tool to Assist Sites with Passage Ranking Optimization?

According to Martin Splitt, there will be no tool to determine whether or not your site is qualified for the modification. Your best bet is to follow the advice above and concentrate on developing content that meets the needs of your audience.

What Impact Will Passage Indexing Have on Search Marketing in the Future?

Although passage indexing is a minor modification in Google’s ranking system, it is worth noting. Google has long stated that users come first, and this is yet another example of that. Although SEO is important, your primary focus should be on your users.

It also demonstrates Google’s commitment to leveraging AI to comprehend a page’s context. Google uses RankBrain, DeepMind, machine learning, and natural language processing to interpret context better. This is a follow-up to their efforts.

This is fantastic news for digital marketers! Google strives to make its search results as relevant to users as possible. However, optimizing subpar content is no longer sufficient.

Conclusion

By now, I hope you’ve figured out what passage indexing is, why it’s important for your site, and how it can help you improve your Google rankings. Keep in mind that the majority of website owners will not need to make any modifications and will not face Google penalties. Long-form content sites may enjoy a minor gain in traffic and rankings.

This shift in Google’s ranking also hints at where the company might go in the future. The search engine is still focused on giving customers the greatest possible experience, which implies marketers should put their efforts in the same direction. Allow our team to assist you with SEO and offer a better customer experience.

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common types of custom-built software with examples

Common Types of Custom-Built Software with examples

The process of designing, developing, deploying, and maintaining software for a specific group of users, functions, or organizations is known as custom software development. Custom software development, in contrast to commercial off-the-shelf software (COTS), focuses on a specific set of requirements. COTS may be packaged, marketed, and sold commercially because it is designed to fulfill a wide range of demands. The best software development company in Chennai offers custom-built software.

Custom software development is frequently handled by in-house development teams or third-party developers. Custom software development follows the same techniques and methodologies as other types of software development. A customized project would go through the same steps as any other software project, such as gathering requirements, creating code, testing, and deploying it, and would employ the same approaches, such as Agile, DevOps, or Rapid Application Development.

Application customization, modernization, and management are all included in the custom software development process. Customizing commercial software to meet specific requirements is known as application customization. For a company’s unique software to stay viable in the face of changing user and market expectations, it must be modernized. Application administration supports software effectiveness by assisting with tasks like installation, upgrades, performance and availability optimization, and service desk responsibilities.

Benefits of Custom Software

Custom software is built to support processes quickly and efficiently, reducing the need to tinker with or modify off-the-shelf software.

Scalability

As a company or organization grows and evolves, custom software may extend and adapt. Designers and developers can anticipate future requests as part of the requirements gathering process. Rather than spending money on additional licenses or subscriptions to bundled programs, these features might be built within the application.

Integration costs are reduced

When purchasing commercial software, one of the most crucial issues to ask is if it will work with existing and legacy applications. If the answer is no, companies will have to spend more money to make commercial software compatible with their current infrastructure. Custom software can be made to fit a specific situation.

Profitability

Custom software development is a viable way to make money. Businesses who develop their software may own it and thus be able to license or sell it to other companies, depending on the terms and conditions of the project.

Independence

Being free of a commercial software vendor has two sides. On the plus side, businesses can avoid price increases for licensing and maintenance, as well as being stuck maintaining packaged software if the vendor goes out of business or stops creating it. On the other hand, the organization that developed or had bespoke software produced is responsible for its support and maintenance. Due to the nature of the equation, each company must carefully examine whether it is preferable to build or buy.

Types of Customized Software

Content Management Systems (CMS)

A content management system allows businesses to update their websites without the need for a web developer by adding new posts, information, and documents. The content management system takes care of all the routine activities, allowing you to concentrate on the most important aspects of your website.

A content management system, or CMS, allows you to create a website without having to write all of the code from scratch. This means you can save time and money when it comes to producing web pages, storing photos, and performing other tasks.

Content Management System is used to create custom software (CMS)
  • RCDSO’s – E-Portfolio Accreditation Platform
  • Iridium – Partners Portal
  • Bell – Consulting and E-Procurement Solution
Top Features of Content Management System (CMS)
  • Manages unstructured information
  • Focuses on content generation or production
  • Content delivery is done through the apps
  • Supports workflow and content categorization capabilities
  • Stores digital files in nested folders
Customer Relationship Management (CRM)

Customer relationship management (CRM) software allows sales and marketing departments to keep track of customers, referrals, prospective customers, and vendors.

CRM software brings together all of your customer information in one place, helping you to better organize and manage interactions. It also automates routine tasks and aids in the tracking of performance and productivity.

Customer Relationship Management (CRM) is used to create custom software (CRM)

  • Google – Programmable Search Engine
  • DHL – Unique Logistics and Tracking Code
  • Auzmor – Learning Management System
Top Features of Customer Relationship Management (CRM)
  • It aids in the storage of consumer contact information such as names and addresses.
  • Keep track of your interactions with others to keep track of what you’ve said to them.
  • Helps in lead management
Enterprise Resource Planning System

Enterprise resource planning (ERP) software aids in the management of day-to-day operations of a company, such as accounting, risk management, compliance, procurement, supply chain management, and project management.

Furthermore, it can assist you in combining several existing business processes into a single, easy-to-use customized system while avoiding data duplication.

Enterprise Resource Planning System (ERP) is used to create custom software.

  • McDonald’s – POS Technology
  • Uber – Uber API
  • Monster Movers – GPA Tracker Application
Top Features of Enterprise Resource Planning System
  • Analyze and monitor data-driven processes with a fully integrated and intuitive platform.
  • Has the ability to carry out time-consuming tasks such as data entry, accounting, invoicing, and reporting.
  • Aids in the management of all aspects of your company’s sales and revenue
Operations Management Software

From automating industrial capacities to managing corporate processes, operations management software may assist a company.

However, operations management software primarily ensures that a company’s operations are as effective and efficient as possible, allowing you to provide the greatest possible results to customers.

Software created specifically for you Build with the help of operations management software

  • TorahResource is a company that develops custom software to help businesses run more efficiently.
  • BlackBerry – Issue Tracking Application
  • Idea Street Software Solution for a UK Government Agency
Top Features of Operations Management Software
  • Because of analytics-based capacity planning, operations are more reliable.
  • Using standardized operational processes improves the quality and regulatory compliance of production outputs.
  • Inventory costs are reduced as a result of accurate inventory planning and tracking.
  • Reduce operational risks by providing timely alerts on issues like delays and defective products.
Enterprise Software Solutions

An enterprise software solution can assist a company in improving its business and management reporting processes. Easy online payment processing, interactive product catalogs, automatic invoicing systems, and security are all benefits of such software.

  • Custom Software Build Using Enterprise Software Solutions
  • Air Canada – In-house Financial Application
  • Life Support Systems – Performance Tracking App
Top Features of Enterprise Software Solutions
  • Tracks, analyses, and reports company data to assist finance teams in the process.
  • Serves as an end-to-end personnel management platform.
  • Make manufacturing operations more efficient through planning, obtaining raw materials, and forecasting.

We’ll now go over some of the top custom software examples and their applications. Let’s take a closer look at each scenario.

Netflix 

Netflix has developed unique software that allows it to collect a significant amount of data to better understand its consumers’ viewing patterns. It assists in providing better services to clients to improve viewership.

Amazon 

Amazon can lead by understanding what customers want thanks to bespoke software. Amazon now collects data on consumer product preferences to provide a hassle-free and risk-free online shopping experience for all.

Google 

Google assists people by giving them the stuff they were seeking using specialized software. It takes into account their comments and answers to the displayed findings. Google has accumulated a large number of search result listings throughout time to provide the best possible consumer experience.

Uber 

Uber uses custom software to provide a seamless experience for both drivers and riders. It has a sophisticated dispatching system that allows riders to meet the nearest available driver at their leisure. It also assists drivers with navigation and assistance systems.

McDonald’s 

McDonald’s unique software enables employees to quickly learn and become productive team members with little or no training. To be more customer-centric, McDonald’s has invested in proprietary technology (first in Canada) to offer self-serve kiosks around the country.

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7 golden rules of logo design every designer should follow

7 Golden Rules of Logo Design Every Designer Should Follow

You’ve always enjoyed playing with colors and drawing since you were in elementary school. As you got older, your love for design grew stronger, to the point that you wanted to pursue it as a job. You’re on your way to being a brilliant logo designer in a logo design firm if you pay attention to detail, are creative, and can play around with colors.

You join a logo design firm to make your ambition a reality. Unfortunately, you began to stray from the fundamentals of logo design and began to follow the most recent logo design trends. Although this strategy may work in some cases, it can also backfire, therefore it’s vital to stick to the basics when designing business logos.

You’ve come to the correct place if you want to brush up on some of the golden laws of logo design that you may have picked up along the road. Here are seven golden laws of logo design from Best Web Designing Company in Chennai, a logo design expert who will help you become a better logo designer.

1.    Lay a Solid Foundation

Every assignment, any logo designer would tell you, teaches them something new. Every client is unique, and each designer has a flair when it comes to producing logos. It is critical to reaching a consensus to ensure that all stakeholders are on the same page. When you ask the correct questions of your clients, this will happen.

This will assist you in laying a firm basis for your logo design job and determining exactly what the client wants of you. Conduct extensive research and construct the foundation for your logo design projects so that you can expand on them and develop amazing logo designs that your clients and their viewers will like.

2.    Sketch, Sketch, Sketch

With all of the focus on digital tools, logo designers have almost forgotten how to use a sketchbook. It’s sometimes best for logo designers to put down their computers and mice and take up a pen and paper and start sketching. Sketching, on the other hand, makes it easy to experiment with forms and place them exactly where you want them. You may also use your sketches as a prototype to demonstrate to your clients what your logo will look like in the end. This also allows clients to see the finished product and request modifications on the spot, saving you time and money on rework.

3.    Keep It Relevant

A logo can reveal a great deal about your company. It can generate a perception about your brand in the mind of the spectator based on its shape, color, and typeface. As a result, you must pay close attention to little things. Choose logo elements that reflect the personality of your company. For example, a high-end brand will benefit from a more elegant typeface than a low-end one. Ascertain that your logo logic corresponds to the client’s brand personality.

Amazon’s logo is the best example. The arrow pointing from “a” to “z” indicates that Amazon’s online store sells a wide range of products. Another excellent example of a relevant logo is the McDonald’s logo. The iconic golden arches represent mammary glands, which are an indication of feeding. McDonald’s cuisine is both nutritious and tasty, as seen by this.

4.    Make Brand Recall Your Priority

Simplicity is the greatest sophistication.” —Leonardo da Vinci

Simple is usually preferable when it comes to logo design. Customers will have a difficult time remembering your brand emblem if it is complicated. You want your customers to recognize your brand by its emblem from a marketing aspect. Only if you have a straightforward and clean logo design will this happen.

Just take a look at the Nike logo to see what I’m talking about. The black swoosh is well-known all around the world, and anyone can recognize Nike products just by looking at the black swoosh sign on them. Unlike other designs that have evolved, the Nike logo has retained its initial appearance.

5.    Make It Stand Out

There are millions of brands in the world, and each one aspires to be different. That is why each brand has its distinct logo. As a logo designer, you’re required to think outside the box, come up with original logo concepts, and then translate them into physical form. Instead of duplicating other brands’ logos, you should try to make yours stand out.

There’s a frequent belief among logo designers that you’ll need to come up with something out of this planet to make your company’s logo stand out. You can give a logo a unique look with tiny modifications and touches here and there. The classic bitten apple logo of Apple Inc. is an excellent example of how logo designers can develop innovative designs with little effort.

6.    Let Your Logo Speaks For Itself

It’s best not to strive too hard to show what a company does using its logo because it’ll almost always destroy it. Giving your logo a voice and allowing it to speak for itself is a much better option. You do not need to include your company name in your logos. Shell’s logo is a great illustration of how a logo can convey a lot of information without saying anything.

7.    Fill Colors at the End

Always start with a black and white version of a logo when designing one. This will allow you to keep laser-focused on your logo concept and pay attention to logo aspects rather than colors. After you’ve finished the monochromatic version of your logo, add color to it to give it a fresh lease on life.

The UPS logo perfectly exemplifies this notion. Initially, the black and white version was made by paying close attention to details. Colors were applied to the black and white logos shortly after they were completed. The UPS logo now has a much more sophisticated appearance. By following the same steps, you can get the same refined look for your logo.

Hope you acquire knowledge on logo design and enjoy creating logos with your creative ideas and be top in the field of designing.

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what is drupal and how do I create a website with drupal

What is Drupal and How do I Create a Website with Drupal?

Drupal is software that can be downloaded, used, and shared by anyone and it is used to make many websites and applications. When you need a website up and running quickly, Drupal is an excellent option. Drupal delivers all of the necessary components for a successful online presence without the need to learn how to code or pay a third party to do it for you.

This open-source content management system can handle everything from developing a professional-looking website to simply maintaining a personal blog. It’s time to start developing after you’ve installed Drupal. In this article, I’ll walk you through the first steps of building a website with the system. Soon, you’ll have a piece of Internet real estate that looks great and is ready to receive visitors. Best Website Development Company in Chennai creates websites using Drupal to run quickly.

Setting Up Drupal with Basic Elements

The first step is to find a Drupal-friendly web host. You must meet certain conditions, such as ensuring that you have the correct PHP version. The software used by each hosting platform differs.

The WYSIWYG editor had to be installed separately from the rest of Drupal in prior versions. The most popular text editor module and an image uploader, are included in Drupal 8. If you’re running an earlier version of Drupal, I recommend upgrading or installing the TinyMCE module and tweaking the settings.

  • Click the “Configuration” link in the top toolbar to alter the settings for Drupal’s text editor.
  • In the configuration screen, look for and select the “Text formats and editors” option.
  • On the next screen, you can set responsibilities for the chosen text editor and govern how others change the website’s content.

When writing text, Drupal provides you with basic HTML control and tools by default. From the Text Formats and Editors screen, you can modify this. It has a drag-and-drop interface for deciding which editor should be used first.

For the time being, all you need to do is set up administrator control. Drag the four-pointed arrow for “Full HTML” to the top while holding down the mouse button. On the bottom left, click the “Save” button.

Then, in the Full HTML editor, click the “Configure” button. This will bring up a window where you can fine-tune your preferences even more.

You can change the settings and how the editor appears when writing text from this screen. You can do the following:

  • Set user roles based on the permissions you want to grant those who contribute to your site.
  • Choose a text editor to work with: You can change it from the drop-down if you install a different text editing module.
  • Toolbar with Drag-and-Drop Configuration: Drag and drop the editing tools you want to use, and delete the ones you don’t.
  • Modify the image upload options as follows: Here you can adjust the directory, file sizes, and maximum dimensions.
  • Filters should be enabled: Check options to control how the editor acts, such as automatically converting URLs to links or aligning images.
  • Change the filter processing order: You can change the way Drupal handles your orders by dragging and dropping. 
  • When you’re finished, click the “Save Configuration” button at the bottom.

Using a customized text editor, your website is now ready for content. If you don’t like the default CKEditor in Drupal 8, there are lots of other editing systems to choose from on the Internet. However, this is one of the most reliable platforms.

Layout and Theme Selection

The next step is to choose a website style and theme. This is where some of the more enjoyable portions of the game begin. The appearance of your website will have a significant impact on how people react. It can lead to better business relationships as well as an increase in the length of time people spend reading information on your website.

At the top of the admin toolbar, click the “Appearance” link. 

You can adjust each theme by selecting the settings button of any you’ve installed from this screen. As developers supply different components, the available modifications may vary by theme. Most, however, will allow for extensive color adjustment as well as changes to page elements.

I’m merely going to teach you how to install a new theme in this guide. At a later time, we’ll talk about making modifications. For the time being, click the “Install new theme” option above your theme list. You can install a theme directly from a website URL or upload one from your PC in this new window. Drupal can handle ZIP, TAR, TGZ, GZ, and BZ2 files. After you’ve chosen a new theme, go to the bottom left and click the “Install” button.

Return to the Appearance section after uploading the theme and click the “Install and set as default” link.

You may find themes in a variety of places on the Internet, but I recommend starting with Drupal’s website. These have the best probability of remaining stable while also posing the least risk of security risks. You can now go into the theme’s settings and make your specific tweaks after it has been installed. 

Developing the Homepage

When someone visits your domain, the first thing they will see is the homepage. I’ll show you how to set up a static page to act as the front page in this Drupal site-building article. It’s one of the simplest ways to make the site ready for visitors right away.

  • To begin, you’ll need to construct a static page. In the top admin toolbar, click the “Content” link.
  • Then you’ll notice a button that says “+ Add Content.” Select the option to create a “Basic page” after clicking this.
  • Fill in the body of the article with the material you wish to appear on the main page. After you’ve added your material, expand the “Promotion Options” window on the right. Next to “Promoted to the front page,” check the box.
  • When you’re finished, go to the left and click the “Save and publish” button. 

Take note of the URL from the page in the browser’s address bar after you’ve saved the content. This is required for the following section. My URL, for example, shows the domain followed by “/node/1.” Take note of this section.

  • Return to the top admin bar’s Configuration menu, then under the System window, click “Basic site settings.”
  • Click the “Save settings” button after entering the URL you created for the homepage.
  • You now have a ready-to-go homepage. 
  • Including a “Contact Us” page on your website.

A Contact Page allows your visitors to communicate with you. If the site is for a business or simply to enhance engagement, it’s a terrific addition. Drupal 8 has the Contact module pre-installed and ready to use. If you wish to double-check if the module is active, it may be located in the Extend section.

  • Go to Drupal’s Structure section and click the “Contact forms” link to create a contact form.
  • To make a new form, click the “Add contact form” button. Fill in the blanks and save your work by clicking the “Save” button at the bottom. 
  • After you’ve finished filling out the form, go to Drupal 8’s Structure section and select Menus.
  • To add a link, alter the drop-down for Main navigation once again.
  • Fill in the blanks, but this time makes the link title “Contact Us” and the link “/contact.”
  • When you’re finished, click Save.

It’s now time to double-check that your visitors’ permissions are configured correctly. Return to Drupal’s Extend section and expand the Contact control by clicking its description. You can adjust the permission settings for Drupal’s many elements here.

For “Use the site-wide contact form,” the system should have the Anonymous User check box selected. If it doesn’t, check the Anonymous User column to allow anonymous users to use the site-wide contact form, then click “Save Permissions” at the bottom. 

Developing the Main Menu

Setting up decent navigation menus makes it easier for visitors to find what they’re looking for. It will have a significant impact on how others utilize your website. It’s time to develop this layout after you’ve finished building the Drupal website utilizing the procedures above.

  • To begin, navigate to the Structure section of Drupal and select the Menus link. In this article, I’ll just edit the existing Main navigation. To do so, go to the right of “Main navigation” and click the “Edit menu” button.
  • The majority of the files we prepared before are already available on this screen. The “About Us” page is the only thing missing. On the top, click the “+ Add link” button. Fill in the details for the menu link, including the link’s name.
  • Remember how I told you to jot down that part? In this case, I’ll include my “About Us” link title as well as the “/about” link in the link. Click the “Save” button once you’ve finished filling out the link information.
  • Once you’ve gathered all of your links, drag and drop them into the order you wish. For example, I’m dragging “Home” to the top because I want it to be the first item to appear.
  • After you’ve arranged the links, save them. Your menu is now complete. 

Linking to Social Media

Many themes allow you to connect your social network accounts to your website. In this article, I’ll show you where this feature can be found on Drupal’s website in the Business Responsive Theme.

  • In Drupal’s admin dashboard, go to Appearance.
  • Locate your theme and select the “Settings” option.
  • Scroll down until you see a Social Media or similar option.
  • Each developer is unique, so the social links may be named differently. In this case, I’ll broaden the possibilities by clicking on the Social Media Link and entering profile URLs.
  • After that, go to the bottom of the page and click the “Save configuration” button.
What about including a Twitter or other social media feed?

By adding a block and entering the code right into it, you can add a feed from your social media. Here’s how to add those RSS feeds to your website.

To display your feed, get the code from Twitter or Facebook. This is accomplished by going to those websites and creating an account. After you’ve customized your settings, the social media site will provide you with a code to copy.

  • Go to Drupal’s Structure section and select “Block layout.”
  • There will be a variety of blocks to choose from for each theme. I’m going to put the feed in the right sidebar in this case. Next to the Right Sidebar option, click the “Place block” button. 
  • Make a description for the block. “Social media stream” is how I’m expressing it in this scenario.
  • Paste your code into the “Source” control on the far right of the toolbar.
  • Save your work by using the save button.
  • Select the region in which you want the code block to appear in the following window. Keep in mind that this is a theme-specific exercise. In this case, my theme allows me to use the right sidebar, thus I’ve chosen that option.
  • When you’re finished, click “Save block.”

That’s all there is to it. In this article, I covered how to build a website with Drupal 8 and the various capabilities available. However, this technology is capable of much more.

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how structured data help websites to rank higher on google

How Structured Data Help Websites to Rank Higher on Google?

What is structured data?

Structured data, often known as schema markup, is a sort of coding that helps to crawl, organize, and display your content easier for search engines. Most of the best SEO Company in Chennai adds structured data to their client’s website to rank higher on Google.

Structured data explain your data to search engines. Search engines can only tell what your data says without schema markup, and they have to work harder to figure out why it’s there. Are you perplexed yet? Here’s an illustration. Let’s imagine you wish to provide your company’s contact details. You could simply put the information in the footer of your website, which would suffice for any human visitor.

Search engines, on the other hand, will have to work a little more to decipher what that raw data means. If you utilize schema markup, you can persuade search engines that your contact information is your contact information (instead of just some random data).

I understand if that sounds perplexing, but bear with me! Over the course of this article, I’ll go over everything in great depth. Essentially, you’re assisting search engines in better analyzing your material. This is quite crucial. You’ll gain an SEO advantage if search engines can easily crawl your website.

“But, aren’t you supposed to write for human visitors, not machines?” I hear some of you say. You might be shocked to learn that schema markup was created with the intention of assisting users. Consider schema markup to be a super-detailed business card that clearly displays your contact information.

Another reason schema markup is essential is that it makes the search engine’s job even easier. As a result, you aren’t “writing for machines.” You’re adding new information without altering the content in any manner. You’ll be relieved to realize that you don’t need to know everything there is to know about schema markup in order to use it on your website. In fact, structured data can (and should) be used within an hour.

You should master the principles first, but after that, it’s relatively easy sailing. What you should (and shouldn’t) know. When I explain schema markup to my clients, they become frightened. It’s impossible to remember everything, and it appears too complicated, to begin with. The good news is that you don’t need to learn anything and can begin using structured data right away. Here’s what you’ll need to know:

1) The structured data to be used

We’ll be using JSON-LD because it’s the recommended type. I’m publishing this to let you know that microdata and RDFa are not interchangeable with JSON-LD. If you’re looking into structured data, make sure you’re looking at JSON-LD rather than one of the other two forms.

2) The most common schema terms

You might definitely get away with not knowing these, but if you take the time to study them, you’ll improve far more quickly.

i) itemscope: One of the most commonly used schema terms is item scope. It basically categorizes your material into topics. It particularly informs search engines that every content with an itemscope tag is about the same subject. Consider it as dividing your material into several areas.

You can make one small update to inform search engines that all of this information is related to the same subject. Simply add “itemscope” to the end of your first div> element. All of the contents between the div> tags will now be grouped together by search engines.

ii) itemtype: The item type phrase categorizes your material even more. The itemscope phrase informs search engines that your content was about an item, and the item type term tells them what kind of item it is. For example, the itemtype markup tells search engines that everything between the div>tags is about a single film.

iii) itemprop: This phrase refers to the ability to specify specific properties for your goods. The itemprop word basically means “extra information about the item.” You can assign an infinite number of different item props. As a result, search engines will be able to organize your information more easily and accurately.

3) The structured data guidelines from Google

You must follow Google’s criteria if you’re doing SEO for them––and who isn’t? Data that is structured is no exception. They provide excellent schema markup guidelines:

  • When utilizing schema markup, it’s critical to remember these things. This isn’t the time for black-hat or gray-hat SEO tactics.
  • Remember, the goal of structured data is to help search engines show your information more effectively for users.
  • Assist the search engines, and they will assist you in return, increasing your visibility.
  • Adding structured data to your website is a great way to make it more user-friendly.

Steps to add Schema Markup using WordPress Plugins

Unfortunately, this can be a time-consuming procedure. It all depends on the site management system you select and how much control you desire over the process. I’ll go over WordPress plugins as it is the best approach to deploy schema. If you’re one of the millions of individuals who use WordPress to power their websites, schema markup will be a breeze for you to implement.

There are a number of dedicated plugins available. The greatest, in my opinion, is Schema App Structured Data. This plugin will produce schema markup for your entire site, and you can even change the markup manually. (Alternatively, search for the plugin under Plugins > Add New.)

  • After you’ve downloaded the plugin, go to Plugins > Add New to install it. Then select the zip file for the plugin you downloaded by clicking “Choose file.”
  • Select “Install Now” from the drop-down menu.
  • Finally, click “Plugin Activate.”

You’ll now notice a box underneath the editing window that says “Schema App Structured Data:” whenever you modify a post or page of any kind. Typically, the plugin will include the most appropriate sorts of schema markup. However, knowing the fundamentals of structured data will come in handy here. You can go over the markup and make any changes you think are necessary.

Click the pencil icon in the lower right corner to edit the markup. (Notice how JSON-LD is specified in the upper left of the box.) That’s exactly what you’re looking for.) In a nutshell, that’s the plugin. It’s quite easy to use, so if you use WordPress, I highly recommend it.

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10 Different Types of Graphic Design 

10 Different Types of Graphic Design 

You might think of a graphic designer as someone who creates posters or logos when you hear the term. However, the reality is far more complicated. In truth, graphic design is a complex area with a variety of specialties based on business and marketing requirements.

It helps to understand the numerous types of design disciplines that might assist your aims, whether you’re seeking the proper partners for your next project or organizing a large marketing campaign. Continue reading to learn about ten various forms of graphic design to consider.

1. Branding and Visual Identity

A visual identity, often known as a brand identity, is a collection of visual assets and rules that define your company’s image. It is made of aspects that your audience will (ideally!) associate with your firm just by looking at it. The Swoosh emblem of Nike and the Apple symbol, for example, have established aesthetic standards for their respective brands. Consider what would happen if Coca-Cola used green or purple instead of red to convey the brand’s personality.

A brand guide normally includes your logo and its variations, as well as brand colors and typefaces. It can also go through recommended practices in greater depth, such as what not to do with brand assets. This is ideal for larger companies whose branding is handled by many divisions, franchises, or partner companies. However, any company, big or little, will benefit from a brand identity since uniformity across all visual assets is optimal.

Identity design necessitates a high level of leadership participation. Branding, more than any other design endeavor, necessitates significant input from those responsible for a company’s vision, values, and culture. Project managers and designers alike must have a thorough understanding of how a company’s visuals relate to its business strategy for the design to fully represent the brand’s look.

2. Marketing and Advertising Design

One of the most common (and profitable) uses of graphic design is advertising. Because marketing is so diverse, it intersects with a variety of different design disciplines, including packaging, publishing, and more.

When it comes to advertising design, there’s one thing that stands out: sales. You’ll realize a profit if your marketing materials are succinct, innovative, and appealing.

Marketers who can create powerful, moving messaging get bonus points. “Good advertising does not only circulate information,” says advertising great Leo Burnett. It instills desires and beliefs in the public psyche.”

Marketers understand the value of being able to manage the direction of multiple assets within a single marketing campaign. Visual consistency should be achieved throughout all campaign materials, which designers can do with the support of brand style guides.

3. User Interface Graphic Design

The visual component of software development is referred to as user interface (UI) design. A UI designer creates buttons, icons, colors, font choices, scroll bars, fields, pop-ups, and other aesthetic aspects of an app or online interface.

User interface designers create elegant, intuitive, and user-friendly user interfaces. They collaborate with product designers, who oversee the entire development process, user experience (UX) designers, who map out the user experience step by step, and app developers and programmers.

A good user interface is consistent with the brand, appealing, straightforward, and simple to use. While it’s tempting to try out-of-the-box design concepts, a strong user interface is full of familiar components – people won’t like having to learn a whole new system just to use an app or website.

4. Packaging Design

For tangible things, the best sales representative is good packaging. Attractive packaging can help you stand out from the crowd.

The correct packaging communicates your brand’s values and connects with your target market. It should also include information that is simple to comprehend. It’s great if the graphics blend in with the functioning of the packaging material itself. Designers should consider the size, shape, texture, and other peculiar qualities of the actual container or wrapper.

Packaging design necessitates an understanding of print processes and other industry norms that influence user-friendliness. Many companies are also looking into sustainable packaging trends, which have the benefit of being both environmentally benign and marketable. As a result, there’s a lot of room for creativity in the packaging design sector in the future.

5. Publication Graphic Design 

Publishing graphic design entails producing layouts for long-form content such as books, magazines, and catalogs. Working with lengthier blocks of text is common in this situation. Shorter digital content such as e-books, emails, and online magazines are also included in publications.

What constitutes a good design? A well-aligned balanced page layout employs an intelligent visual hierarchy to direct the reader’s attention to the most important items first.

Pro tip: When it comes to layout requests, don’t be afraid to include a lot of white space. While it’s tempting to fill every inch of available space, it’s better to avoid overwhelming readers of any published work.

Publication design, also known as layout design, necessitates a thorough understanding of typography, color science, and, if necessary, printing standards. Because publications typically contain more prose than other types of created material, it’s even more critical for marketers or creative directors to prioritize proofreading.

6. Motion Graphics

It’s a self-explanatory term: Animated graphics are known as motion graphics. You might think of them as a more advanced version of the old PowerPoint object animations and transitions, but they’re relevant to all of your digital marketing content – a great way to add life to your content and make it stand out from the crowd.

Do you want a poster with a text that dances? Or a spinning pie chart to describe social media? Perhaps you require an animated demonstration of a new app. Motion graphics are what you’re looking at. Motion graphic artists can work with a wide range of media, including 2D vectors, 3D models, calligraphy, and character animation.

The most prominent social media sites in the world are increasingly emphasizing video content above still photographs. Marketers and consumers have reacted positively to the inclusion of motion graphics in previously static designs.

As a result, the discipline of motion graphics has developed into its industry. That’s why Havro is expanding its offerings to include Motion Graphics. Register to be alerted when Motion Graphics is available!

7. Environmental Graphic Design

Environmental graphic design is a synthesis of many fields, such as interior design and architecture. It entails adding visual features to real-world spaces that provide appeal or functionality.

Wayfinding systems, which include signs that inform people about where they are, are an important part of environmental graphic design. These include items like building floor labels, office room numbers, and directions to the escalators and restrooms. It’s easy to take them for granted, but consider how different the world would be without them!

Branded environmental graphic design is another option, which incorporates a brand’s characteristics into a venue such as an office.

Finally, environmental graphic design is a sort of “placemaking,” which implies that form and function are inextricably linked. As a result, we tend to conceive of it as primarily functional, yet it may also be entertaining and intellectual. Purely aesthetic designs, such as art installations and murals, can, for example, merely set the tone or provoke thought.

8. Presentation Design

Because making presentations is such a common occurrence in our academic and professional life, we frequently opt to make our slideshow presentations. When the stakes are high, though, some presentations are simply too vital to risk. Presentation design might be regarded as an art form in situations like these.

Presenters can take center stage while their message is supported with clarity and conciseness in truly engaging presentations. A well-designed presentation represents the main message and adheres to the brand’s style guide.

A presentation designer’s software knowledge extends beyond design apps to include tools such as PowerPoint and Google Slides. The Presentation Design package from Havro will allow you to concentrate on your pitch and closing deals while we take care of making your presentations attractive and appealing.

9. Illustration for Graphic Design

Illustrations are unique visual pictures that illustrate a topic or tell a story. They are not the same as graphic design. Illustrations might be vector graphics, traditional drawings, or freehand digital drawings. Photographs cannot be called illustrations, but 3D representations can.

At its most basic level, graphic design is the process of combining color, form, text, and images to create visual messages. Stock photos are fine for enhancing your marketing materials, but you can take it a step further by employing creative graphics.

It’s difficult to overestimate the importance of having original images developed just for your company. They may improve your branding, liven up your social media, and even be incorporated into company merchandising.

You don’t have to spend all of your time looking for the ideal illustration style (or your patience). From the best web development company in Chennai, you can get 100% unique materials.

10. Graphic Design for Print

Designing for print is not the same as designing for a screen. The design process is affected by the distinction between ink on paper and luminous pixels on a device. Print graphics should always be developed and exported to provide a smooth and precise transition from screen rendering to real-world items.

Many of the fields mentioned above, such as branding, advertising, packaging, publishing, environmental design, and illustration, overlap with print design. They’re all using basic print best practices including color profiles (RGB vs. CMYK), typographic guidelines, and picture resolution minimums.

However, certain design fields necessitate a higher level of print knowledge than others. Publishing, large-format advertising, and mass-produced packaging are among them. In other words, when it comes to developing items like a fully printable magazine, a billboard, or a soda can, the processes become a little more complicated. To acquire the greatest outcomes in each of these scenarios, the project directors, designers, and printers must work together more closely.

Finding the Right Type of Graphic Design & Designers

It’s a good idea to understand the many forms of design to properly analyze your options when you’re looking for certain results. From print to social media, Havro‘s Graphic Design plans can help you with most of your marketing design needs.

We recognize that certain types of design necessitate specialized knowledge and attention. As a result, Havro also has packages for Presentation Design, Custom Illustrations, and Motion Graphics.

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a definitive guide to ai chatbots and its applications

A Definitive Guide to AI Chatbots and its Applications

AI chatbots are artificial intelligence software that allows a conversation with a user through messaging applications, websites, mobile apps, or through the telephone in natural language. Chatbots are transforming customer service by providing users with instant responses. This resource includes information on AI chatbots as well as other topics.

In today’s world, 1.4 billion individuals use chatbots. Companies are releasing their most advanced AI Chatbots to conduct one-on-one discussions with customers and staff. AI Chatbots may also automate a variety of functions, including sales and marketing, customer service, and administrative and operational chores. AI Chatbots are incredibly fascinating, and they’re at the cutting edge of both artificial and human intelligence. Chatbots, according to Gartner, were one of the ways AI saved the day during the COVID-19 epidemic.

AI chatbots may be able to understand English in addition to a set of pre-programmed commands and learn from their interactions. When they face new settings, they can modify their behavior based on patterns and improve their intelligence over time. This type of chatbot may do a range of functions, such as sentiment analysis and forecasting what a website visitor wants.

What is an AI Chatbot?

Many companies adopted first-generation bots, which were strict and gave poor user experiences. Rule-based chatbots can only handle relatively simple cases. AI-powered chatbots, on the other hand, deliver a more human-like experience, are capable of natural communication, and develop with time.

It can communicate with humans via audio or text. Chatbots with artificial intelligence (AI) are more intelligent versions of chatbots. They have a superior understanding of machine learning and natural language processing, allowing them to better correct human intent.

Chatbots have become the rage, yet brands with successful chatbots are few and far between. We’re more likely to come across pages devoted to chatbot failures. The areas of chatbot applications that have shown to be successful are outlined here.

Starting with the use cases suggested by potential users on Drift’s 2018 State of Chatbots Report, we methodically examined potential areas of chatbot implementations. The best web development companies in Chennai are including AI Chatbots in their client websites for customer interaction.

First and foremost, we are discussing chatbots in a platform-independent approach. Chatbots are simply conversational interfaces, whether they’re on your website, Facebook Messenger, email, or another platform. There are two types of use cases for conversational interfaces: reactive and proactive.

Reactive

Any brand’s primary priority is to please the customers that contact them. Customers who visit your page, app, or website are looking to complete specific tasks. By determining this, you may provide clients with a personalized experience through a customized layout, on-display offers, and communications.

The chatbox is another method to personalize your interactions by allowing you to connect more fluidly. If you have 40% confidence that your consumer had a problem with your product, it may not be a good idea to adjust your UX to address the problem. A chat bubble, on the other hand, that asks if the consumer is having any problems with your product is both useful and non-intrusive.

Proactive

To boost customer satisfaction, loyalty, and engagement, use proactive alerts to contact customers at important decision points throughout their customer journey. The majority of the ideas presented here can also be duplicated via brand-specific apps with notifications. Bots, on the other hand, allow businesses to go beyond notifications and have a discussion with their customers.

Applications of AIChatbots

1- Customer service

Your customer can be browsing quickly but without taking any action. Her online activity, for example, could not match the trends you’ve noticed with other customers. These are good indicators that the customer may require assistance, which your chatbot can provide.

2- Make product recommendations

Your customer can find specific products using search results, targeted merchandising, and suggestions. However, if your clients’ online behavior signals a readiness to buy but they don’t, it could be a good idea to find out what they’re looking for. With a conversational interface, you may ask more probing inquiries and gain a greater understanding of your client’s intentions.

3- Provide a discount

Your customer can be looking for a lower price because she thinks she’s entitled to a discount. Understanding if she comes into one of your groups that qualifies for a discount and promptly delivering that discount might eliminate friction in the purchasing process.

4- Avoid churn

One of the most essential use cases for subscription-based enterprises is churn prediction. Conversational interfaces are well suited to understanding the causes of churn and proposing churn-reducing offers.

5- Lead qualification

Online sources account for a sizable share of car dealer leads. As a result, conversion optimization is critical for automakers. As a result, automakers are turning to chatbots like Kia’s Kian, which can answer complex client questions and boost conversions significantly.

6- Create price alerts

 Price alert bots monitor price changes across multiple websites and send out alerts when they detect a change. Individual settings can be made, and alarms can be set for specific scenarios.

7- Purchase gifts

Chatbots can analyze similar patterns in consumers’ behavior and recommend the goods they are seeking for. It will be easier to find gifts as a result of this.

8-Reserve services

Services such as personal care or outside seating can be reserved in advance for a better client experience with less waiting time.

9-Keep track of orders

Chatbots can swiftly track orders, which is one of the most prevalent functions of e-commerce platforms. By integrating with e-commerce websites, Tars offers a chatbot solution for payment and order tracking.

10- Holiday planning

While most aspects of travel bookings are now self-service, vacation planning takes time. Travelers must research the places and experiences they want to see, plan a schedule, and choose hotels based on a variety of factors such as kid-friendliness and proximity. While these duties might be aggravating for travelers, chatbots can make them much more enjoyable.

11- Reservations

Text-based reservation systems are more user-friendly and can be used in conjunction with online reservation systems. Mariott International’s chatbot is already a popular reservation channel.

12- Queries and complaints

Making it more difficult to file a complaint is not helpful for the company in the long run. It irritates customers and tarnishes a company’s image. Most inquiries and complaints can be handled quickly by chatbots, enhancing the happiness of your most disgruntled consumers.

13- Information service

Most bank chatbots can provide users with information on their balances, recent transactions, credit card payment dates, and limits, among other things.

14- Investment management 

Robo-advisors are becoming increasingly intelligent, and for most non-affluent customers, they will eventually act as the first level of advisor.

15- Credit applications 

Just as robots-advisor chatbots are displacing financial advisors, chatbots can also collect data for credit judgments.

16- Money transfer 

Chatbots can manage money transfers via SMS, Facebook Messenger, and other popular chat systems with ease. Western Union provides a money transfer bot that allows users to request money transfers over Facebook Messenger.

17- Bill payments

BillHero is a bank-agnostic mobile application that allows users to pay bills through Facebook Messenger chatbots.

