A featured snippet is a block of text with a subsequent image that answers a question that Google’s algorithm thinks most relevant. It appears above organic search results with the goal of swiftly and accurately responding to consumers’ questions.
In today’s world, search engines are the primary means of finding information and services. On any given day, Google receives over 3.5 billion searches, with the predicted number of daily searches only expected to rise as time goes on. There are many best SEO companies in Chennai for helping us to rank for featured snippets.
Because featured snippets occupy a large amount of eye-catching real estate, they naturally divert traffic away from search results, as users will be less compelled to scroll down the page to see the other search results. So, how can you get your business to show up in highlighted snippets, especially if a competitor is already there for a term or phrase you want? The key is to create excellent content that is relevant to your users and, as a result, to Google’s algorithms.
Google recently announced that their AI-powered RankBrain system is the third-most critical element in determining where a web page appears in search results. RankBrain examines how users interact with search results to determine their relevance and quality. For example, if a user clicks on a website that provides important information and stays on it for several minutes, that page is more likely to be ranked higher than a thin, useless page with a high bounce rate.
Keywords are still vital; you must include relevant keywords in your content to appear in the top search results for that specific term. Google’s algorithms, on the other hand, have become far more sophisticated in determining if your material is truly addressing a topic in a relevant way or simply jamming in a few keywords.
The most useful feature of RankBrain is that it removes keyword-stuffed content from the top of SERP results. Instead, it prioritizes the content that is most relevant, high–quality, and valuable for that specific query. As a result, there is no tried and proven method for optimizing RankBrian.
How Do I Create Quality Content?
For those of you who aren’t familiar with the term, web content refers to written, graphic, or audio elements on a website that users value. Blog entries, infographics, and taped interviews, to mention a few, are common examples. Content is an excellent approach to get visitors to your website by allowing them to learn about your business and the products or services you provide.
There are a few crucial qualities to look for in content that should be considered golden rules for any piece you publish on your site:
- It is useful to users and has a purpose.
- It delves deeply into a subject, examining it from all sides.
- It’s been proofread for spelling and grammar, and it’s focused on a keyword or question you’d like to rank for.
The first guideline of content is that it must be relevant to your site’s users and provide a purpose for them. If you create a blog about a topic in the business but go off on tangents or rehash common industry viewpoints without providing extra insight or information that visitors will find useful, your brand’s credibility as a thought leader in the sector will suffer.
Your content must also be long enough to avoid being labeled “thin” by Google—a term that refers to word count. Writing a blog post with only 100 words will not only turn off readers but will also be penalized by Google due to its brevity. Furthermore, your content must be grammatically proper and well spell-checked; users will never take your content or brand seriously if every blog you write is riddled with spelling and grammar mistakes.
Keywords are also important; if you want your article to appear in a featured snippet for “what is a carrot,” make sure your blog specifies what a carrot is. If you’re looking for a snippet that answers a question, make sure to include an answer in basic terms and terminology similar to the search query, such as “a carrot is a sweet, orange-colored root that can be eaten.”
Ways to rank for featured snippets
Here are a few things you can do if your website has good content but your business hasn’t gotten the coveted featured snippet on Google.
1.Check whether Indexed By Google
To begin, ensure that your webpage is being indexed by Google, which you can do via Google Search Console, and then double-check using a reputable SEO tool. If Google is unaware of your content, it will not appear in the search engine page results (SERPs).
2. Compare Current Search Ranking for the Query
Next, and this is the most difficult part, wait. Allow a few days for your new content to appear in the SERPs and compare it to the current search ranking for the query. If it’s been a while and you still haven’t seen your high-quality content, it might be time to rethink your strategy.
3. Don’t Copy Content
Don’t plagiarise or openly copy content. Both of these tactics will make your content and brand untrustworthy to users and Google, preventing it from appearing in search results at all.
4. Come up with Ideas
Tweaking content also necessitates a long period, so don’t modify it every few days just because it isn’t working. Instead, perform some study and come up with ideas to improve and make your content more relevant to readers. In the worst-case scenario, you’ll have a fantastic piece of content that will almost certainly rank on Google’s first page.
What Impact Does a Featured Snippet Have on My Brand’s Profitability?
I’m glad you inquired. Featured snippets and other SERP features, as previously discussed, take up a lot of prime real estate on the SERPs, frequently above the organic search results. So, right away, more potential buyers are seeing your featured snippet, and your brand is becoming more recognized to them. These searches not only see your brand, but they also identify it with being a reliable source (again, those golden standards of quality content) and are more inclined to return to your site for comparable topics. More visitors to your site can lead to more qualified leads that are interested in your products or services.
Furthermore, the more highlighted snippets your site has, the more individuals searching for the industry queries you’re targeting will see your brand. Users will notice that your site has a lot of right, intelligent responses and a lot of high-quality content on the subjects. This establishes trust in your brand, which in turn establishes faith in your products and services. In theory, the more people who visit your site, the more likely they are to become paying clients.
Anything Else I Should Know?
A word of caution: don’t try to unseat prominent bits from large websites like Wikipedia or YouTube. It virtually never works; because of their size and the faith Google has in them for quality search results, they will always outrank your (most likely) smaller and more focused site.
Also, don’t take this as gospel: Google’s algorithms decide whether content receives highlighted snippet treatment. Even if you publish the most brilliant piece of content ever, Google may still believe that a competitor’s post is superior. In that situation, keep in mind the following advice: Rethink and improve your material.
Alternatively, be comfortable with the likely high SERP position your material will achieve. Regardless matter the outcome; you will not be sorry for including valuable, high-quality material on your website.