What are the different types of digital marketing?
Digital marketing is the use of the internet by businesses to communicate with their customers and advertise their goods and services. It’s a significantly more potent strategy to obtaining new customers than traditional marketing, thanks to better audience targeting and data collection. We are the best digital marketing agency in Chennai.
Plus, as technology advances, it will continue to expand. I’ll show you how different types of digital marketing function and how you can utilise them to create a successful marketing plan in this tutorial.
- Content marketing
- Search engine marketing
- Display Advertising
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
- Video Marketing
- Audio Marketing
Instead of simply broadcasting an advertising message, content marketing entails generating and sharing material—text, images, and multimedia—that offers value to your audience. If you’re in the B2C (business to consumer) space, content may include social media postings, blog articles, and amusing videos; if you’re in the B2B (business to business) space, it could include white papers, reports, webinars, and informative films.
Search engine marketing
Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services, and other relevant words and phrases. Consider Google (the most popular, after all), as well as Bing (which is usually installed on business PCs and is great for B2B!). It includes both natural (organic) and paid (pay per click, or PPC) search, as well as desktop computers and mobile devices (as well as smart home assistants these days—see #10—audio marketing).
Search engine optimization is exactly what it sounds like: it optimises your website for search engines. This entails both developing material that people are actively looking for and ensuring that this content, as well as the platforms on which it resides, are technically optimised. No matter what business or industry you’re in, you should be doing this.
Display advertising, often known as banners, is similar to traditional print advertisements found in magazines, only it’s done online and you may target specific publications that your target demographic reads. With programmatic advertising (where ads are booked, analysed, and optimised automatically using algorithms) and retargeting, it has grown considerably more sophisticated (like when you look at a pair of shoes on your favourite department store website and then those shoes follow you onto every website you visit for months afterwards).
Mobile marketing is almost as broad as digital marketing, and it will overlap with many of the other sorts of marketing. It entails converting your desktop strategy to mobile, as well as mobile-specific features such as in-app advertising, text messaging, and social messaging apps. It’s especially crucial if you’re trying to reach a younger demographic who spends all of their time on their phones.
Social media marketing
In comparison to other forms of advertising such as television, print, and even online display advertising, social media brings a whole new level of involvement and participation. Instead of broadcasting messages to a big audience, you can engage with your customers and listen to what they have to say. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are just a handful of the channels available, with organic (like Facebook groups, page updates, tales, and Messenger) to sponsored (like Facebook groups, page updates, stories, and Messenger) possibilities (like Facebook ads). Almost every business should have a presence on a handful of these social media sites.
In a world when everyone is texting or Snapchatting, email is still one of the most successful digital marketing methods. Seasonal promotions and discounts (think Black Friday deals or Mother’s Day) have proven to be very successful for e-commerce sites and retail brands, and you can also use email newsletters to ‘nurture’ your prospects by providing them with a lot of value beyond just pushing your products and services.
Influencer marketing entails collaborating with current influencers, such as celebrities, specialists, and authority figures. When they advertise your product to their audience, which they do frequently on platforms like Instagram, Snapchat, and YouTube, loyal followers will take their advice and purchase from you. You might imagine the Kardashians or some uber-cool young actress promoting your product to individual customers, but influencers can also work in B2B—you’ll just be partnering with more serious and particular thought leaders or experts in your sector.
Affiliate marketing entails contracting with other people or businesses to promote your items in exchange for a commission. It’s particularly popular among bloggers and e-commerce companies (one of the biggest programmes is Amazon Associates). The affiliate will market your goods on their website, and if a buyer clicks through and purchases, the affiliate will be paid a commission for bringing that sale about.
These days, video is the star of the show, and if there’s one thing you should be doing, it’s probably this! It might be a short clip or a lengthier format, instructional or amusing, pre-recorded or live-streamed. It’s no longer enough to just copy and paste a TV commercial onto your website; you must now create unique content for your digital channels.
Since the 1920s, 1930s, and 1940s, when commercial radio was at its peak, radio has come a long way. Despite the fact that television has mostly overtaken radio, the majority of people still tune in to the radio on a weekly basis—especially with the rise of online radio. Traditional radio advertising and similar adverts on platforms like Spotify are still available, but audio marketing include podcasts and smart home assistants like Amazon Alexa and Google Home.
The top digital marketing company in Chennai. Technology is used in modern marketing to analyse the overall performance of a marketing effort and to assist guide future plans and decisions. Breaking down a digital marketing platform into its two elements, digital marketing and digital business platforms, is the best method to explain it. Digital marketing refers to any marketing campaign that makes use of online media and the internet via connected devices such as mobile phones, home computers, or the Internet of Things (IoT).