18- Handling healthcare and insurance coverage questions

Apps like HealthJoy, HealthTap, and Your.MD assists clients in navigating the complicated healthcare system in the United States.

19-Diagnosis 

MedWhat and Ada Health are AI-powered chatbots that can operate as medical assistants by gathering data from patients via conversation. Chatbots appear to be on their way to becoming the initial point of contact for diagnostic healthcare. People have become more conscious of the dangers of infection after the SARS CoV-2 pandemic. Diagnostic bots, like telemedicine, make remote diagnoses easier, lowering the risk of infection.

20-Therapy

Therapy is a fantastic field for chatbots to work in because it is virtually entirely text-based. Woebot is one of the most popular chatbots for depression treatment, offering cognitive-behavioral therapy.

21-Reservations and menu questions

Chatobook aspires to be the OpenTable of chatbots. It can also share menus and promotions while collecting comments.

22-Media

News is one of the few areas where quality and speed are equally vital. While bots outrun us in terms of speed, they are catching up in terms of quality. Chatbots are already being used by news companies in the United States and China to prepare lightning-fast content.

23-News distribution 

Chatbots, for example, can be programmed to offer simply news summaries and share specifics as users inquire about them. For busy people, this can result in an engaging news experience. CNN Facebook bot and NBC Politics are two examples of chatbots that offer news and summarise it daily.

24- Product-related reminders

All goods, from hospitals to SAAS firms, produce reminders. Chatbots provide you with a new way to communicate with your consumers at the correct time.

25- Feature notifications 

Notifying clients about new features or UX improvements that they might like. This allows die-hard fans of certain features to learn about them right away, especially if you have a customer-driven product development backlog.

26- Updates 

Your clients may look to you as a source of news, depending on your business; sharing tailored news is a strong addition to your product range. Your daily or weekly newsletter may be detailed, but it is undoubtedly out of date. Reminders from chatbots can inform consumers more quickly.

27- Billing notifications 

Assisting in the resolution of billing issues may be crucial to your cash flow.

28- Offers for activation 

Some of your clients will depart and never return. One of the most effective ways to increase revenue is to reach out to them with appealing offers.

Customers aren’t the only ones who can communicate with your bots. Many businesses use bots to better understand their staff. Employee satisfaction surveys, for example, done through collaborative platforms make survey completion much easier.

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what are the different types of buttons in ui

What are the Different Types of Buttons in UI?

What are UI buttons?

UI Buttons are one of the most effective UI elements for attracting and converting users to consumers. CTA button, Text button, Ghost button, Dropdown button, Floating Action Button (FAB), Hamburger button, Plus button, Expendable button, Share button, Raised buttons are all examples of UI Buttons.

Do you want your website to provide robust interactions and a memorable customer experience?

These are commonplace components that contribute to a seamless conversational flow on the web and in apps. When building a website layout by the best website development companies in Chennai, it’s critical to finalize the touch target size and padding before installing UI buttons.

There are a few other things to think about while putting the UI button:

• UI button design must be placed in a visible location.

• Make a label for the web button that is clear, concise, and short.

• Create unique forms to draw attention to the element’s center.

Types of Buttons in UI

We were intrigued to learn more about the impact of such simple shapes in design, and we hope you are as well. The following is a list of the seven most common types of buttons in user interface design.

1. Floating action buttons

Floating action buttons are, in some ways, major information bearers. How? These FAB buttons, on the other hand, are positioned over the entire page’s content. They float over the material and capture the visitor’s attention. Those are impossible to overlook!

It’s because they have a pleasing design and appear on top of all of the page’s layers. They will sometimes even follow you around! So, how do you take advantage of these tenacious design elements? They should provide the most crucial information to Users because they are the most appealing!

As a result, FAB buttons should perform the most relevant action for the website or app. In other words, FABs are meant to represent an interface’s most likely behavior. What should it lead to depending on the site’s or app’s goal? FABs, on the other hand, can be buttons that stand for:

Create, Save, and Edit

Send, Reply, and Make Contact

Share, Archive, Report, and other options are available.

They rarely have language, although they call for major action. These crucial buttons are usually circular and feature simple icons.

2. Filled buttons

The most successful call-to-action buttons are these. But shouldn’t each of the buttons do a certain function? Yes, of course. The bold design of filled buttons stands out in the content, making them stick out. They’re colored and filled in since users should notice and, of course, click on them as soon as possible! Because of their filled design, these buttons are the most often interacted with CTA buttons. It’s all about the emphasis, after all.

It’s important to remember that filled buttons attract and hold attention. As a result, they should be employed to elicit a significant response! They differ from FABs primarily due to their rectangular shape and the presence of text with a direct message in their design. Filled buttons aren’t always a call to usual or expected action, depending on their purpose.

In any event, there is always something crucial for a website or application is hidden beneath these essential CTAs!

3. Ghost buttons

Ghost buttons are sometimes known as “bare” or “empty” buttons. That’s because they’re just that: an outlined button with text or an icon with a bashful appearance and delicate colors.

You’re probably wondering who needs these pale design components now that we’ve shown you what they look like. But believe us when we say that they are quite handy! The information provided by ghost buttons is secondary. As previously stated, filled buttons are utilized to initiate the primary action. Ghost buttons, on the other hand, frequently accompany them and necessitate some side action. It’s not something you want to draw attention to, but you do want to accentuate it to some level. For supplemental content, ghost buttons are ideal.

The ghost buttons have an attractive and subtle design. People will first notice the filled and bold CTA, and then their ghost companion will appear with some secondary information. Ghost buttons frequently provide you with a second selection or more possibilities. As we can see, hierarchy is crucial when it comes to items like buttons!‍

4. Raised buttons

Raised buttons are eye-catching due to the visual experience they provide. These buttons are frequently designed to look like they can be pressed. What a fantastic idea!

Shown as elevated and three-dimensional keyboard buttons. The appearance of raised buttons sends a clear message: Click Here. Is there a more effective approach to entice someone to click? You can raise any other form of CTA button because they are good on any occasion and go with a variety of content. This will draw even more attention to this feature and set it apart from the rest. You can also exploit the potential of raised buttons to help with the overall design look. Their unusual appearance can be argued to make things appear more interactive and ready for action!‍

5. Dropdown buttons

Oh, that magical one-click solution!

Dropdown buttons are simple features that allow users to expose or hide content by clicking them. It also greatly aids in the relief of the entire site and the overall appearance of the design! The text or icon on these buttons should always indicate that some stuff is concealed. These are frequently lists of elements that help organize the site and make it more appealing to visitors. The User can use this button to browse the entire site or to conceal an entire area so that it does not take up too much room on the page.

Dropdown buttons are miracle workers because they allow a website to hold a lot of content without being cluttered.‍

6. Hamburger button

Here’s something we’re all familiar with: the Menu button. A hamburger, often known as a menu button, is a page element that appears near the top of the page. It contains information on the site’s content and structure. Because it stood out as a unique and always important feature of any UI design, many people do not think of it as a specific type of button.

The hamburger button is a dropdown button with a specific purpose: to display the Menu. This is a must-have element for any website or app, and not just because it has a long history of use. The hamburger button aids navigation cleans up the website and may be rather attractive. So, just like every other design element, make sure this major navigation element is well-polished!‍

7. Toggle buttons

Here’s a great method to get the User to make a choice!

Toggle buttons are fun sets of buttons that symbolize different possibilities that the user can choose from. This is a fantastic opportunity to obtain answers to some of the questions you may have posted on the site. You may also make it easier for the user to search by using these buttons that provide more possibilities. In that situation, they’ll use a few toggle buttons to narrow down their search. Strangely, toggle buttons haven’t flooded the internet! Indeed, we believe that their full potential has yet to be realized.

So, use them in surveys, site games, searches, and anywhere else where users can select one or more of the possibilities provided by these buttons! And in terms of appearance, they might be simple and elegant or adorably adorable! Toggles contain icons or labels, allowing you to customize how the options they represent are displayed. After then, all the Users have to do is ponder and click, which is typically a lot of fun for them!

Conclusion

Here! We’ve seen how the design and function of buttons on web pages and other interfaces can differ.

We have serious-looking and simplified buttons, fancy-looking buttons, text-only buttons, crucial and complimentary buttons, and so on.

In the end, they are all highly beneficial. They make the site easier to use and manage for users and everyone who works on it. Buttons can be thought of as small critical points around which the entire site’s content rotates! However, you should be aware that there is a hierarchy that must be followed amongst them.

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what are the three components of responsive web design

What are the three components of Responsive Web Design?

What is a Responsive Web Design?

Responsive Web Design is building a website that works on all devices and screen sizes. It will automatically adjust for different screen sizes. It is designed for usability and user satisfaction. These designs are intended to fulfill the needs of a wide range of people. The components of  Responsive Web Design are

  • Fluid Grids
  • Fluid Images
  • Media Queries

The single greatest way to develop a website that performs well on any platform, mobile or non-mobile, is through responsive web design. However, few individuals have even a rudimentary understanding of what responsive design entails. Let’s have a look at what we can do about it.

Fluid Grids

The paper size was your defining trait in terms of layout when you ran a magazine, newspaper, or other print media. You couldn’t fit more than 10.5 inches of text on a typical piece of paper, no matter what additional tactics you used.

For a long time, everyone viewed web pages in the same way — you have the width of your screen and the length of…until you run out of options. The width of your screen, on the other hand, isn’t constant.

I can flip from my iPod, iPad, laptop, and desktop screens, and I frequently browse the same website on multiple devices at the same time. Instead of static numbers of pixels, responsive websites use elements that are defined as percentages of the screen’s width. 

(To be more precise, elements are formed with elements defined as percentages of the wrapper that specifies the website’s edges, which aren’t always the same as the screen’s edge, but that’s a technical remark.)

Fluid Images

Similarly, the responsive design employs CSS to specify pictures that have a maximum size (to avoid being stretched or pixelated) but no minimum size (to allow them to shrink proportionally to fit inside the context of the content they’re a part of). Because CSS keeps the aspect ratio constant, there should be no pixelation.

Media Queries

Media queries are the undisputed king of responsive design. For years, CSS has used media queries, which essentially tell a CSS style sheet to “ask the browser a query and only do X if you get Y as a response.” CSS can, for example, ask a browser, “What width is your frame now set to?

If the response is “>400 pixels,” CSS will generate a two-column page; if the response is “400 pixels,” CSS will create a single, much longer column. Even the most flowing grid has ‘breakpoints’ where it does not look nice.

When the website reaches such points, media queries allow it to re-define itself on the fly, allowing new elements to appear while keeping the page as pleasing to the eye and as functional as the screen size allows.

Design the Mobile Site First

The greatest advice from industry experts is to build your mobile site first, then add elements so that it naturally ‘grows’ into a mobile site. The rationale for this is simple: because a mobile site can only include a limited number of elements.

It compels you to concentrate your efforts on the features that your audience will find most appealing. It means that your desktop site will be unable to lose those core pieces, and the extra information that appears around them will also be core-centric.

These three elements, when paired with a current thought process, are used to create sites that are adaptable and don’t have any preconceived notions about the resolution of a screen. Best web designing companies in Chennai are designing the mobile site first.

Although responsive web design is still a new concept, it offers several benefits to users, including the ability to browse a single site from many devices. The ability to work across various devices provides consumers with a consistent experience without the need for a separate mobile site, which is a big benefit for any website.

This presents new issues for designers. According to recent research, testing web designs across numerous devices is a common issue for web designers. This can be a problem if a designer does not have direct access to all of the devices that are regularly used to access the internet.

Smaller design firms may find it costly to evaluate if their site operates effectively across multiple platforms because mobile devices are always changing. Device sharing is one option, which has gained traction in some design circles but is still uncommon. There are some mobile emulators and site validators available, but you may need more than one to test all types of devices.

Demonstrate Responsive Design To Your Clients

Instead of explaining the responsive design to your clients, show them what it looks like. This will have a greater impact on them than explaining it to them in technical jargon that they may not comprehend. Although media queries and fluid grids are standard words for web designers, most of your clients will not comprehend them.

Begin by displaying a site on a variety of devices. Demonstrate how wireframes and sketches may be extremely useful tools. Remember that you won’t have any pixel-perfect visual designs to show them until their site is finished. This was a lot easier for them to grasp, but you still need to show them how RWD will make their site more usable.

Some designers believe that responsive design is the only method to construct new websites since it allows them to react to their client’s requests and accommodates the swipe and touch functionalities found on most mobile devices.

Overcoming RWD Issues

There are challenges with RWD, like with other new technologies; however, most of them have been resolved without too many hassles. To begin with, some designers encountered issues with pictures, navigation, and tables. However, these issues were overcome by combining SVG, icon fonts, and scripts with a uniform design.

There are extra challenges for pre-existing sites that are built on a predetermined width. Other challenges arise as a result of the significant differences between traditional and responsive design. When faced with an issue like this, a designer has two options:

Reverse the site’s design: This isn’t always the greatest solution, and it takes a lot longer than recreating a site. However, due to a variety of variables, this may be the only option available at times.

Rebuild the site: It is often faster and less expensive to create whole new style sheets and templates. The designer will be able to construct a more responsive device and organize the information correctly as a result of this.

When a site visitor is using an older type of browser, another difficulty with responsive design arises. As a result, the site may appear to be too small for the viewer’s browser window. Filler can be used to solve this issue.

Is Responsive Web Design Right for You?

If you don’t use RWD, you can be limiting your audience’s viewing options. This will not be useful to your company. Because individuals use a wide range of browsers and devices to access the internet, sites that can engage with all of them will have better metrics.

This will result in more site visitors converting to leads or paying customers, which is usually why businesses have a website in the first place! People are increasingly using their mobile devices as their sole means of accessing the internet.

They are not using their laptops or desktops at all. As a result, not having a responsive site will make things tough for consumers on the go, therefore eliminating a significant segment of your potential clients.

Responsive design will be here for the foreseeable future, thanks to the fast-expanding options for viewing the web and their ever-increasing availability. RWD may become the only option to build a high-quality, user-friendly website.

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seo automation and challenges

SEO Automation and Challenges

SEO Automation is the process of using tools or software for doing SEO tasks to reduce the amount of manual work, save time and increase speed. You might wish there was a magic button to entirely automate your search engine optimization approach if you spend too much time on it. Is that, however, genuinely possible?

With so many SEO automation options on the market, you need to trust that a) you’re not overspending on different tools and b) you’re streamlining your process to grow your overall search performance.

Is it therefore conceivable for an SEO platform to offer complete content automation?

The answer is yes… but also no.

The Challenge of Over-Automating Your SEO

Putting your SEO on autopilot may appear to be a fantastic approach to scale your efforts and save time, especially if you have limited cash, time, staff, or all of the above.

However, an automated solution cannot replace someone who can fully implement your company’s SEO plan. Of course, this isn’t to say that some components of your SEO efforts can’t be automated; in fact, I regularly tell our clients that there’s more they can automate.

Reporting? It should be automated. Are you doing keyword research? Automate the process! Crawls of the site and technical audits? That, too, can be automated!

Unfortunately, we see a lot of digital marketers come to us. After all, they’ve been promised the world with autonomous SEO, only to find out that it’s not achievable for their business because they’re missing a critical ingredient – a human to execute the strategy that a program tells them to do.

These same brands struggle to develop content at scale because they assume their SEO tool will write it for them as well. It is entirely possible to automate your SEO, and you should do so immediately if you want to grow your brand and boost your search presence. There are a plethora of SEO tools available to assist you in your endeavor.

However, if you don’t have the funds to hire someone to perform what these tools urge you to do, automation will backfire and leave you with much more work than you had before you started automating your SEO. So you can approach the best SEO companies in Chennai for doing your SEO tasks.

Consider this: If everyone did their SEO on autopilot, there would be search mediocrity all over the place.

To be effective at search engine optimization, successful brands roll up their sleeves and perform the necessary effort. Because it requires a human to write a creative tale while also applying a good SEO strategy to achieve brand success, the human element of SEO is responsible for the art of generating outstanding content for a company that customers are genuinely searching for.

How to Make Content Marketing More Automated

Understanding the dangers of over-automation isn’t an excuse to avoid scaling solutions. Having an SEO manager or a dedicated content manager to use the automated technology is, in the end, your greatest option for overall success.

Content Fusion, the Content Optimization Tool is our solution to the problem of over-automation, and it gives users a fantastic experience in creating optimized, relevant content that improves search exposure.

We take a data-driven approach to your content requirements with this feature. We empower the client to be the hero by enabling them to understand exactly what is harming their site’s content, as well as equipping them with the information and resources necessary to solve the problem.

This goes beyond cookie-cutter templates and one-button SEO automation and necessitates a combination of human ingenuity (for content production) and data-driven AI (for informing the writer on what to create).

To begin, consider that your company wants to rank for a specific keyword. We plug this term into Content Fusion, which informs us exactly what you need to accomplish to rank. The wonderful thing about Content Fusion is that it is unlike anything else people have seen in an SEO tool before.

Although semantic keyword detection has been found in various marketing automation solutions, simply using such terms throughout your content will not help you rank. It all boils down to contextual relevance and having a tool that can pinpoint exactly what Google is searching for when deciding whether or not your content is what users want.

Content Fusion is the ideal approach to acquire insight into what content to develop to rank, whether you’re an SEO or a fresh content writer, no matter your level of experience on a given subject.

Do you have any questions about how to use a term in the material you’re creating? Within the suggested terms list, Content Fusion adds context to consumers. Looking at the terms above, writers who are unclear about the phrase “square Enix,” for example, can drill down into that term for the context of ranking content, directly clicking through to the material that displays in the SERP from within Content Fusion.

How to Use the Terms Within Content Fusion

“How many times do I need to use a term that Content Fusion instructs me to use?” is a common question we get.

We’ve given Content Fusion a new design over the years as one of our most popular products for content marketing workflows. Each keyword now has a recommended usage count next to it. We didn’t want to limit content writers in terms of how often they may use a term.

What’s more crucial is how the word is incorporated into the content. The information should always be simple to comprehend and never appear robotic.

The basic line is that something authoritative must be authored by a human for Google to find it. Even automated content marketing necessitates the presence of a human.

Conclusion

Automation is critical in helping our users select what to create next as part of their strategy by giving real-time actionable insights. Automation uses machine learning to help users create content, allowing them to become subject matter experts on any topic and reach their audience faster than they ever dreamed.

Breakthrough the clutter with the only built-in AI-driven content writer, which allows you to automate and publish authoritative content faster than ever.

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What are Single Page Applications and their Benefits

What are Single Page Applications and their Benefits?

Single Page Applications are websites that frequently rewrite the current page without reloading the entire new pages from the server which increases the loading speed. Single Page Applications (SPAs) are an excellent approach for developing unique and engaging user experiences.

Gmail, Google Maps, Airbnb, Netflix, Pinterest, Paypal, and a slew of other Single Page Applications leverage SPAs to deliver a smooth, scalable experience. Best web development companies in Chennai are creating SPAs while developing websites.

However, in the past, when it came to content management, SPAs have left marketers in the dark. Fortunately, you can now connect your SPA to the appropriate CMS, giving developers and marketers the power they need.

What’s Single Page Application?

A single page application (SPA) is a single page (thus the name) containing a large amount of data that remains constant and only a few parts that need to be altered all at once.

When you look through your email, for example, you’ll note that little changes throughout navigation – the sidebar and header remain unchanged as you navigate through your inbox.

With each click, the SPA just delivers the information you need, and your browser renders it. This differs from a typical page load, in which the server re-renders the entire page and delivers it to your browser with each click.

This piece-by-piece, client-side strategy drastically reduces the amount of data a server must transfer, making it far more cost-effective.

What’s Single Page Application Architecture? How Does it Work?

Instead of loading complete new pages from the server, a single page application interacts with the user by dynamically altering the existing page. This solution removes page transitions from the user’s experience, making the program feel more like a desktop application.

There is a lot of duplicate content on most websites.

Some of it is consistent throughout (headers, footers, logos, navigation bar, etc. ), while others are consistent within a given section (filter bars, banners), and other layouts and templates are repeated (blogs, self-service, the google mail setup mentioned above).

This recurrence is used by Single Page Applications.

Assume your website view is a painting of a home and a tree. Traditional multi-page websites render the complete image on the server before sending it to your browser.

SPAs provide you with the site’s paint-by-numbers directions, including any repeated guides you’ll likely use, and then feed the appropriate paint (data and content) into the template.

In each example, you see the same tree, but when you request extra material, such as clicking “next,” filtering results, opening a letter, or requesting to see a different tree in this small metaphor, the speed of SPA comes into play.

Your request for a new tree on a traditional website would trigger the server to re-paint the entire picture and send it back.

With a Single Page Application, the server says, “Hey, I’ve got a new tree for you, but you already have the house, so just leave that alone,” and then provides you updated instructions for a new tree as well as the paint you’ll need to construct it.

Instead of going through a whole reload, the page can be dynamically recreated by shifting the painting work (page rendering) from the server to the client (you).

This makes things a whole lot faster.

Advantages of Single-Page Applications

SPA solutions offer several benefits, including improved application performance and consistency, reduced development time, and lower infrastructure costs.

Development teams can work at different speeds while maintaining links to the entire solution by segregating the display from the content and data. Mobile, desktop, and tablet responsive designs are all created using SPA.

Loading a single file at a time

After the initial page load in each HTML, CSS, and JS Single Page Application, the server does not send any more HTML to you; you download it all at once.

When the server provides you a shell page, your browser renders the user interface (UI).

As you click about, the SPA sends back requests for data and markup, the server sends back the raw materials, and your browser interprets them and generates an updated UI – all without having to completely reload the page.

Because of their interchangeability, SPAs are especially useful on heavily trafficked pages with recurrent templates. 

No additional server queries

Because they don’t have to spend as much time and energy on the whole drawing, SPAs have a lower overall effect on your servers, letting you save money by having fewer servers to handle the same amount of traffic. 

Front-end Built for Speed and Responsiveness

SPAs allow developers to design the front-end faster, in addition to the performance advantages mentioned above. This is due to the separation of back-end services and front-end displays in SPAs. On the backend, many business-critical features don’t alter significantly.

While the “look” or presentation of how your consumers log in, register, purchase, and follow orders may change over time, the logic and data orchestration underlying it is rather consistent – and you don’t want to make a mistake with it. Similarly, your basic material and data may stay the same, but the way you present it may change.

You can transform that back-end logic and data into a “service” by divorcing it from how it’s presented, and developers can create a variety of front-end ways to exhibit and use that service. With a decoupled architecture, developers may create, deploy, and experiment with the front-end completely independent of the back-end technology.

They envision how the user experience should look and feel, and then leverage those services to bring in the content, data, and functionality. This is accomplished using APIs, which are a collection of rules that govern how programs organize, exchange, and reassemble data.

This API architecture allows developers to work quickly on the user interface while ensuring that business-critical back-end technologies are not jeopardized. 

Improved User Experiences

As more and more features are developed as modular services (a microservice architecture) that can be adjusted separately, it’s getting easier to experiment with how they’re shown and used.

SPA frameworks are perfect for experimenting with these services to create engaging, dynamic, and even animated user experiences.

Furthermore, many people prefer to code in a specific programming language (many SPA frameworks use javascript), and thanks to APIs, SPAs built in one language can happily interact with back-end services written in another.

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What is Cybersecurity and What are the Types

What is Cybersecurity and What are the Types?

Cybersecurity refers to the process of putting in place various security measures to keep your network, computer systems, cloud infrastructure, and online personal data safe from cyber threats. Best web development companies in Chennai are providing the service of cybersecurity to protect from cyber-attacks.

Personal information, such as credit card numbers, passwords, social security numbers, and other sensitive data, is stolen in cyber assaults. The word “cybersecurity” refers to any internet-connected devices, whether personal or business.

Cybersecurity is a method of preventing hostile assaults on computers, servers, mobile devices, electronic systems, networks, and data. It’s often referred to as electronic information security or information technology security. The phrase is applied to a wide range of applications, from commercial to mobile computing, and it can be classified into numerous categories.

Network Security

The protection of your computer network from both internal and external threats falls under this category of security. To keep hazardous viruses and other data breaches at bay, it employs a range of strategies. Network security employs a range of protocols to prevent attacks while enabling authorized users access to the secure network.

A firewall, which functions as a protective barrier between your network and external, untrusted network connections, is one of the most critical levels of network security. A firewall can restrict or allow traffic into a network based on security parameters.

Email security is the most critical aspect in constructing a safe network since phishing attacks are the most common type of cybercrime. A program that examines both incoming and outgoing emails for possible phishing attempts could be included in email security.

Application Security

At the app level, this is the mechanism for protecting sensitive data. Before the app is deployed, the majority of these security features should be in place. Measures such as forcing the user to enter a strong password are examples of application security.

Two-factor authentication, security questions, and other precautions may be included to ensure that a person is who they claim to be.

Cloud Security

The majority of our online lives are saved on the cloud. To be honest, it’s been a long time since I’ve saved anything to my hard drive. For storage, most individuals use online services like Google Drive, Microsoft OneDrive, and Apple iCloud. Because of the large amounts of data kept on these platforms, they must stay safe at all times.

Business services stored in a data center can also be included in cloud security. Consider the end-user interface, data storage security, backup procedures, and human mistake that exposes the network when ensuring suitable cloud security measures are in place.

Operational Security

The risk management procedure for all internal cybersecurity is referred to as this word. Risk management officers are usually employed by this type of management to ensure that if a user’s data is compromised, a backup plan is in place. Employees must be taught the best practices for keeping personal and commercial information security as part of operational security.

What are the different types of cybersecurity threats and how do you protect yourself from them?

Phishing Attacks

The majority of these attacks are carried out by sending a huge number of emails to various users, suggesting that they click a false link or supply personal information.

A phishing email may appear to be a legitimate and trustworthy software product, such as Office 365 or Apple. Frequently, the sender will ask you to click a link and type in your password, which they will steal and exploit to gain access to your accounts.

The easiest approach to avoid phishing attempts is to keep a tight eye on your emails and look at the sender’s email address before clicking on anything. It’s most likely a scam email if it looks slightly different than a usual email address, such as with a lot of letters after it.

Hovering your mouse over the link will take you to the destination’s website. It’s a good idea to install an anti-phishing email security program that checks incoming emails for viruses, malicious code, and questionable links.

Denial-of-Service Attacks

A denial-of-service (DoS) assault is a sort of cyberattack that targets a company or big computer systems.

These cyber-attacks work by flooding a network or data center with a significant volume of traffic to slow down their systems and prevent them from providing normal services to genuine customers.

Once the system is rendered inoperable, a cyber attacker may resort to alternative means of obtaining sensitive data. Implementing various sorts of network security protocols is the best method to prevent these assaults.

Firewalls, VPNs, content filters, email scanning systems, and other load-balancing mechanisms are examples of this. You should aim to eliminate as much human error as possible to avoid unauthorized access to the systems.

Malware

Malware is short for malicious software, and it can impact your computer system in a variety of ways. The terms trojan, worm, and virus may be familiar to you. This glossary defines the phrases used to describe how malware infects a computer.

Worm – A worm is a single piece of malware that replicates and spreads from one computer to another.

Trojan – This sort of harmful malware does not reproduce itself, but it is disguised as a legitimate program that the user would install. The malware is implanted onto the hard drive after the user clicks on the bogus executable file, and it causes damage from there.

Virus – A solitary software program is used as the vehicle for this form of malware assault. The virus injects a harmful piece of code into the program, forcing it to perform hostile acts against the user’s computer system.

Spyware– This type of cyber threat spies on an unsuspecting user and collects data from their computers without their knowledge. Spyware can sometimes record your keystrokes or monitor the data you send and receive over the internet.

Being cautious when visiting the internet is the greatest approach to avoid malware attacks on your computer system. Never trust a website, popup, or email that looks suspicious. You should also install and keep anti-malware software up to date.

Man-in-the-Middle Attack

A man-in-the-middle (MITM) attack is carried out by placing software or a threat between the victim and the entity to whom the victim is attempting to get access.

If a user tries to log in to their Google Drive for Business account and a MITM attack software gets in the way, the user may type their Google credentials into the malicious program by accident. Their account will then be accessed by the fraudulent application.

Make sure that every page you visit begins with HTTPS as an easy approach to avoid these attacks. The letter ‘S’ is the most crucial because it denotes that the website is secure. Another precaution is to avoid connecting to public WiFi routers.

Many attackers can intercept your personal information because they don’t require a security key to log in.

Drive-By Downloads

This is one of the most damaging attacks because it rarely occurs as a result of human error or input. These assaults can take place without the user even being aware of it or clicking on anything questionable.

A drive-by download is unintentionally downloaded from a website. The user enters the webpage, and without their knowledge, an application is installed in their machine.

Installing anti-virus software that can detect these programs before they are downloaded to the user’s computer is the best approach to prevent this assault.

Anti-virus software of the most common sorts will detect the threat and quarantine it before it causes any harm.

Password Attack

A password is the most popular method of security that every user employs. They allow us to access our laptops, phones, and music players.

Using social engineering to break into a user’s account is a prevalent sort of password assault. Sending a phishing email, monitoring social media accounts, or simply peering over your shoulder as you type are all examples of this.

Maintaining strong passwords and changing them frequently is the best approach to avoid a password attack. Special characters, digits, and lower and upper case letters should all be included in your passwords.

It’s never a good idea to use the same password for many accounts.

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why is visual content important and what are the types

Why is Visual Content Important and What are the Types?

Visual content attracts customers’ attention which increases the click-through rate and makes them share in social media. Our surroundings are becoming more visual. Internet firms are working hard to create meaningful visual material that will appeal to a wider audience, with over 3 billion photographs submitted every day.

They’re also employing novel strategies to assist them in making better business and marketing decisions by detecting, comprehending, and acting on all of the images that matter to them. Marketers acquire more followers, likes, shares, visitors, clients, and income as a result of leveraging visual content.

Today, visualizing the benefits of supplying pictures and focusing on visual material in your marketing campaign, whether on social media or via email, is crucial. This method will increase your brand’s visibility while also strengthening it. Marketers must take advantage of the opportunities presented by visual content intelligence as new technologies are introduced.

To stay current with marketing technology, you must be able to differentiate and evaluate photos, integrate them with other data sources, and build prediction models to respond to new trends. Artificial Intelligence has the advantage of allowing marketers to examine image content by applying analytics to images in order to better understand their influence on the organization.

Why Visual Content is Important?

Visual information accounts for 90% of the information sent to the brain.

Visual information is processed 60,000 times faster than text by the brain.

The ability of enterprises to recognize and analyze images will become even more crucial as Artificial Intelligence, virtual reality, and the Internet of Things become more common. Companies like Havro use it to calculate the return on investment of their content marketing strategy.

They make changes to future products based on current model popularity, gain a better understanding of how their products are perceived. They even make real-time supply chain decisions based on demand in different geographies. Images and videos increase interaction on every platform imaginable.

With over 700 words of text, your target audience will choose video material. Images that display relevant content are effective because they allow you to obtain information more quickly. Images make up 63 % of social media, and this number is expected to rise in the future.

People talk about you and share your content more when you post photographs on your website or social media platform. Another advantage is that it is less difficult to make. When compared to shooting beautiful photos and posting them with a link to a lengthy description, writing a blog article takes a lot of time and effort.

Another benefit is that you can get user-generated photographs from your audience on a large scale, which means you’ll have access to a constant stream of new, real content. It’s critical to adopt a plan that will attract your customers and keep a positive relationship with them if you want to boost your online presence.

Promote, engage, and share

Most businesses want to promote their products or services on social media, but it’s crucial not to overwhelm your followers with multiple graphics focusing on your own items or services. The second rule is to get involved. The most crucial component of social media is undoubtedly engaging with your audience. Retweeting, liking, or sharing someone else’s post shows your admiration and helps to build a community. Finally, “sharing” denotes an interest in anything other than your own business. It also shows that you are a team player who works well with others and is mindful of the competition. Finally, it increases your visibility by exposing your work to the proper people.

Types of Visual Content

1. Images

People are more motivated to finish reading what you’ve written when you break up a body of text with some captivating images (provided that the images are high quality and contextually relevant). Articles containing graphics receive 94 percent more views than those without, according to marketer Jeff Bullas.

Attention spans are shorter than ever, thanks to digital content which attracts users’ attention. Human attention span has reduced from eight seconds to one. So I encourage you to use images in between the chunk of text.

2. Videos

Videos are fantastic for introducing common issues and then demonstrating how your product can solve them. While there are cheaper options for visual content, a superb film gives your campaign a boost by displaying that you’re willing to go above and beyond for quality. According to one study, having a video on a landing page boosts conversions by 86%.

How-to videos, animated explainer videos, demos, and client testimonials are just a few examples of the types of videos that might benefit your business. Whatever option you choose, make sure the videos fit with your company’s general style and culture. InVideo is an excellent tool for enhancing your video marketing approach.

3. Infographics

Infographics are a great way to compile all of your complicated data and statistics into a visually appealing, easily understandable display. Infographics can become an important component of your content marketing strategy if they’re accompanied by diligent promotional efforts (such as networking with key influencers, landing page optimization, and social media).

4. Memes

Richard Dawkins created the term “meme” in 1976 to describe a concept that has the ability to reproduce itself into diverse meanings from person to person. Memes are photos with humorous captions that have become popular in recent years.

When memes originally gained traction online, few people expected them to have a part in content marketing because they were mostly shared and popularised by college students as a kind of entertainment. However, they’ve evolved into a simple, quirky type of visual entertainment.

Making your own meme is an excellent method to elicit pleasant feelings and distinguish yourself from your competition. To begin, decide whether memes are fit for your niche and whether they will generate genuine engagement from your audience.

5. Presentations

Gone are the days when presentations were limited to the boardroom; now, you can share your presentation with the rest of the world via sites like SlideShare, substantially expanding your company’s reach. An excellent SlideShare presentation will allow you to inform and communicate with your audience regardless of the device they are using.

Presentations are similar to infographics in that they place a strong emphasis on appealing design and color, which draws the reader into the text. They do differ, though, in that they have a broader scope. If a topic is too long for an infographic, a well-designed presentation might help keep people interested in your content.

6. Screenshots

You can give your audience a glimpse into the inner workings of your product or service by using a screenshot. You can show what services and functionalities you provide from a direct standpoint, and you can even include some marketing material or a testimonial to increase your reputation.

Screenshots are quite beneficial for substantiating statements made in your sales content. A screenshot with a description, for example, can be the visual verification your audience needs to trust if you’re marketing an app that can accomplish particular duties. You can also annotate your screenshots if you want to highlight a specific portion of the image (for example, which button to click) or give a more detailed explanation of what’s going on behind the scenes.

Take Full Advantage of Visual Content

Your audience’s visceral psychology is stimulated by visual content, which encourages them to learn more about your company. Your brand’s reputation and recognition will increase if you can create high-quality visual material that actually resonates with consumers and promote it on a regular basis.

However, if your content is uninteresting or poorly designed, you will do more harm than good; always consider your audience’s demands and don’t churn out content only to meet an upload deadline. The substance, like with any form of content, is what matters, but outstanding style is always appreciated.

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webassembly- introduction and what it is used for

WebAssembly- Introduction and What it is used for?

WebAssembly is the latest code that can be run in modern web browsers. WebAssembly (abbreviated Wasm) is a stack-based virtual machine binary instruction format, according to webassembly.org. Wasm is a portable target for high-level languages such as C/C++/Rust compilation, allowing client and server programs to be deployed over the web.

The name “stack machine” should not be a deterrent. The concept underpinning how Wasm code operates is called a stack machine in this context. It’s primarily a browser-based virtual machine for running C/C++ and Rust.

WebAssembly, in general, allows you to run code written in a variety of languages at near-native speeds on the web. Wasm can also be thought of as a compilation target for current C/C++ or Rust projects that want to run in a web browser.

The Abstract Syntax Tree (.wasm file extension) is defined using web assembly code. This code may be written, inspected, and debugged by hand thanks to a human-readable text format (the definition for which is still being finalized). Furthermore, the binary format produces a significantly smaller bundle than JavaScript, allowing for speedier payload delivery.

WebAssembly’s Key Concepts

The following are the key concepts:

Module

A module is an item that the browser compiles into machine code that may be executed. A stateless module is one that can be shared between windows and web workers.

Memory

In WebAssembly, memory is an array buffer that stores data. The JavascriptapiWebAssembly.memory can be used to allocate memory ().

Table

The table is a typed array in Wasm that is stored outside of WebAssembly memory and contains largely references to functions. It keeps track of the functions’ memory addresses.

Instance

An instance is an object that contains all of the exported functions that may be invoked from javascript and run within the browser.

What’s the difference between WebAssembly and JavaScript?

Because Javascript is a text-based language, but Wasm is a binary-based language, it is well-suited to low-level computation. With this in mind, we now have the ability to create bizarre web-based features that we previously only imagined. That’s why I think of WebAssembly as a supercharged version of JavaScript.

It’s also worth noting that Wasm isn’t meant to replace JavaScript. Instead, it’s meant to be used in conjunction with JavaScript, allowing programmers to take advantage of both languages’ advantages. I would never recommend writing web components in Wasm, for example.

Similarly, JavaScript may be difficult, if not impossible, to express features involving raw bit manipulation. Furthermore, JavaScript has grown in popularity in the web development community, with a large ecosystem of frameworks, libraries, and tools available.

Wasm is not always quicker than JavaScript in terms of performance. Wasm will be a full game-changer in terms of performance once it can ship parallel processing pipelines like threads and SIMD (Single Instruction, Multiple Data).

What can WebAssembly be used for?

3D gaming, virtual and augmented reality, computer vision, image/video editing, and other applications that require native performance are well-suited to Wasm. Web Assembly will effectively fill in the gaps for things that were previously unavailable in browsers, as well as increase their capabilities.

In addition, Wasm will make it easy to stream large amounts of data across a network of processing algorithms. So, many best web development companies in Chennai are using WebAssembly.We used Wasm to build the majority of the backend, which gave our web application a serverless feel.

Assume you want to use a C-based compression package in your web application. You may start by porting the complete library to JavaScript and then importing it into your web app.

That’s a difficult task, and I wouldn’t trust inexperienced readers to take part in it. Wasm is useful in this situation. Now all you have to do is convert the library to Wasm, and you’re done! For your web application JavaScript code, you can use the full library (WebAssembly modules) with no effort.

How can I use WebAssembly?

There are four main ways to use WebAssembly modules in your application:

  • WebAssembly code translation from C
  • Manually writing or creating WebAssembly code.
  • Writing Rust code with WebAssembly as the goal output.
  • AssemblyScript is a syntax that is quite similar to TypeScript and readily compiles to WebAssembly.

Only the first option will be discussed in this post.

Assume you wish to convert a C program to WebAssembly. You can use internet tools or Emscripten to perform it on your local system.

Emscripten is an LLVM-based toolchain that compiles your C source code into a.wasm module, as well as the JavaScript “glue” code needed to load and operate that module using the WebAssembly JavaScript API. It also creates an HTML file that displays the result by loading the JavaScript “glue” code.

Here’s a quick rundown of the toolchain:

Your C source code is compiled into LLVM’s intermediate representation using Clang.

On such intermediate representation, LLVM performs some optimization.

Emscripten translates the LLVM’s IR to a.wasm module using a backend tool named asm2wasm.

Emscripten comes with a number of tools that make it possible to fully transfer huge C/C++ codebases to WebAssembly. In fact, it uses SDL and OpenAL technologies, as well as IndexedDB to simulate a file system. Emscripten, rather than being a compiler, can be thought of as a full-fledged SDK.

