Multi experience development platforms provide developers with an integrated set of front-end development tools and back-end services.  

These platforms make it easier to create apps that work across multiple touchpoints and devices, allowing businesses to test and improve their user experience on a new platform with minimal investment. Best web development companies in Chennai can decide to build custom, platform-specific apps once the requirements of the app for this new platform reach a certain level of complexity.

With the development of wearable devices, natural language-based UI, and AR and VR, the number of digital touchpoints is increasing. Organizations must satisfy customer demand in every touchpoint relevant to their businesses while remaining cost-effective.

What is multi-experience development?

The goal of multi-experience development is to improve our digital experiences across multiple devices or touchpoints. Modes of human-machine interaction are becoming more prevalent as technology advances. In addition to typing, touching, and chatting, users in 3D or virtual environments can use their voices or gestures.

According to Gartner, the term “multi-experience” means “The various permutations of modalities (e.g., touch, voice, and gesture), devices, and apps with which users interact on their digital journey across the various touchpoints are referred to as multi-experience“.

Citizen developers (business users without a deep understanding of computer science) can quickly build fit-for-purpose apps that connect with users across various digital touchpoints such as web, mobile, wearables, chatbots, augmented reality (AR), and virtual reality (VR) using multi-experience development platforms (VR).

Why is it important now?

Customers begin to demand experiences in new digital touchpoints as they become more widely available. This motivates businesses to invest in platforms that allow them to easily develop for these digital touchpoints.

The increasing development of mobile apps has prompted businesses to look for development platforms to help them build mobile apps. This resulted in the rise of mobile application development platforms (MADP). With the increasing importance of new devices such as wearables or new interfaces such as natural language, there is a similar demand for MXDPs.

The demand for multi-experience platforms will only grow as the number of apps, devices, and modes of interaction grows. As more customers own devices with new modes of interaction, the demand for such services grows. One of the primary drivers of digital transformation is multi-experience development.

Businesses invest in multi-experience platforms to cost-effectively build multi-channel apps as part of their digital transformation journey. According to Gartner, by 2021, at least one-third of enterprises will have deployed a multi-experience development platform.

Applications of multi-experience development platforms (MXDP)

Visual and touch interfaces are well-established and required for the majority of B2C applications. The platforms listed below are newer, and developers should consider whether to use them in their new applications because not all of these technologies apply to all applications.

Chatbots (Conversational User Interface)

The chatbot is software that allows people to obtain information from machines in a natural, conversational manner using text and voice. Automotive companies, like Kia’s Kian, use chatbots, which can answer customer questions and increase conversion rates.

Augmented reality

AR devices use computer-generated data to augment the view of the real-world environment. Qwake Technologies, for example, has developed a smoke diving helmet for firefighters, allowing them to enter and exit dangerous situations faster and with greater clarity.

Virtual reality (VR)

It is a computer-generated visual environment that is simulated. A person in this reality can interact with objects and carry out a series of actions. Playstation VR, for example, is a virtual reality headset that allows users to take on an interactive role in a game environment.


Wearables are smart electronic devices that are designed to be worn on the user’s body and interact with a smartphone app.  Bluetooth headsets and smartwatches are included.

Examples of multi-experience

Domino’s AnywareTM is one of the most well-known brands that use multi-experience to allow their customers to interact with their brand from any device or app they choose. Devices and apps for ordering pizza include:

  • Google Home
  • Alexa
  • Slack
  • Messenger
  • Zero Click
  • Text
  • Tweet
  • Car
  • Smart TV
  • Voice Assistants
  • Smart Watch

Benefits of MXDP

  • These platforms can improve collaboration between IT and business teams when developing, designing, and managing apps and customer experiences. Companies can create applications for new digital touchpoints and platforms quickly.
  • Business app delivery time decreases as developers’ productivity increases across multiple touchpoints as a result of high-productivity tooling and common development languages.
  • By optimizing DevOps practices and tooling, the platform enables continuous improvement and shorter release cycles. Because core back-end services are portable and reusable, the cost of developing an app in any touchpoint is reduced.

What are the risks of MXDP?

There is a risk of vendor lock-in due to the platform’s reliance on supporting multiple touchpoints. To fully take advantage of an MXDP and develop multi-experience applications with limited investment, the tech team may need to modify existing development tooling and DevOps practices.

What are the leading multi-experience development platforms?

A solution should be able to develop the following capabilities to qualify as a multi-experience platform:

  • Mobile and web apps, including native iOS and Android apps
  • Responsive web apps and progressive web apps
  • Smartphone and tablet apps
  • Wearable, AR/VR, IoT, AI apps

Some MXDPs include:

  • Appian
  • GeneXus
  • IBM
  • Kony
  • Mendix
  • Microsoft
  • Oracle
  • Outsystems
  • Pega
  • Progress
  • Salesforce
  • SAP
  • ServiceNow
  • Conversational E