Conclusion

WebAssembly, or WASM, is a binary code format that is similar to assembly but is independent of the language and platform because it can be compiled from other languages and run in a browser (Web APIs) or on a virtual machine. WebAssembly is an open standard whose major goal is to provide web performance that is as near to native as possible while being compatible with current ecosystems and standards.

The purpose of this article is to provide a high-level overview of WebAssembly. Feel free to go deeper into this fascinating technology, and I hope that this post provided just enough information to get you started experimenting with WebAssembly in your own projects.

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how to identify user search intent in seo

How to Identify User Search Intent in SEO?

Understanding search intent could be the key to elevating your content strategy from good to great. We frequently identify clients on the verge of ranking success as SEO Strategists at a digital marketing agency, Chennai. They have excellent content that isn’t ranking for their desired keywords. Why? Frequently, the keywords and the intent do not coincide.

We’ll go through the many forms of search intent, how to determine the optimum intent for a given phrase, and how to optimize for search intent in this article. Let’s start with the basics.

What is Search Intent?

Search intent is the fundamental purpose of a user while searching a query in a search engine (also known as user intent). Many times, when consumers search, they are looking for a specific type of answer or resource.

Take, for example, pizza. Searching for a pizza recipe is not the same as looking for a takeout pizza, which is not the same as looking up the history of pizza. These users all have diverse intentions, despite the fact that they all revolve around the same general issue (pizza).

Why is Search Intent important for SEO?

Google Cares about Search Intent

The simple answer is that Google’s primary goal is to satisfy search intent, which makes it a primary goal for SEOs as well. When a user searches for a certain phrase and finds irrelevant results, Google receives a signal indicating the user’s intent is likely misaligned.

If a user searches “How to make a website” and is presented with a flurry of product pages for CMS platforms and hosting sites, they are likely to attempt a different search without clicking on anything. This is an indication to Google that the intent of those results does not match the searcher’s intent.

Broaden your Reach across Funnel Stages

When it comes to running a business and developing a successful content marketing strategy, the importance of remembering search intent and having that be the driving force behind the material you create and how you make it cannot be overstated.

What is the significance of this? The more precise your content is to distinct search intents, the more users you’ll be able to reach various phases of the funnel. You may enhance your chances of reaching everyone, from those who have yet to discover your brand to those who are ready to convert, by focusing your efforts on matching search intent.

You can Improve Rankings

Because relevance, authority, and user satisfaction are three of Google’s core ranking factors, it’s simple to understand how changing your keyword targeting to match search intent can enhance your overall ranks.

Relevance: This refers to your user’s actions. If they didn’t find what they’re looking for on your site, they will return to Google in a matter of seconds to look for something else (pogo-sticking). When your content is related to search intent, you’ll see a difference in KPIs like click-through rate and bounce rate.

Authority: While backlinks play a significant role in a site’s authority, it’s also critical to establish a strong internal linking strategy. It tells Google “I have a lot of content covering all perspectives and intentions surrounding this issue” in order to rank well. Additionally, you may boost your brand’s authority and visibility by providing quality content that serves numerous purposes and is relevant to your brand’s expertise.

User satisfaction: Does the content you publish add value to your audience and is it relevant to them? The story comes to a close.

Types of search intent

There are only four major search intentions, despite the fact that there are an infinite number of search terms:

  • Informational
  • Preferential/Commercial Investigation
  • Transactional
  • Navigational

“That’s excellent,” you might be thinking, “but what does that mean for my content?” Fortunately, I’ve broken each one down using examples of intent phrases. However, keep in mind that searches aren’t always black-and-white; many will fall into more than one category.

Informational

Users looking for information, as you might have imagined, do informational searches. This could be in the form of a how-to manual, a recipe, or a dictionary definition. Users can hunt for solutions to an unlimited number of queries, making it one of the most prevalent search intents. However, not every informational phrase is a question. Users who type “Bill Gates” into Google are most likely looking for information on Bill Gates.

Examples:

  • How to boil an egg
  • What is a crater
  • Ruth Bader Ginsburg
  • Directions to JFK Airport
Preferential/Commercial Investigation

Users begin their commercial exploration before they are ready to make a purchase. This is when they use search to learn more about a product, a brand, or a service. They’ve progressed beyond the informational stage of their investigation and have restricted their possibilities to a few. Users frequently compare products and brands in order to discover the best answer for their needs.

Note that non-branded localized phrases like “best grocery shop near me” or “top restaurant Chennai” are frequently used in these searches.

Examples:

  • Semrush vs. Moz
  • Best website hosting service
  • Squarespace reviews
  • WordPress or Wix for blog
Transactional

Transactional hunters are on the lookout for something to buy. This can be a product, a service, or a monthly membership. In either case, they know exactly what they’re searching for. These phrases are frequently branded because the customer is already in the purchase phase. Users are no longer looking for information about the product; instead, they are looking for a location to buy it.

Examples:

  • Buy Mobile Flipkart
  • Seamless coupon
  • Shop Bata shoes
  • Myntra’s  high tops sale
Navigational

These users want to get to a specific website, and it’s often quicker to do a quick Google search than it is to type down the URL. The user may potentially be unsure of the URL or searching for a specific page, such as a login page. As a result, most of these searches are for brand or website names, with extra criteria to help consumers discover a specific page.

Examples:

  • Spotify login
  • Yelp
  • MOZ beginner SEO
  • Ubersuggest

How to Determine Search Intent

Consider Keyword Modifiers

Keyword modifiers, as we briefly mentioned above, might be useful indicators of search intent. But knowing the terms isn’t enough; you could also be wondering how to find these terms when doing keyword research.

Thankfully, there are a number of reliable keyword research tools available. Their filtering capabilities will come in handy here, as you’ll be able to filter terms that involve specific modifiers or phrases.

You may also use the SERP function to filter keywords. If you’re looking for terms that rank for knowledge panels, relevant questions, and featured snippets, for example, you can use the informational intent filter.

Read the SERPs

Researching the SERPs is another technique to figure out what people are looking for. Enter the keyword you’re looking for into Google’s search bar and see what comes up. You’ll be able to tell what Google considers to be the most relevant search intent for each word based on the categories of results.

Let’s take a deeper look at each intent type’s search results.

SERP results for informational intent

As previously said, informational keywords are more likely to produce SERP results that are concise. Knowledge graphs featured excerpts, and relevant questions are all examples of this. The top results are almost certainly organic and include Wikipedia, dictionaries, and educational blog postings.

SERP results for preferential/commercial research intent

Preferential intent results are similar to featured snippets in that they may include paid results at the top of the SERP. In addition, rather than providing relevant information, the results will most likely include information on the brands searched.

SERP results for transactional intent

Transactional SERPs are some of the easiest to identify. Paid results and/or shopping results, shopping carousels, and reviews are frequently displayed first. The organic results are mostly product pages from online and brick-and-mortar businesses, with maps to their locations depending on the search.

SERP results for navigational intent

Because users with navigational intent already know which website they’re looking for, the most relevant page usually appears first in these results: for example, if the user searches “Spotify,” the first result will be Spotify’s homepage, whereas the first result for “Spotify login” will be the login page.

Depending on the search, additional features such as site links, information cards, and top articles may be available.

How to Optimize for Search Intent

Match metadata and content type to the intent

You’ve done your homework and know which keywords you’ll be focusing on for which sites. It’s now time to optimize. Starting with your pages’ information –– editing your title tag, H1, and H2s to reflect your precise keyword targeting is a good place to start. Try leveraging your title tag with some snappy language to enhance the click-through rate (without creating clickbait).

Examine the competition

Prior to the event, as with other competitions, it’s a good idea to find out who the current winners are. Take a look at the top-ranking pages and ask yourself the following questions before you start generating new pages or reformatting current content:

  • How are they formatted?
  • What’s their tone?
  • Which points do they cover?
  • What are they missing?

You can now use the information you’ve gathered to generate the greatest, most relevant writing on the subject.

Format content for relevant SERP features

SERP elements can be utilized to inform the formatting and content of your pages, just as they were used to determine search intent. For example, if the featured snippet includes a numbered list, it’s plausible to assume that Google values and rewards such structure for that phrase.

In a similar vein, if the SERP returns related questions, make sure to address them in your content in a clear and straightforward manner.

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Serverless Architecture - What it is and How it Works

Serverless Architecture – What it is and How it Works?

Serverless architecture is a cloud computing execution architecture in which the applications and services are run without having to manage infrastructure. A serverless application runs in stateless compute containers that are event-driven, ephemeral (lasting only one invocation), and controlled entirely by the cloud provider.

Isn’t it the ideal framework for that project you’ve been planning for a long time? Pricing is dependent on the number of executions rather than pre-purchased compute capacity; isn’t it the ideal framework for that project you’ve been planning for a long time? So, go ahead and do it.

Cost Saving

One of the most significant benefits of employing Serverless architecture is the cost savings. For years, the expense of providing servers and keeping a 24×7 server crew, which ate into your budget, is no longer an issue. Serverless has an execution-based pricing strategy, which means you are only paid for the number of executions you perform.

You’re given a set number of seconds to use, which fluctuates depending on how much RAM you need. Similarly, the cost per MS (millisecond) changes depending on the quantity of memory used. With a peak execution time of 300 seconds for most Cloud vendors, shorter running functions are more suited to this paradigm.

The winner here is Serverless Architecture.

Networking

Serverless functions can only be accessed via private APIs, which is a disadvantage. You’ll need to set up an API Gateway to get access to these. This has no bearing on your pricing or process, but it does imply that you won’t be able to access them using the standard IP address.

The winner here is Traditional Architecture.

3rd Party Dependencies

The majority, if not all, of your projects, rely on libraries that aren’t included in the language or framework you’re using. You frequently use libraries that provide cryptography, image processing, and other features; these libraries might be rather large. You must bundle these dependencies within the program itself if you don’t have system-level access.

It’s not always a smart idea to reinvent the wheel.

The context determines the winner in this case. Serverless wins for basic applications with few dependencies; Traditional Architecture wins for anything more sophisticated.

Environments

It’s just as simple to set up multiple Serverless environments as it is to set up one. Because it’s pay-per-execution, it’s a significant advance over traditional servers in that you don’t have to set up development, staging, or production machines. At some point, you’d lose track of the many environments.

The winner here is Serverless Architecture.

Timeout

A hard timeout limit of 300 seconds applies to Serverless computing. Serverless isn’t appropriate for too sophisticated or long-running routines, but a strict timeout makes certain activities impossible to complete. Serverless is unsuitable for applications with variable execution periods, as well as certain services that require data from an external source, due to the hard limit on this time.

Traditional Architecture comes out on top.

Scale

Although the scaling process for Serverless is seamless and automatic, there is a lack of control or complete lack of control. While automated scaling is convenient, it’s tough to address and prevent issues associated with new Serverless instances.

Serverless and Traditional Architecture are tied for first place.

Functions as a Service (FaaS)

FaaS is a Serverless architecture implementation in which engineers can deploy a single function or piece of business logic. They start in milliseconds (for AWS Lambda, it’s 100ms) and handle individual requests within a 300-second timeout imposed by most cloud providers.

Principles of FaaS:

  • Complete management of servers
  • Invocation based billing
  • Event-driven and instantaneously scalable

Key properties of FaaS:

Independent, server-side, logical functions.

FaaS are small, distinct units of logic that take input arguments, operate on the input, and return the result, similar to the functions you’re used to creating in programming languages.

Stateless

Everything is stateless with Serverless, thus you can’t save a file to disc one time and expect it to be there the next. Under the hood, any two invocations of the same function could run on distinct containers.

Ephemeral

FaaS is designed to start up rapidly, perform its functions, and then shut down. They don’t sit around unused. The underlying containers are scrapped as long as the task is completed.

Event-triggered

Even though functions can be called directly, they are frequently triggered by events from other cloud services, such as HTTP requests, new database entries, or inbound message notifications. In a cloud context, FaaS is frequently employed and thought of as the glue connecting services.

Scalable by default

Multiple containers can be initialized with stateless functions, allowing as many functions to execute (in parallel, if necessary) to continuously service all incoming requests.

Fully managed by a Cloud vendor

The most well-known FaaS solutions include AWS Lambda, Azure Functions, IBM OpenWhisk, and Google Cloud Functions. Typically, each service supports a variety of languages and runtimes, such as Node.js, Python,.NET Core, and Java.

The Serverless App

A web server, Lambda functions (FaaS), security token service (STS), user authentication, and a database make up a Serverless system.

Client Program – In a Modern Frontend Javascript App, the user interface of your application is rendered client-side, allowing us to use a simple, static web server.

Web Server – Amazon S3 offers a reliable and easy-to-use web server. All of our application’s static HTML, CSS, and JS files can be delivered from S3.

Lambda functions (FaaS) – AWS Lambda, Google Cloud Functions, and Microsoft Azure Functions are three popular FaaS examples. This framework takes advantage of AWS Lambda. Lambda functions will be used to build the application services for logging in and accessing data. These functions read and write data from your database and return JSON.

STS generates temporary AWS credentials (API key and secret key) for app users. The client application uses these temporary credentials to call the Amazon Web Services API (and thus invoke Lambda).

User authentication -AWS Cognito, an identity service coupled with AWS Lambda, You can add user sign-up and sign-in to your mobile and online apps quickly and effortlessly using Amazon Cognito. It can also authenticate users using social identity providers like Facebook, Twitter, or Amazon, as well as SAML identity solutions and your identity system.

Database — AWS DynamoDB is a NoSQL database that is completely self-managed. Although DynamoDB is not required for a serverless application, it is presented here as an example.

Benefits of Serverless Architecture                           

From a business perspective:

A serverless application’s cost is determined by the number of function executions, which are measured in milliseconds rather than hours.

Process agility: Smaller deployable units result in faster feature delivery to the market, allowing for greater flexibility in response to change.

  • The cost of employing backend infrastructure experts is decreasing.
  • Operating costs have been reduced.
  • From the standpoint of the developer, there’s less risk because there’s no backend infrastructure to worry about.
  • There is no system administration required.
  • Operational management is simplified.
  • Nanoservices, Microservices, and SOA Principles are encouraged to be adopted.
  • Setup time is reduced.
  • There’s no need to be concerned about the number of concurrent requests because it’s scalable.
  • Monitoring out of the box.
  • Fosters innovation.

Customers will receive new features faster than before if businesses use their competitive advantage to provide features faster.

It’s feasible that users will be able to create their storage backend with more ease (i.eDropbox, Google Drive).

Client-side caching, which delivers a better offline experience, is more common in these types of programs.

Drawbacks of Serverless Architecture

From a business perspective:

  • Reduced overall control.
  • Vendor lock-in necessitates a higher level of trust in a third-party provider.
  • An increase in risk necessitates a higher level of trust in a third-party source.
  • Security risk.
  • Disaster recovery risk
  • Because the number of executions is not predetermined, the cost is unpredictable.

All of these disadvantages can be avoided using open-source alternatives, albeit at the sacrifice of the previously noted cost benefits.

Immature technology leads to component fragmentation and ambiguous best practices from the developer’s perspective.

  • Architectural complexity.
  • The self-discipline needed to avoid function sprawl.
  • Because of multi-tenancy, it’s theoretically conceivable for neighboring functions to hog system resources behind the scenes.
  • Testing locally becomes tricky.
  • Significant restrictions on the local state.
  • Execution duration is capped.
Lack of operational tools

From user perspective

An app’s user experience may suffer as a result of increased request latency if it is not properly designed.

Serverless Frameworks

Serverless platforms require infrastructure to run on, and provider agnostic frameworks give a platform-independent approach to define and deploy Serverless code on a variety of cloud platforms and commercial services.

  • Serverless Framework (JavaScript, Python, Golang)
  • Apex (JavaScript)
  • ClaudiaJS (JavaScript)
  • Sparta (Golang)
  • Gordon (JavaScript)
  • Zappa (Python)
  • Up (JavaScript, Python, Golang, Crystal)

Summary

Serverless architecture is undoubtedly intriguing, but it is not without its drawbacks. The validity and success of architectures are determined by business requirements rather than technology alone. In the same manner, when used correctly, Serverless may shine. Serverless architecture is implemented in many best web development companies in Chennai.

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what are the types of mobile wallets and how does it work

What are the Types of Mobile Wallets and how does it Work?

The mobile wallets are a form of payment service that allows users to receive and send money using their mobile devices. It’s a type of e-commerce model tailored to mobile devices for convenience and accessibility. The terms “mobile wallet” and “mobile money” or “mobile money transfer” are interchangeable.

It’s a digital wallet that you may carry around in your pocket. It saves payment information such as credit or debit card numbers and cash balances that can be used to make purchases. Best Mobile App Development Companies in Chennai provide the service of e-Wallet app development for payment.

In other words, it is a digital technology that allows you to pay your bills online instantaneously without having to pay with cash or constantly use your credit or debit card. It functions as a virtual wallet that may be filled with money from your bank account, credit or debit cards, and used to make purchases online. To make the payment, simply utilize your smartphone or tablet.

You don’t need to carry cash in your hands all of the time if you have eWallet apps loaded on your phone. For example, suppose you go to a restaurant and pay with your money wallet. Only if the restaurant is linked to a mobile wallet service provider will this be possible. This allows you to pay bills directly from your phone. You can also use an app, text messaging, social media, or a website to make a payment.

What is Mobile Wallet Technology?

Smartphones are widely available these days, and there appears to be an app for everything. Every day, “Mobile Wallet” technology grows in popularity. It is a method of storing your debit or credit card information in digital form on your mobile phone. You can make purchases with your smartphone, tablet, or smartwatch instead of using your physical plastic card.

Let’s now study how do mobile wallets work?

Do you have any idea when the first mobile phone was invented?

Customers may access all of their saved information by simply launching an app on their phones, entering a PIN, password, or fingerprint, and then selecting the data they require. This app then interacts with ready-to-play terminals in the mobile wallet using information transmission technology such as Near-Field Communications (NFC).

– Your credit or debit card is safely stored in Mobile Wallet.

– They can also keep track of your loyalty cards, coupons, and tickets, among other things.

– They use a variety of strategies or technologies to communicate with the terminals.

As a result, if you don’t have a device that can receive mobile wallet information, you won’t be able to use this increasingly popular payment method.

It is also clear that to use a mobile wallet, you must either transfer money from your bank account, debit card, or credit card or recharge it. Do you know that a mobile wallet can be both prepaid and post-paid, but that a pre-paid wallet requires you to recharge it before you can use the money? If you are unable to spend money for some time, it will be returned to your account. The account, on the other hand, is linked to the wallet in a postpaid mobile wallet. As a result, whenever you spend money from your wallet, money is debited immediately from your bank account.

How many types of mobile wallets are there?

In India, there are three different types of mobile wallets.

1. Open Wallet

Only the bank itself can issue this type of wallet. They allow you to buy goods and services, withdraw cash from ATMs, and transfer money. Vodafone M-Pesa, for example.

2. Semi-Closed Wallet

The issuer has a contract with semi-closed wallets that permits them to receive payment instruments. They will let you buy goods and services as well as execute financial activities at merchant locations that are identified. Take, for example, Paytm.

3. Closed Wallet

This is a well-liked service. Closed wallets are accounts issued by a corporation to a customer for the sole purpose of purchasing products and services from that firm. In the event of a cancellation or return of an order or gift card, a specific amount of money is locked with the company. For example, you can transfer money and utilize it just for the services provided by apps like Ola Money and Book My Show by creating an account with them. You cannot withdraw money from this wallet or use it to pay for other services.

How to use a mobile wallet?

To use this wallet, you must first create an account in the wallet that you wish to use, and you must have a mobile phone to do so. After registering for this service, money can be deposited into the wallet using a debit or credit card, and then the money wallet can be used to make purchases using a smartphone or mobile.

Advantages of Mobile Wallet

Straightforward to use: Using a mobile wallet for day-to-day transactions is simple. All you have to do is download the app and set up a user ID and password. It’s as simple as using your smartphone to access your Gmail or Facebook account.

Adding or loading money is simple: You may effortlessly add money to your wallet via net banking, credit card, or debit card. You can save time by not having to go to the bank or wait in line.

– A purse or other form of wallet can be stolen or lost in any location, but a mobile wallet cannot be stolen or lost.

– Money is held in a mobile wallet according to your needs, and you don’t have to disclose your debit or credit card information as regularly. As a result, your money is safe.

– Cash payments can be problematic at times. If you have a bill of Rs 480.50 that is not in a round number, you may have problems paying it, but with a mobile wallet, you may do so effortlessly.

– Carrying cash is not always necessary, and most mobile wallets provide services. A mobile wallet allows you to shop whenever and anywhere you choose.

Ensures prompt payment: You can also use the auto feature to automatically deduct future bill payments from your wallet balance on a pre-determined date.

Incentives and Promotions: We all know that each wallet has its own set of perks. E-wallets provide a plethora of money-saving opportunities in the form of discounts, rebates, special deals, and gifts. You can also make the most of promotional codes.

Disadvantage of Mobile Wallet

– For people who are tech-savvy and require a high-speed Internet connection, mobile wallet technology is simple to use. As a result, we may conclude that mobile network connectivity is the most significant impediment.

– The mobile wallet service provider has a small list of retailers and shopkeepers.

– The amount of money that may be deposited and spent daily is limited in a mobile wallet.

– It does not serve the full population’s needs. The majority of them have basic cell phones. Plastic money and mobile commerce have not yet fully taken hold across the country.

So, you’ve probably figured out that a mobile wallet is a form of digital wallet. It can be used for financial transactions, among other things. Or, to put it another way, it’s a smartphone-based virtual wallet where money is held in digital form. In reality, numerous wallet firms are enticing their customers with lucrative cash bank plans and other incentives. If you go shopping and your phone is connected to a mobile wallet service provider, you can pay with your phone as well as other methods such as social media, apps, and websites.

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what is web application security and what are the types

What is Web Application Security and What are the Types?

Web application security (often referred to as Web AppSec) is the concept of designing websites to function normally even when they are attacked. The notion is integrating a set of security measures into a Web application to protect its assets from hostile agents. Best web development companies in Chennai are developing web applications integrated with security measures.

Application security refers to security precautions used at the application level to prevent the theft or hijacking of data or code within the app. It includes security concerns made during application development and design, as well as methods and approaches for protecting apps after they’ve been deployed.

Hardware & Software Security

Hardware, software, and methods that identify and mitigate security vulnerabilities may be included in application security. Hardware application security refers to a router that stops anyone from viewing a computer’s IP address over the Internet.

However, application-level security controls, such as an application firewall that rigorously limits what actions are allowed and banned, are often integrated into the software. An application security routine that includes protocols such as regular testing is an example of a procedure.

Web applications, like all software, are prone to flaws. Some of these flaws are actual vulnerabilities that can be exploited, posing a risk to businesses. Such flaws are guarded against via web application security. It entails employing secure development approaches and putting in place security controls throughout the software development life cycle (SDLC), ensuring that design flaws and implementation issues are addressed.

Why is web security testing important?

The goal of web security testing is to identify security flaws in Web applications and their setup. The application layer is the primary target (i.e., what is running on the HTTP protocol). Sending different forms of input to a Web application to induce problems and make the system respond in unexpected ways is a common approach to test its security. These “negative tests” look to see if the system is doing anything it wasn’t intended to accomplish.

It’s also vital to realize that Web security testing entails more than just verifying the application’s security features (such as authentication and authorization). It’s also crucial to ensure that other features are deployed safely (e.g., business logic and the use of proper input validation and output encoding). The purpose is to make sure that the Web application’s functions are safe.

What are the different types of security tests?

Dynamic Application Security Test (DAST)

This automated application security test is best for internally facing, low-risk applications that must comply with regulatory security assessments. For medium-risk applications and critical applications undergoing minor changes, combining DAST with some manual web security testing for common vulnerabilities is the best solution.

Static Application Security Test (SAST)

This application security approach offers automated and manual testing techniques. It is best for identifying bugs without the need to execute applications in a production environment. It also enables developers to scan source code and systematically find and eliminate software security vulnerabilities.

Penetration Test

This manual application security test is best for critical applications, especially those undergoing major changes. The assessment involves business logic and adversary-based testing to discover advanced attack scenarios.

Runtime Application Self Protection (RASP)

This evolving application security approach encompasses a number of technological techniques to instrument an application so that attacks can be monitored as they execute and, ideally, blocked in real-time.

How does application security testing reduce your organization’s risk?

  • Majority of Web Application Attacks
  • SQL Injection
  • XSS (Cross Site Scripting)
  • Remote Command Execution
  • Path Traversal
  • Attack Results
  • Access to restricted content
  • Compromised user accounts
  • Installation of malicious code
  • Lost sales revenue
  • Loss of trust with customers
  • Damaged brand reputation

And much more

In today’s climate, a Web application might be harmed by a variety of challenges. The graphic above depicts a few of the most common attacks perpetrated by attackers, each of which can cause significant damage to an individual application or an entire business. Knowing the many assaults that render an application vulnerable, as well as the possible results of an attack, allows your company to resolve vulnerabilities ahead of time and effectively test for them.

Types of application security

Authentication, authorization, encryption, logging, and application security testing are all examples of application security features. Developers can also use code to reduce security flaws in applications. Programmers include protocols in an application to ensure that only authorized users have access to it. Authentication processes verify that the user is who they claim to be.

When logging into an application, this can be performed by requiring the user to supply a user name and password. Multi-factor authentication entails a combination of elements, such as something you know (a password), something you have (a mobile device), and something you are (your identity) (a thumbprint or facial recognition).

Authorization

A user may be authorized to access and use the program after being authenticated. By comparing the user’s identification to a list of authorized users, the system may verify that the user has permission to access the program. Authentication must occur prior to authorization in order for the application to match only validated user credentials to the approved user list.

Encryption

Once a user has been authorized and is using the application, various security measures can prevent sensitive data from being viewed or exploited by a cybercriminal. Traffic containing sensitive data that flows between the end-user and the cloud in cloud-based apps can be encrypted to keep the data safe.

Logging

If a security breach occurs in your application, logging can assist in determining who gained access to the data and how they did so. Application log files keep track of which parts of the application have been accessed and by whom.

Application security testing

This is a vital step in ensuring that all of these security mechanisms are functioning effectively. Mitigating controls can be established throughout the early phases of the SDLC to prevent any issues by identifying the root cause of the vulnerability. During a Web application security test, knowledge of how these threats work can also be used to target known places of interest.

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How do you Find Keywords for Voice Search in SEO

How do you Find Keywords for Voice Search in SEO?

Keywords for voice search can be question-based keywords with goal keywords. People don’t use the same vocabulary they do in a search bar while conducting voice searches. With 65 % of all voice search inquiries being conversational, the structure for voice searches is more like how people speak.

Instead of stating “waffle recipe,” individuals are more likely to ask, “How do you create waffles?” in a voice search.

So, what does keyword research look like in 2021 if you’re optimizing for voice search SEO? Long-tail keywords that are based on questions should be targeted. These are queries that begin with:

  • Who, what, when, where, why, and how are the questions that need to be answered.
  • Can, could, should, and would
  • Which
  • Is, are, was, and will
  • Do, does, and have

What’s the best place to start when it comes to conducting keyword research for voice search optimization?

You’ve done keyword research for your business website as a company. Looking at past research you’ve done for similar terms is the greatest place to start with voice search keywords.

You’ve probably already targeted some long-tail keywords in prior keyword optimization, but you can improve your content for voice search by including additional question-based keywords or other phrases like “Hey Siri,” “Hey Alexa,” and “Hey Google,” which are all possible voice searches.

Using Google’s search suggestions, you can identify additional long-tail phrases appropriate for voice searches by taking your goal keyword, say “fluffy waffles.” I get two question-based keywords that people might use in a voice search simply by typing “fluffy waffles” into the search bar:

  • Making fluffy waffles with pancake mix
  • How to make fluffy waffles with Bisquick

By simply adding a question word like “how” to our goal phrase, we may let Google propose even better voice-based keywords. This time, I get ten distinct inquiry keyword suggestions when I type “how fluffy waffles.”

Better yet, voice search keyword research tools like AnswerThePublic can help you map out long-tail inquiry keywords that are relevant to your voice search target term. And look at how lovely it is!

You can update your material to include those long-tails or create new content that fits those voice search keywords once you’ve located more relevant long-tails for your goal keyword.

Use conversational content

  • When generating new content, use content that’s:
  • Conversational
  • Easy-to-read
  • Around an 8th-grade reading level

This conversational writing style is a content marketing mainstay, but it’s worth emphasizing. This is the type of information that voice search returns. It’s also the type of material with which the ordinary adult is most at ease.

To put it another way, if you want to appear in a voice search, you need to write in the same tone as your target audience. When conducting voice searches, match the language people use. If you’re using a lot of jargon in your material, it could be a good idea to tone it down a notch or two. Depending on your industry, you’ll probably do better in 2020 using voice searches.

Create FAQ pages

Create a FAQ page in addition to the content. Google’s voice search returns 2.68 percent of its results from FAQ pages.

The commonly asked questions you answer on your FAQ website are exactly the type of queries customers ask in voice searches, and the succinct answers you provide on your FAQ page are exactly the type of result Google looks for in voice searches.

Having at least one FAQ page on your site will improve your user experience and customer service in 2021, as well as raise your chances of appearing in voice searches.

Start by asking your customer service staff what questions they frequently get if your site doesn’t already have a FAQ page and you don’t know what inquiries to answer.

Optimize for Featured Snippets search results

Position zero (P0) has been great real estate to rank for since Google first introduced Featured Snippets. P0 is the new #1 position, as there are typically several Featured Snippets in a search result.

SEOs lust over featured snippets, which appear at the top of a SERP. You must have user-friendly, mobile-responsive, informative, and well-targeted content to earn a featured snippet. Not to mention, it’s voice search ready.

As a result, the P0 positions are extremely competitive. However, with voice search, expect competition for P0 seats to increase dramatically.

You do something similar to what you would do for a FAQ page if you want to rank for P0 voice search places. That is, respond to frequently requested questions.

Here’s a method that ranks:

  • Research FAQs that people have
  • Use them as headings in your content
  • Answer the question in 30 to 40 words
  • Keep the rest of your content relevant to the FAQs

Optimize for voice search assistants

Optimize for voice assistants as well as voice search. Unlike typical search engines, speech search utilizing a voice assistant (such as Siri, Alexa, or Cortana) returns only one result.

Digital voice assistants are anticipated to be utilized in 3.25 billion devices around the world. By 2023, the population is expected to reach 8 billion. Add to it the fact that Featured Snippets are used in 50% of voice search results.

More and more often in the next years, one of the outcomes will be a P0. This means that optimizing for P0 is an important aspect of optimizing for voice search in 2021, and you should include P0 keywords in your keyword research.

The fact that P0 keywords and voice search keywords are so close is a good thing. They both answer queries using long-tail, conversational, question-based keywords.

Another method to optimize for voice search and P0 is to include numbered lists in your content that provide snappy answers to questions. As always, your responses must be:

  • Quick
  • Clear
  • Informative

Optimize for local voice searches

Voice search for local companies is on the rise, with over 55% of people using it to find local businesses.

Include “near me” and other local searches in your keyword list when studying voice search terms. In 2021, improving your local search rankings will help you rank higher for voice searches.

Create a Google My Business (GMB) account if you don’t already have one. They’re simple to create and assist Google in determining your location. Your company’s exposure in local searches will improve once you have a GMB listing.

You’ll have a better chance of appearing in the local 3-pack, which is one of the first results that anyone sees when they do a voice search.

Optimize for mobile

Keep in mind that 31% of smartphone owners use voice search at least once a week, so make sure your site is mobile-friendly.

In today’s competitive business world, a mobile-friendly website is a must-have. If your site isn’t mobile-friendly, you’ll fall behind in the rankings for voice searches, perhaps losing more than half of your online customers.

When optimizing for mobile, make sure your page load time is as quick as possible. If sites take longer than three seconds to load, more than half of all mobile site visits are abandoned.

It’s all about receiving quick answers in voice search SEO 2021, and if your site doesn’t load quickly enough, consumers are much more likely to leave their search.

Havro, your premier voice search optimization agency for 2021!

What can Havro it solutions provide you in terms of voice search optimization?

We’re a full-service digital marketing agency that knows all there is to know about featured snippets and voice search optimization.

You can track the results of your voice search optimization investments from your desktop or even on the road with the mobile app.

Are you looking for advice on how to improve your keyword research for voice search? Check out Havro’s SEO services, and get in touch with us now to learn more about what we can do for you!

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What are the Google Core Web Vitals and how to Improve

What are the Google Core Web Vitals and how to Improve?

Google Core Web Vitals are a mix of three essential performance metrics that include the visual loading, interaction, and visual stability of a page as it loads for users – Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

Google’s algorithm includes page experience as a ranking signal. With the impending upgrade, it’s more important than ever to understand the various aspects of page experience and how to optimize your site for each of them.

I’ve put together some recommendations for optimizing your site for the important areas of page experience to help you make sure it’s ready for this shift.

These include things like improved mobile usability and website security, as well as faster and smoother visual loading. Best SEO companies in Chennai help to improve Google Core Web Vitals by using the following steps.

How to Improve Google Core Web Vitals

1. Preload Key Resources to Speed up Visual Load Times

The emergence of above-the-fold content is one of the first cues for a user that a page is loading. This is where the first Core Web Vitals statistic, Largest Contentful Paint (LCP), comes in to quantify how quickly the primary on-page element loads.

Simply analyze the page in Chrome DevTools to see what the LCP element is, and it will be displayed in the Performance tab’s waterfall chart.

Once you know what the LCP element is, you can utilize the Performance tab in Chrome DevTools to view the visual progress of how rapidly it loads. Make sure Screenshots are checked, and then begin profiling the page as it loads.

When you’ve finished your profile, move your mouse over the load chart at the top to see a screenshot of the website as it loaded over time. This will allow you to see how quickly the various elements of the page load.

Consider using preloading to tell the browser to fetch these resources first as a priority to assist speed up the loading of the LCP element and above-the-fold content.

2. Optimize Main Thread Activity by Minimizing Long Tasks

There are many different issues behind the scenes that can cause a user to have to wait for the browser to respond to them tapping or clicking on a page.

Compare your CPCs, CTRs, and other metrics to those in your industry. Compare your CVR, AOV, bounce rate, and other key performance indicators. Compare each channel’s performance. This is what the second Core Web Vitals metric, First Input Delay, measures (FID).

While this can be a frustrating experience for users, there are steps we can take to address the problem and shorten the delay between human contacts and browser answers. Long tasks are a common cause of this problem.

Essentially, they are blocks of JavaScript code that cause the page to freeze and become unresponsive by blocking the main thread for an extended length of time. Long tasks in Chrome DevTools are marked with a red triangle at the top of the waterfall chart under the Main tab.

When you go to the Bottom-Up tab on a long job, it breaks down the different actions that took place within the task, such as compiling and parsing scripts.

The solution required will vary depending on the activities that are causing main thread blockages, however, code splitting and providing scripts in smaller parts is a frequent solution for addressing protracted chores.

3. Reserve Space for Images & Embeds to Load Into

The third Core Web Vitals metric, Cumulative Layout Shift (CLS), measures how much a page’s visual layout shifts as it loads. This is to assess a particularly vexing aspect of user experience that we have all likely encountered:

When a user attempts to click a specific link, the page shifts and they mistakenly click in a different region of the page. Not reserving areas for graphics and embedded resources to load into is one of the most prevalent causes of a high CLS score and thus bad UX.

We can see, for example, that the BBC Weather cookie consent banner does not have an allocated space to load into using the Chrome DevTools snapshots feature in the Performance tab.

As a result, once it loads, the visible content is pushed down in the viewport around the 3-second point.

The featured video on CNN‘s homepage, on the other hand, has a reserved area in the website’s structure, so the remainder of the page layout remains untouched once the video has been loaded.

4. Make Sure Key Page Templates Are Mobile-Friendly

After mobile traffic surpassed desktop traffic in 2016, it became critical to ensure that websites were optimized for mobile devices, which were being used by a growing number of consumers.

On a mobile device, the layout and usability of a website can make or break the user’s experience. Users should, for example, be able to see crucial content clearly and easily without needing to zoom in.

There are two basic methods for evaluating your website’s mobile usability. The first step is to keep an eye on Google Search Console’s Mobile Usability report.

This report will highlight difficulties such as information that doesn’t fit on the screen and text that’s too small, as well as provide a list of URLs that are affected by each issue.

The second technique is to use Google’s Mobile-Friendly Test to test important page templates. This is a convenient approach to double-check particular pages.

5. Audit Your Site for Security Issues

Website security, in addition to load performance and mobile usability, will influence the page experience. Google wants to make sure that the websites that appear in the SERPs are secure for users to visit.

Malware, unwanted software, phishing, and false content are the top security concerns to be wary of. Take a look at the Security problems report in Google Search Console for a quick method.

This is to see whether your website has any flaws that could put your users at risk. Security & Manual Actions is where you’ll find this report.

6. Make Sure Forms & Embedded Resources Are Served Over HTTPS

Another way Google is attempting to assure user safety while browsing is by incorporating HTTPS as a page experience indication. Serving content that requires user interaction and input via an insecure HTTP connection puts users in danger and puts their data at risk.

This is especially crucial to remember when filling out forms that need users to provide any personal information, such as checkout forms that require payment information to be shared. The Security report in Screaming Frog is one way to check for these vulnerabilities.

The number of occurrences of forms served on HTTPS URLs, as well as mixed content issues when a mixture of page resources are served over HTTP and HTTPS, are shown in this report.

To ensure that your users can surf safely, ensure that your site has an up-to-date SSL certificate and that any of your URLs and links have been migrated.

7. Ensure Interstitials Don’t Obstruct Crucial Content

Users may have unfavorable and irritating experiences if a website contains obtrusive interstitials that take up a lot of space on a page and make it difficult for them to get to crucial on-page content.

You can see how interstitials are affecting your users by manually evaluating your pages on multiple devices or utilizing the Chrome DevTools snapshots feature.

To keep your users’ browsing experiences from being disrupted, consider revamping pop-ups and interstitials such that they don’t block critical on-page content and visitors don’t have to physically close them to continue their journey on your site.

Conclusion

You may improve your site’s page experience signals by following these guidelines and adding page experience optimization into your SEO strategy.

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Progressive Web Apps - The Definitive Guide with Examples

Progressive Web Apps – The Definitive Guide with Examples

What is a PWA?

Progressive web apps (also known as PWAs) are a hybrid of native mobile apps and websites. PWAs are web applications that load like websites but function like a native mobile app with features like home screen app icon, responsive design, fast load speed, offline functionality, and more.

They can be launched with a single click from the user’s mobile home page, eliminating the need to go through the entire app installation procedure. Service employees are employed to deliver the finest of both the online and the mobile native worlds.

To deliver content, these service workers sit between the network and the device. They are capable of efficiently employing cache techniques, among other things. This enables PWAs to function in both online and offline modes. PWA is used by many best web development companies in Chennai.

The internet is a fantastic platform. The web is a unique platform to develop software on because of its ubiquity across devices and operating systems, its user-centered security paradigm, and the fact that neither its definition nor its implementation is controlled by a single business. It’s feasible to search it and share what you find with anybody, wherever, thanks to its intrinsic linkability.

Functionality, Dependability, and Installability

Every time you visit a website, it is current, and your interaction with it can be as brief or as long as you like. With a single codebase, web apps can reach anybody, anywhere, on any device. Platform-specific applications are well-known for their extensive functionality and dependability. On home screens, docks, and taskbars, they’re always there. They work independently of whether or not you have a network connection.

They’re released as a stand-alone experience. They can read and write files from the local file system, interact with data stored on your devices, such as contacts and calendar events, and access hardware connected through USB, serial, or Bluetooth. You may use these apps to take images, view what songs are playing on the home screen, and control music playback while in another program.

Platform-specific apps feel like they’re a part of the device they’re running on. In terms of capabilities and reach, platform-specific applications are the best of the capabilities, while web apps are the best of the reach. So, how do Progressive Web Apps fit into the picture?

Progressive Web Apps (PWAs) use current APIs to provide greater functionality, dependability, and installability while reaching anybody, anytime, on any device with a single codebase.

The Three Pillars of an App

Progressive Web Apps are web applications that have been developed to be powerful, dependable, and easy to deploy. These three pillars transform them into a platform-specific application-like experience.

Capable

Today’s web is fairly capable in and of itself. WebRTC, geolocation, and push notifications, for example, can be used to create hyper-local video chat software. With WebGL and WebVR, you can make that app installable and virtualize those chats. Developers may now tap into other ecosystems, such as C, C++, and Rust, and bring decades of labor and capabilities to the web using WebAssembly. For example, Squoosh, the app uses this for advanced image compression.

Until recently, these features could only be claimed by platform-specific apps. While some functions remain outside the reach of the web, current and upcoming APIs are aiming to change that by adding features like file system access, media controls, app badging, and complete clipboard support to the mix. All of these features are made possible by the web’s secure, user-centric authorization model, which ensures that visiting a website is never a risk.

Web apps are more capable than ever before, thanks to current APIs, WebAssembly, and new and future APIs, and their capabilities are only increasing.

Reliable

Regardless of the network, a solid Progressive Web App feels fast and dependable.

When it comes to attracting consumers to use your experience, speed is crucial. In fact, the probability of a visitor bouncing increases by 123 percent as page load times climbs from one second to ten seconds. After the onload event, the performance continues. Users should never be concerned about whether or not their actions, such as pressing a button, were recorded. The scrolling and motion should be as fluid as possible.

Performance has an impact on your overall experience, from how people perceive your app to how well it works. Finally, dependable programs must work regardless of the network connection. Users want apps to start up even when connected to a slow or unstable network, or even when they are offline.

Even if sending a request to your server is difficult, they expect the most recent stuff they’ve dealt with, such as media tracks, tickets, and itineraries, to be available and usable. When a request isn’t possible, they expect to be informed of the problem rather than the request failing or crashing silently.

Users appreciate apps that respond to interactions in a flash and provide a consistent experience.

Installable 

Progressive Web Apps are installed and run in a separate window rather than a browser tab. They can be launched from the user’s home screen, dock, taskbar, or shelf, among other places. It’s possible to look for them on a device and move between them using the app switcher, making them feel like they’re a part of the device.

After a web app is installed, new features become available. Keyboard shortcuts that were previously reserved for use in the browser are now available. Progressive Web Apps can be set up to accept material from other apps or to be the default app for handling various file formats.

When a Progressive Web App moves out of a tab and into a standalone app window, it transforms how users think about it and interacts with it.

The Best of Both Worlds 

In current browsers, new capabilities are enabled through progressive enhancement. Your web application becomes dependable and installable thanks to service workers and a web app manifest. Users still get the main experience if the extra features aren’t available.

The stats are not deceiving! Progressive Web Apps have yielded excellent outcomes for businesses that have implemented them. Twitter, for example, witnessed a 65 percent boost in pages per session, a 75 percent rise in Tweets, and a 20% decrease in bounce rate, all while shrinking their app by over 97 percent.

Nikkei experienced 2.3 times more organic traffic, 58 percent more subscriptions, and 49 percent more daily active users after moving to a PWA. Hulusaw a 27 percent boost in repeat visits after switching from a platform-specific desktop experience to a Progressive Web App.

Examples of Progressive Web App

  • AliExpress
  • Flipkart
  • Twitter Lite
  • BookMyShow
  • Forbes
  • OLX
  • Pinterest
  • Lancôme
  • MakeMyTrip
  • Settled
  • Pure Formulas
  • Spotify
  • Lyft

Wind Up

Progressive Web Apps give you a one-of-a-kind opportunity to create a web experience that your users will enjoy. It use the latest web features to provide greater capabilities and stability, allowing you to design something that can be installed by anyone, anywhere, on any device using a single codebase.

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What is Glassmorphism UI and How do you use it

What is Glassmorphism UI and How do you use it?

What is Glassmorphism UI?

Glassmorphism is a user interface design for websites, smartphones, web app, mobile apps, etc. based on three effects: transparency, vivid or pastel colors, and a light border. Glassmorphism UI is a relatively recent design concept that is gradually gaining traction. It’s used by huge firms like Apple and Microsoft, and you’ll see it on websites like Dribbble. The main element of this trend is a semi-transparent background with a beautiful shadow and border.

Glassmorphism is a design style characterized by a transparent frosted glass-like effect, hence the name, that adds depth and visual hierarchy to your UI and may be used to effectively focus on the content you want to highlight. In this article, we’ll show you some interesting Glassmorphism UI design thoughts and examples in case you want to include this style in your work.

Designers have employed the Glassmorphic effect to add visual appeal to the interface in a variety of ways, from website landing pages, dashboards, and mobile app interfaces to UI components such as cards, login screens, and app onboarding screens. Glassmorphic pieces perform well when layered on top of colorful forms, lively backdrops, and images that shine through the translucent glass elements and emphasize the impact.

The Glassmorphism Aesthetic’s Elements

It’s described as a “series of glass panels floating in vertical space” by Havro, and we think that’s a great description. The effect is achieved through the use of transparency, layering, vibrant background colors, and shadows in a composition.

Transparency

Background blur is used to create the frosted-glass look. This gives the design more depth and establishes verticality. The blurring of items creates a sense of perspective in the arrangement, almost as if they were floating in 3D space.

A multi-tiered strategy

The layered interface retains a clean, easy-on-the-eyes look with items floating in space. On a bright, colorful background, this style works best with one or more translucent layers.

Colors that pop

The background color is quite important. It should be colorful but modest to emphasize the blurred transparency. This is required for the effect to be visible. The background is dull and low-contrast.

Why is Glassmorphism so Popular?

Glassmorphism is a current UI design style that has been progressively gaining traction over the last year. It’s widely used in web and app design, and it’s swiftly gaining popularity. However, it isn’t necessarily a novel concept.

Similar principles were initially introduced by Apple in 2013 with iOS 7. The aesthetic is greatly influenced by them. It reappeared in November 2020, when Apple reintroduced the effect with its latest release, MAC OS Big Sur.

It has subsequently been incorporated into Windows Vista and Microsoft’s fluent design framework. Those who remember the transition to iOS 7 and Windows Vista may remember how refreshing it was to have notifications pop up in the background with blurred items. This technique, dubbed “The Acrylic” by Microsoft, is used on program interfaces to give depth and assist form a visual hierarchy.

The style has survived and evolved. To keep things fresh and new, it has revamped itself using modern fonts, colors, and forms. Take a look at some of these instances to discover why this trend is still going strong.

How to Utilise This Trend

While achieving this effect isn’t difficult, there are a few things to keep in mind. Glassmorphism should be used at the discretion of the designer. It is critical not to misuse it. When only one or two elements are used, this style shines the brightest. For everything else, utilize regular contrast and follow UI design best practices.

Take a look at our easy ideas for good UI and UX design if you need a refresher on UI design.

Glassmorphism can be incorporated in three easy steps:

Picking the right layers

Select the greatest vantage point for this visual style in your website or app mock-up – but remember to a) not overuse it and b) it appears best against light and colorful backdrops. Icons designed in this style are still a bit divisive, especially in terms of accessibility. While they are growing increasingly popular, we advise using them sparingly and with great care.

Make it look glass-like

Glassmorphism is a technique for creating the illusion of a transparent panel floating over a background.

With typical design programs like Figma, adjusting the transparency level is pretty simple. Keep in mind that only the fill of the shape should be translucent.

Then there’s the question of code. Don’t worry, you can easily achieve this effect with little HTML/CSS tinkering. Check out this quick tutorial on how to make glassmorphic components in CSS to make items look like frosted glass.

Give it dimension

Add a fine border to your item and lower its transparency to make it look glassy to give it some dimension. To give it depth, add a shadow underneath it. These are more technical modifications that will need to be changed in your code as well. If designing and coding aren’t your strong suits, but you’d like to incorporate this trend into your web design, seek professional assistance from the best website development companies in Chennai.

If you’re still not sure if you need to redevelop and redesign your website, here are some telltale signals that something has to change.

Accessibility Challenges

Despite its attractive and simplistic appearance, this design has several readability issues. For visually handicapped and color-blind users, the absence of contrast can be exceedingly inconvenient. Transparency effects are primarily used for decorative purposes. They have a habit of making everything appear to be an action button.

Any things on the screen should always be able to work without the background for those with vision issues to understand the interface. A clear hierarchy is required to create a design that works for everyone. To define that hierarchy and help visually organize related elements, objects must have enough contrast and the proper spacing.

Time to Experiment With it

As designers, we must always be on the lookout for new trends and innovative approaches to create products. Glassmorphism may help websites and apps look more appealing to users in many circumstances and when done correctly. This is assuming we can ensure a high level of user interface accessibility, allowing even individuals with visual impairments to readily browse and understand it.

When it comes to UI design, there are no hard and fast rules, and some of the best and most user-friendly websites are created by designers who experiment. Keep in mind that this is a trend, and it will most likely pass. Now go have some fun with what you’ve learned by experimenting with it!

Visit our site to learn more about UX and UI, as well as design solutions for your business. Please do not hesitate to contact us personally if you have any queries or recommendations. We’re here to help!

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20 Best JavaScript Frameworks you should Know

20 Best JavaScript Frameworks you should Know

Javascript is a dynamic programming language used for web development, web application, game development, and a lot. Thanks to JavaScript’s dynamic, versatile, and engaging qualities, libraries, and frameworks make website and application development easier with a wide range of features and functionalities.

According to a StackOverflow study from 2020, JavaScript is still the most popular programming language (for the eighth year in a row), with 67.7% of respondents saying they use it. Best web design companies in Chennai are using these frameworks for web development.

Its adaptability makes it ideal for both back-end and front-end development, as well as testing. As a result, there are numerous JavaScript libraries and frameworks from which to pick. As a result, it may be difficult for developers to choose the best fit for their project.

But don’t be concerned! We’ve compiled a collection of JavaScript libraries and frameworks, along with their features, benefits, and applications, in this post. Keep an eye out for further information on them so you can pick the ideal one for your project.

1. DOJO toolkit    

Dojo is an open-source JavaScript framework that aids in the development of cross-platform, JS, and Ajax-based web pages. DOJO includes a large number of APIs and modules. The DOJO toolbox is made up of various components —

  • Dojo – is made up of the most important modules.
  • dijit – a user interface module that assists with layout and widget creation.
  • Util – contains testing, style checking, and other utilities and build tools.
  • dojox – a dojo extension that assists with charting, grids, and DTL.

DOJO’s modules are self-contained and lightweight. They can be loaded asynchronously, resulting in a quicker response time. DOJO is easy to use and comes with a lot of documentation and community assistance.

2. jQuery

JS programming is substantially simplified with jQuery, which is simple to learn and utilize. It is very expandable and speeds up the loading of web pages. jQuery wraps a number of common functions, making the developer’s job easier. A method in jQuery could be composed of numerous lines of JS code. It also comes with a number of plugins that may be used to execute a variety of functions.

CSS manipulation, HTML/DOM manipulation, HTML events, animations and effects, utilities, and AJAX are some of the features of jQuery. The best thing about jQuery is how it takes care of browser compatibility without the developer having to worry about it. jQuery is used by major IT businesses such as Microsoft, Netflix, and Google. Incorporating jQuery into web pages is simple.

Because the syntax of jQuery is comparable to that of CSS, it is the simplest to learn, even for beginners.

3. Google polymer

Polymer is a JS toolkit developed by Google that enables developers to reuse HTML elements and construct custom elements with HTML, CSS, and JS to create more dynamic apps. It can be used on a variety of platforms. You can reuse already built pieces without worrying about how they were produced once you’ve installed Polymer via the command-line interface or the Bower way.

Polyfills, or web component requirements, can also be used to create bespoke elements. The customized elements can be shared throughout the network and used by simply importing the necessary HTML. You should be familiar with node.js, npm, Bower, Git, and the Polymer CLI in order to install and utilize Polymer.

4. JavaScript InfoVis toolkit

InfoVis is the way to go if you want to make interactive data visualizations that are simple to put together. Apart from the standard Bar, Pie, Area, and other visualizations, the toolset includes Hypertree, TreeMap, RGraph, and others.

It’s a fun and beneficial experience to utilize this toolkit. With the required input data, it can create gorgeous colorcoded graphics. You can obtain a lot of effects without having to do any additional coding. Instead of downloading the complete package, you can download just the visuals you desire, making the web pages less bloated. You could suppose that because this toolkit is for data visualization, it is handy for data analysts; nonetheless, it requires some coding skills to use.

5. D3.js

Data-Driven Documents (D3) is a term that refers to documents that are driven by data. Data-driven modifications can be applied to DOM objects using D3. With D3, the buzzword is ‘data-driven,’ which means that documents are modified based on the data received. Data in any format can be accepted and tied to DOM objects. D3 is a rapid animation and interaction engine that allows dynamic behavior.

There are a plethora of pre-built modules that allow for code reuse. D3 is adaptable and uses HTML, SVG (Scalable Vector Graphics), and CSS to their full potential. D3 code is simple to debug because it displays the path using the browser’s built-in inspector. D3 saves a developer a lot of time because it uses a declarative approach. D3.js is currently one of the most extensively used JS toolkits.

6. Pixi.js

Pixi JavaScript is capable of producing amazing digital content. This cross-platform, open-source 2D engine aids in the creation of games and interactive, animation-based websites. Pixi is used by a number of well-known brands to create digital content. Pixi is a super-fast rendering engine that runs on WebGL; however, when WebGL isn’t available, HTML canvas is used instead.

Pixi is reliable and easy to use since it encapsulates the functionality of some of the most complicated functions in a simple, ready-to-use library. If you already know how to use Adobe Flash, Pixi is the next simplest thing to learn.

7. SWFObject

This lightweight JS framework is primarily used to embed Flash SWF files into HTML publications. SWFObject only supports SWF files, and no other media formats can be embedded with it. To add markups, you have two options: dynamic publishing or static publishing. SWFObject is used by a number of well-known websites, including Microsoft, YouTube, and others.

To use this library, the user’s browser must have JS enabled. SWFObject includes a number of utility functions that can be used to perform a variety of tasks, such as working with the DOM or determining whether the newest version of the Flash Player is installed.

8. Three.js

Three.js is a cross-browser JS library and API that uses WebGL instead of traditional browser plugins to create gorgeous animations. Developers may easily incorporate complicated 3D animations into their websites using its library services. Geometry, lights, materials, shaders, effects, sceneries, data loaders, animation, and much more are all included in Three.js.

The library consists of only one js file. Three.js has a lot of documentation and support because the source code is hosted on the GitHub repository.

9. Velocity.js

With velocity, web animation has become a breeze. js. It’s a high-performance engine that makes website animations easier. It’s open-source software that’s available for free. Velocity, especially on mobile devices, is as fast (or faster) as CSS and jQuery. Unlike jQuery or CSS, where substantial coding is required, we may perform a sequence of animations one after the other in a clean manner. Uber, WhatsApp, HTC, and a slew of other websites rely on velocity to power their user interfaces. It’s simple to include velocity: just include the JS file.

10. React js

React is a simple to learn and use JS toolkit for creating user interfaces for web applications (front-view or model of MVC architecture). Facebook and a few other firms maintain React. React is declarative, fast, and flexible enough to allow developers to create increasingly complex user interfaces utilizing existing code components. Because React is lightweight and scalable, any updates to applications do not necessitate a page reload.

11. Vue.js

Vue JavaScript, like React, is built on the Virtual DOM paradigm and features a component-based architecture. Apps can be built faster with Vue.js templates. For the same operation that would demand more code with other frameworks, Vue takes fewer lines of code. Vue should be your first pick if you need a simple application produced in a short amount of time. You may create a full-fledged framework by mixing Vue with additional tools and utilities. Vue can handle sophisticated functionality such as routing, build tooling, and state management as a framework.

12. WinJS

WinJS is an open-source JS library developed by Microsoft that aids in the secure creation of Windows programs for Windows versions 8 and 10. Developers have the option of loading the complete package or just the modules they require for their application. WinJS provides a large number of APIs for doing both simple and sophisticated activities, with some of them having a standard implementation (not specific to Windows). WinJS provides good performance and is an easy-to-learn library with a wide range of controls and capabilities.

13. PHP

JsPHP, as the name implies, is a Javascript library that makes the PHP API available in the JS environment. It’s free and open-source, and it offers an appealing interface for PHP-based JS developers. JsPHP can be used in conjunction with other libraries in a program. Regular expressions, date-time evaluations, JSON, error handling, object manipulations, strings, XML, URLs, and other PHP operations are supported by JsPHP.

14. Socket.IO

Socket IO is a highly dependable library that enables two-way eventbased communication between the server and the browser window. A node.js server and a browser client library are included. It can detect disconnections and offers auto-connection, as well as other important features such as binary, channel, and multiplexing support.

15. MathJAX

MathJAX is a cross-browser javascript library that can show math notations and employ markup like LaTeX, ASCIIMathML, and MathML, as its name suggests. MathJAX renders maths in a variety of browsers in an attractive way. It generates HTML, CSS, SVG, or MathML output and is 100% accessible and reusable. It comes with a comprehensive API. Developers don’t have to code anything because MathJAX doesn’t use bitmap pictures or flash.

16. Blockly

Blockly is a web-based visual programming editor developed by Google. The library adds an editor to the app when it’s introduced to the code, which depicts code snippets like loops, expressions, variables, and more as blocks. The nicest feature is that you can write bespoke code that is syntactically correct in whatever programming language you want. Blockly is a client-side library with no server-side requirements. Because of its drag-and-drop editor, Blockly aids in the acquisition of computer skills.

17. Modernizr

Modernizr offers feature detection, which informs you of the JS, HTML, and CSS features available in your browser. This aids in identifying and avoiding features that have not yet been deployed. The presence or absence of a feature is determined by applying a Boolean attribute to each feature to be examined. If the browser supports WebSockets, for example, the equivalent attribute ‘Modernizr. web sockets are set to true. This package allows you to test over 250 different features.

18. Verge3D

Developers may create attractive 3D visualizations on websites using the Verge3D toolkit, such as puzzles, UI and website layouts, animation, AR/VR, and much more. Because Verge3D is interactive, bringing out the artist in you on the screen has never been easier, and you don’t need to be a coding expert. Furthermore, the toolkit employs realistic colors and PBR materials to provide you with the most stunning 3D online experience possible. WebGL is used to render Verge3D. NASA used Verge3D to generate a three-dimensional visual experience of the Mars Lander.

19. Anime.js

Anime is one of the best animation libraries for creating stunning follow-through animations. js is a lightweight programming language with a simple yet powerful API. Timing is key in animation, and you can specify numerous CSS attributes at different timings on the same element, and the element will move smoothly according to the transforms. SVG, CSS, HTML, DOM, and JS objects are all supported by anime.

20. Parsley

On websites that require users to fill out the information, we spend a lot of work on front-end form validations. The validation process for this form is made simple by the Parsley library. It detects changes in the form data and dynamically updates the validations, resulting in a nearly instantaneous result. You only need to provide the form validation requirements in your HTML. Parsley offers a variety of UX-focused validators that can be tweaked. Parsley is a free, open-source, and extremely dependable herb.

Thus, JavaScript frameworks make website and application development easier with a wide range of features and functionalities. Hope this post is informative and meets your requirements.

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How to Rank for Featured Snippets in 2022

How to Rank for Featured Snippets in 2022?

A featured snippet is a block of text with a subsequent image that answers a question that Google’s algorithm thinks most relevant. It appears above organic search results with the goal of swiftly and accurately responding to consumers’ questions.

In today’s world, search engines are the primary means of finding information and services. On any given day, Google receives over 3.5 billion searches, with the predicted number of daily searches only expected to rise as time goes on. There are many best SEO companies in Chennai for helping us to rank for featured snippets.

Because featured snippets occupy a large amount of eye-catching real estate, they naturally divert traffic away from search results, as users will be less compelled to scroll down the page to see the other search results. So, how can you get your business to show up in highlighted snippets, especially if a competitor is already there for a term or phrase you want? The key is to create excellent content that is relevant to your users and, as a result, to Google’s algorithms.

Google recently announced that their AI-powered RankBrain system is the third-most critical element in determining where a web page appears in search results. RankBrain examines how users interact with search results to determine their relevance and quality. For example, if a user clicks on a website that provides important information and stays on it for several minutes, that page is more likely to be ranked higher than a thin, useless page with a high bounce rate.

Keywords are still vital; you must include relevant keywords in your content to appear in the top search results for that specific term. Google’s algorithms, on the other hand, have become far more sophisticated in determining if your material is truly addressing a topic in a relevant way or simply jamming in a few keywords.

The most useful feature of RankBrain is that it removes keyword-stuffed content from the top of SERP results. Instead, it prioritizes the content that is most relevant, highquality, and valuable for that specific query. As a result, there is no tried and proven method for optimizing RankBrian.

Featured snippets

How Do I Create Quality Content?

For those of you who aren’t familiar with the term, web content refers to written, graphic, or audio elements on a website that users value. Blog entries, infographics, and taped interviews, to mention a few, are common examples. Content is an excellent approach to get visitors to your website by allowing them to learn about your business and the products or services you provide.

There are a few crucial qualities to look for in content that should be considered golden rules for any piece you publish on your site:

  • It is useful to users and has a purpose.
  • It delves deeply into a subject, examining it from all sides.
  • It’s been proofread for spelling and grammar, and it’s focused on a keyword or question you’d like to rank for.

The first guideline of content is that it must be relevant to your site’s users and provide a purpose for them. If you create a blog about a topic in the business but go off on tangents or rehash common industry viewpoints without providing extra insight or information that visitors will find useful, your brand’s credibility as a thought leader in the sector will suffer.

Your content must also be long enough to avoid being labeled “thin” by Google—a term that refers to word count. Writing a blog post with only 100 words will not only turn off readers but will also be penalized by Google due to its brevity. Furthermore, your content must be grammatically proper and well spell-checked; users will never take your content or brand seriously if every blog you write is riddled with spelling and grammar mistakes.

Keywords are also important; if you want your article to appear in a featured snippet for “what is a carrot,” make sure your blog specifies what a carrot is. If you’re looking for a snippet that answers a question, make sure to include an answer in basic terms and terminology similar to the search query, such as “a carrot is a sweet, orange-colored root that can be eaten.”

Ways to rank for featured snippets

Here are a few things you can do if your website has good content but your business hasn’t gotten the coveted featured snippet on Google.

1.Check whether Indexed By Google

To begin, ensure that your webpage is being indexed by Google, which you can do via Google Search Console, and then double-check using a reputable SEO tool. If Google is unaware of your content, it will not appear in the search engine page results (SERPs).

2. Compare Current Search Ranking for the Query

Next, and this is the most difficult part, wait. Allow a few days for your new content to appear in the SERPs and compare it to the current search ranking for the query. If it’s been a while and you still haven’t seen your high-quality content, it might be time to rethink your strategy.

3. Don’t Copy Content

Don’t plagiarise or openly copy content. Both of these tactics will make your content and brand untrustworthy to users and Google, preventing it from appearing in search results at all.

4. Come up with Ideas

Tweaking content also necessitates a long period, so don’t modify it every few days just because it isn’t working. Instead, perform some study and come up with ideas to improve and make your content more relevant to readers. In the worst-case scenario, you’ll have a fantastic piece of content that will almost certainly rank on Google’s first page.

What Impact Does a Featured Snippet Have on My Brand’s Profitability?

I’m glad you inquired. Featured snippets and other SERP features, as previously discussed, take up a lot of prime real estate on the SERPs, frequently above the organic search results. So, right away, more potential buyers are seeing your featured snippet, and your brand is becoming more recognized to them. These searches not only see your brand, but they also identify it with being a reliable source (again, those golden standards of quality content) and are more inclined to return to your site for comparable topics. More visitors to your site can lead to more qualified leads that are interested in your products or services.

Furthermore, the more highlighted snippets your site has, the more individuals searching for the industry queries you’re targeting will see your brand. Users will notice that your site has a lot of right, intelligent responses and a lot of high-quality content on the subjects. This establishes trust in your brand, which in turn establishes faith in your products and services. In theory, the more people who visit your site, the more likely they are to become paying clients.

Anything Else I Should Know?

A word of caution: don’t try to unseat prominent bits from large websites like Wikipedia or YouTube. It virtually never works; because of their size and the faith Google has in them for quality search results, they will always outrank your (most likely) smaller and more focused site.

Also, don’t take this as gospel: Google’s algorithms decide whether content receives highlighted snippet treatment. Even if you publish the most brilliant piece of content ever, Google may still believe that a competitor’s post is superior. In that situation, keep in mind the following advice: Rethink and improve your material.

Alternatively, be comfortable with the likely high SERP position your material will achieve. Regardless matter the outcome; you will not be sorry for including valuable, high-quality material on your website.

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What is AMP in SEO and what are the benefits and drawbacks

What is AMP in SEO and What Are the Benefits and Drawbacks?

AMP stands for Accelerated Mobile Pages and is designed to give mobile users a fast and engaging experience. According to a 2020 survey, everyday media consumption on mobile devices has increased by 504% since 2011. With more people accessing information via mobile devices, it’s more vital than ever to optimize for the mobile experience—not just for your readers, but also for you’re SEO.

Google may penalize pages that take a long time to load or have a high bounce rate by ranking them lower in search results. To avoid this you can approach the best SEO companies in Chennai and they will help you in mobile optimization using Google AMP.

However, whether Google AMP is the ideal tool for your business website depends on your industry, business size, business model, content strategy, and other factors. Whether or not Google AMP is suited for you, you’ll have the SEO information you need to feel confident about your site’s SEO and mobile performance after reading this piece.

What exactly is Google AMP?

Accelerated Mobile Pages, an open-source, web-based solution meant to revolutionize mobile content consumption, was launched by Google in 2016. It was a direct response to both Facebook’s in-app publishing platform and Apple’s news aggregation and discovery platform (iOS 9) at the time.

On mobile, the AMP version of a product page, blog post, or landing page is designed to load quickly. In the mobile SERP, it may also show differently or as a card. The AMP lightning bolt sign next to a result informs consumers that the page in question will load faster than non-AMP pages nearby.

Is AMP essential?

Before we get into the benefits and drawbacks of Google AMP, it’s important to remember that while it can help with SEO, it’s not always necessary, and the benefits are more applicable to some organizations than others. Next, we’ll go over the benefits and drawbacks of AMP, but first, let’s go over some essential facts that will help you understand AMP and how it applies to your business:

Publisher sites with a high amount of news stories or blog posts have embraced AMP. If the majority of your website’s pages aren’t articles, AMP might not be necessary for you.

If you already use a CDN (content delivery network) and publish a big volume of articles, these platforms generally provide performance optimization tools like image hosting, file caching, and lazy loading (which means the text loads first, before the images).

AMP pages are cleaner and easier for readers, however, this is typically due to the deprioritization or suppression of certain JavaScript functions and plugins. If you use third-party solutions for lead generation and audience tracking, ensure sure your AMP pages work and record information the same way your traditional sites do.

AMP is not a Google ranking factor in and of itself. It can help you enhance the characteristics of your web pages that are factored into Google’s algorithm, but it isn’t the only approach to improve the experience and speed of your site.

If your site already has a mobile version or mobile optimization methods in place (such as consolidated or minified CSS code), AMP may not be necessary, and it may even complicate performance and reporting.

While AMP can help with SEO, it is not required, and its advantages are more applicable to some firms than others. Optimizing for page speed and mobile experience is critical for SEO, and Google AMP is simply one method for doing so. Continue reading to learn more about how it works and whether it’s the appropriate fit for your company.

Benefits of Google AMP

Apart from faster loading times and a better user experience, AMP has several advantages for organizations with a content and SEO strategy:

Increased website interaction

Mobile users with a shaky internet connection will appreciate the lightweight AMP content. Furthermore, a faster page load time improves the user experience, increasing the likelihood of visitors staying on your site longer.

Increased traffic and ranking

AMPs are also prioritized in Google’s search algorithms, altering ranks, because the page load speed is a Google ranking criterion. In other words, if two sites are tied, the speedier site wins.

Visitors are more likely to stay on your site when your pages load faster. According to a Google study, if a mobile site takes longer than 23 seconds to load, 53% of visitors quit it. Additionally, publishers who use AMP could see a 2x boost in the amount of time spent on a page. Additionally, spending a longer time on your website can result in more conversions from your content.

Views of advertisements have increased

With AMP, the HTML is designed in such a way that banners and graphics are more usable overall. This leads to a greater ad viewability rate, which helps publishers monetize their content more effectively.

Higher rates of click-through

One of the main advantages of AMP is that it shows in the Google mobile SERP’s Top Stories list, which appears at the top of all search results. Readers are more inclined to choose those AMP pages first, resulting in higher click-through rates.

AMP statistics as of right now

While many well-known websites, like Yahoo, CNN, BBC, Reddit, Washington Post, WordPress, Gizmodo, Wired, Independent.co.uk, Pinterest, eBay, and others, use AMP technology today, it is not a technology reserved solely for large corporations. Over 1.4 million websites are using AMP technology. The data below indicates which industries make the most use of AMP:

  • Nearly 11% of all AMP technology is used in the arts and entertainment industry.
  • Computer Electronics & Technology makes for roughly 6% of the total.
  • Science & Education is in second place with 5.88 %.
  • Gaming accounts for around 5.15% of AMP usage.
  • The remaining 73% is made up of minor percentages from every other industry.

Drawbacks of Google AMP

AMP can help you improve your site’s ranking as well as the experience and performance of your content for mobile readers. At the same time, there are some disadvantages and cautions to consider.

  • To begin with, implementing AMP pages necessitates the removal of a large number of UX elements from your website. Because AMP HTML stresses efficiency over creativity, it may not be right for you if engaging visuals are a key part of your web experience.
  • In addition to having a limited number of images on your AMP sites, you’ll be limited to only one advertisement per page. This restrictive structure also excludes disruptive commercials such as expendables, and direct-sold ads are difficult to deploy.
  • From a marketing standpoint, it costs twice as much to crawl one piece of content, as part of Google’s push for parity. It has been discovered that it drives impressions but not necessarily engagement metrics for many sites. The Top Stories carousel, which encourages readers to read from various sources, is to blame for this.
  • In a similar spirit, because a Google domain is displayed in the address bar, Google’s AMP viewer tends to diminish brand identity. While there is a workaround that displays the actual site on top of the AMP page, it takes up valuable real estate above the fold.
  • AMP also only works if people visit the AMP version of a website (instead of the canonical version). While studies show that the AMP library can cut the number of server requests to obtain a document by as much as 77%, the AMP version isn’t always served if it’s not implemented appropriately.
  • Even though AMP has been operating for four years, it is still in its infancy.

Here are a few more pieces of information regarding Google AMP to consider before selecting whether or not to use it on your site.

  • You’ll need to utilize a streamlined CSS version.
  • You’re only permitted to utilize the AMP-provided JavaScript library, and because you’re not in charge, you might get lazy loading (perhaps the only downside of AMP).
  • If AMP sites are to work every time, they must be properly verified.
  • Forms are not permitted on AMP plugin sites.
  • For a better experience, custom fonts must be loaded separately.
  • Image heights and widths must be declared.
  • If you want video content on your pages, you’ll require AMPapproved extensions.

Finally, AMP favors readability and performance over share-ability. As a result, your social sharing buttons may not display properly because they were developed using JavaScript. 

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Latest Mobile UI Design Trends - 2022

Latest Mobile UI Design Trends – 2022

Mobile UI Design refers to graphical and touch-sensitive display on a mobile device that allows user to interact with the device. New and fantastic websites and apps were produced, new graphic design software was introduced, and creativity seemed to pour like a fountain. When designers are compelled to work from home, they produce more work and have more time to think about previous work.

What about 2022’s Mobile UX/UI design trends? Looking at the current state of affairs, we can already identify most of the upcoming design trends, just like we did (quite successfully, mind you) for 2021. Of course, the trends from this year will continue throughout the next and top UI/UX design companies in Chennai are going to follow these trends.

  • It’s a type of story that may be read on a screen or in an app. Imagine creating a website where fonts, fragments of text, and other things come to life with each scroll illustration. Of course, you’ll want to know how this narrative ends. The plot carries you through a maze of symbols, much like a computer game. You have no control over the outcome, but you do feel like you’re a part of the action on screen.
  • In 2022, you’ll find storytelling on almost every popular website. Users are frustrated up with pages crammed with the material they didn’t request.
  • Consider going to the gym. You discover a local gym’s website. When you click it, lines like “Get fit with us!” appear; scroll down to see the team’s biography, fitness principles, and mission… This happens so frequently that most users aren’t even aware it’s happening.

Mobile apps overrated?

According to We Are Social, 5.22 billion individuals (approximately 66% of the world’s population) will use mobile phones in 2021. Since January 2020, the number of unique mobile users has increased by 1.8 %( 93 million), while the total number of mobile connections has increased by 72 million (0.9%) to 8.02 billion by the beginning of 2021.

Over the last year, the number of people using social media has climbed by more than 13%. Nearly half a billion new members had registered on social networks by the beginning of 2021. Android users, according to App Annie, spend more than 4 hours a day on their phones. In 2020, Android users will have logged over 3.5 trillion hours on the internet.

Those are some impressive figures, huh? An app for your product appears to be the next must-have item in 2022. Is that the case? How can you tell if your company will need an app next year? Well, you should probably start putting together a budget for it if:

• Users access your website using mobile devices

This is critical information that you should be aware of. The more time you spend with a client, the more opportunity you’ll have to engage them, learn about their habits, and give them what they want.

• You must improve the efficiency of your internal business procedures

Make a mobile application that helps you manage business processes if you want to increase staff productivity, improve workflow, or raise revenues. Yes, it’s your own cool tiny inner app.

Businesses can now undertake increasingly complicated and diversified activities thanks to apps like these. Making document management and repetitious daily processes go faster. Create algorithms that can help with complex decisions. Monitor how and what your personnel is doing.

• You want to implement some new features that are not available on the website

If you believe that your app creates additional touchpoints with your audience and improves the user experience, you should consider developing it. Consider the new business prospects that mobile apps can offer.

•Your competitors use mobile apps

It’s crucial to know what your competitors are up to, whether they have mobile apps, what they can accomplish, and whether they’re truly beneficial to the buyer. Look at the App Store and Google Play data.

The number of downloads and reviews indicates how customers use competitors’ apps. If their services are truly useful and important, you will be left behind if you do not develop an app with the same or superior capabilities.

•Repeat sales are your thing

An app can help you retain customers who are accustomed to purchasing from you. Have you opted to run a regular consumer promotion? Send them a message with a call to action in a push notification.

•You have a loyalty system

You won’t have to spend money on card design and production, and clients won’t have to carry plastic around with them if you use an app. Integrate your loyalty program with your mobile app and send out electronic promotions, discounts, and bonuses.

Trends in Mobile UI Design

1. Neumorphism in UI interfaces

The app design was still in its infancy at the time when smartphones and laptops were just starting to take off, so the trend was to imitate real-world objects. After all, both users and developers were new to technology. A calendar, a calculator, or a recycle bin, for example, looked exactly like their real-world counterparts and helped us understand their functions easily.

We’re no longer rookies, and design has progressed to Neumorphism. This design style began in 2020 and has since evolved to include more components and variations. It appears to be here to stay for the time being.

Multiple box shadows and backdrop color values are used in the neuromorphic design to give objects on the website and mobile app a floating effect. It has a distinct soft aesthetic appearance thanks to the use of shadows. These effects are entirely made with HTML and CSS, including gradients, fill, stroke, and even inner shadows.

2. Super minimalism to prevent eye fatigue

According to a survey conducted this year by Statistica Research, the average American spends 5.4 hours each day on their mobile devices. It’s no surprise that customers want a more comfortable viewing experience after spending so much time devoted to a little screen.

A clean and straightforward basic style has replaced frantic lettering and cluttered images. Minimalism is all about emphasizing the app’s content while allowing the design to play a supporting role. Many app designers struggle with this task as they want to avoid overburdening an app or website with aesthetic delights.

Ensure that your app follows the app design trend of removing everything that is distracting during the design phase. A super-simplistic design will do “one job at a time” and be simple to operate. “Less is more” must be the mantra, so constantly asking you, “Do we need this?”

3. Strong 3D Geometric Designs

Three-dimensional geometric patterns are popular among start-ups looking for a low-cost solution to appear cutting-edge without having to spend a lot of money on photography. Bright colors and abstract shapes are used in 3D geometric patterns, which do not detract from the app’s functionality.

Many apps are currently experimenting with 3d forms to add depth and visual intrigue in 2021. As more app designers get familiar with this technique for making items appear to spring out of the mobile screen, we expect it will explode in 2022.

4. App color schemes trends

The year 2020 shook us up, and the app color palette for 2021 reflects that. The big shift is harmony, and we’re witnessing a trend toward comparable color palettes. This is when you combine colors that blend. This app color trend has the benefit of being relaxing to the eye. Here are a few things to look out for.

Monochrome designs: Color palettes for apps that use tones of the same color with one dominant shade to make them more colorful while remaining simple.

• Harmony: Color schemes that use colors from the same color wheel to create a pleasing impression.

• For individuals who like color, the trend is for intense, juicy hues contrasted with a lighter hue in the background that brings the color to life.

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M-commerce – Definition, Applications, Advantages, and Disadvantages

M-commerce – Definition, Applications, Advantages, and Disadvantages

Mobile Commerce (M-Commerce)

M-commerce refers to e-commerce transactions carried out through a mobile phone. As a result, M-commerce refers to the use of mobile phones to undertake any kind of business transaction. M-Commerce stands for “mobile commerce.”

It is recognized for coordinating online activities across a wireless web association using mobile devices, such as mobile phones or tablet PCs. In this sense, it’s a great online buying experience, with the added benefit of being accessible via mobile devices. Furthermore, mCommerce increased openness and benefits while ensuring complete availability at all times.

Mobile devices have become more prevalent in recent years, and people are devoting more time and effort to maintaining them in addition to traditional PCs with web connections. Mobile commerce is becoming more well-known as mobile devices and tablet ownership become more common. With so many applications, mCommerce is likely to become the primary method for businesses to market and sell their products.

It utilizes the e-commerce background as well as WAP technologies. Mobile commerce is based on the use of wireless technology (WAP) to perform sales of goods, provide services, make payments and other financial operations, communicate information, and so on.

M-commerce is a rapidly expanding e-commerce segment. In India, mobile phones account for about 70 percent of all internet transactions. It is a 700 billion dollar enterprise on a global scale.

M-commerce is about making use of new prospects made possible by e-commerce. As a result, new technology, services, business models, and marketing tactics are all part of the equation. It differs from e-commerce in several ways. This is because mobile phones and desktop computers have extremely distinct properties. It also creates a plethora of options for businesses to take advantage of.

Two channels of mobile commerce

Mobile website

Mobile websites are generally less expensive than applications, especially if you use your existing website as a template rather than creating a new mobile form from scratch.

Mobile websites also have a wider reach than apps, which are limited to clients who use systems that support apps. Even while everyone who needs to visit the website on a portable device should use web programs, and therefore can access mobile websites, a small percentage of buyers avoid applications in general.

Furthermore, you would only need to create one mobile website, however, if you go the application route, you will need a variety of apps to cater to the various platforms available, such as iOS and Android. The number of platforms will very certainly continue to grow.

Other advantages of mobile commerce include the fact that you won’t require outer approval to attract customers. Before being accepted into the most well-known online app shops, applications must frequently adhere to stringent guidelines. Mobile websites can be redesigned with no restrictions on layout or functionality.

Mobile applications

Mobile devices run applications, which are special projects created specifically for your firm, and the mobile device market is growing. Although applications are often more expensive than mobile web pages, they do have a few advantages. Top mobile app development companies in Chennai are providing the service of mobile app development.

Mobile applications can provide a better return on investment for a company, though this would depend on the type of product on offer. In terms of utility, applications also outperform the competition, thanks to their ability to make use of device features such as GPS (for location-based objects and services) and the built-in camera to provide a very rewarding experience.

Furthermore, applications provide a clearer understanding than mobile web pages. Online, applications are divided into class classifications, just as they are by prevalence. This corresponds to a webpage, which clients should either type into their application directly or search on Google. This can be a minefield, especially when dealing with cutthroat commodities. There are application stores.

Applications of M-commerce

They have a wide range of applications, in addition to the basic m-commerce transactions of buying and selling products and services.

Mobile Banking:

Performing all of your banking tasks through a mobile website or application. It is one step ahead of online banking and has become widely used in recent years. In Nigeria, for example, mobile phones are used for the majority of banking transactions.

Mobile Ticketing and Booking:

Use your phone to make reservations and receive your tickets. After you make a payment, the digital ticket or boarding pass is sent right to your phone. M-ticketing is currently available in India through IRTC and other providers.

E-bills:

This includes mobile vouchers, redeemable mobile coupons, and loyalty points or cards.

Auctions:

Auction is a process of selling and buying products or services. Online auctions are currently being designed so that they may be accessed from mobile phones as well.

Advantages of M-commerce

  • It offers a simple and easy-to-use mechanism for doing commercial transactions.
  • The reach of mobile commerce is enormous. A large portion of the global population carries a cellphone in their pocket. As a result, the market’s size is enormous.
  • M-commerce also enables firms to target customers based on their location, service provider, device kind, and other factors. This might be a good marketing technique.
  • The company’s costs were also decreased. This is owing to the streamlined processes, which have resulted in lower transaction costs, carrying costs, and order processing costs.
  • Mobile applications are used for stock market reports and even stock market trading.

Disadvantages of M-commerce

  • In rural areas there is less availability of internet connection and mobile phones.
  • Due to internet connection issue, people get irritated and it is a massive obstacle for e-commerce.
  • Then there’s the matter of safety. Many people are concerned about the security of their personal information. And the prospect of a data breach is terrifying.

What are the differences between e-commerce and m-commerce?

 The following are some of the differences:

  • In the 1970s, e-commerce became a reality. M-commerce, on the other hand, was created in the late 1990s.
  • Due to the enormous number of mobile users globally, electronic commerce has less reach than M-commerce.
  • In general, e-commerce is a less expensive option. The cost of setting up a website and using the internet are both low. M-commerce, on the other hand, is more expensive due to the requirement to use cellular data and the creation of the mobile app (for the customers).

Final Thoughts

To summarise, we may argue that mobile technology has enhanced our lives. As you can see, the expectations for the future growth of mCommerce, its benefits and drawbacks, applications, and every detail about mobile phones have all been discussed. If you own a company that could benefit from a mCommerce app, now is a good time to invest.

Our mobile app development team will help you propose a wonderful possibility for the successful execution of your digital commerce strategy by providing you with the best development application service. Please contact us if you have any questions regarding your selections.

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Creative Content - Why it is important and What are the types

Creative Content – Why it is important and What are the types?

Creative content is the type of media that companies use to promote their products and services which boost your company’s trust, authority, and your website’s ranking. When it comes to running a business, marketing is an important factor to consider and Havro can help you in promoting your brand.

However, because a company needs various forms of marketing in order to reach a larger audience, there are certain requirements that must be met.

Importance of Creative Content

Opens Up Opportunities for Collaborations

Many other entities would start using your content as a marketing tool if you have innovative content and were able to collect the data to verify that users find it readable. Others will contact you for cooperation in the hopes of increasing traffic to their own websites.

Creative collaborations will be easier to follow markups by a version using digital asset management, allowing you to complete shared work much faster. The more straightforward it is to create collaborative material, the more successful the strategy will be, and both parties will gain.

Collaborations allow you to not only acquire more exposure, but also to target a different audience, create distinctive designs to give people who are interested, and benefit from a variety of sources.

Drive More Traffic to Your Website

Creative content is one of the most effective strategies to enhance your traffic. The more material you have, the more users will come across your website, giving you a better chance to promote your products or services.

Your material can be utilized for a variety of purposes, but having creative content can be a wonderful way to alert your users about new features, upgrades, or other important and useful information that you may utilize to your benefit.

If you explain in an engaging manner, you can pique people’s interest in elements they didn’t know about and raise awareness about what your organization does or why the items or services you offer are something they require.

Rank Higher on Google

Google is regarded as everyone’s best friend. One of the first things you do when shopping for a product or service is search Google for the available possibilities. Because you employ SEO keywords and optimization to make your content and website appear first on a google search, content marketing allows you to rank higher on Google. Top SEO companies in Chennai are good in keyword research for ranking.

Makes It More Engaging

There’s a lot more to content creation than how informative it is. When the content is engaging, users feel compelled to participate. In most circumstances, it elicits a specific emotion in the users dependent on the sort of content given.

It may make them laugh, feel interested, provoked, or simply want to have a good time. When an emotion is evoked, most people respond in some way, whether it’s by making a comment, sharing it with their friends, or participating in a campaign if one is available.

This involvement is a fantastic indicator of the content’s success and allows it to spread more quickly. The algorithm is intended to make posts with a high level of organic engagement more apparent to other users, particularly when used on social media.

As a result, compelling content can be an effective strategy for gaining awareness because it will be seen by a large number of potential clients.

Gives a Business More Credibility

Having original content is a significant asset for any company because it serves as a valuable resource for anyone interested in your products or services.

When people are looking for more information, finding material that is useful, unique, and evokes a specific feeling increases their trust in your brand and provides your company more reputation.

This is especially true when your website’s statistics, figures, and traffic are high. After all, if everyone seems to appreciate, share, or remark on the material you post, it immediately means that your brand is one that can be trusted.

Because your firm appears legitimate and worthy, this credibility removes a lot of doubt and reluctance from the equation, and potential users become more intrigued.

Articles are More Appealing than Advertising

While advertising is necessary for every business, the overwhelming number of ads available online has caused many people to become annoyed when an advertisement begins to play.

Users are already aware that commercials twist and play about with the truth to make it more appealing since they instinctively expect a business to be selling something or trying to make a positive impression.

When it comes to content marketing, however, many consumers prefer articles since they are more trustworthy, educational, and provide in-depth information without being overly commercial.

Because the user’s guard is down and they are less conscious of the marketing involved, it is much easier to gradually gain a user’s interest through content.

Higher Conversion Rates

Creative content can benefit your business in a variety of ways and on a variety of platforms. In reality, content marketing is more effective when it comes to dialogues, and it helps a company become more successful and profitable. Because content provides value, it has the ability to convert a visitor into a potential and committed consumer.

Content marketing is gaining a lot of traction, and rightfully so. A wonderful strategy for a business to expand and acquire more traffic is to provide trust, trustworthiness, and open up many options. Your product or service will not sell itself, no matter how good it is.

You’ll need to know how to catch people’s attention in order to entice potential customers. You’ll also need to be able to market your brand as an experience rather than just a two-dimensional logo on a product. Experiences have the capacity to entice people to engage with your brand, as well as to leave lasting impressions and memories.

Types of Creative Content

Creative content is a catch-all word for the numerous types of enriched multimedia that should be a key component of your online presence and marketing strategy. The following are some of the most essential categories of creative content:

Photography

Using generic stock photography on their website, as well as amateur images of their items, is one of the most common blunders made by many new businesses. The primary issue with this strategy is that practically every other small business is utilizing it as well, making it the quickest way to blend in.

Consumer trust is also harmed by generic photography because customers can’t come to know you until they actually see you—as in, professional photographs of your actual premises, staff, and so on. Professional product photography is also necessary for the sale of some products. For example, food photography may make or break a restaurant or catering business.

Looking at well-shot food photographs induces an increase in the “hunger hormone” ghrelin, making individuals seek the food shown, according to research performed by the Max Planck Institute. Poorly photographed food photographs, on the other hand, can have the opposite impact.

When you combine professional photographs with text, your material will become more remembered as a whole. Three days later, only 10% of plain text content is remembered by most people. However, when the same content is combined with an image, the three-day recall rate climbs to 65 percent.

Graphic design

Any distinctive brand image is built on the foundation of graphic design. To achieve a consistent “look and feel” across your website, social media profiles, and conventional print advertisements, logo design, header design, font choice, and other graphical elements should be used harmoniously.

Graphic design should not just be appealing to the eye; it should also use certain colors, shapes, and layouts to elicit brand-specific emotions. Bright, vibrant colors (such as orange and red) and powerful, dramatic shapes, give the impression that your company is lively, energetic, and focused on creating an effect.

Cool colors (like blue or soft mauve) and delicate lines can communicate to your clients that you’re available to help them live a more peaceful and elegant life. A smart creative firm will take the time to get to know you—what you do and what you stand for—and weave those concepts into their graphical work as themes.

Video

Video is massive—in a good way. Video will account for 82 percent of all internet traffic by 2021, according to Cisco, and it already accounts for around 73 percent. Your company should produce video material on a regular basis just for the sake of publicity. Your videos must function as much more than just adverts in order to be effective.

Consumers generally use videos as a source of information, so don’t think that simply letting them know your company exists would suffice. The greatest videos are ones that show customers how your products work and what they may be used for (think “DIY” tutorials). When it comes to making a purchase, more than half of buyers go out of their way to look for “explainer” videos on products. 

Blog content

Most people are aware that blogging is beneficial to SEO, but it is also an important brand-building tool. When you write, customers get a sense of your “voice,” purpose, and particular expertise within your industry. Demonstrating your expertise and excitement for what you do can also help you build brand authority.

Blog postings are also quite “shareable.” People trying to enrich their social media feeds will be more than eager to share your content if it is well-written. This could explain why firms that blog generate 126% more new leads than those that don’t. According to Social Marketing, 70% of clients learn about new firms from blog posts rather than traditional advertising.

Conclusion

Creative content can really help promote a company’s public image and hope this information helps you to boost your website’s ranking.

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Interactive Marketing importance examples pros and cons

Interactive Marketing – Importance, Examples, Pros, and Cons

Interactive marketing is a marketing strategy that allows consumers to connect with a company directly which increases the chance of meeting customer needs. The behavior of visitors to your website is collected and analyzed in interactive marketing. This can take various forms, but search engine marketing is one of the most frequent.

Simply said, when a client types a question or query into a search engine, the advertising that appears is directly related to that query. If someone searches for “excellent winter boots” on Google, for example, they are likely to get adverts on several sites based on their search criteria. This straightforward type of marketing unites items, services, and customers in a nutshell.

Your official company website, on the other hand, is a great place to start learning about interactive marketing. One of the most important instruments for consumer involvement in your website. Prospective clients are likely to land on your page because they’re interested in your products or services.

They’ll likely peruse your items and offerings, as well as interact with online forms or forums and investigate your company’s history. Customers’ interactions with your website will provide you with a plethora of data and insight into their habits. You’ll be able to see the most popular items, services, and pages, as well as the most visited, purchased, and therefore valuable.

Examples of Interactive Marketing

Amazon is one of the most well-known instances of a website that employs these strategies. Amazon collects user data and displays it to its consumers in a useful way. If you’ve ever used Amazon, you’ve probably noticed the “recommended reading” section, which suggests books based on your previous browsing history.

This form of marketing strategy emphasizes the personal purchasing experience by engaging the customer’s requirements and making them feel driven to spend more time on the website. As you might expect, the longer a buyer spends on a website, the more likely they are to make more purchases.

In addition, Amazon retains customer preferences and sends e-mails highlighting new or comparable items based on browsing history. All of these strategies work together to boost their conversion rate, which is exactly what any internet business wants, right?

Advantages of Interactive Marketing

As you may expect, interactive marketing has a slew of advantages that will have a direct and positive impact on your company. The following are some of the advantages:

Increased sales

Most businesses aim to improve their conversion rate, and for good reason. This is, fortunately for you, what interactive marketing accomplishes. It works to improve your chances of being able to supply what the consumer wants, as well as providing things that are linked to previous and current searches.

Lower prices than traditional marketing efforts

For starters, any sort of online advertising is substantially less expensive than traditional marketing efforts like television, print, and radio, and may frequently yield a far higher return rate.

Client satisfaction

As we all know, interactive marketing is all about meeting the needs of the customer. You’ll be able to match your customer with the proper product or service more often than not, resulting in more satisfaction with the least amount of work. Furthermore, a satisfied consumer is more likely to remain loyal than one who is unable to get what they require.

Disadvantages of interactive marketing

Interactive marketing, like any other marketing technique, involves careful planning and execution. Even if a system eventually records and decodes many factors for you, you’ll still need the tools to grasp what these numbers imply.

Comfort factor

Ads that are tailored to a customer’s goals and requirements might be scary or unsettling for certain people. Delivering recommendations entails keeping track of what your clients do, which might be unsettling for some. Ads directed at them may force them to distance themselves from your organization. However, many digitally savvy clients will be accustomed to it.

Customer differences

Customer probabilities are used in interactive marketing. However, just because a large number of people purchased both A and B does not guarantee that this will happen every time. Unfortunately, this can backfire in some circumstances, revealing that you don’t know your customer as well as you think.

It takes more than a few mouse clicks to implement interactive marketing in your company. It’s all about spending the time to learn about your market as well as your clients’ demands and needs.

Best Practices for Effective Interactive Marketing Campaigns

1. Identify your target market and segment your customers

The first step for any business is to create a clear image of their ideal customer. It is simple to segment current customers into distinct categories after a corporation determines who its product will be most relevant to. Not every audience will respond to every interactive marketing strategy. It’s easier to design a marketing campaign tailored to your buyers if you create thorough profiles for them. Creating compelling content is subjectively as much about the content you generate as it is about the material you create objectively.

2. Figure out which triggers work the best

A trigger campaign involves sending a message in response to a specified event. Trigger messages are an excellent approach to maintain a more natural interaction with the user. A welcome message may appear when you visit a website or download an app, for example. Other triggers could be sent after a certain amount of time has passed to urge people to return to the brands.

The route through which the trigger is communicated must be defined by the company. Some triggers, such as a security breach, should be Omnichannel because they are urgent. Your brand, on the other hand, risks upsetting clients if less relevant and urgent triggers are disseminated across several media.

 3. Personalize your content

It is by far the most crucial tip, yet it is also the most evident. If you want to give your users a one-of-a-kind experience, you should tailor your interactive marketing efforts to them. It might be as basic as addressing customers by their first names in emails or text messages. Another fantastic method to make the most of the data you’ve gathered about your consumers is to send a tailored happy birthday message coupled with a contest or offer. Because content personalization is a data-driven process, you’ll want to make sure your database is as current as possible.

4. Create incentives for your customers

Why should a user connect with the content you provide? This question has a number of alternative responses. However, most responses are useless if the content you provide has no financial motivation. What good is a contest or giveaway if the reward isn’t worth anything? The reward you offer in exchange for your customer’s time and attention must be truly valuable. Such contests would be pointless if they were not organized and hosted. It, too, can give you a lot of information about your customers’ habits. Which customer is more interested in which prize? This question reveals a lot about a person’s interests and tastes.

5. Make the most out of modern technology

In the first place, modern technology allowed marketers to collect so much information on their clients. It takes a lot of effort to collect data on consumers. Technology has made it possible to personalize interactive marketing while also giving mass marketing the perception of interactivity. Various tools can be used to leverage technology to scale your personalization approach, such as:

Data Visualization Tools– Infographics have grown in popularity and are simple to make with these tools.

Chatbots– Chatbots are a terrific way to communicate with clients and answer common queries without having to repeat the same information over and over again.

Virtual Reality– Augmented reality produces an interactive environment that’s ideal for exhibiting products and services in a virtual world.

Interactive Videos– As previously said, interactive videos hold the audience’s attention while allowing them to follow instructions at their own pace. It’s a fantastic and clever marketing tool that’s also quite user-friendly.

Final Words

Most importantly, it helps customers feel more connected with your brands and that is the essence of interactive marketing. It is clear that interactive marketing is effective in letting audiences interact with your marketing content. Digital Marketing Company in Chennai offers interactive marketing and you can consult them for any queries.

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Why Video SEO is Important and Lists out the Best Practices

Why Video SEO is Important and Lists out the Best Practices?

Video SEO is important because video helps in boosting the ranking in SEO. As a result, people visit your site and click the link. Let’s speak a little more about what SEO is before we get into how video can help you increase your organic page ranking.

Simply said, video SEO is the process of optimizing your video so that it can be indexed and ranked for relevant keyword searches in search engines. This article will go through some optimization tactics for giving your films a better chance of ranking.

In today’s busy environment, SEO is one of the most effective ways for businesses to be seen by their target audiences. Remember that when individuals use search engines, they’re looking for specific information. They’re actively looking for what you have to offer, so ensuring that your site is the first one they notice is crucial to any digital marketing strategy.

If you’re aware of this, you’ve most likely made steps to improve your SEO. Based on keyword research, you may have generated specialized blogs and articles. You may have enlisted the services of a technical SEO specialist to ensure that your pages are properly indexed and crawled. What you may not realize is that video can significantly improve your SEO ranking.

Video and SEO

Aligning your internal content strategy with the priorities of the search engine’s algorithm is the core of SEO. While we may not always have the benefit of knowing exactly what Google is looking for, we do know that video is a powerful SEO strategy.

So, why is video beneficial to SEO rankings? Here’s everything we know thus far regarding the link. According to Bright-Edge, when Google displays a video thumbnail next to a search result, as it does for 26% of search results, customers are more likely to click on that listing. The result is referred regarded as a “rich snippet” because the thumbnail is visible, and rich snippets have a higher click-through rate than conventional snippets.

Other variables that we know Google considers for ranking are also aided by video. The time consumers spend on your page or site and the number of backlinks pointing to your domain is two of the most essential SEO indicators, and video almost always increases both of these figures. People spend roughly twice as much time on a page with video and the higher the quality of your material, the more likely you are to receive backlinks.

As a result, video benefits SEO both directly and indirectly—the video itself likely influences your ranking, and it influences other criteria that influence Google’s selection method. In short, Google’s algorithms are progressively favoring websites with video content, which is something you don’t want to overlook; 93% of online encounters begin with a search engine, so you’ll want to do everything you can to appear on the first page.

How to Make a High-Quality Video to Help Your SEO ?

Take the time to create high-quality content that is targeted towards a certain goal if you want to use video as part of your SEO plan. After all, video isn’t always the best solution for your website’s problems.

Consider it a cycle. Video improves your rating, allowing more people to notice your site and, as a result, more people to click on your link. People will leave your site quickly if your on-page content isn’t of high quality. Hosting a low-quality video with little or no context will affect your rank because the search engine doesn’t want to deliver them to a meaningless website.

More people may see your site in the SERPs at first, but if your page does not meet their needs, they will rapidly leave. This will raise your bounce rate (a statistic we previously identified as one that Google values for SEO), indicating to Google that your page isn’t valuable. What’s the end result? Because your site now lacks authority in Google’s view, you’ll lose the ranking you just gained, as well as maybe other ranks.

None of this is a problem if you plan ahead and give your manufacturing strategy some attention. Fortunately, we’re the best SEO company in Chennai, and we’ve got some pointers to help you make the most of your video marketing efforts. With the following essential strategies, you may start ranking on SERPs.

1. Use videos on your website

It’s not enough to make videos; you also need to put them on your website. Simply make sure the alignment is correct. A brand video is an excellent complement to your website’s “About Us” or “Homepage” pages. A product video is a great complement to your e-commerce platform or website’s product descriptions. Testimonial videos are especially powerful and may be utilized practically anywhere on your site. One more tip: while you’re releasing your video for SEO purposes, you can repurpose it elsewhere to help with the remainder of your marketing campaign.

2. Give your video some context

If you post your movie on a page that is otherwise empty, it won’t help much. Make sure your video is inserted in the right place and accompanied by other relevant written and graphic content. You should also make any visual images you used a downloadable JPEG and offer a transcript of your film to target additional keywords. It’s preferable if Google can figure out how your video fits in with the rest of the page’s content.

3. Be sure your video educates

If a potential customer has questions about your brand, services, goods, or industry, responding to those questions can help them make an informed purchase decision. If you consistently answer their questions, you will gain authority and trust as a result of the value you provide. As a result, search engines start to give your pages a boost. Consider including a Q&A video or a demonstration of your products in action on your product pages. On educational pages like your blog, you can also use video to provide an alternative to reading long text.

4. Be consistent

You can’t expect to have six-pack abs after only one visit to the gym. The same can be said about video marketing! The importance of consistency and dedication cannot be overstated. Work to consistently deliver value to your clients, and aim to rank for a variety of relevant keywords that fit their search intent rather than just one. The good news is that you’ll be inspired to produce more once you see how nicely it works!

5. Don’t forget the technical details

You can’t expect to have six-pack abs after only one visit to the gym. The same can be said about video marketing! The importance of consistency and dedication cannot be overstated. Work to constantly deliver value, and strive to rank for a variety of relevant keywords that fit your consumers’ search intent, rather than just one. The good news is that after you see how well it works, you’ll be inspired to generate more material!

  • Title tag information
  • Audience retention
  • Keywords in description tag
  • Tags
  • Video length
  • Number of subscribers after watching
  • Comments
  • Likes and dislikes

Not all of these are completely under your control (comments and subscribers, for example), but focus on the ones that are so you know you’ve done everything you can to improve your video’s ranking.

There is an increasing number of inquiries that involve video content. Videos occupy spaces in the search results that aren’t available for regular web pages. This gives you a great chance to compete for those SERPs in two ways: with your regular web pages and separately with your videos.

The first thing to keep in mind is that YouTube videos have a much higher chance of being ranked by Google. You should publish your videos to YouTube if you want them to show in Google searches.

In and of itself, YouTube is a major search engine. People who search on YouTube can drive a lot of traffic to your videos, and while that traffic is directed to the video rather than your website, it still gives you a lot of opportunities to promote yourself.

Google and YouTube, on the other hand, use a variety of methods to rank films. YouTube analyses the metadata you enter for the video (title, description, categories) to determine relevance, then uses view time-related metrics to determine rank.

YouTube looks at how much time people spend on the site. Whether or not all of the videos you’ve watched are from your account makes no impact. You gain even if someone starts with your video and then moves on to other channels.

To rank videos, Google employs a far more standard set of algorithms. The metadata you enter is still important, as are links to the video. You must do the following to rank well in both search engines:

  • Make captivating films that people want to watch (preferably all the way through) and share.
  • Make videos that entice viewers to watch more.
  • Make advantage of playlists that people want to utilize to help them decide what to watch. You can safely include videos from other channels in your playlist.
  • Add the video to your own website as an embed code.
  • Encourage individuals to embed your videos to increase their exposure.
  • To get more people to watch your video, consider executing a paid campaign.
  • Promote the video across numerous platforms to increase views and maybe garner connections to the video.
  • And, of course, pay close attention to how you implement metadata for the videos you make!

That concludes the discussion. Video SEO is still underutilized, according to Neil Patel, so now is a fantastic time to get started. If you need assistance developing a video strategy to boost your SEO rankings, our SEO team can assist you in finding the best solution. Simply fill out the form below to schedule a call with our team, and don’t forget to subscribe for more video marketing advice.

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How Web Push Notification Works in Web Application

How does Web Push Notification work in Web Application?

Web push notification is a message sent to a user through a browser from a website. They are alert-style messages delivered on the user’s desktop or mobile screen. Progressive Web Applications (PWAs) have emerged as a viable alternative to native apps because they can be downloaded, used offline, and have access to devise hardware.

In this article, I’ll teach you how to add native-like notifications to your existing web applications to make them even better. I’ll walk you through the basics of Web Push Notification and how to integrate them into your existing web apps. Finally, I’ll discuss current requirements and browser support.

Web Push Notification Protocol

Web Push Notification is a new protocol. It allows web applications to behave like native programs and receive messages from a server at any time, even if the web app is not active or loaded in the browser. When users aren’t using your app, you can send them urgent and relevant notifications to entice them back. Best web development companies in Chennai like Havro are providing services implementing web push notifications protocol.

Web Sockets vs. Web Push

I’d like to discuss the distinctions between Web Push and Web Sockets before getting into the specifics of the technology. To begin, let’s look at what they have in common. Web Push and Web Sockets are meant to enable real-time communication between the web application and the application server, as well as to transfer real-time data and updates from the application server to the web application.

The following are the distinctions:

  • Only when a web page is loaded and active can Web Sockets be used. Web Push Notification, on the other hand, can be used at any time, including when the application is active, inactive, or not loaded, and even when the browser is not open or closed.
  • Web Push data must be encrypted, and each communication must be within a certain size limit (it must not be larger than 4Kb). There’s also a count limit on the number of messages you can send (the exact limit value depends on the browser). Some browsers (such as Chrome) may also require the user to see a notification every time a message is received. When you utilize Web Sockets, you don’t have any of these restrictions: you may send an unlimited amount of unencrypted messages of any size and treat them any way you want; you can display a notification, silently update the data in your application, or do nothing at all.
  • When a user interacts with your online app, the basic guideline is to use Web Sockets to provide regular data updates to the app. Use Web Push Notifications to send urgent and vital notifications to a user that must be received right away, regardless of whether or not the user is currently using your application.

Concepts of Technology

Let’s get into the technology’s technical aspects. I’d like to demonstrate the points using a game with unique rules, players, and rounds. I’ll begin by describing the game’s players. In this game named Web Push Notifications, there are five players.

  • Web Application
  • Service Worker
  • Browser
  • Application Server
  • Push Server

The browser vendor implements the Push Server service, which acts as a communication bridge between your application server and a browser. It’s in charge of sending messages from your application server to your browser.

Demonstrating Web Push Notifications with a Game

I’ll show you how to integrate a web push notification into your apps using a game. The World Wide Web Consortium and the Internet Engineering Task Force have released various specifications that outline the game’s rules:

The Push API (Application Programming Interface) specification describes the communication between the browser and the web application or service worker connected with this application.

The Notifications API specification describes how to display various sorts of notifications as well as how to handle notifications. The Web Push Protocol specifies the communication between the Application Server and the Push Server.

There are also specifications for push message encryption and application server identification, which allow your application server to confirm that it is authorized to transmit messages to your user.

Permission request

If your web app doesn’t have notification permissions when you run subscribe(), the browser will request them on your behalf. However, you have another option: you can explicitly seek permissions by contacting Notification directly using the request permission function. This method will deliver a promise that resolves to the user’s chosen permission. This can take the form of granted, denied, or default.

Messages Encryption 

A Push message may or may not contain any data. The POST request will have an empty body in this situation, and the service worker may need to gather some data before sending the user a notification. Alternatively, the application server can provide a payload along with the push message to save the service worker from having to make an extra request. All payload data, however, must be encrypted. This is a crucial point. Because you trust your application server, HTTPS allows secure communication between the browser and the application server.

Handling the Push Message

The browser, on the other hand, picks which push server to utilize to provide the data, thus you, as the application developer, have no say. Only HTTPS ensures that no one may access or modify the message while it is being sent to the push server. However, once the data has been received by the push server, it can be re-transmitted or modified. To avoid this issue, encrypt the data such that the payload data cannot be read or modified by a push server.

The Application Server gave the user a push message, which was validated by the Push Server and forwarded to the browser. The Service Worker was woken up by the Browser, which issued a push event to it. This was handled by the Service Worker, who processed the push message.

I’d want to touch on two crucial points:

  • Firefox permits a set quantity (quota) of push messages to be sent to an application without displaying a Notification, which is refreshed each time the site is visited. Chrome, on the other hand, demands that every push message include a notice, and if you don’t include one, Chrome will display a default notification.
  • The wait until method instructs the browser to keep the Service Worker active until the promise supplied to it is resolved. If you don’t include this method, the Browser will instantly shut down the Service Worker, and the Notification will be hidden.
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What is Blockchain Technology and how does it Work

What is Blockchain Technology and how does it Work?

What is Blockchain?

Blockchain is a data structure with transactional records and it’s impossible to change or hack the data. It is a chain of records stored in the form of blocks. A blockchain is duplicated and distributed across the entire network of computer systems on the blockchain.

Each block in the chain has a number of transactions, and every time a new transaction occurs on the blockchain, a record of that transaction is added to every participant’s ledger. Distributed Ledger Technology (DLT) is a decentralized database managed by multiple participants.

Blockchain Technology

Blockchain technology is one of the trends in web development and many best web development companies in Chennai are using this technology. Understanding blockchain technology is similar to learning how to use Google Docs.

When we generate a document and share it with a group of individuals, it is disseminated rather than replicated or moved. This creates a decentralized distribution chain in which everyone has access to the document at the same time. No one is locked out while someone else makes modifications to the document, and all changes are tracked in real-time, making them completely transparent.

Of course, blockchain is more complicated than a Google Doc, but the analogy is instructive because it underlines three crucial concepts:

  • Blocks
  • Miners
  • Nodes
Blocks

Every chain is made up of a number of blocks, each of which has three basic components:

The information is contained in the block.

A 32bit whole number is referred to as a nonce. When a block is built, a random nonce is created, which is then used to generate a block header hash.

The nonce is coupled with a hash, which is a 256bit value. It needs to start with a lot of zeros (i.e., be extremely small).

When the initial block of a chain is produced, a nonce generates the cryptographic hash. The data in the block is considered signed and irreversibly connected to the nonce and hash unless it is mined.

Miners

The technique through which miners add new blocks to the chain is known as mining. Each block in a blockchain has its own nonce and hash, but it also refers to the hash of the preceding block, making block mining difficult, especially on big chains.

Miners solve the mathematical difficulty of creating an acceptable hash using a nonce with specialized software. Because the nonce is only 32 bits long and the hash is 256 bits long, there are around four billion nonce-hash possibilities to look through before deciding on the best one.

Miners are considered to have discovered the “golden nonce” when this happens, and their block is added to the chain. Any modification to a block earlier in the chain necessitates re-mining not only the damaged block but all subsequent blocks as well. This is why manipulating blockchain technology is so tough.

Consider it “safety in math” because finding golden nonces takes a long time and a lot of computer resources. When a block is successfully mined, the change is acknowledged by all nodes in the network, and the miner is rewarded financially.

Nodes

Decentralization is one of the most significant characteristics of blockchain technology. The chain cannot be owned by a single machine or entity. Instead, the nodes that link to the chain form a distributed ledger. Any type of technological device that retains copies of the blockchain and keeps the network running is referred to as a node.

Every node has its own copy of the blockchain, and in order for the chain to be updated, trusted, and validated, any newly mined block must be accepted algorithmically by the network. Due to the transparency of blockchains, any action on the ledger can be easily reviewed and probed.

Each member is assigned a one-of-a-kind alphanumeric identification number, which is used to track their transactions. The blockchain preserves the integrity and builds confidence among users by combining public data with a system of checks and balances. In a nutshell, blockchains are a technology that can scale trust.

The rise of blockchain technology begins with cryptocurrencies. The most well-known (and possibly most contentious) application of blockchain is cryptocurrency. Bitcoin, Ethereum, and Litecoin are examples of digital currencies (or tokens) that can be used to purchase goods and services.

Here are some of the main reasons why everyone is suddenly taking notice of cryptocurrencies:

Because each cryptocurrency has its own irrefutable identification number that is linked to one owner, the security of blockchain makes theft considerably more difficult. Crypto eliminates the need for personalized currencies and central banks.

With blockchain, crypto may be transmitted to anybody, anywhere in the world, without the requirement for currency conversion or central bank intervention. Cryptocurrencies have the potential to make some people wealthy. Speculators have helped some early adopters become billionaires by driving up the price of crypto, particularly Bitcoin.

Whether this is beneficial or not has to be seen, as some critics argue that speculators aren’t thinking about the long-term benefits of crypto. The idea of a blockchain-based digital currency for payments is gaining traction among huge organizations. Tesla notably declared in February 2021 that it will invest $1.5 billion in Bitcoin and use it as payment for its cars.

Of course, there is a slew of reasonable arguments against blockchain-based digital currencies. To begin with, the bitcoin market is not well-regulated. Many countries have embraced cryptocurrencies, but few have put in place legal rules to handle them.

Furthermore, cryptocurrency is particularly volatile as a result of the aforementioned speculators. In 2016, Bitcoin was worth around $450 per token. It soared to nearly $16,000 per token in 2018, dipped to around $3,100 in 2019, and has lately risen to over $60,000.

Some people have gotten immensely wealthy as a result of the lack of stability, while others have lost tens of thousands of dollars.

Whether digital currencies are the way of the future remains to be seen. For the time being, it looks that blockchain’s meteoric rise is based on fact rather than rumor. Despite the fact that it is still gaining traction in this brand-new, high-risk market, blockchain is showing promise outside of Bitcoin.

Atlast

The technology’s transparency and security have seen rapid adoption across a variety of areas, much of which can be traced directly to the development of the Ethereum blockchain. Programmers can use the Ethereum blockchain to build complicated programs that can communicate with one another.

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What are the components of a great E-Commerce Strategy

What are the components of a great E-Commerce Strategy?

An e-Commerce strategy is a process of engaging the best web development agency in Chennai to build a website that allows them to transact with clients over the internet. Let’s see the components of a great e-commerce strategy.

Know your target market

There are a lot of companies on the internet competing for the same space and offering similar things. To prevent getting lost in the internet shuffle, make sure you know who your target market is. Then tailor your products and services to match their demands.

You need a firm grasp of who your customers are, where they buy, and how they make purchases. Focusing on your target market is essential for growth and will keep you ahead of the competition. Millions of retailers compete for space on the internet with the same business concepts.

To avoid being lost in the shuffle, you must first identify your target market and personalize your products and services to meet their demands. Whether you’re a newcomer or a seasoned entrepreneur, you should have a firm grasp of your target market.

You can meet clients’ needs that others do not. You’ll be one step ahead of your competitors at all times. You’ll be able to better predict your consumers’ demands and reap the benefits of their loyalty. It’s critical to concentrate on your target audience if you want to expand.

Suppliers and supply chain management

In India, the e-commerce market is becoming more competitive. Beyond traffic, conversions, and revenues, you need to concentrate on your efforts. You should be able to get the proper products delivered on time and at a price that the market will accept.

The involvement of suppliers is critical. They not only get you the proper products, but they also keep track of your supply. This frees you from the strain of keeping inventory and the worry of not being able to satisfy demand.

Maintain a healthy supply chain

No B2B eCommerce strategy is complete without the right products, delivered at the right time, and at a price that the market is willing to pay. Your suppliers can not only deliver the proper products, but they can also manage your stock for you, alleviating you of the strain and the worry of not being able to meet demand. In a nutshell, make sure you have enough of the correct suppliers, that they are financially and operationally solid, that they can supply real-time stock inventory, and that they can deliver products swiftly.

Effective and consistent branding

The first thing your customers will notice about you is how you brand yourself in a market full of competition. So, if you’re a newcomer to the e-commerce world, it’s critical to have an effective and consistent branding strategy. A true-to-type brand statement helps you stand out in an increasingly crowded market where competition is becoming increasingly fierce.

Customers’ genuine values and priorities should be reflected in one’s brand. Remember, it takes a lot of effort to develop a great brand, but just a few seconds to smear it. As a result, be sure that any business activities you make are aligned with your branding plan.

Boost your brand

A buyer’s decision has always been influenced by a brand’s reputation, and in the eCommerce world, having a well-known brand may be a valuable asset in drawing customers and generating income. According to Lippincott, a company’s purchase choice can be influenced by branding by as much as 40%. Make sure your brand distinguishes you from the competition and reflects your customers’ genuine beliefs and objectives.

Streamline shipping

The most important aspect of shipping in B2B eCommerce is streamlining your delivery methods to save money. Unless you have a large sum of money on hand, consider using a competent and respected shipping firm and negotiating a competitive shipping charge with them. Once you’ve established a working connection with a shipping company, integrate their system with yours to streamline packaging and delivery.

The deep discount method is quickly becoming obsolete. Although shipping is one of the most important operational costs for every e-commerce business’ sustainability, many players in the market lose money on it. Brands should abandon the concept of offering deep discounts and then recoup their losses. Instead, they should concentrate on optimizing their delivery procedures to prevent wasting money.

Keep your product catalog updated

One of the most important aspects of a successful B2B eCommerce strategy is your product catalog. You’ll be back to mailing orders and never-ending print runs if you don’t have it. There are a few crucial considerations to bear in mind when creating your online product catalog.

To begin, keep the focus on the products themselves by using high-quality product photos. Second, organize your products into categories based on how your clients are likely to hunt for information in your storefront. Finally, recommend related and alternative items – it’s a simple and effective technique to boost average order value.

Fulfillment

Customer happiness and fulfillment are inextricably linked. Inventory control and timely shipping are critical to e-commerce success since they ensure that your consumers’ expectations are met. If your order fulfillment falls short of expectations, it will erode your customers’ trust and lead to fewer repeat orders. Though many other criteria contribute to success, the aforementioned guidelines are the most important aspects of a successful e-commerce strategy. To succeed, you must include them.

Final Words

Hope you understand the strategies for a successful e-commerce website and if you are looking for a user-friendly website can approach our team.

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8 Things Your Small Business Needs To Do to Improve Business

8 Things Your Small Business Needs to Do to Improve Business

It takes more than money and smart ideas to start a business. Today, you need more than simply an idea to start a business. Many people believe that they can start producing money simply by starting a business or turning on their computers.

The key goal of starting a business is to build your brand and start growing. Regrettably, this does not occur overnight. Growth is a continuous process that involves hard work, patience, and commitment. There is no particular step or secret formula for outperforming competitors or achieving rapid success in the sector.

There are, however, proven ways to reach growth milestones that can catapult a business to success. We asked small business leaders to share their tips for accelerating growth.

However, being successful in your business is not as easy as you think. As more small businesses are popping out every day and you need to adapt to the growing customer needs and stay ahead of the competition to be successful. Here in this blog, I have listed some of the 8 things you can implement to make your small business successful.

1.Create a Website

That’s correct. In today’s business, investing in a website and approaching the best web development company in Chennai for designing a website is crucial. In today’s digital environment, everyone uses the internet to get solutions to their questions. As a result, if you do not have a website, you will most likely go unnoticed by the online audience.

Did you know that 8 out of 10 businesses fail because they don’t have a website? The website can serve as the hub of your internet strategy as well as a means of showcasing your company. A professional website, on the other hand, should be clean, responsive, easy to navigate, fast-loading, and visually appealing to attract users.

2.Enhance Your Website Visibility

To stay relevant and avoid keyword stuffing, you should publish high-quality site material regularly. Because the main purpose of your website is to attract visitors and prospects, you can enhance SERP ranks by creating useful content. Many best SEO companies in Chennai are providing SEO services and you can utilize to enhance your website visibility.

3.Engage You, Customer, in Social Media

Social media is a vital aspect of online marketing since it allows you to share and advertise your products and services. Identify your clientele and opportunities, then use social media to connect with them. To achieve this, follow the steps below:

  • As social media patterns evolve and grow, you should constantly update your social approach.
  • Consider the cost of video advertising.
  • Using social media to solicit feedback from customers.

4.Make Your Website Responsive

Every day, millions of Android devices are in use. On average, more than 40 applications are launched. To go to the top, you’ll need to use mobile marketing. Make certain that:

  • When creating your mobile website, keep sensitive issues in mind.
  • Find a well-designed mobile app from the best mobile app development company in Chennai to give your consumers a better user experience.
  • Examine how your site looks on other platforms, including iOS, OSX, Windows, Android, and other apps.

5.Analysis of Your Business Growth

If you’re spending time on your website, social media promotion, blogging, content marketing, bounce rate, conversion, and so on, it’s time well spent.

To track your company’s ROI and performance, you’ll require web analytics tools. If you haven’t already done so, here are some stats for several communication platforms:

  • Website: Moz Analytics, Google Analytics, and Web-trends
  • Social Media: Facebook Page Insights, Twitter Analytics, and Hoot-suite

6.Be Secure

If you don’t modernize and safeguard your website platform, you’ve made yourself exposed to hackers. The following are some preventative measures:

  • Use strong, secure usernames and passwords.
  • Keep your application software, as well as all plugins and modules, up to date.
  • Outside and beyond the hosting providers’ websites, look for external network monitoring solutions like Havro.

7.Maintain Blog

Because your blog posts are used for a variety of purposes, you should post frequently for new keywords and improve your search engine optimization strategy. In addition, if you believe your blog post can provide a wealth of information, you should make a recommendation and give bits of information that will wow your readers. Remember that a blog is a tool for building a long-term relationship with your audience.

8.Affiliate Program

Your blog entries are used for a variety of reasons, and you must regularly add fresh keywords and optimize your search engine approach. If you wish our SEO team will help you in selecting keywords for you. In addition, if you think your blog article to be one that may provide deep knowledge, you can make a recommendation and share some specifics that will wow your customers.

Conclusion

Improvements to your small business must be made regularly to ensure its success and long-term viability. Things like continuously monitoring cash flow, employing social media for marketing, and recognizing your strengths while seeking assistance in areas where you are weaker will help you focus on strengthening the aspects of your business that bring the most benefit.

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Advertising and Communications

Advertising and Communications

In business, advertising is a sort of communication that persuades and motivates people to do something. Communication is crucial since it informs consumers about the services that the company provides. There are many best advertising companies in Chennai for providing advertising services.

Advertisements also highlight the benefits, features, and values of a product. The activity can be a purchase or participation. One of the effects of advertising is that it alters people’s purchasing habits. As a result, it is critical for advertising to communicate with consumers.

Marketing and communication‘ is a phrase that encompasses all aspects of a company’s marketing operation. This includes client service as well as research. The majority of businesses conduct marketing research in order to better understand their customers.

COMMUNICATION

The act of passing a message, making meaning, or exchanging information by signs, symbols, and pictures is known as communication. Giving information on a product or service is referred to as marketing communication. Havro is the best advertising company in Chennai. Advertising is an extremely effective means of getting your message across. The process of conveying information from one party to another is known as communication.

AUDIENCE

The audience is one of the links between advertising and communication. Before an individual can advertise or explain something, he or she must first understand who the target audience is. The audience is the group of people who will hear the message. The research portion of communication or commercial is quite important.

Marketing plans and strategies are frequently developed by businesses in order to locate customers that are interested in a variety of products and services. Advertising has increased as a result of business expansion. Customers frequently divide themselves into groups based on the products they require.

Most people’s daily lives are infiltrated by advertising. It persuades individuals in a subtle and kind manner. It manipulates people’s purchasing habits. In today’s world, if a company wants to succeed in the market and industry, it must have a large number of advertisements.

Magazine advertisements are one of the most common kinds of commercials. This satisfies the market’s needs in a very polished manner. They display high-quality merchandise on glossy pages with models. All of the magazine editors make certain that they publish excellent articles in order to ensure that the publication has a large readership. When businesses publish advertisements in this publication, it boosts sales and revenue (Leiss 1982).

MESSAGE DEVELOPMENT

Message development is another important interaction between communication and advertising. Every business must have a marketing goal and determine the message it will deliver to its target audience. The goals of advertising in the business world are

  • Grow the customer base,
  • Improve customer attitudes toward the brand, and
  • Generate customers and money.

All of these are the messages that businesses want to get over to the general population. The objectives are developed by management and then communicated to the audience. Communication must be done in such a way that it encourages more people to join the company. Advertisements are the most common way for businesses to communicate with the general public.

ADVERTISEMENTS, PR, AND SELLING

There are various ways for businesses and the general public to communicate. Advertisements, Public Relations (PR), and Selling are examples of these types of activities. When a company wants to reach out to the public, it usually uses various sorts of communication.

Other businesses, on the other hand, employ only two of the approaches and avoid public relations. The three sorts of media are primarily used in advertising.

  • Newspapers and Magazines
  • Radio and Television
  • Websites and Blogs

Newspapers and magazines have advertisements in them. Radio and television commercials are broadcast media, whereas websites and blogs include digital ads. Companies frequently target the media with higher ratings in the hopes of reaching a larger audience.

By marketing a company to the outside world, public relations businesses send out good signals about it. Because they inform people about new products, sales and promotions have a big impact. This is a non-advertising method for businesses to communicate with the public.

CUSTOMER SERVICE

Customer service is the fourth relationship. Customer service is defined as the act of looking after customers and reacting to their requirements. This technique encourages businesses to keep their customers, resulting in increased income and sales.

There are various customer service tactics that firms use to assist their customer communications. Interactions and talks about the customer’s experience and preferences are part of customer service. Best communication agency in Chennai provide more satisfied customer services.

After that, the personnel follow up is performed to see if the consumer was happy with the service or product he or she received from the organisation. In firms that rely on advertisements to find clients, follow-up communication is critical. This aids in the development of a positive relationship between the client and the organisation, as well as the resolution of conflicts.

At this time, communication is also beneficial to the organisation. According to Kokemuller (2014), in order to ensure that customers return, the company must create a relationship with them. Finally, advertising persuades individuals to do something. According to businesses, consumers are expected to take a variety of actions,

Communication is the exchange of information from one party to another on a daily basis. The audience, message development, communication methods, and customer service are all aspects of the interaction between the two, and when a company employs them appropriately, it can have an impact on sales and revenue.

Final Words

Advertisement aims to alter people’s purchasing habits. Firm must first understand their target audience before creating a commercial. They’ll need some background information about their tastes and preferences so that they can find what they’re looking for in the ad. The advertisement must convey to them that they can obtain the goods that best meet their needs.

The firm must decide on the message it wants to transmit to the public during the message development stage. People’s attention should be drawn to the technique of communication, which should also be informative. Some of the commercials make use of humour to convey their message. The advertiser should practise customer service to ensure that clients are acquired and retained

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What is Digital Marketing

What is Digital Marketing?

Let us help you make sense of the world of digital marketing. Digital marketing, according to Havro, is any marketing endeavour that uses the internet, digital technologies, or an electronic device.

Digital marketing refers to the existence of a marketing department on the internet. This includes social media marketing, search engine marketing (SEM), or pay-per-click advertising, email marketing, content marketing, and SEO. Many best digital marketing agencies in Chennai provide the above services.

Social media marketing, content marketing, and SEO are all covered under this umbrella. Over the previous few years, digital marketing has been increasingly popular. There’s a simple reason for this: the entire world is now online.

Role of Digital Marketing

Including a Digital Marketing Strategy in your business module allows you to be an active part of an online marketing framework that is both inevitable and rewarding. Digital marketing appears to be the future of marketing, and it appears that it will eventually outperform all traditional marketing strategies.

We are all aware that the world is rapidly transitioning from traditional to sophisticated working methods. People currently prefer to consume online content, and firms who have not yet implemented Digital Marketing into their marketing frameworks should do so as soon as feasible to reap the benefits of Digital Marketing.

What Is Digital Marketing’s Role in Business?

All types of businesses have equal access to digital marketing

All types of organisations that opt to go with online branding and promotion have a reasonable chance with digital marketing. It is no longer the case that Digital Marketing was primarily understood by global corporations and top business houses.

Havro is the best digital marketing agency in Chennai. Digital marketing is becoming equally crucial and effective for small and new businesses as it is for well-established businesses in SMEs.

Small and medium-sized enterprises, as well as new firms, now have the ability to conduct internet advertising and lead generation. When considering the function of digital media marketing, the most obvious benefit is its ability to communicate with a variety of clients without the use of call centres.

Digital Marketing’s lead generation and conversion rates are significantly higher than those of conventional marketing and advertising approaches.

Role of Digital Marketing in Targeting & Conversions

Digital marketing plays a key role in ensuring greater earnings, in addition to better conversions handled through appropriate digital advertising strategies. It provides numerous advantages for you and your business, including better and larger returns on investments.

Small and medium businesses that use digital marketing tools will have 3.3 times better odds of growing their business thanks to easy targeting, effective lead creation, power conversion, and significant revenue production. In all corporate sectors, digital marketing provides the door to better, larger, and more powerful targeting.

Role of Digital Marketing in Focusing On Mobile Customers

With the rapid expansion of smartphones, mobile marketing is the most modern means for disseminating data and information, as well as the primary communication channel.

Smartphones have become such an integral part of our lives that more than 90% of adults in India keep their phones in close proximity at all times.

In today’s world, having the capacity to target mobile customers with digital marketing and preparing for them to achieve better improvement and faster augmentation is critical.

Role of Digital Marketing in Trust Building

The importance of digital marketing lies in its ability to attract and engage audiences who are much than likely to ask questions about your image and may be interested enough to buy what you have to offer.

Offering what you promised will enable you to build a strong relationship with them, which will eventually lead to them becoming paying customers who will return to your site and interact with it in a more loyal manner.

This will help you create your brand’s image because happy consumers will undoubtedly inform others about their inclusion in your brand and improve your internet branding. Your presence will become a web sensation, and it will also offer up new opportunities for expanding your market reach and advancing your business.

Role of Digital Marketing in Convincing Prospects to Make Productive Moves

Digital marketing employs effective tactics to persuade consumers to perform the action they desire. It allows you to use Calls to Action (CTA) to tell your site visitors what they should do right now. Calls to Action can be used in a variety of inventive ways to ensure conversions.

The Calls-to-Action section of your website tells your visitors what they can do while there. They can sign up, download a file, subscribe, or purchase something. You can choose and use certain advancements in digital marketing to entice prospects to make favourable decisions.

To achieve the greatest results, forms, buttons, and messages are streamlined according to the outlines, content, styles, images, and colour schemes of your site page.

In Conclusion

Regardless of whether they are B2B or B2C, both types of organisations can benefit from various Digital Marketing mediums. The most important thing they must consider knows about the most recent Digital Marketing trends that apply to their industry.

Different Digital Marketing strategies, such as SEO, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-commerce SEO, Automation Marketing, Social Media Marketing, and so on, have become commonplace among B2B and B2C businesses and best digital marketing company in Chennai provide these services.

The simplicity with which outcomes can be watched and noticed in digital marketing is one of the advantages of leading your marketing through digital channels.

Because digital marketing allows you to easily observe consumer reaction rates, assess the success of your advertising objectives, and so design your next Digital Marketing Campaign with greater precision, there is no need for costly customer research. This will constantly build a structure that requires businesses to stay up with the fast-changing types of digital marketing.

Understanding and judicious application of excellent digital marketing tactics can ensure the growth that your company deserves.

This is the role of Digital Marketing in branding, which is critical for any business’s effective channelization.

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Software Development Vs. Web Development

Software Development Vs. Web Development

Software development

A set of computer science activities dedicated to the process of creating, designing, deploying, and supporting software is called software development. Most of the best software development companies in Chennai are good at software development.

Programs and applications for stand-alone desktop and mobile platforms are often created by software developers. They provide software that enables regular people to interface with computers for a variety of activities and tasks.

Software engineers use a variety of interconnected programming languages to do this. They must also have a thorough awareness of not only excellent development techniques but also the theory behind programming. As a result, software development necessitates a diverse set of taught abilities.

Agile development, often known as scrum, is common among software engineers. Software developers are also familiar with DevOps as a culture or practice. DevOps is a method of combining software development and operation.

Web development

Web development employs computer code to produce user-facing software, such as websites. In the same way that software development uses programming languages to create computer programs. There are numerous distinctions between web development and mobile development, which is sometimes referred to as IOS or Android development.

Different coding languages are needed for mobile programming than for online development. Though this isn’t always the case, website developers are often more involved with the non-design components of online development.

To construct interactive web pages, web developers use coding and markup. These pages can range from simple online text files to complex e-commerce websites. If people are accessing the end product through a web browser, there’s a significant likelihood it was built—at least partially—by a web developer. We have the best web developers in Chennai.

Web development can be broken down into two categories: client-side and server-side. Client-side development is in charge of all elements that users may interact with directly on the page, whereas server-side development is in charge of the back-end technologies that make up the web page’s digital architecture.

Users can tell the webpage what they want it to do via client-side systems, and the server-side systems are in charge of fulfilling those requests. A full-stack developer is someone who understands both back-end and front-end development.

Regardless of whether you’re talking about the client or server-side development, software development is based on code. Web development, on the other hand, while capable of producing complex products, has a more constrained skill set than software development.

Working knowledge of a few specialized programming languages, such as JavaScript or Java, as well as a clear understanding of the webpages’ business end-goals, is typically enough.

Web Developers vs. Software Engineers: What’s the Difference?

Web developers deal with websites and web applications that run on internet browsers, while software engineers are more focused on computer programs for desktop and mobile devices.

 It can be difficult to tell the difference between a software engineer and a software developer at first, but one difference between the two is that becoming a software developer typically takes more education.

Most software developers must receive a bachelor’s degree, during which time they will master not only programming code, but also computer basics, architecture, and data structures.

If you want to work as a software developer, you’ll need to complete a software engineering externship or volunteer for development work to get experience before businesses will consider hiring you full-time. Havro has the best software developers in Chennai.

The road to web development is significantly easier than the road to software development. Yes, many web developers and software engineers choose to obtain a computer science degree, but the truth is that you may work as a developer or software engineer without a degree.

 Coding boot camps are a less expensive and time-consuming alternative to certification. The terms “software development” and “web development” are both used to describe the process of creating apps.

Understanding the distinction between web development and software engineering, on the other hand, can be perplexing at first. Web-based applications run software programs, and various websites rely on them. The differences aren’t that significant from this vantage point.

Below are critical differences for web development vs. software development:

  • The major distinction between web development and software engineering is the interfaces used.
  • Software development entails the creation of windows-based applications, whereas Web development entails the creation of web-based applications.
  • With software development, logic and algorithm take precedence over UI/UX, however in web development, the most important goal is to make the online application appealing and exciting.
  • Software programmes use static content on screens, but web apps use both static and dynamic web information.
  • Software applications can only be used on the system where they were installed. Web applications, on the other hand, can be viewed from anywhere because they have been deployed on the server and are easily accessible with the help of the domain.
  • Software programmes are primarily better at gaming and file management. Web apps outperform desktop applications in data centralization and multi-user scenarios.
  • Software development applications have restrictions in terms of customization, but Web development applications provide a wide range of customization options.
  • While software programmes do not require much security, Web apps must be protected from viruses, malware, and even hackers.

Web developers collaborate with business and marketing experts on a regular basis to ensure that their company’s website is functional, user-friendly, and aesthetically pleasing.

Software developers collaborate with other tech-savvy co-workers on the operating system and mobile application projects that don’t require input from other business divisions.

As technology continues to impact corporations, governments, and individuals’ lives, aspiring students are more drawn to computer science, programming, and application development employment.

The number of computer and information sciences degrees given increased by 50.7% between 2012 and 2017, according to the most recent data from the National Centre for Education Statistics.

However, the large range of career paths accessible in the technology area might make it tough to narrow down post-graduation employment opportunities. Because most computer programming jobs have some overlap, it’s critical to know the similarities and distinctions across tech jobs before making a career decision.

Final Remarks

That’s all I’ve got to say about the subject. That was the difference between web and software development. Hopefully, after examining the factors raised above as well as your needs, you can determine if you require web development or software development services. Once you’ve worked it out, you can simply employ professionals to design a professional solution for you.

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How to Add your website to Google Search Console

How to Add your Website to Google Search Console?

Google Search Console (previously Google Webmaster Tools) is a free tool that allows anyone with a website to track how Google sees its site and improve its organic ranking. For this, we should add our website to Google Search Console. This involves looking at your referring domains, mobile site performance, rich search results, and the queries and pages with the most traffic.

We are the best SEO agency in Chennai. Anyone with a website, on the other hand, may and should dip their toes in these waters. Whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app maker, Google Search Console will be useful, according to Google.

The first time I opened GSC, I was completely overwhelmed. I couldn’t figure out a lot of the labels (index coverage?!), hidden filters, and perplexing graphics. Naturally, the more I used it, the clearer it got.

But, if you’d rather bypass the learning curve (and who wouldn’t?); I’m going to share all I’ve learned about using Google Search Console like a pro.

How to Add your Website to Google Search Console

Steps to Add your Website to Google Search Console

1. Go to your Google account and sign in. If it’s a company website, be sure you’re using your business (not personal) account.

2. Go to Google Webmaster Tools and fill out the form.

3. Select “Add a property” from the drop-down menu.

4. Select “Website” from the drop-down menu and type in your website’s URL. Make sure you type the URL exactly as it appears in the browser bar.

5. Select “Continue” from the drop-down menu.

6. Decide how you’ll prove you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).

7. Add both http:// and https:// as different sites if your site supports both. Each domain must also be added (for example, thehavro.com, blog.thehavro.com, and www.thehavro.com).

Verifying Your Site on GSC

Because GSC gives you access to sensitive data about a site or app’s performance (as well as control over how Google crawls that site or app!), you must first authenticate that you own that site or app.

Control over a specific property is granted to a specific user through verification. Each GSC property must have at least one confirmed owner.

It’s also worth noting that authenticating your property has no bearing on its PageRank or how well it performs in Google searches. Of course, you can utilize GSC data to plan how to improve your ranks, but simply adding your website to GSC will not improve your rankings.

GSC Verification Methods

1. Upload an HTML file for verification to a specific area on your website.

2. Domain registrar: Log in to your domain registrar (such as GoDaddy, eNom, or networksolutions.com) and use GSC to authenticate your site, or add a DNS TXT or CNAME record.

3. HTML tag: Add a tag to a chunk of HTML code on a given page.

4. Google Analytics tracking code: Copy the Google Analytics tracking code from your website. (To use this option, you must have “edit” permission in GA.)

5. Container snippet code for Google Tag Manager: Copy the GTM container snippet code for your website.

Google-hosted sites, such as Blogger and Sites pages, are checked automatically.

GSC Users, Owners, and Permissions

There are two types of GSC roles. I know you’re eager to get to the good stuff (cough, data), but it’s critical that you get this correctly.

1. Owner: In GSC, an owner has complete ownership over their properties. They have the ability to add and remove other users, modify settings, view all data, and utilize all tools. The property verification process has been completed by a verified owner, and a delegated owner has been added by a verified one. (Delegated owners have the ability to add other delegated owners.)

2. User: A user has access to all data and can do various operations, but they are unable to add new users. Full users have access to the majority of data and can take some actions, whereas restricted users can just observe the majority of data.

Consider who should be granted which permissions. Giving everyone complete control might be harmful; you don’t want someone to modify a critical setting by accident. Give your team members as much authority as they require, but no more.

Our technical SEO manager Victor Pan, for example, is a recognized owner at Havro. Because I’m an SEO content strategist, I use GSC frequently but don’t need to modify any settings, so I’m a delegated owner. Full users are members of our blogging team who use GSC to assess blog and post-performance.

A third position is that of an associate. A Google Analytics property can be linked to a Search Console account, allowing you to see GSC data in GA reports. GA reports are also available in two sections of Google Search Console: links to your site and Sitelinks.

A GA property can only be linked to one GSC site and the other way around. If you own the GA property, you can use these methods to link it to the GSC site.

The steps for adding and removing owners and users in Search Console are detailed below.

Do You Need a Sitemap?

To appear in Google search results, you don’t need a sitemap. Google claims that most of your pages will be found by its web crawlers if your site is properly ordered (i.e., pages are logically connected to one another).

However, there are four instances where a sitemap will help your site’s crawl-ability:

1. it’s quite large. The greater the number of pages you have, the more likely Google-bot is to overlook any modifications or additions.

2. There are a lot of “isolated” pages. A web crawler has a harder time finding a page with few inbound links from other pages.

3. it’s brand new. Because newer sites have fewer backlinks (links from other websites), they are harder to find.

4. It incorporates rich media elements and/or appears in Google News. In these circumstances, your sitemap aids Google in formatting and displaying your site in search results.

Submit your sitemap using the GSC sitemaps tool once you’ve completed it.

Report on GSC Sitemaps

Your sitemap will display in the Sitemaps report once Google has processed and indexed it. You can see how many URLs Google has crawled as well as the last time your sitemap was visited.

GSC Dimensions and Metrics

Before utilizing GSC, you need to be aware of a few terminologies.

What is a Google Search Console query, and how do I use it?

This is a Google SERP search word that resulted in impressions of your web page. Search Console is the only place where you can obtain query data, not Google Analytics.

What exactly is an impression?

An impression is created every time a link URL appears in a search result. For the impression to count, the user does not need to scroll down to see your search result.

What’s a click?

When a user selects a link that redirects them away from Google Search, it counts as one click. If a user clicks a link, then backs up and clicks the same link again, it counts as one click. If they subsequently click another link, that’s a total of two clicks.

It is not counted as a click when a user clicks a link within Google Search that launches a new inquiry.

This also excludes Google AdWords results.

What’s average position?

This is the average ranking of your page(s) for a query or query. Assume that our SEO tool guide is rated #2 in the category of “SEO software” and #4 in the category of “keyword tools.” The average position of this URL is 3. (Assuming we were only ranking for one thing).

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The Importance of Backlinks in SEO

The Importance of Backlinks in SEO

What is a backlink?

A backlink is a link from one page of a website to another. Backlinks, often known as “incoming links” or “inbound links,” are incredibly valuable to SEO. The importance of backlinks in SEO is it informs Google that another website finds your content valuable enough to link to it within their own content.

Backlinks have become less important as search engine algorithms have become more complicated; however, they still contribute to the strength and authority of your site. Because page authority and domain are important markers of how authoritative search engines view your website, this is the case.

It will be rated higher for the specific keywords you selected during keyword research if it is more authoritative. Not to mention that backlinks provide a way for people to reach your website.

For example, if a visitor is reading an educational blog and notices a link to your website, they may click on the link and be directed to your site if the content is relevant to their inquiry. This is referred traffic, and it can help your website’s internet reputation. Backlinks are divided into two categories: follow and no-follow.

Follow backlinks are followed directly add to your site’s domain and page authority, as well as pass on website strength.

Backlinks that do not pass on-site authority are nonetheless significant since they might help people find your site more easily.

The Importance of Backlinks in SEO

They aid in the improvement of your website’s ranking, and there is no indication that they will cease to be an important part of any SEO plan. They’re important for SEO since they act as a “vote of confidence” from one website to the next. Above all, it is frequently stated that they are the most important part of high SEO rankings.

In other words, having more hyperlinks to your website helps search engines recognize that other people have endorsed your material. This is beneficial since search engines will begin to rank your site higher in the SERPs as a result of this. Backlinks, in other words, are beneficial to your search visibility and rating.

Advantages of backlinks

Enhances organic search results

Search engines will begin to rank your website higher in the SERP if they recognize it as an authority. Keep in mind that Google favors websites that consumers visit frequently and that are about topics they search for on a regular basis. That is, if your site has a lot of high-quality backlinks, Google considers it a reliable and essential source of information on that subject.

Raises brand awareness

When other websites link to you, it means they think their viewers will benefit from what you have to offer. Getting high-quality backlinks also indicates that people on trustworthy websites are endorsing your site and brand to their readers, resulting in more interested visitors. You can use a ‘Related Information’ widget at the end of your blog to link them to other content they might be interested in once they’ve arrived on your site. This allows consumers to read more material on your website and spend more time on it, both of which are factors Google takes into account when ranking your website.

Referral traffic is increased

Backlinks are critical for growing referral traffic. When a visitor comes to your site via a backlink, Google Analytics counts the visit as a referral. Referral traffic is, in essence, more targeted and relevant than other sources of traffic, with a lower bounce rate.

Establishes your company as an authority

When more websites link to you, it identifies your organization as a leader in a particular service, issue, or topic. Keep in mind that one of the things Google considers when assessing what your website is about is the number of backlinks it receives. As a result, the greater the number of backlinks you have, the easier it will be for Google to discover more about your business.

They help websites communicate with each other

People see a connection you have with another website when you link to or promote it, and it builds trust when they realize you trust each other enough to have an open, online relationship. However, don’t fall into the trap of thinking that a link exchange will help you in the long run.

More backlinks come organically as a result of backlinks

Other advantages that many people are unaware of. If you already have some high-quality backlinks on well-known websites, a small number of those people will write about you and link to you without your knowledge or permission. Many best SEO companies in Chennai are providing SEO services including backlinks.

SEO backlink considerations

A total number of referring domains: The more high-quality domains that link to your site, the better.

Referring to IPs as a whole: The total number of referring IPs is significant, but it is not as significant as the total number of referring domains. For less common queries, the number of referring IPs does not appear to be as essential.

Total backlinks: This varies from total referring domains in that a website may have many backlinks from the same domain; therefore the quantity of backlinks (even if they’re from the same domain) is important.

Backlinks with total follow: Total follow links contribute to your Google ranking factor; the more of these links you have, the better. “No Follow” links aren’t counted, and the link tag qualifies them with a snippet of HTML code.

Number of anchors in total: Anchor tags on your website are undetectable positioning indicators that route readers to specific regions of your site. Anchors make navigating to a certain portion of the page simple and quick. An anchor tag contained in a link is shown below, with a hash-tag preceding the anchor text:

a href=”#more information”>

Keyword in the anchor tag: Including the desired keyword in the anchor tag is a nice best practice, but it has little impact on domain rankings – unless the keyword is quite popular.

How do you get backlinks?

Backlinks can be obtained in three ways.

Natural: These are offered without the need for the website’s owner to intervene. One of the best ways to naturally gain natural links is to provide high-quality content on a regular basis.

Manual: These are earned manually as a result of the link-building activity. If the hiking gear website contacted the climbing resource and requested a link, the backlink would be manual. Another excellent approach for gaining a manual link is to guest post on a relevant website. Make sure the article contains a link to your website.

Self-created: A link is established when a site administrator manually puts a backlink into a forum, blog comment, or online directory. While self-created links may appear to be the simplest way to gain backlinks, many of the approaches veer toward “black hat SEO,” or search engine reputation-harming strategies. “No follow” tags are generally attached to these links.

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What is SEO and how does it work

What is SEO and how does it work?

What Is SEO?

Search engine optimization (SEO) is a collection of approaches for improving the appearance and positioning of web pages in organic search results. Because organic search is the most common way for individuals to find and access online material, having a strong SEO plan in place is critical for increasing the quality and quantity of visitors to your site. chennai’s best SEO Company is Havro It Solution.

Why is SEO important?

Let’s break down our concept of SEO into three elements to better comprehend its value:

A natural search yielded these results. The unpaid results on a search engine results page (SERP) that the search engine has determined to be the most relevant to the user’s query Ads take up a significant portion of many SERPs. Organic search results differ from sponsored search results in that they are ranked based on the organic ranking algorithms of the search engine rather than advertiser bids. Paying to get your page appear higher in organic search results is not possible.

Organic traffic quality: You can get all the traffic in the world if the user’s search query is related to the material on your site, but if they come to your site because Google says you’re an Apple computer resource when you’re actually a farmer selling apples, those visitors are likely to leave without converting. People that are truly interested in the products, information, or other resources your site offers are considered high-quality visitors. High-quality SEO exploits a search engine’s efforts to match a user’s search intent to SERP web pages.

Quantity of organic traffic: the number of people who find your site through organic search. Users are far more likely to click on search results that show near the top of the SERP, therefore optimising your SEO strategy to rank relevant pages as high as possible is crucial. You’ll see more valuable conversions if you attract more high-quality visitors to your site.

How does SEO work?

People use search engines when they have a question and want to find an answer on the internet. Search engine algorithms are computer programmes that look for cues in order to give users the exact results they’re looking for. Algorithms are used by search engines to identify web sites and determine which ones to rank for a given keyword. The three steps of search engine operation are crawling, which is the discovery stage, indexing, which is the filing stage, and ranking, which is the retrieval stage.

Step 1: Crawling

Crawling is the first step. Web crawlers are sent out by search engines to find new pages and gather data about them. These web crawlers are also known as ‘spiders’ or ‘robots.’ Their goal is to find new web pages and to examine the content of pages they’ve already visited to see whether it’s changed or updated.

Search engines crawl web pages by following previously found links. When a search engine scans your homepage, it will look for another link to follow and may follow the link to your new blog post if you have a blog post connected from your homepage.

Step 2: Indexing

Indexing is the next stage. Indexing is the process through which a search engine decides whether to use the stuff it has crawled. If a crawling web page is deemed worthy, it will be added to the search engine’s index. This index is utilised in the final stage of ranking. When a web page or piece of content is indexed, it is filed and saved in a database, where it can be retrieved at a later date. The index contains the majority of web pages that have unique and valuable material. A website may be excluded from the index if it fits the following criteria:

• Its content is regarded to be redundant.

• Its content is regarded as low-quality or spammy.

• It couldn’t be crawled through.

• There were no inbound links on the page or domain.

Step 3: Ranking

The third and most critical phase, ranking, is the most important. After the crawling and indexing stages are completed, ranking can begin. When a search engine crawls and indexes your website, it can be rated.

Search engines utilise over 200 ranking signals to categorise and rank material, all of which fall under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. The following are some examples of signals used by search engines to rank web pages:

Keywords in the title tag: Whether or not the keyword or a synonym was used on the page and in the title tag

Loading speed of web page: Whether the website is mobile-friendly and loads rapidly.

Reputation of the website: Whether or not the web page and website are deemed credible for the topic being looked up.

Ordering and ranking results

Google Hummingbird is the company’s core search algorithm, and it determines how search engine results are ordered and ranked.

Google also has a machine-learning search engine sub-algorithm called RankBrain, which employs artificial intelligence to better understand a word or phrase it doesn’t recognise by connecting it to similar search requests.

It enables Google to comprehend these inquiries by transforming keywords into well-known themes and concepts, allowing it to give better search engine results — even for unique queries.

RankBrain promotes websites that deliver user pleasure and return the result that the user expects, rather than aiming to be the best keyword optimised result.

Getting the most out of RankBrain

We are a chennai-based SEO company. Optimizing your website for better user experience and happiness, as well as making the most of the RankBrain ranking factor, is a good SEO strategy.

The three most effective strategies are as follows:

  • Focus on medium-tail keywords (key terms consisting of two to three words).
  • Optimize page titles and descriptions for clicks so that your listing is more likely to be clicked when someone searches. The click-through rate refers to the percentage of people who find you on Google and subsequently visit your website.

• Improve content to boost dwell time (how long people remain on a page) and lower bounce rate (the percentage of visitors who leave after only viewing one page).

Remember, Google’s top three ranking factors are:

  • Links
  • Content
  • RankBrain

What should you keep track of?

Setting objectives may appear to be a time-consuming chore, but assessing them can help you make long-term development with your SEO. So, what kinds of items should you keep track of?

Consider the following measurements:

  • Keywords
  • Traffic
  • Market share
  • Brand awareness
  • Lead generation
  • Reputation
  • E-commerce
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How to Create an SEO Strategy for 2021

How to Create an SEO Strategy for 2021?

Did you know that firms spend over $65 billion on search engine optimization each year? Businesses can create quick, strong, and user-friendly websites that rank well in search engines with the help of a good SEO plan. The best SEO Company in Chennai is Havro It Solutions.

As a result, companies benefit from increased brand exposure, lead generation, conversion optimization, improved user experience, and brand credibility. Despite this, many businesses find it difficult to develop and implement a successful SEO strategy. This post will show you how to develop a strong SEO strategy for the year 2021.

Creating a Powerful SEO Strategy

Three elements should be considered when developing an SEO strategy.

On-page SEO: it focuses on your page’s content and how to improve it so that it ranks higher in search engines.

Off-page SEO: it refers to links pointing to your website from other websites.

The amount of backlinks and the publishers that they come from can help you gain reputation with search engines and, as a result, rank higher.

Technical SEO: This refers to a website’s architecture.

In 2021, there are seven steps to creating a successful SEO strategy.

1. Satisfy User Search Intent

Despite the fact that Google has over 200 ranking variables, the most significant one is user friendliness. It refers to satisfying a user’s search intent in SEO terms. There are numerous approaches to satisfy user intent. First, figure out what you’re going to give your audience. Are you in the business of selling goods, entertaining people, or spreading information and research?

Second, determine your target audience — who do you want to visit your website? After you’ve addressed the ‘why’ and ‘who,’ you may go on to the ‘how.’

2. Choose Keywords That Will Lead Users to Your Content

Identify the terms that people use to seek for your products or services on search engines. Consider the following factors when selecting keywords.

Use keywords that describe what you have to offer. Short and ambiguous keywords should be avoided due to strong competition and the possibility of attracting the incorrect audience. Instead of utilising keywords such as ‘purchase boots,’ try ‘buy winter boots for ladies.’

Look for terms with a lot of searches. To calculate the search volumes of terms, you can use SEO tools like Google’s Keyword Tool.

Make use of long-tailed keywords. Long-tail keywords have a 3-5% higher click-through rate than generic terms, according to research. The best thing about long-tail keywords is that they have minimal competition, which means you have a better chance of ranking for them. Although SEO is a well-known acronym, ranking well on Google is challenging. As a result, in order to rank effectively, you must develop SEO-related content. You can create material on keyword research, image optimization for SEO, and SEO strategy creation (like this post), or any other subtopic inside SEO.

3. Invest in High-Quality Content

On your website, wow your visitors with high-quality information. You may accomplish this by addressing your audience’s problem areas, providing viable answers, making the information visually appealing, and providing in-depth content.

Quality content not only improves your search rankings, but it also keeps your audience engaged. You have the ability to rank in search engines with each blog article you write. Keep in mind that you’re writing for your audience, not search engines. As a result, write about topics that your audience is interested in and use relevant keywords. The bottom line is that you must provide value to your audience in order for them to notice you.

4. Develop a Link-Building Plan

Backlinks are essential if you want to have a strong SEO strategy in 2021. According to research, there is a link between links and first-page Google ranks. Link-building is crucial for off-page SEO, as previously said. It is the process of obtaining backlinks from other websites on the internet to your website.

Begin by thinking of strategies to get backlinks to your site while creating a link-building strategy. You can have other local businesses link to your website while you link to theirs if you’re just getting started. Also, keep an eye out for possibilities to guest blog. You can connect back to your website this way. Backlinks can also be obtained by blogging about current events and breaking news. Other bloggers and industry influencers will be more likely to link to your posts if you do it this way.

5. Compress Media before Uploading on Your Website

It’s a crucial stage in creating an effective SEO strategy. Video, pictures, and info graphics are all popular with Google. While these visual elements are important for grabbing and keeping visitors’ attention, they can detract from the user experience.

When a video has a large file size, the internet browser has a hard time retrieving your website. This reduces your page speed, which is one of the most important ranking factors for search engines. A reduced file size means your page loads faster and, as a result, Google ranks you higher.

Check the file size before uploading any media to your site. Anything larger than 1 MB is too large and must be compressed. To protect your site’s speed, it’s advisable to keep your files in kilobytes (KB). There are numerous picture compression applications available online that may reduce the size of your files to microscopic levels without sacrificing quality.

6. Conduct a Technical Audit

A variety of difficulties can wreak havoc on your website’s user experience. Broken links, server errors, missing Meta tags, crawling issues, and page access issues are among them. Conducting a technical audit on your site is recommended to check that it is functioning properly.

7. Measure Success

SEO can take a long time and require a lot of effort. It’s a good idea to track and measure your progress once you’ve spent time and effort perfecting your SEO approach. You can evaluate the success of your SEO efforts by looking at indicators like organic traffic and page ranking. How much traffic does organic search bring to your site? How well do your pages rank for the keywords you’re after?

Bottom Line

As individuals spend more time online, SEO is more important than ever. Planning and implementing an SEO plan is a great method to create leads and sales while also establishing trust on the internet. With Google and other search engines changing their algorithms on a daily basis, you need adjust your SEO approach to keep up.

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Which technologies are best for web development

Which technologies are best for web development?

Each site engineer should consider a massive set of regulations and processes when working on the web. HTML5, CSS3, JavaScript, PHP, and MySQL were once the most common web development technologies used to create a website or web application. In any case, with the introduction of a number of new web development advancements, instruments, structures, and dialects in recent years, deciding what to focus on has become extremely difficult (and what to skip).we are the best web development company in Chennai,

It is common knowledge that businesses today must have a strong online presence, which necessitates the creation of a website. The internet and the electronic world are always evolving at a breakneck speed. If you look around, you’ll notice that practically everyone is attempting to become one due to the tremendous level of curiosity.

Top Web App Development Technologies

  1. Web-Assembly

Web-Assembly is another significant achievement in the field of web development. This is regarded as JavaScript’s closest buddy, with some proclaiming the dawn of JavaScript, which is a small and quick parallel configuration that ensures near local execution for web applications. Web-Assembly can help designers create fast online applications, which are particularly important in games, music, CAD applications, video editing, and transmission.

2. Movement User Interface (UI) Design

Clients today need a wonderful client experience, and the secret to attracting target crowds is a superior UI plan that is simple to utilise with natural safe data progression. Clients will flock to website pages with appealing and intuitive components and an exciting page format, resulting in increased harp time on site pages. Some of the best technologies to construct website is innovative enlivened headers and pennants, vivified outlines, foundation liveliness, and drift impacts, which give life to pages and draw in customers.

3. Utilization of Chat-bots

If you use a Chat-bot, it will improve your online assistance by providing more options for your customers. According to a New-Voice-Media research report, businesses in the United States lose over $62 million per year due to poorly organised client administrations. Chat-bots are widely trusted to provide excellent customer service. You will also benefit from the assistance provided on a daily basis. As a result, you can save the salary of a full-time online customer service agent and put it towards something more reachable.

4. Dynamic Web Applications (PWA)

In the world of flexible Apps and web development solutions, Dynamic Web Applications is the next big thing. It’s a programme that can be accessed without having to download a portable app. Through its powerful web capabilities, PWA provides clients with applications such as understanding immediately in their programmes. This is slanting and gaining strength because of its ability to perform independently and match materials to different technologies.

5. Block-chain

Block-chain has altered the effectiveness of development as well as security and information technology. Block-chain is a well-known record invention that enables information to be stored across multiple workers. Customers won’t be able to manipulate or influence the system any more.

6. Flourishing message pop-ups

The path in mobile applications, or a website with pop-up notifications, might lead to a large number of viewers. You can also use this in a web-based advertising system.

Pop-up messages are widely regarded as one of the most effective methods for capturing the attention of visitors and clients. As a result, hire a web developer who understands the significance of this subject. Regardless, you should refrain from misusing them. They let you to inform clients about attractive limitations, beneficial exercises, and other topics.

7. Single Page Applications (SPA)

A single page application (SPA) is a web application or website that interacts with the user by gradually updating the current page rather than stacking new pages from a worker. This strategy will avoid interfering with client participation on sequential pages. SPA saves guests the hassle of navigating complicated menus and adapts to any device.

8. Computerized Transformation

Computerized change can be intimidating, so each industry must prepare for the next one. Many firms who formerly used traditional CMS are switching to Headless CMS. Headless is a CMS designed specifically for static sites that may be integrated with a variety of stages via various gadgets. It has the potential to be used for an extended period of time and is quickly becoming a regular way of content delivery. When compared to traditional CMS, the headless CMS offers greater benefits to web development companies.

9. AMP wins

The adaptable website construction strategy has been common because Google recognised the importance of versatile appealing sites. It possesses all of the characteristics of a promising website composition pattern. According to a February 2017 Adobe study, Accelerated Mobile Pages, or AMP, accounted for 7% of all web traffic for the top US distributors.

When it comes to site performance and user experience, AMP is designed to improve the complete execution of web adverts and content. Individuals prefer it because of its smooth functioning style. It ensures a spotless reputation and unblemished spot in the long run.

10. VR and AR

Because of their power to transform the way linkages happen across places, augmented reality (AR) and virtual reality (VR) advancements appear promising in the future. Different leading web development companies, including as Google, Samsung, and Microsoft, are investing a significant amount of money in these most recent advancements.

With the help of computer-generated reality technology, you may immerse your clients in the virtual world. However, Augmented Reality (AR) displays a virtual world’s vision in the real world, considerably increasing the client experience.

When it comes to creating websites, there is no such thing as a “correct technology.” Many factors should be considered, including your vendor’s experience, collective team talents, development and licencing costs, as well as your organization’s internal guidelines, website performance, maintainability, ease of growth scalability, and more. You should not force your developer to use a specific technology, especially if it is not their first choice. As well as an entire list, in the hopes that it will make things a little easier for you. Let’s get started. Havro is the best web design company in Chennai.

Web development allows you to express yourself artistically on the internet. If you have an idea of what you want to try, try the top web development tutorials to find your web development skills.

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b2b

B2B vs B2C Content Marketing

B2B vs B2C

Marketing is considerably different between B2B (Business to Business) and B2C (Business to Consumer). Your audience will influence the channels you use, the messaging you use, the frequency you use, and much more. While the distinctions between B2B and B2C content marketing are not surprising, having a thorough awareness of the variances can have a significant impact on your campaign’s performance. Recognizing how to market to diverse sorts of consumers is one of the most crucial components in developing your plan, because it’s not a “one size fits all” approach. To assist you, we’ve gone over the four primary differences between B2B and B2C marketing in depth to help you examine and improve your present strategy.

Consumer’s Motivation


B2B: 
The value you provide is what attracts your B2B visitors. A prospect will value your efficiency and expertise the most, and their goal is to be educated and equipped with that expertise to aid them in their decision-making process. Statistics and success stories that they can share with their team also motivate B2B visitors.

Furthermore, you are acquiring not only their trust, but also their business. This is why businesses place such a high value on blogs. They are a part of their content strategy since they appeal to B2B visitors and begin the selling process even before the sale is made. Instead of hard-selling, you should use content marketing to build your brand or a company-affiliated personal brand as a thought leader.

B2C:  Your B2C visitors, on the other hand, are more likely to be motivated by their feelings. They want to be amused while shopping and be happy with their purchase. However, you can make better use of stories because they can quickly elicit emotional responses, which are what drive B2C customer consumption. You can incorporate your product or service into those emotional stories.

At the same time, a B2C customer is looking for something that will solve his or her problem – and that is what really matters. Your product or service should always be able to address his or her specific worry or need. Plus, if you’re a thought leader in your field, you’ll get added points.

Content Strategy


B2B: 
The major goal in a B2B environment is to maximise return on investment. What matters most are the hard facts, figures, and practical features you can provide? The ‘what, why, and how’ of corporate processes are the focus of the instructive commercials and promotional content. In a B2B setting, it is more important to appeal to hard data rather than emotions.

In the meanwhile, stories can be useful in a B2B setting if they are accompanied by statistics, figures, graphs, and other materials that focus on data and demonstrate ROI, which are more common in a B2C situation. This applies to website material, blog posts, and articles that you publish as part of your content marketing strategy.

B2C: Blog articles, website content, social media postings, and any other piece of information you create with the emotions of the B2C market in mind are the major drivers of B2C content marketing efforts. Apple’s marketing copy for each new product launch is an example of what’s basic and emotional.

The most effective content-based marketing tells strategically told stories. Emotional triggers, which drive B2C market consumption, are best expressed through stories, which are instantly relevant.

Disclaimer: It’s rare that one should limit oneself solely to emotions or data. In both situations, both emotions and data play a significant role. Consider Apple, which has a good mix of data and emotions. It’s only that the ratio vary between B2C (where you must appeal to emotions more) and B2B (where you must appeal to logic) (wherein you have to appeal more to data that reflect ROI).


Personas
B2B: 
Because B2B marketing is frequently focused on a small group of personas who all value the same thing, your content marketing efforts for B2B should be equally focused on statistics, trends, and ROI.

B2C: Even within a small niche, B2C marketing is frequently focused on a variety of different types of consumers, which means that B2C marketing must account for a variety of various types of personas. If you sell protein supplements to bodybuilders, for example, you must account for all types of bodybuilders, including pros and rookies, male and female, young and old, and so on. Because your product caters to all of them, it doesn’t guarantee your content will appeal to all of them equally. When marketing to them, you must consider each persona’s unique issues and requirements.


Decision-Making Process
B2B: 
Because there are more stakeholders in B2B than in B2C, the decision-making process takes longer. B2B also necessitates devoting time to building a relationship with a potential buyer and seeking collaboration. Offering several resources, making multiple phone calls to multiple people within a corporation, or formally presenting a proposal are examples of this. A corporation is unlikely to pick a B2B partner on the spur of the moment. Take the time to identify who the important decision-makers are and do everything you can to make it easy for them to say “Yes” to your pitch, regardless of who your prospects are.

B2C: Because you’ll usually just speak to one or two people in B2C, the decision-making process takes less time. Clients that make their purchasing conditions in the moment will be the majority of B2C customers. As a result, your in-the-moment marketing becomes critical. You’ll need to grab your target market’s attention and create an immediate demand and desire for your product. Given this, a broad pool of potential buyers is a more sensible and practical goal, as a certain percentage of leads will always be rejected.

As most business owners and workers are aware, there are significant variations in how a B2B (Business to Business) organisation operates versus a B2C (Business to Consumer) firm. There are various parts of each business model that must be taught and practised in order to be successful, whether it is company image, sales and promotion strategies, business ethics, or customer connections. This is especially true when it comes to your company’s content marketing strategy and approach.

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What is Web Development?

The top web development company in Chennai is havro it solution. Having a strong online presence is critical for long-term business success. While you may be worried about your social media accounts, your digital marketing efforts will be wasted if your website does not appeal to your target audience. In light of this, forward-thinking businesses are increasingly investing in web development to fulfil the demands of their tech-savvy customers.

It is no longer a matter of whether or not website development is important; we know it is now more than ever. The question is how to understand modern consumer behaviour and create web solutions that produce the best results.

Technology is constantly changing and innovating new ways to sell businesses on the internet. Being valuable, relevant, and unique is the key to success. Creating valuable and user-centric experiences is the greatest way to stay ahead of the curve.

There are millions of websites vying for attention. To stand out and exceed the competition, how will you make your business website more relevant and appealing? The ideal approach is to keep an eye out for new web development trends and incorporate them as quickly as feasible.

The Internet of Things (IoT) is gaining popularity

The rise of smart devices and the adoption of IoT have already changed the way we create websites and mobile apps. Experts believe that IoT will be found in a variety of settings, including industrial plants, businesses, and private residences. The Internet of Things (IoT) concept is expected to be refined in the future, making it more viable for the web development sector.

We’re getting close to a situation where people will use their cell phones to manage everything from cars to household appliances. Controlling gadgets via mobile phones is becoming more popular as the trend of connecting all types of items to the internet accelerates. Automotive, smart health, education, and smart homes are all preparing to include the Internet of Things into their web development strategies. Some industries are still hesitant to embrace change and are waiting for others to take the lead.

We have the most advanced web development language. The internet of things is still in its infancy, and realizing its full potential will take some time. Improvements in IoT applications will continue to increase the interaction between humans and internet-connected gadgets.

Machine learning (ML) is advantageous

Machine learning is ushering in a new era of web development in which smartphones, computers, and other digital devices can do tasks without the need for further programming. It allows web applications to collect and evaluate data to provide relevant recommendations. Smart machines can learn from their past experiences and make intelligent decisions.

ML is only possible because of data. The algorithm will be more accurate and dependable if additional high-quality data is provided. Similarly, the easier a model is to learn, the easier it is to learn. The most critical step is to choose the right machine learning method for the job.

Because of the development of mobile devices and apps, data is readily available for marketers and developers. The most difficult task in this regard is to sift through vast amounts of data and derive actionable insights to help with the design and execution process.

Machine learning is important to developers because it allows them to apply key business analytics to any application. Machine learning-enabled websites have a lot to offer, from enhanced consumer experience to high-quality recommendations. In 2018 and beyond, machine learning will undoubtedly have a significant impact on web development.

Accelerated Mobile Pages (AMP) is required

AMP stands for Accelerated Mobile Pages, and it’s a brand-new method of creating super-fast mobile web pages. Developers can use AMP to create mobile pages that are quick to load. A good mobile experience means a lower bounce rate, easier content replacement, and higher ad visibility. Google’s Progressive Web Apps project aims to provide a rapid and valuable user experience with minimal pain points.

People do not enjoy web pages that take a long time to load in the Digital Age. Websites that take a long time to load are doomed to fail. As a result, if you want to make a difference with web development, make sure your digital assets function smoothly and quickly on all devices.

The future of augmented reality is bright

We are the top web development company in chennai; we have seen the creation of several augmented reality online applications in a previous couple of years, such as Pokemon Go. The entertainment industry has been impacted by both virtual reality (VR) and augmented reality (AR). The web and app development industries are anticipated to continue to be revolutionized by augmented reality technologies. According to industry experts, AR and VR will produce $150 billion in income by 2020.

AR is a promising market for developers and enterprises, as well as a fascinating opportunity to restructure content marketing. Amazon is one of the few companies already using this cutting-edge technology to disrupt the retail industry. Engineering, real estate, healthcare, gaming, and live events are among the industries that will continue to experiment with AR to create interesting digital experiences.

updated sites are more successful

If you want to create mobile apps with wings, make sure your web development approach includes the most up-to-date and appropriate technologies. The advantages of upgrading your site regularly include improved navigation, lower hosting and equipment costs, speed, and relevancy.

Web development businesses are always on the lookout for new and lucrative technologies. Havro It Solutions is the top web development company in Chennai. In a fast-paced climate where change is the only constant, the only way to progress and create sustainable corporate growth is to closely observe and wisely experiment with new trends. By using new technology, you can embrace the future and give your web development strategy a boost. We’re a full-service digital marketing business that focuses on web building, SEO, paid advertising, social media management, and branding. Reach first has what it takes to grow your business online, from custom website development to building extremely successful digital marketing tactics.

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What is Ecommerce Website

What is Ecommerce Website?

The top ecommerce website development firm in Chennai is Havro It Solution. E-commerce refers to the sale and purchase of goods and services over an electronic medium like the Internet. It also includes the electronic transfer of data and money between two or more parties. To put it another way, it’s standard online shopping.

Electronic Data Interchange (EDI) was first used to transport corporate papers back and forth in the 1960s, and this was the beginnings of E-Commerce.

Online shopping enterprises arose in the 1990s, and they have since become highly popular. On August 11, 1994, Net-Market, a US retailer, sold a Sting CD as the first-ever online purchase. It has gotten so simple and convenient that anyone can purchase for anything with just a few clicks from the comfort of their own living room.

You may now shop from anywhere and at any time using a wireless device that is connected to the Internet, thanks to the development of smartphones.

What is an E-Commerce website?

E-commerce websites are online marketplaces that allow consumers to purchase and sell goods and services by sending data and money over the Internet. In the early days of e-commerce, email and phone conversations were the primary channels of communication.

Everything a transaction necessitates can now be accomplished online through a single website.

Ecommerce, or electronic commerce, is a business model that involves conducting sales transactions over the internet. Almost every online retail website, big or small, follows this style. A website that allows you to buy and sell things over the internet is known as an ecommerce website.

The forefathers of ecommerce, eBay and Amazon, set the path for a new and more convenient manner of shopping. Although they aren’t quite old enough to be termed grandfathers, the word conveys a higher level of respect. Of fact, internet buying and selling existed before these organisations, but e-commerce websites became a more convenient and preferable platform for many consumers as a result of their efforts.

Types of E-Commerce websites

Different ecommerce websites are named or referred to in different ways depending on the role they fulfil.

Business-to-Business (B2B) transactions: electronic exchanges of goods and services between businesses. SAS products, for example, are sold to other businesses.

B2C (Business-to-Consumer): Electronic transactions between businesses and consumers of goods and services. Consider the following scenario: You purchase a new t-shirt from an internet retailer.

Consumer-to-Consumer (C2C): Electronic transactions between consumers for goods and services, usually through a third party. Consider the following scenario: You sell your old smartphone on eBay or Olx to a stranger.

Consumer-to-Business (C2B): Electronic goods and services transactions in which individuals offer items or services to businesses. A social media influencer, for example, may charge a fee in exchange for exposure to their online audience.

How does ecommerce work?

Ecommerce is simply a sort of business. It works in a similar way to the real-world retail economy. The only difference between it and a typical store is that the transaction is completed entirely online.

The first step in starting an ecommerce business is to create an ecommerce website. Woo-Commerce and other similar plugins are frequently used. We are chennai’s best ecommerce website building company.

Following that, the products are displayed, together with necessary information such as product descriptions and price tags.

A CTA button such as “Buy Now” is put near the merchandise for the customers’ convenience. If they wish to buy something, they may simply click the button and pay for it. A CTA button such as “Buy Now” is put near the merchandise for the customers’ convenience. They can just click the button and pay for it if they want to buy something.

Customers are frequently asked to complete a form in order to place orders. They must provide all required information, including the delivery address, at that location. The ecommerce industry accepts a wide range of payment methods.

Customers can pay using their credit cards or through a payment gateway such as PayPal. COD, which stands for cash on delivery, is another option. This option is more likely to be chosen by customers over the age of 50.

E-Commerce Website Legal Requirements

Before you launch your e-commerce website, double-check that it complies with the data privacy rules in the country where your target audience lives. The GDPR and the CCPA are two of the first laws to have a direct impact on data collection, usage, and storage on a large scale.

Some of the policies you’ll need to set up on your ecommerce website are listed below.

  • Privacy Policy
  • Terms and Conditions
  • Disclaimers

These are just a few of the fundamental policies you should make apparent to your visitors. Aside from that, if your website employs cookies (which are highly improbable), you must ensure that you obtain your users’ permission to store their data in the cookies.

7 Reasons why we love the Woo-Commerce & Word Press combo for making an ecommerce website

• Fits into any budget

• Simple to use (especially for people who already use Word Press)

• Hundreds of different extensions (plugins)

• Able to sell a wide range of products (virtual, physical, downloadable, services, etc.)

• Compatible with nearly all payment gateways

• It’s open source, which means it can be tweaked to fit our needs.

Conclusion

Last but not least, but surely not least! Include a lot of reviews and testimonials on your website. People love reading about other people’s experiences before becoming customers. Include a few negatives as well. This section should not look to be entirely made up to meet the needs of your organisation.

Ecommerce has made the world a lot smaller place thanks to the Internet. It’s easy, quick, and practical. The number of people who utilise e-Shopping will only grow with the passage of time. So take your business online, pick a great e-commerce Word Press theme, and build a clutter-free, easy-to-use ecommerce website to see your sales and profits soar.

Many events occurred during this period that affected the world we live in today, and Havro it solutions is the top ecommerce website development company in Chennai. Examine your surroundings to see how you can control everything. With just a few mouse clicks, everything is at your fingertips! Is it necessary for you to make a hotel reservation? Do you wish to make a dinner reservation for two people? Do you want to pay your employees without sending them a check? The internet makes everything available, and the possibilities are endless. One of the many intriguing things we can do now is ecommerce.

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What is a mobile application development tool

What is a mobile application development tool?

Mobile application development tool

A growing number of businesses are realising that by paying attention to their customers’ demands, they may seize more possibilities for their own benefit. One of these opportunities is the demand for mobile access to information about your firm, whether it’s basic corporate information or complete web stores; this trend has spawned a slew of mobile development tools. Havro it solution is the best mobile app development company in Chennai.

What are Mobile Development Tools?

Mobile Development Tools are programmes that aid in the development of mobile applications. This can be done in a variety of methods, including using native mobile development tools as well as cross-platform mobile development tools.

Native mobile development tools -can assist you in creating specialised apps that are simple to use and high in quality, and can take advantage of all platform features.

Cross-platform mobile development tools-on the other hand, enable the creation of a generic app for many platforms at the same time, considerably reducing the expenses and time required to produce an app, but at a cost. When compared to native programmes, non-platform specific applications developed in a cross-platform environment have more difficulties and inferior quality.

Developers can pick from a variety of cross-platform app development methodologies, such as hybrid mobile app development and rapid mobile app development (RMAD), sometimes known as “codeless” mobile app development. Low-code or no-code technologies may appeal to organisations lacking in-house expertise or unable to pay to engage developers; however, the drawback is that they do not provide as much control or customisation.

The tools in this article will be divided into two categories in order to keep track of the numerous platforms:

  • Native development tools
  • Cross-platform development tools 

Let’s get this started.

Native Mobile Development Tools

A native development tool is a piece of software that allows programmers to create apps for a single system family, platform, or device, such as Android, iOS, or Windows (note: support for Windows Mobile ends in December 2019). A native app is one that is created and programmed specifically for a certain mobile platform using the platform’s native programming language, such as:

iOS (Objective-C or Swift)

Android (Java or Kotlin)

Windows Phone (C#)

Each of these platforms has its own set of requirements, which developers must follow because they differ in terms of typography, graphic styles, motions, visual effects, data entry, and more.

Cross-Platform Mobile Development Tools

Programmers on one platform can create apps for one or more other platforms or mobile operating systems at the same time using cross-platform mobile development. Developers may be able to use the same code base across several platforms as a result of this.

This means that generic apps can be published and used on both Android and iPhone devices. This dramatically decreases the time and expenses associated with developing an application, but there are drawbacks. These generic apps have more platform-specific bugs and lesser quality (user-interface, performance) than native apps because they share the same code base. Of course, this varies by application, system, and platform.
Furthermore, this category has also been split into three platforms:

Coding Platforms

Low-Coding Platforms

No-Coding Platforms

1. Xcode

Xcode is a revolutionary approach to software development and design. Swift is a revolutionary new programming language for Cocoa and Cocoa Touch that, when combined with the Xcode tools, transforms programming into a fun, interactive experience. Within Interface Builder, live rendering shows your hand-written UI code within the design canvas, instantly reflecting changes you make to the code. Developers can use Xcode to create apps for the Mac, iPhone, iPad, Apple TV, and Apple Watch. For user interface design, development, testing, and debugging, Xcode provides a single process.

2. Android Studio

Google’s Android Studio is an Android programming environment. It has a highly handy implementation editor for Android developers. In Android Studio, there are shortcuts for coding and designing, and the layout designer makes it simple to use, decreasing coding time. In Android Studio, you can also use drag and drop to build the layout of your projects.

3. Ionic

Ionic is a simple-to-use and simple-to-learn framework that enables for speedy prototyping with a good command line interface. It’s a pleasure to code in an environment that includes Angular. Ionic is a cross-platform hybrid and Progressive Web App framework built on standard web technology that allows teams to quickly create and deploy stunning cross-platform hybrid and Progressive Web Apps. The Ionic Framework is a free, open source mobile UI toolkit that allows you to create high-quality cross-platform apps for native iOS, Android, and the web using a single codebase.

4. React Native

React Native is a cross-platform framework based on JavaScript technology that was created by the Facebook community. Using a single code base, developers may create enhanced and native-like apps. The goal of this framework is to use JavaScript and React to create high-quality native app experiences. This innovative JavaScript technique allows a single team of programmers to create a cross-platform mobile application that looks and feels like a native app while only utilising React and JavaScript.

5. MobiLoud

MobiLoud is a WordPress plugin that allows any business to create native iOS and Android mobile apps. It converts WordPress webpages into native mobile apps, which users may subsequently publish on Apple’s App Store and Google’s Play Store. Performance monitoring, push alerts, external link embedding, login and subscriptions, mobile advertising, offline access, and analytics are all features of the MobiLoud platform. MobiLoud enables white label branding, allowing customers to customise their app’s logo, style, colour, font, and content.

6. NativeScript

NativeScript enables you to build native iOS and Android apps with a single codebase, leveraging your existing web abilities (JavaScript and CSS) and libraries. NativeScript is an open-source framework that allows you to create native apps utilising existing frameworks like Vue.js and Angular, as well as languages like Typescript and Javascript.

Make your mobile app services more accessible!

Havro it solution is the top mobile app development company in Chennai. Having an app developed for your business would drastically improve your clients’ impressions of you. Don’t be hesitant to give one of these mobile app development tools a try. Because most of them provide a free version, trial, or demo, there’s no need to commit unless you’re certain it’s the tool you want to use.

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What is Content Marketing in Digital Marketing

What is Content Marketing in Digital Marketing?

Content Marketing 

We are Chennai’s leading content marketing company. Content marketing is a strategic marketing approach that focuses on creating and disseminating valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, eventually, to drive profitable customer action. 

In my perspective, their definition is sound. However, it may use further clarification.

It indicates that content marketing is a long-term approach aimed at cultivating a strong relationship with your target audience by consistently providing them with high-quality information that is highly relevant to them.

Customers’ allegiance will eventually lay with you when they make a buying decision. They will buy your goods and prefer it to the alternatives offered by competitors. Unlike one-time advertising, content marketing demonstrates that you genuinely care about your clients.

People want to know that you care about them now more than ever before. The world has never been louder or noisier, and our most valuable resource is our attention. 

Why Content Marketing?

OK. Content marketing is trendy these days. It is utilized by a large number of enterprises and has been for hundreds of years. Is content marketing, however, appropriate for your company?

The top content marketing agency in Chennai is Havro It Solution. Just because content marketing worked for early adopters doesn’t guarantee it will work for your firm now. And just because big B2B and B2C businesses utilize it today doesn’t mean it’s healthy for you.

Let’s take a look at some current and pertinent content marketing data to find out.

Finally, we’ll attempt to respond to two questions: Is content marketing the best option for you? Is it worth your time and money to invest in it?

Let’s start with the reality that creating more engaging content is the top priority for B2C content developers. The urge to discover what type of content is effective and what isn’t coming next.

The key is that your customers desire a memorable experience, which you can provide through your content marketing efforts. However, you must first learn how customers buy and then produce content for each stage.

There are three basic stages:

1. Awareness

2. Consideration

3. Decision

And each stage requires a different kind of content marketing.

Content Marketing Overview

I don’t think Joe Pulizzi realized how accurate he would be when he launched the Content Marketing Institute in 2010, let alone how successful CMI would become.

When it comes to content marketing statistics, they are one of the best resources. They’ve also made a fantastic film about the growth of content marketing:

Because content marketing is built on the foundation of high-quality material and narrative, it’s easy to see why it’s been around longer than the phrase itself.

There’s still a lot to be learned from the early days of offline content marketing, which predated the Internet, social media, and other technologies.

Any successful content marketing effort today, however, cannot afford to overlook the internet component.

Because storytelling has evolved, people’s attention spans a wider range than it did a few years ago, and marketers must ensure that they are presenting stories in the year we are now living in.

Content marketing activities can now be classified into three types: online, offline, and hybrids. Following in the footsteps of others is the best way to learn how to be a great content marketer.

But first, I’ll show you how to put together a content marketing strategy. Then you can draw inspiration from the samples at the end.

Strategy

There are numerous content marketing tactics available nowadays.

That wasn’t always the case in the early days of content marketing. Marketers used to have few options. They just had bandit signs, magazines, and newspaper advertisements.

They did, however, have a range of bespoke options even back then.

They could experiment with the language in their ads, as well as the image they displayed, its placement, and the CTA.

To put it another way, although there were limited content marketing approaches available, the possibilities were nonetheless extremely diverse.

More content marketing media and strategies exist today than at any other time in history. As a result, the number of tactics available is considerably bigger.

It’s three separate steps.

1. Align the information with the problem.

2. Then, for that particular problem, utilize the appropriate content type.

3. Finally, match the content to the buying cycle of the consumers who are experiencing the issue.

This method shifts the focus from the marketing to the individual who the marketer is attempting to reach. After all, this is a critical stage in developing your content marketing plan.

Your content marketing efforts will be for naught if it doesn’t cater to the correct individuals with the right problem that your product solves.

Of course, you’ll want to tailor it to your target and marketing beliefs.

In any case, you should always begin with your target audience.

For that audience, you must develop content. Only then will the appropriate individuals pay attention to you.

What does that mean?

It implies that you must know your consumers, prospects, and target market. After that, you may develop content that solves their concerns while also helping your company expand.

First and foremost, the goal of content marketing is to help your business grow. We are the top content marketing company in Chennai .

But, once again, you won’t be able to do so until you have a paying customer base.

The tactics you can use to attract paying consumers are as various as the fish in the water in a world with social media, limitless Internet space, self-publishing firms, and free graphic design tools.

Conclusion

There were several examples there. I hope these help you understand what it takes to be a successful content marketer.

Furthermore, I sincerely hope you recognize that it does not necessitate a large marketing budget. Anyone may benefit from content marketing nowadays.

Every day, the world becomes noisier. If we want to stay successful, we’ll have to start using content marketing sooner rather than later.

Those who concentrate their efforts on telling good stories, regardless of platform or context, will emerge victorious in the long term.

You won’t be able to help yourself any longer by yelling louder. Only by yelling greater things can things improve.

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What-is-Link-building-in-SEO

What is Link building in SEO?

Building one-way hyperlinks (sometimes known as “backlinks”) to a website with the objective of enhancing search engine exposure is known as link building. Content marketing, the creation of useful goods, email outreach, broken link building, and public relations are all link-building tactics.

SEOs and marketers do not create all links on purpose. Many will emerge for a variety of reasons, such as a journalist covering a breaking storey and linking to a source, or a blogger who is so enamoured with their new coffee machine that they link to the store where it was purchased.

The Havro of SEO is obtaining links that you didn’t ask for. It’s something you should always be aiming for and working towards in the long run. This is accomplished by putting in the effort to make your website link-worthy, whether through a fantastic product or service or by creating excellent content that is referred by other websites.

You can employ a variety of link-building tactics in addition to this long-term plan to increase your authority and boost your chances of ranking well and generating organic search traffic.

The anatomy of a hyperlink

To grasp the significance of link building, you must first comprehend the fundamentals of how a link is produced, how search engines view links, and what they may deduce from them.

Start of link tag: This opens the link element and informs browsers and search engines that a link to something else is about to appear. It’s known as an anchor tag (thus the “a”).

Link referral location: The content behind the quotation marks represents the link’s destination URL, and the “href” stands for “hyperlink referral.” It doesn’t have to be a web page; it may be the URL for an image or a download file. You’ll come across something other than a URL that begins with a # sign now and then. These links will direct you to a specific part of the URL.

Visible/anchor text of link: This is the small piece of text that users see on the website and must click if they want the link to open. The text is frequently structured in some way to distinguish it from the surrounding text, commonly with blue colour and/or underlining to indicate that it is a clickable link to users.

Closure of link tag: To the search engines, this marks the end of the link tag.

What links mean for search engines

Links are used by search engines in two primary ways:

They’re looking for fresh websites to add to their search engine results. To assist in determining where a page should appear in their search results Search engines can take content from web sites and add it to their indexes once they have crawled them. This enables them to decide whether a page is of high enough quality to rank effectively for relevant keywords (Google created a short video to explain that process.)

When making this decision, search engines consider not only the content of the page, but also the number of links leading to it from other websites, as well as the quality of those external websites. The more high-quality websites that link to you, the more likely you are to show up towards the top of search results.

Google’s dominance of the search engine market began in the late 1990s, thanks to the use of links as ranking criteria. Larry Page, one of Google’s co-founders, devised PageRank, which Google utilised to assess a page’s quality based in part on the number of links referring to it. This metric was then included in the overall ranking algorithm and it became a strong signal because it was an excellent way of identifying a page’s quality. Google was able to deliver considerably more useful and relevant search results than their competitors at the time by putting this into their algorithm.

It worked so effectively because it was based on the idea that a link could be interpreted as a vote of confidence in a page, meaning that it would only get links if it merited them. When someone links to another website, they are effectively suggesting it as a valuable resource, according to the idea. They wouldn’t connect with it otherwise, just as you wouldn’t recommend a bad restaurant to a friend.

SEOs, on the other hand, figured out how to manipulate PageRank and search results for certain keywords quite rapidly. Although Google was far more powerful than other search engines at the time, it was still open to manipulation because it couldn’t distinguish between high-quality and low-quality links.

Google began looking for websites that were attempting to influence search results by generating low-quality connections, and began rolling out regular updates targeted at filtering out pages that didn’t deserve to rank due to weak links.

As a result, Google has started to ignore a number of formerly efficient link-building tactics, such as submitting your website to online directories in exchange for a link. This was a method that Google used to promote, but it was abused and overdone by SEOs, hence it was devalued by Google.

How else can link building benefit my business?

Link building is important not just because it can aid with enhanced organic search rankings and traffic, but it also offers a number of other perks that can help your organisation.

It’s also true that links emerge spontaneously as a result of activities whose primary objective isn’t necessarily to establish links. For example, if you debut a new product that has never been seen before and is truly innovative, you will almost certainly receive a large number of connections to your website. Alternatively, if you write a fantastic piece of content that is intended to be the finest guide in your business (and it is!), you’ll likely receive links as a result.

Neither of these operations, providing a great product and writing a fantastic piece of content, will have been undertaken solely for the purpose of link development, but links will be a by-product of the activity.

This is why link development should not be viewed as a stand-alone activity, but rather as a component of a larger strategy that benefits your organization beyond the links themselves.

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What are plugins in word-press

What are plugins in word-press?

It can be difficult for site owners to locate the correct plugins to improve their Word-Press websites with over 50,000 plugins in the Word Press plugin directory, not to mention thousands more on third-party websites.

The appropriate plugins are critical for your website’s speed, security, and user-friendliness. Fortunately, there are a few clear winners that will help almost any Word Press site. With free forms, live chat, email marketing, analytics, and a CRM, the Hub-Spot Word-Press plugin, for example, you can capture, manage, and engage your visitors.

Why are plugins important?

The building blocks of your Word-Press site are plugins. Whether you need to add contact forms, improve SEO, speed up your website, set up an online store, or provide email opt-ins, they can help. A plugin allows you to do nearly anything with your website.

There are thousands of free and premium Word-Press plugins available to download and install – these are the finest plugins for Word-Press, regardless of the type of website you’re creating.

1. Hub-Spot

It’s impossible to develop a business without marketing, and Hub-Spot makes it simple to do it. The Hub-Spot Word-Press plugin lets you manage contacts, monitor leads, create email newsletters, interact with site visitors via forms and chat, and more.

The dashboard and statistics help you assess how effectively your efforts are working so you can keep making educated decisions as your company grows.

2. Woo-Commerce

Do you want to make money from your website by selling products or services? Yes, an ecommerce plugin exists for it! Woo-Commerce is a popular ecommerce plugin for Word-Press that turns your site into a fully functional online store. You may sell everything from digital files to real things, configure currencies, show reviews and ratings, add sorting and filtering tools, set infinite photos per product, and much more thanks to its endless customisation.

 3. All in One SEO

All in One SEO (AIOSEO) is a popular Word-Press plugin for managing on-site SEO and making improvements to improve a site’s search engine rankings.

You may use AIOSEO to run site-wide audits to see how healthy your present site is and where adjustments should be made. You have the option to edit Meta descriptions, title tags, and other things on each page.

Additionally, if you need to get up and running quickly, AIOSEO provides a setup wizard that allows you to quickly alter settings based on the demands of a specific business.

4. Yoast SEO

Yoast SEO is a popular Word-Press plugin that makes it simple to optimise your pages and posts for better search engine rankings.

You’ll get templates for titles and Meta descriptions with Yoast SEO, so you can learn how to write them according to SEO best practises. Yoast SEO also checks your material for readability and keywords, allowing you to strike a balance between high-quality content and SEO.

5. Elementor

Elementor is a popular page builder for the Word-Press CMS that lets you use a drag-and-drop WYSIWYG interface to put a range of page elements. It’s as simple as dragging and dropping your selected elements into the builder area to create your ideal website.

Elementor is a highly recommended plugin for newbie website owners and those less comfortable with the back-end Word-Press code because of its ease-of-use, simplicity, and compatibility with many Word-Press themes.

6. Weglot

Weglot is a Word-Press translation plugin that enables you to create a multilingual website in less than five minutes. Without a developer or any coding knowledge, you may add more than 100 languages to your Word-Press website.

You’ll get a fully translated website (including plugins and dynamic content) using a first layer of machine translation, complete control over your website translations with post-editing features, translated metadata, language-specific subdirectories, automatically implemented href-lang tags, translated URL slugs, and much more with Weglot.

7. Google XML Sitemaps

Word-Press sitemaps make it easy for search engine crawlers to identify and retrieve the important pages and articles on your Word-Press site. Word-Press-generated pages and custom URLs are supported by the Google XML Sitemaps plugin.

8. WP-Optimize

WP-Optimize is an essential plugin for any site with a large Word-Press database. It removes any aspects that aren’t adding value to your site, such as auto draughts and spam comments.

It will help increase site speed by compressing pictures and enabling caching. WP-Optimize can handle all of this with a single click of a button; despite how complicated it may appear.

9. Updraft-Plus

Nobody wants things to go wrong on their website, but Word-Press makes mistakes all the time. That’s why it’s critical to back up your Word-Press site on a regular basis, allowing you to restore lost data or return to a previous version in the event of an accident or a bug.

Updraft-Plus is one of the most popular Word-Press backup plugins, with over 3 million downloads to date. It allows you to create and restore backups with a single click, schedule regular backups, and push backups to cloud storage services such as Drop-box and Google Drive.

10. WP-Forms

WP-Forms are one of the most widely used Word-Press form builders. It’s a user-friendly tool that makes adding drag-and-drop forms to your Word-Press website a breeze.

Basic contact form features such as form fields, CAPTCHA, email notifications, and more are included in the free version. You gain even more features with the premium edition of the plugin, including integrations, the ability to construct multi-page forms, survey capabilities, and more!

Improve your website with Word-Press plugins

It’s practically hard to maintain a Word-Press site without using plugins to add features. There’s a plugin for just about anything you can think of on your website, whether you want to engage users through email opt-in forms, add social sharing buttons, compress photos to increase website speed, or optimise your content to rank in search engines.

Additionally, plugins significantly improve the user experience, resulting in higher engagement and a greater chance of reaching a wider audience.

If you’re not sure which plugins to install initially, these well-known and well-respected plugins will get you started?

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Traditional marketing

Traditional marketing

Marketing is a strategy for attracting customers to buy your goods and services. Traditional marketing entails a number of steps, including planning, researching, promoting, and selling products. Marketing has been a component of business since the dawn of time, and every year, corporations’ marketing budgets have grown by leaps and bounds.

The importance of marketing has never been greater than it is now, thanks to rising market rivalry. To get an advantage over their competitors, businesses use a variety of marketing strategies to advertise their products. Digital marketing and traditional marketing are the two basic areas in which these strategies can be classified.

All marketing tactics that use digital platforms to sell things are referred to as “digital marketing,” whereas all marketing methods that use traditional platforms to promote products are referred to as “traditional marketing.”

In this article, you’ll learn what traditional marketing is, why it’s called that, the several traditional platforms that are used to sell things, and the advantages and disadvantages of traditional marketing.

Let’s start with traditional marketing’s fundamentals.

What is traditional marketing?

Conventional marketing refers to the use of traditional platforms such as print and broadcast media, among others. Traditional marketing was used by businesses to sell their products to clients before the emergence of digital marketing and social media marketing.

Why marketers use traditional marketing?

1) The ability to communicate with a wide audience

For promoting products to millennial or people who use technology regularly, digital marketing and social marketing are good options. Traditional marketing, on the other hand, has the capacity to reach those who live in rural areas and do not commonly utilise digital media.

Elderly folks, for example, are not tech-savvy and yet rely on television, radio, and newspapers to keep up with current events. As a result, these platforms are the most effective marketing tools for making consumers aware of your items.

2) Large eyeballs share

The second argument for adopting conventional media marketing is that these platforms are located in public spaces, where consumers are unwittingly exposed to advertisements. For example, whether it is a waiting room at a train station or a waiting room in a hospital, television is installed in all waiting rooms.

Furthermore, corporations advertise their products on life-size billboards along the sides of highways, allowing consumers to be exposed to things while travelling or driving home.

3) Caters to people with special needs

Traditional marketing is an effective way to promote items to persons with disabilities. For example, you can market a product to blind individuals by airing promotional ads on the radio, and you can also target such people by meeting them in person and explaining the benefits of the products you wish to sell to them.

8 Types of traditional marketing

1) Television

Television is the most widely used and favoured marketing medium. This is due to the fact that television has become an indispensible component of every home. People spend the most of their free time in front of the television. As a result, businesses use television to market their products to the general public.

Women and children, in general, spend the majority of their time watching television. Women watch daily soaps and movies, while children spend the most of their time watching cartoons on television. Men, on the other hand, watch sports networks. As a result, companies place their products during commercial breaks in between television shows based on the show’s audience.

2) Radio

Radio is another venue that marketers utilise to sell their products to a large audience. Even if radio has become a relic of a time when people only had one mode of entertainment to choose from. However, the radio platform has not lost favour in recent years, and a sizable section of the population continues to listen to the radio for entertainment.

3) Newspapers

Print media advertising is another name for newspaper advertising. Companies sell their products by putting advertisements in newspapers, which is a sort of conventional marketing. Even in the digital age, there remain several conventional media platforms with a large readership, one of which is the newspaper.

Many homes still buy a newspaper every day to keep up with what’s going on in the world, just as they did in the past. As a result, businesses place print advertisements in newspapers to raise awareness of their products.

4) Magazine Marketing

Marketing in magazines is another type of print media marketing. Magazines, unlike newspapers, are published on a monthly basis. People, Vogue, Time Magazine, the New Yorkers, Reader’s Digest, US Weekly, Entertainment Weekly, Men’s Health, Cosmopolitan, National Geographic, and other popular magazines are available.

5) Outdoor

Traditional marketing also includes outdoor advertising. Marketers use billboards, transit advertising, guerrilla advertising, point-of-sale displays, mobile billboards, and other methods to promote their products in this sort of marketing. The goal of this sort of traditional marketing is to introduce your goods to consumers when they least expect it by employing clever marketing strategies.

6) Phone calls

Cold calling has been a popular type of marketing method for a long time, and companies still use it to sell their products and inform consumers about their offerings.

A phone caller uses this old marketing strategy to call random people and tell them about items and special deals. Companies utilise this strategy of marketing because of its effectiveness and low cost, as it does not necessitate a large commitment on the part of the organisation.

7) Direct Mail

Emailing customers with brochures, offer templates, discount coupons, or event invitations is known as direct mail. Prior to the emergence of email technology, this form of marketing was highly prevalent. Companies, on the other hand, now use this classic technological strategy to target their unique customers or devoted customers.

8) Networking Traditional marketing is based on networking, which is an old yet very efficient strategy. Companies approach potential clients directly in networking to attract and convert them by providing them a demonstration of the items and conveying success tales to them. Companies hold conferences where people can meet influencers, new partners, current clients, and so on.

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What Does SEO Mean 7 Things Every Marketer Should Know

What Does SEO Mean? 7 Things Every Marketer Should Know

SEO

The term SEO refers to the process of optimising a website for search engines (SEO). SEO is the technique of increasing the quantity and quality of your website visitors by enhancing your online exposure in organic search results.

Overall, this digital marketing approach strives to boost your company’s online presence in order to produce income and growth. We are the best SEO agency in Chennai.

Are you interested in learning more about SEO’s definition and getting answers to some of the most frequently asked SEO questions, such as “What does SEO do?” and “What does SEO mean in business?” This mini-guide covers the top seven things every marketer and business owner should know about SEO, as well as a supplementary FAQ that addresses questions regarding the cost of SEO and other topics. Just keep reading to get started!

7 Must-Known Facts About SEO’s meaning

1.           Definition

2.          Strategies

3.          SERPs

4.          Tactics

5.          Benefits

6.          Results

7.          Updates

1. SEO stands for search engine optimization

When individuals talk about SEO, they’re referring to the process of optimizing a website for search engines. If you utilize SEO marketing, you optimize your website for search engines such as Google and Bing. You are, however, optimizing your site for both people and search engines.

Your firm can achieve a top spot in search results, also known as search engine results pages, with a well-optimized site and a competitive SEO plan (SERPs). Your organization wants to show up in searches linked to your products or services for the greatest results.

2. SEO consists of an umbrella of strategies

The “optimization” element of SEO refers to a broad range of tactics. Because search engines like Google use over 200 parameters to rank websites in search results, you can optimize your website in a variety of ways.

Among the most reliable methods for optimizing a website for search engines and users are:

• Creating a user-friendly and quick-loading website

• Creating content for the website that is optimised for specific keywords or search terms as well as user intent.

• Creating page Meta descriptions and title tags that is both engaging and informative

• Replacing broken links on the website

• Using a descriptive alt tag and an appropriate filename for website images

• Obtaining high-quality links to your site’s content from respected and related websites.

As you can see, SEO requires a large team of experts. You’ll require web developers, web designers, and copywriters. Not to mention, you’ll need a competent SEO specialist to advise your team and lead your approach.

That is why many companies invest in SEO services, which give your organisation rapid access to SEO experts. A full-service agency, such as WebFX, provides an even greater benefit, as we have a dedicated staff of developers, designers, copywriters, and SEO experts.

3. SEO focuses on organic, not paid search result rankings

Answers to the question, “What does SEO mean?” Organic and sponsored search results aren’t complete without mentioning them. Keep in mind that SEO can help your company gain more visibility in search results. It’s worth noting, though, that SEO solely focuses on organic search results.

It’s a great digital marketing tool as well as an SEO-friendly tactic. For example, you may utilise PPC to provide your organisation rapid presence in search results, which is beneficial because SEO takes a few months to produce results.

If you’re thinking about SEO, also consider the potential value of a short-term PPC campaign.

4. SEO includes black- and white-hat tactics

Companies that use SEO might employ both black-hat and white-hat strategies.

However, just because you can doesn’t mean you should. This is because black-hat SEO practises are detrimental to your SEO strategy rather than beneficial. They can also have a long-term negative impact on your website’s ranking and online reputation.

Here are a few instances of black-hat tactics:

• Including concealed content, such as white writing on a white background, to target keywords

 • Stuffing a page with keywords, which reduces readability?

• Purchasing links from third-party websites, such as link farms

White-hat approaches, on the other hand, allow your company’s website to appear in relevant search results. Because they follow SEO best practises, they give your company the much-needed visibility in search results.

The following are some examples of white-hat tactics:

• Creating excellent, shareable material that wins links from credible sites

 • Writing readable content that gives people with the information they desire

• Adding new content on a regular basis

 • Maintaining the website’s accessibility and functioning

• Improving the site’s performance or page load time

Your company can appear at the top of relevant search results using white-hat tactics. You also avoid the consequences of black-hat tactics, such as being banned from search engines like Google. That is, your website will not appear in Google’s search results.

You want to avoid such scenario because Google controls over 90% of the search market.

5. SEO matters because of modern shopping habits

It’s vital to give compelling proof that illustrates SEO’s worth to company decision-makers if you’re pitching SEO to them. You want to demonstrate that SEO is important and beneficial to your company. It’s also crucial to comprehend what SEO entails and why it matters to businesses.

People today shop in many ways, from corporations to individuals.

Many people use their phone, laptop, or desktop to look for things, ask questions, read reviews, and more instead of going to a physical store. In fact, 80% of consumers conduct product research online. Furthermore, more than half of users find a new company or product as a result of a search.

Take a peek at our clients’ triumphs to get a sense of the power and utility of SEO.

In the last five years, we’ve helped our clients make more than $1.5 billion in sales using SEO and other digital marketing methods. That’s fantastic, because it’s enabled our clients to achieve a wide range of objectives, from opening a new site to launching a new product or service.

6. SEO takes months to show results

Many firms invest in SEO with the expectation of immediate returns. Your company’s rankings won’t change overnight, whether you’re optimizing current website content or releasing a brand-new set of pages. We are the best SEO Company in Chennai.

This is due to the fact that SEO takes time. It can take several months for your team to see a shift in your rankings in many circumstances. A few criteria, such as the age of your website and its Google history, can influence your company’s timeline.

7. SEO continues to change in response to algorithm updates

Havro it solutions is the best SEO company in Chennai , Search engines like Google aim to provide the best possible experience to users. That’s why search engine algorithms, which shape organic search result rankings, continue to undergo updates. These updates directly influence today’s SEO strategies and tactics.

If your company adopts SEO, you need to take an active role in remaining up-to-date on SEO. You can follow blogs; take courses, run workshops, and more to keep your team at the forefront of SEO strategies.

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Social Media Marketing

Social Media Marketing: How to do it, Types, Tools & Tips

Social Media Marketing

Havro it solutions is the best social media marketing agency in Chennai, There’s more to social media marketing than posting a couple times a day on Facebook and Twitter. Developing your brand, engaging your prospects, and increasing income require time and work. You must distinguish yourself from a deluge of competitors, social media noise, and even influencers, celebrities, and other well-known figures.

A superb social media approach is required. You’ll often discover that, like with any inventive marketing strategy, you’ll need to move away from standard social media platforms and constantly seek for new ways to reach your target audience. The success of TikTok emphasises the need of staying current with the ever-changing digital environment in order to avoid missing out on important chances.

Core Pillars of Social Media Marketing

There’s no denying it: your company needs to be on social media these days, and you should devote at least some of your marketing efforts (and cash) to developing a social media plan.

With 4.48 billion consumers on social media, any business can tap into a huge pool of potential clients simply by checking in and providing compelling content. Brands like BooHoo, Depop, and Chipotle flourish at social media marketing for one simple reason: they incorporate the key pillars of the medium.

There are five major pillars to consider. Let’s go over each one individually

  1. Strategy

The backbone of your social media presence is a good social media marketing strategy. You’ll waste time if you don’t have a strategy, and you’ll have a hard time reaching your target audience if you don’t have one. A content strategy is getting the “correct content, to the right people, at the right time,” in case you weren’t aware.

A content strategy, in its most basic form, aids you in achieving your company objectives by allowing you to:

• generate valuable content

• improve engagement

• boost conversions

A strong social media marketing strategy should have clear objectives, detailed plans for achieving those objectives, and be measurable. Finally, you must establish benchmarks to determine how things are progressing and whether you need to alter your strategy.

2. Planning and Publish

Although social media is a great tool, you can’t just go out and start posting content without a strategy.

When creating content, keep the following in mind:

  • Know your audience: In order to engage with your audience, you must first understand their demographic.
  • Why prioritize quality over quantity: Content quality is just as crucial as quantity.
  • Think about your brand: It’s critical to stay true to your brand’s principles.

There is only one golden rule in publishing: consistency. People will return for more if you publish on a regular basis.

3. Listening and Engagement

Plan your material and, most importantly, interact with your audience. Your comments may not always be pleasant, but the tone of your responses will not change if you do not make improvements.

A successful digital transformation requires listening and involvement, especially if you want to improve the overall customer experience. It’s also worth noting that social listening isn’t solely focused on customer service. It may enable you to:

• recognise new trends

 • identify new sources of income

 • develop market knowledge

• locate influencers in your niche

Do you need some help getting started with social listening? For measuring key phrases and hash-tags, Hoot-suite offers a free starting tool.

4. Analytics

For tracking and gathering data are critical to the success of any social media marketing effort. You can’t:

• comprehend user behaviour

 • adjust your plan

• determine which platform is ideal for your business

 • determine the best times to post

• study your competition without this data.

After you’ve gathered all of this information, you’ll be able to determine what works and what doesn’t. That way, you may focus more on what matters and waste less time on what doesn’t. As a result, analytics can help you make better decisions for future efforts, which will have a big impact on their success rate.

A/B testing is also useful for identifying which content, design, and call-to-action (CTA) are the most effective. Play with it if you’ve noticed that certain pieces of content get twice as much engagement as others.

We are the best Social media marketing company in Chennai,, if you own a small business, for example, your followers are almost certainly relatives and friends who will appreciate the personal insight and celebratory postings since they care about you and your accomplishments.

When you create high-quality content that your audience doesn’t care about, your engagement levels will plummet. Before you start reading those informative industry blogs, you should concentrate on ensuring that your postings show in people’s feeds.

5. Advertising

Social media advertising is worth investigating for anyone looking for a target demographic. With 2.89 billion monthly active users on Facebook alone, that’s a huge pool of potential customers.

The following are the three primary categories of social media advertising:

Organic: Content that grows in popularity without being paid for.

Paid: Content that is sponsored by an organisation and hence costs money to post.

Earned content: content that has been freely shared, liked, and commented on.

You may advertise on social media in a variety of ways. You can, for example:

  • Create content: This includes posts and videos.

Promote content: Make sponsored or promoted postings.

Interact with people: Join groups connected to your industry, interact with industry influencers, and so on.

Build a following: Create and share content that will entice others in your sector to follow your brand.

Get downloads: Use your social media channels and accounts to promote PDFs, white papers, PowerPoint’s, films, and podcasts, among other things.

Furthermore, if you want to raise brand recognition, loyalty, and conversion rates, advertising may be the way to go.

Aside from these main pillars, you should also:

• Make sure your material caters to a specific niche or market.

• Make meaningful connections with influencers, brands, and customers with whom you may form long-term ties

• add value with your content and comments

Finally, make sure you’re on social media so that your customers know they can contact you. Don’t rely solely on feedback. It’s up to you!

Different Types of Social Media Marketing

Aside from Facebook, Twitter, and Instagram, social media marketing can include:

  • content marketing/content creating
  • advertising/sponsorship
  • influencer marketing
  • social media management/community management
  • paid media
  • building your following
  • contributing to forums
  • reviews

Marketing Tools for Social Media

Most businesses would benefit from having a social media presence, but many business owners do not have the time to do so. What is the solution?

Tools for social media

These tools are an important aspect of digital marketing since they allow users to track the success of their postings, produce and publish content, interact with customers on social media, and so much more.

Social media administration, social advertising, and content development are the three main areas.

Posting platforms: These solutions allow you to automate the publication of content on social media sites such as Facebook, Instagram, and LinkedIn. Some of them even include scheduling options. Agorapulse, Buffer, and SproutSocial are all popular tools.

Content creation and curation: These tools allow you to quickly produce content for Facebook or Twitter posts, such as videos, slideshows, or GIFs. Sites like Content Studio, Drum Up, and Content Gems are just a few examples.

Social advertising: This includes Facebook and Twitter Ads, which allow you to target specific audiences with your content.

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Email Marketing Strategy and Tips for Successful Campaigns

Email Marketing Strategy and Tips for Successful Campaigns

Content Marketing 

We are Chennai ‘s leading content marketing company. Content marketing is a strategic marketing approach that focuses on creating and disseminating valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, eventually, to drive profitable customer action. 

In my perspective, their definition is sound. However, it may use further clarification.

It indicates that content marketing is a long-term approach aimed at cultivating a strong relationship with your target audience by consistently providing them with high-quality information that is highly relevant to them.

Customers’ allegiance will eventually lay with you when they make a buying decision. They will buy your goods and prefer it to the alternatives offered by competitors. Unlike one-time advertising, content marketing demonstrates that you genuinely care about your clients.

People want to know that you care about them now more than ever before. The world has never been louder or noisier, and our most valuable resource is our attention. 

Why Content Marketing?

OK. Content marketing is trendy these days. It is utilized by a large number of enterprises and has been for hundreds of years. Is content marketing, however, appropriate for your company?

The top content marketing agency in Chennai is Havro It Solution. Just because content marketing worked for early adopters doesn’t guarantee it will work for your firm now. And just because big B2B and B2C businesses utilize it today doesn’t mean it’s healthy for you.

Let’s take a look at some current and pertinent content marketing data to find out.

Finally, we’ll attempt to respond to two questions: Is content marketing the best option for you? Is it worth your time and money to invest in it?

Let’s start with the reality that creating more engaging content is the top priority for B2C content developers. The urge to discover what type of content is effective and what isn’t coming next.

The key is that your customers desire a memorable experience, which you can provide through your content marketing efforts. However, you must first learn how customers buy and then produce content for each stage.

There are three basic stages:

1. Awareness

2. Consideration

3. Decision

And each stage requires a different kind of content marketing.

Content Marketing Overview

I don’t think Joe Pulizzi realized how accurate he would be when he launched the Content Marketing Institute in 2010, let alone how successful CMI would become.

When it comes to content marketing statistics, they are one of the best resources. They’ve also made a fantastic film about the growth of content marketing:

Because content marketing is built on the foundation of high-quality material and narrative, it’s easy to see why it’s been around longer than the phrase itself.

There’s still a lot to be learned from the early days of offline content marketing, which predated the Internet, social media, and other technologies.

Any successful content marketing effort today, however, cannot afford to overlook the internet component.

Because storytelling has evolved, people’s attention spans a wider range than it did a few years ago, and marketers must ensure that they are presenting stories in the year we are now living in.

Content marketing activities can now be classified into three types: online, offline, and hybrids. Following in the footsteps of others is the best way to learn how to be a great content marketer.

But first, I’ll show you how to put together a content marketing strategy. Then you can draw inspiration from the samples at the end.

Strategy

There are numerous content marketing tactics available nowadays.

That wasn’t always the case in the early days of content marketing. Marketers used to have few options. They just had bandit signs, magazines, and newspaper advertisements.

They did, however, have a range of bespoke options even back then.

They could experiment with the language in their ads, as well as the image they displayed, its placement, and the CTA.

To put it another way, although there were limited content marketing approaches available, the possibilities were nonetheless extremely diverse.

More content marketing media and strategies exist today than at any other time in history. As a result, the number of tactics available is considerably bigger.

It’s three separate steps.

1. Align the information with the problem.

2. Then, for that particular problem, utilize the appropriate content type.

3. Finally, match the content to the buying cycle of the consumers who are experiencing the issue.

This method shifts the focus from the marketing to the individual who the marketer is attempting to reach. After all, this is a critical stage in developing your content marketing plan.

Your content marketing efforts will be for naught if it doesn’t cater to the correct individuals with the right problem that your product solves.

Of course, you’ll want to tailor it to your target and marketing beliefs.

In any case, you should always begin with your target audience.

For that audience, you must develop content. Only then will the appropriate individuals pay attention to you.

What does that mean?

It implies that you must know your consumers, prospects, and target market. After that, you may develop content that solves their concerns while also helping your company expand.

First and foremost, the goal of content marketing is to help your business grow. We are the top content marketing company in Chennai .

But, once again, you won’t be able to do so until you have a paying customer base.

The tactics you can use to attract paying consumers are as various as the fish in the water in a world with social media, limitless Internet space, self-publishing firms, and free graphic design tools.

Conclusion

There were several examples there. I hope these help you understand what it takes to be a successful content marketer.

Furthermore, I sincerely hope you recognize that it does not necessitate a large marketing budget. Anyone may benefit from content marketing nowadays.

Every day, the world becomes noisier. If we want to stay successful, we’ll have to start using content marketing sooner rather than later.

Those who concentrate their efforts on telling good stories, regardless of platform or context, will emerge victorious in the long term.

You won’t be able to help yourself any longer by yelling louder. Only by yelling greater things can things improve.

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What are the different types of digital marketing

What are the different types of digital marketing?

What are the different types of digital marketing?

Digital marketing is the use of the internet by businesses to communicate with their customers and advertise their goods and services. It’s a significantly more potent strategy to obtaining new customers than traditional marketing, thanks to better audience targeting and data collection. We are the best digital marketing agency in Chennai.

Plus, as technology advances, it will continue to expand. I’ll show you how different types of digital marketing function and how you can utilise them to create a successful marketing plan in this tutorial.

  • Content marketing
  • Search engine marketing
  • Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Email Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Video Marketing
  • Audio Marketing

Content marketing

Instead of simply broadcasting an advertising message, content marketing entails generating and sharing material—text, images, and multimedia—that offers value to your audience. If you’re in the B2C (business to consumer) space, content may include social media postings, blog articles, and amusing videos; if you’re in the B2B (business to business) space, it could include white papers, reports, webinars, and informative films.

Search engine marketing

Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services, and other relevant words and phrases. Consider Google (the most popular, after all), as well as Bing (which is usually installed on business PCs and is great for B2B!). It includes both natural (organic) and paid (pay per click, or PPC) search, as well as desktop computers and mobile devices (as well as smart home assistants these days—see #10—audio marketing).

SEO

Search engine optimization is exactly what it sounds like: it optimises your website for search engines. This entails both developing material that people are actively looking for and ensuring that this content, as well as the platforms on which it resides, are technically optimised. No matter what business or industry you’re in, you should be doing this.

Display advertising

Display advertising, often known as banners, is similar to traditional print advertisements found in magazines, only it’s done online and you may target specific publications that your target demographic reads. With programmatic advertising (where ads are booked, analysed, and optimised automatically using algorithms) and retargeting, it has grown considerably more sophisticated (like when you look at a pair of shoes on your favourite department store website and then those shoes follow you onto every website you visit for months afterwards).

Mobile marketing

Mobile marketing is almost as broad as digital marketing, and it will overlap with many of the other sorts of marketing. It entails converting your desktop strategy to mobile, as well as mobile-specific features such as in-app advertising, text messaging, and social messaging apps. It’s especially crucial if you’re trying to reach a younger demographic who spends all of their time on their phones.

Social media marketing

In comparison to other forms of advertising such as television, print, and even online display advertising, social media brings a whole new level of involvement and participation. Instead of broadcasting messages to a big audience, you can engage with your customers and listen to what they have to say. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are just a handful of the channels available, with organic (like Facebook groups, page updates, tales, and Messenger) to sponsored (like Facebook groups, page updates, stories, and Messenger) possibilities (like Facebook ads). Almost every business should have a presence on a handful of these social media sites.

Email marketing

In a world when everyone is texting or Snapchatting, email is still one of the most successful digital marketing methods. Seasonal promotions and discounts (think Black Friday deals or Mother’s Day) have proven to be very successful for e-commerce sites and retail brands, and you can also use email newsletters to ‘nurture’ your prospects by providing them with a lot of value beyond just pushing your products and services.

Influencer marketing

Influencer marketing entails collaborating with current influencers, such as celebrities, specialists, and authority figures. When they advertise your product to their audience, which they do frequently on platforms like Instagram, Snapchat, and YouTube, loyal followers will take their advice and purchase from you. You might imagine the Kardashians or some uber-cool young actress promoting your product to individual customers, but influencers can also work in B2B—you’ll just be partnering with more serious and particular thought leaders or experts in your sector.

Affiliate marketing

Affiliate marketing entails contracting with other people or businesses to promote your items in exchange for a commission. It’s particularly popular among bloggers and e-commerce companies (one of the biggest programmes is Amazon Associates). The affiliate will market your goods on their website, and if a buyer clicks through and purchases, the affiliate will be paid a commission for bringing that sale about.

Video marketing

These days, video is the star of the show, and if there’s one thing you should be doing, it’s probably this! It might be a short clip or a lengthier format, instructional or amusing, pre-recorded or live-streamed. It’s no longer enough to just copy and paste a TV commercial onto your website; you must now create unique content for your digital channels.

Audio marketing

Since the 1920s, 1930s, and 1940s, when commercial radio was at its peak, radio has come a long way. Despite the fact that television has mostly overtaken radio, the majority of people still tune in to the radio on a weekly basis—especially with the rise of online radio. Traditional radio advertising and similar adverts on platforms like Spotify are still available, but audio marketing include podcasts and smart home assistants like Amazon Alexa and Google Home.

The top digital marketing company in Chennai. Technology is used in modern marketing to analyse the overall performance of a marketing effort and to assist guide future plans and decisions. Breaking down a digital marketing platform into its two elements, digital marketing and digital business platforms, is the best method to explain it. Digital marketing refers to any marketing campaign that makes use of online media and the internet via connected devices such as mobile phones, home computers, or the Internet of Things (IoT).

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social media marketing

Develop Your Social Media Marketing Statergies and Get Benefits

Nowadays people are spending more time on the internet especially on their mobile phones and laptop than spending time with their friends and family members. In such ways, while using social media one can improve their business level and show it to the virtual world.

As a business owner, it is essential one should develop their social media account strong to show what the latest trend is going on and keep in conversation with what your customers are acquiring. we are providing the best social marketing ideas, experts with HAVRO IT solutions with what you are expecting

What is Social Media Marketing?

Social media marketing refers to social media websites and social networks to create your company and product visible to the outer world.

Simply we can say without by visiting your customer they can know about your products and agency. By making your customer happy. People tend to like you more when you make them happy, no matter how you do that. Like that if your social media marketing attracts them means it will encourage your business.

Just like the offline world, your social media marketing success largely depends on your ability to find and make your target audience happy so that they like your brand and share your stories with others.

Your social media effort will make your company visible to the large outer world.visites social media websites to get a clear ideas of it.

Why social media marketing is important?

In today world people running towards social media to get information about a particular product or a company. But see if you didn’t have social media marketing means then you will lose the great opportunity.

In this competitive world if you build a strong social media means you can make sure that your company will run fast and reach your customer so that they can also share with their friends.

But in an increasingly competitive environment, you can’t afford to miss out the social media

But in this situation with the competitively increasing social media world, we can give you great ideas to build social media websites with a comprehensive guide.

Increase your Brand Awareness

Social media marketing is one of the most reachable methods. Implementing social media strategy will greatly increase your brand recognition. Get your employees, business partners, and sponsor to like and share your page. Each post that is shared will simply increase your potential customer.

There is no doubt simply if you have social media for your company or brand or products with regular use of then it will generate a wide audience for your business. If you are having any doubts regarding then contact with special services who share the idea of social media strategy Havro IT solutions

Cost efficiency

 Social media marketing is one of the most cost-efficient digital marketing methods it will get your brand closer to the people and also with a broad audience of consumers this method will increase your business. By working a few hours 90% of makers claimed that social marketing makes their business level easily reached to the customer. On the other hand, HAVRO IT solutions provide great ideas in social media marketing due to the highly qualified experts in our team

What Should You Be Tracking?

To achieve all this you should track your business level of traffic. You should aware of how much your products or brands reached the customer this is one of the most important ones.

Matrices that matters are:

Volume: How many people are talking about your brand or campaigns? Volume is the easiest metric to measure. Facebook Insights, for example, measures how many unique users have posted something to their walls that talk about your brand.  

Reach: It is a measure of potential audience size. It answers how far is your content disseminated. 

Engagement: What is your audience doing to engage and spread your content? Facebook shares and Twitter retweets tell you who is spreading your content, while likes, comments, and reactions are helpful to know who is responding to your content. 

Influence: Is your social media content powerful enough to create your business level? Create your social media high level so that it can increase more followers to click and share your posts.

Share of voice: What percentage of the overall conversation about your industry talks about your business compared to your leading competitors. Share of voice is a key metric if you want to know how well your social media marketing strategy is doing. 

It’s important to re-evaluate your strategy regularly based on data and insights. You can also use analytics to test things against one another.

How often should you post on social media?

If you post too infrequently, your followers will forget your brand. If you post too often, they might find your brand overcrowding their feed.

On Facebook, businesses with less than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than those companies that post 5 or fewer times a month. 

Don’t overwhelm your audience with content. Be selective about what you’re sharing.

Let’s put it this way: creating a single loveable video is better than stuffing your audience with 100 videos that don’t deliver any value. 

Pro tips for creating the best social media experiences for your audience 

  • Be responsive: Engage with your customer response to them provide quality content and ideas with what they are approaching for this will make you improve your business level.
  • Have clear goals: Have a clear mindset, research new ideas happening around you that make your company reach higher and ranking level.
  • Be consistent: post your products at a comfortable rate so that people will eagerly buy your products this will make your products reach easily to the ear of the customer
  • Have a theme: Choose themes for specific days of the week to boost engagement. 
  • Tell a story: engage your customer by telling your brands and products on social media so that it will reach one customer to the other
  • Do it with passion: whatever you are doing do it with a full passion so that it will increase your interest level in your business.
  • Communicate: share everything with your team members no matter it is failure or success this will also make your team boost.
  • Be a trendsetter: Don’t just follow trends, be a source of inspiration for others. 
  • Use remarketing audiences: Don’t forget to use your remarketing audiences. 

Thought leadership

Outsourcing social media management tasks are one of the best things you can do to help your social presence grow. There is no one way to become a thought leader -requires work that is already provided in the online platform. to establish yourselves as an expert build your social platform well communicate with them give ideas to them. When your social media campaign is aligned with other marketing efforts, then your skill be highlighted and you can connect with your customer create a relationship they will value you, allowing you to become a notable influencer in your field

Get Started

Now It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, and make use of the social media account. Fill out your business details with the post and get some engaging content to begin gaining followers. As already mention make relevant content related to your business and ask like or share so that it will build your page strong. The right social media strategy will lead to increase traffic SEO.so that your brand will get improved. The sooner you start sooner you will gain the result. And also get helps any idea with HAVRO IT Solutions with expert team.

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Static Website

Static Website

What is static website?

A static website is the most basic form of website and consists of web pages with predetermined content. The best website Development Company in Chennai, Each page is HTML-coded and presents the identical information to every user.

Examples of static web pages include a company website about us page, mission, vision, and so on.

Static websites have changed over time, and you may now include features like user accounts and comments. The distinction is that the login information will be kept in a third-party app or external database. As a result, the server on your website will not exchange data with the user. You rely on a third party to keep track of these data or remarks.

Static Website Features

Security: Because there is no intermediary, such as a database, the possibility of code injection is decreased for a static website. To host the website, no plugins or dynamic software tools are required. Because a static website does not use a database, the risk of code injection is low.

Because static websites do not rely on CMS plugins and dynamic software to host them, they are a safer option than dynamic ones in terms of security. APIs and JavaScript are utilised to manage the dynamic functionalities of static websites, which eliminates the possibility of hacking. Active websites, on the other hand, are extremely vulnerable to hacking owing to the presence of various content sources and plugins. Static websites are the simplest kind of website that you can build; we build the best static website design in Chennai.

Unless you change the source code of a page, every visitor will see the same text, multimedia design, or video every time he or she visits the website.

HTML and CSS are used to create static webpages.

Reliability: When accessing the internet, you may see a notice stating, “The connection could not be established.” This is largely due to a database mistake.

You’ve probably seen an error message that says, ‘The connection could not be created.’ This is caused largely by database problems. Serving only simple HTML files allows them to be easily hosted elsewhere, such as on a CDN.

Speed: The lack of a database decreases the time it takes to load a page. A static site loads 10 times faster than a dynamic site created using a CMS. A static website can also be delivered from the node nearest to the browser, which makes it perform quicker.

Hosting and Cost: Because static websites often use basic HTML files that take up less space, the cost of hosting is lower in comparison. Because static websites use simple HTML files that take up less space than dynamic websites, they are less expensive to host. Organizations using static websites save money and put those savings towards integrating Git or automatic builds to reflect the most recent changes in the system.

Scalability: When a website is online, processing large amounts of traffic on a dynamic website may be a time-consuming process since it necessitates a large amount of code running in the database. A simple static website using HTML files, on the other hand, may easily be extended by simply increasing bandwidth.

What to do when your website is finally up and running? Handling massive traffic on a dynamic website might be a cumbersome process as it requires complex code playing on the server. Basic static websites with HTML files can be easily scaled up by just increasing the bandwidth.

Havro It Solution is the best web development company in Chennai; a static website is made up of no more than three elements. These three elements are a.html file, a.css file, and a.js file, though the latter two are optional. Unless the website owner makes a modification, the “pre-written” code (the combination of three preceding files) is always the same for every user. The user’s activities or choices have no bearing on the initial code.

Examples of Static Websites

A straightforward blog

Page for upkeep

A website for an insurance company

A website dedicated to camping.

Status of Forms

Disaster page

The majority of static websites employ many Templating languages, which is an important component of creating a layout theme in our static website.

Static Site Generators are widely used all over the world. Furthermore, there are practically hundreds of static website generators in use.

Static website generators employ many lightweight mark-up languages, making it easy to generate any material using professional editors. Markdown, AsciiDoc, and other mark-up languages are examples.

The developer provides numerous command lines for static website generators to go through. Adding a GUI to these website generators has gotten increasingly difficult, even though it operates via multiple commands. Example: Command prompt (Terminal)

Advantages of a Static Website    

1.) The site loads faster since the code is already ready and “sitting” on the server. There is no need for a database.

2.) Easier to set up for a developer if the site does not have a large number of pages.

3.) You may receive a lot more traffic without your site collapsing. The coding is simpler, because internet users just connect to the server that holds the webpage once.

4.) A static website is more secure than a dynamic website since it does not employ a database. Hackers attempt to exploit the link between a website and a database.

5.) Results in fewer site errors. The most common cause of an error is a problem with the server’s database (on dynamic websites).

6.) Less expensive hosting requirements. Because the files containing code on a static website are more minimalistic, you require less storage and bandwidth to utilise. As a result, even if you have a lot of traffic, you will not require the same resources as a dynamic website. That means you’ll spend less, especially if your site is successful.

Conclusion

Static Websites are the greatest method to get started with a website in the simplest way possible. Many myths regarding static websites and how they function were dispelled. Static websites, on the other hand, are quite dynamic. Static websites are generally recommended for large projects in Havro It Solutions, so we are the best website development company in Chennai.The scripts required to launch static websites remain constant, and you may run them wherever you choose.

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what is a focus keyword in SEO

What is a Focus Keyword in SEO

We are the best web development company in Chennai. In SEO, a focus keyword is a single phrase chosen from a list of possible keywords for which you most want your website to rank first.

People will have to locate you if they search for that phrase. When you use Yoast SEO to establish a focus key for a page, the plugin evaluates the content and provides suggestions on how to enhance it in order to boost your chances of ranking better for that search term.

The focus keyword in SEO is repeated several times throughout the web page or article, ensuring that when someone types that term or phrase into Google, that site will appear at the top of the results page. It’s a great method to get your website to the top of Google searches, which means more traffic and, maybe, more consumers.

Why are Focus keywords important in SEO?

Focus Keywords are important because they serve as a link between what people are focusing for and the material you’re producing to meet their needs. The goal of ranking in search engines is to direct organic traffic to your website from search engine result pages, and the keywords you choose to target will determine the type of traffic you receive.

We are the best SEO Company in Chennai. To get started, you’ll need to learn some fundamental keyword usage guidelines. On each page of your site, use unique keywords in the locations where bots and people search to persuade them that you have what they’re looking for.

Because you could report what you offer in a slightly different way than some people ask for, keywords are as much about your visitors as they are about your page content. To create content that performs highly and attracts visitors to your site, you must first understand their needs, the language they use, and the types of information they want.

This may be accomplished by communicating with your clients, participating in forums and community groups, and conducting your own keyword research using a programme like Keyword Explorer.

Generator of Focus Keywords

A focus keyword in SEO generator is another method for locating keywords. There are numerous free ones accessible that will provide you with an idea for your selected theme. They may also add your region and industry, which helps to localise your keywords. This makes it easier for visitors to locate your website amid hundreds of others by making your emphasis keywords relevant. Google Trends also provides a list of the most popular keyword phrases by location, subject, and other criteria.

Finder of Focus Keywords

How do you choose the right focus keyword for your website? It may take some investigation, but a good place to start is by determining which keywords are currently being utilised by businesses similar to yours. Use Google on your own to see what other firms are doing to get their sites to the top of search results. There are many websites that provide keyword research for free.

Google Ad Words is an example of a tool that may help you identify focus keywords. These services may assist you in selecting keywords that aren’t always utilized by every site, which is where lengthier keywords come in handy. Using extremely short or generic keywords is one of the things you should avoid. For this reason, we primarily focus on this term, which is why we proudly claim to be the best SEO Company in Chennai.

Furthermore, just because a term is often searched doesn’t mean it’s a good keyword. If you want to attract views, don’t misspell words. You don’t want to take advantage of people’s misspellings of queries. Look for terms that will enhance the image of your business. When the keyword “best pillow” is available, you should use it instead of “excellent pillow.” Both may be included, but consumers will want to buy the greatest one, not simply the best one! You will get the best results if you utilise more precise keywords.

Blogs

Longer keywords might be difficult to include into your site, so starting a blog is a fantastic method to do so. It’s quite simple to set up a blog as part of your company’s website. A blog’s additional benefit is that it aids in the generation of more visitors.

Write about your business, its products and services, and even its workers. Include such keywords in each article, and you’ll be surprised at how quickly your site climbs the search rankings. You may also share blog entries to your social networking sites and provide information that others may not be aware of. This will pique people’s curiosity.

Never create contentious blog articles or reveal corporate secrets on your website. Try to get to 1500 words in each article if you want your blog to get noticed in Google searches. This is a fantastic tool for increasing the number of people that see your content.

Focus Keywords Are Beneficial

You may increase your online views and ensure that you attract people’s attention by employing techniques such as focus keywords. If you’re unhappy with your present online situation, there are a plethora of tools available to help you examine your pages and enhance your search results. Long-tail keywords and connections might also help your website gain more visitors. Discover comparable sites and articles.

While you can usually start with a keyword and develop content around it, there are occasions when you have existing material and need to find out how to match it to keywords. Create a “content to keyword map” to do this. This map will help you evaluate the effect of your current content and discover any weak links or gaps that need to be addressed.

Each page on your site should ideally focus on a different major keyword. In general, your homepage will target a broad industry term, and category sites, product pages, and articles will drill down into your specialty and target more specialised demands as you build them.

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What is digital marketing The Ultimate Guide to Digital Marketing

What is digital marketing ? The Ultimate Guide to Digital Marketing

What is digital marketing?

The act of promoting and selling products and services through Digital marketing strategies such as social media marketing search marketing, and email marketing is referred to as digital marketing. It’s easy to get overwhelmed if you’re new to digital marketing, we are the best digital marketing agency in Chennai.

That’s fine… Digital marketing, however, is similar to traditional marketing in many aspects. Smart businesses aim to build mutually beneficial connections with their prospects, leads, and customers in both cases. Consider your most recent major purchase. Maybe you bought a house, hired a roofer, or switched office paper suppliers.

What is a Digital Marketing Strategy?

A data-driven framework that describes the specific Digital marketing goals you want to achieve, the online channels that will be used to achieve those goals and, most importantly, a budget that has been set aside for it is known as a digital marketing plan.

It’s critical to create a schedule that includes all of the concepts you wish to accomplish. Have a backup/contingency marketing strategy in place in case a more thorough reaction is required in the middle of a crisis.

Whatever it was, you most likely started by looking for more information and comparing your options on the Internet. The reviews you read, the friends and family you consulted, and the solutions, features, and pricing you studied were then used to make your final purchasing decision. The majority of today’s purchases start with an online search. As a result, regardless of what you sell, having an internet presence is essential.

And having a good online presence will benefit you in a variety of ways:

• It will make generating awareness and engagement both before and after the sale much easier.

• You can turn new customers into fanatical fans who buy more from you (and more often).

• You’ll get the benefits of social sharing and word-of-mouth marketing.

1: Template for your Digital Marketing Strategy Everything we do at Digital Marketer is built on the strategic basis of the Customer Value Journey. It serves as the foundation for all other digital marketing disciplines and tactics. Learn about all eight states and how to use them to develop a winning company strategy.

 2: Formulating a Content Marketing Plan If done correctly, content marketing will not only attract prospects but also move them through a marketing funnel, resulting in increased sales and business growth. Learn how to develop “perfect” content and design your content marketing strategy.

3: Creating a Digital Marketing Strategy Traffic is the key to effective digital marketing. You can quickly drive traffic, sales, and ultimately growth if you manage traffic acquisition. Here you’ll discover the secrets to creating a successful digital marketing strategy.

4: Recognize the Value of Social Media Marketing It’s not only about being active on Facebook and Twitter when it comes to “going social.” Learn about the Social Success Cycle and how to leverage it to attract, engage, and even sell to your fans and followers.

5: Employing Best Practices in Email Marketing Regardless of rumours to the contrary, this is the case. Email is alive and well, and if you know how to utilise it, it can help you grow your business immensely. Learn how to utilise email to drive prospects and customers through the Customer Value Journey more rapidly in a growing firm.

6: Make a search marketing plan Search marketing has undergone a considerable transition in recent years. However, we think this is fantastic news! It can now boost website traffic and visitor trust while also working in tandem with other digital marketing techniques. Here’s how to properly execute search engine optimization.

7: Using Web Analytics to Improve Your Digital Marketing We’ve got you covered if numbers aren’t your thing. Website analytics can assist you find out what’s working, what isn’t, and what you should do next. Learn how we work at Digital Marketer—a simple procedure that anyone can follow.

8: Conversion Rate Optimization as a Growth Driver Conversion rate optimization may appear difficult, but it isn’t. And it’s crucial to your digital marketing success. We’ll show you how to create a simple structure that will govern your entire digital marketing strategy. In each chapter, we’ll go over four crucial parts of the strategy:

The Methods: the methods and processes you’ll use to develop and implement your plan in your own company. This is the meat of each chapter, because how you execute a strategy is crucial in digital marketing. And we disclose the same tactics we utilise here at Digital Marketer in this Guide.

Metrics: the metrics you’ll track to gauge your progress and pinpoint problem areas (or are worth doubling down on).

The Lingo: expert jargon so you can communicate intelligently (even if you don’t consider yourself an expert).

The Roles: the individuals in your organisation who will be in charge of planning and executing each technique.

This Guide has been arranged in a logical sequence. Although you are free to skip around and study the methods in whatever order you see fit, we recommend that you read the chapters in order.

Though you are free to read through the chapters in any sequence you see fit, we prefer that you read them in order.

Don’t rush. One chapter at a time, read and study put your knowledge to use. Move on to the following chapter once you’re satisfied that you’ve mastered the approaches. When you concentrate on one approach at a time, you’ll be astonished at how quickly you can apply it. When everything is up and running, you can concentrate on optimising and refining your procedures in order to achieve maximum growth.

Havro is the best digital marketing company that’s all there is to it when it comes to creating an effective digital marketing plan. We hope you learned more about the subject as a result of this essay. We understand that it may seem daunting at first, but with the correct expert assistance and coaching, you will be able to get started in the right way.

With that in mind, read on to learn more about the main factors to consider when creating a digital strategy. However, think about why you need a digital marketing plan in the first place.

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